😍 2022-04-27 18:55:00 - Paris/France.
Mapulatifomu a akukhamukira kanema ku India ndi olembetsa analipira akhoza kuyambitsa ndondomeko zotsatsa kuti akope ogwiritsa ntchito ambiri, pambuyo pa nsanja ya akukhamukira American Netflix adalembapo chitsanzo chotere cha mapulani otsika mtengo sabata yatha.
Pomwe Amazon Prime Video idakhazikitsa ntchito yake yaulere ya miniTV Meyi watha mu pulogalamu ya Android yokhala ndi laibulale yamawebusayiti ndi zojambula zanthabwala, ena amapereka makanema akale kapena magawo angapo awonetsero zodziwika kwaulere, kapena amangoyang'ana zomwe sizili. kumbuyo kwa paywall.
Akatswiri azama media adanena kuti njira ya freemium imakopa ogwiritsa ntchito kuti alembetse, komanso ndi mwayi waukulu wopezera ndalama papulatifomu, msika wotsatsa wa digito ukuyembekezeka kukula 35-40% pachaka.
Ngakhale Amazon's miniTV ndi yosiyana ndi nsanja yolipira ya Prime Video ndipo imapezeka mu pulogalamu yogulira ya Amazon pazida za Android, nsanja zina zambiri zimakhala ndi zopereka zaulere pamodzi ndi omwe amalipidwa mkati mwa ntchito yomweyo.
"Kulembetsa sikungakhale kokwanira kuti ntchito iliyonse ikule ku India, kaya ndi nkhani, makanema apa digito kapena kanema wawayilesi, ndipo zotsatsa ndizambiri padziko lonse lapansi, zomwe zimathandiza 66-75% ya ndalama kutengera msika," adatero Chanpreet Arora. , Mutu - AVoD (Voot), Viacom18 Digital Ventures. AVoD imatanthawuza mautumiki omwe amayendetsedwa ndi mavidiyo omwe akufuna. Voot adayambitsa ziwonetsero ziwiri zaulere mwezi uno kuti afikire omvera aamuna ku Tier 1 ndi mizinda ndi mizinda ya 2. Lingaliro la zomwe sizinalipiridwe ndikumanga kufikira ndikuchitapo kanthu, zomwe zitha kusintha kukhala kukhulupirika kwa mtundu, ndi 10-20% ya ogwiritsa ntchito. pamapeto pake adalembetsa, adatero Arora.
A Manish Kalra, Chief Commerce Officer wa ZEE5 India, adati laibulale ya AVoD ya papulatifomu imapatsa owonera njira yowonera yomwe ikubwera ya SVoD (kanema wolembetsa) kuphatikiza kutha kudya zomwe zili musanayambe kuulutsidwa pawailesi yakanema ngati ntchitoyo. akukhamukira ndi ya wowulutsa. "Kuphatikiza pakuwonetsa zomwe zili, zimathandizira wogwiritsa ntchito pulatifomu ndikupangitsa kuti azikhala okonzeka kulembetsa ntchito yolipira pambuyo pake," adatero Kalra.
Laibulale ya AVoD imapereka makanema opitilira 70 m'zilankhulo zonse, zomwe zikuwulutsidwa pa TV komanso makanema apakale aulere, kuphatikiza makanema opitilira 2 aulere m'zilankhulo zonse. Palinso zina zomwe zimapangidwa mozungulira ziwonetsero zowulutsa monga kuseri, zomwe zili pamapewa, masewera ndi mipikisano kuti azitha kuwonera TV, adatero Kalra.
Mapulogalamu aulere amalimbikitsa kuyendera pafupipafupi ndikuwonjezera nthawi yogwiritsira ntchito pulogalamuyi, zomwe zimapangitsa chizolowezi choyendera pulogalamuyi pafupipafupi, atero Ajit Thakur, CEO wa ntchitoyi. akukhamukira Telugu haha. “Mukafuna zosangalatsa, pulogalamuyo imakhala yofunika kwambiri pamalingaliro anu. Nthawi yomweyo, pulogalamu yaulere imapereka ogwiritsa ntchito kuti apeze ndalama zolipirira kapena zolipira ndikulipira, "atero a Thakur, yemwe nsanja yake imapereka makanema akale aulere komanso magawo oyambilira azinthu zina zabodza.
Divya Dixit, wachiwiri kwa prezidenti wamkulu, malonda ndi ndalama ku ALTBalaji, adati nsanja, yomwe idagwirizana ndi ntchito yotsatsa MX Player chifukwa cha chiwonetsero chake chenicheni LockUpp, ndi yotseguka ku maubwenzi ena omwe angathandize kuti afikire anthu ambiri. "Pali njira yanthawi yayitali yowonera zochitika za AVoD pa ALTBalaji pomwe titha kufufuza mitundu yosiyanasiyana muzopeka komanso zopeka. Tikufuna kukhala odziwika bwino mu gawo lino kuti tifikitse omvera athu, "adatero Dixit.
Pulatifomuyi imapereka kale zowonetsera zoyambira 33, nyimbo zingapo ndi makanema olimbikitsa, zida za cricket zotchuka zaulere papulatifomu yake.
A Soumya Mukherjee, wachiwiri kwa purezidenti, ndalama ndi njira pa ntchito ya chinenero cha Chibengali Hoichoi, adati ntchitoyi ikufunanso kukhazikitsa gawo la freemium lomwe lidzakhala ndi ziwonetsero zatsopano, zaulere, zazifupi zomwe zimayang'ana pazida zokayikitsa. "Tidatulutsa ziwonetsero ziwiri zoyambirira mogwirizana ndi mtundu womwe umayimira chikhalidwe chawo koma adangopeka kuti asangalatse ogwiritsa ntchito. Izi zilipo kwaulere papulatifomu kuti anthu ambiri aziwonera, akwaniritse lonjezo lamtundu komanso kudziwa Hoichoi, "adatero Mukherjee.
Kawirikawiri, zomwe zili ndi nthawi komanso zochepa zomwe zimafunsidwa zimagwiritsidwa ntchito kukopa omwe sali olembetsa ku nsanja, ndikuyembekeza kuti adzatembenuka kuti awone zomwe zili kumbuyo kwa paywall, adatero Neeraj Sharma, Managing Director - mauthenga, media ndi teknoloji, Accenture India. Kuti zinthu zikhale zaulere, chinthu chofunikira kwambiri ndikuti mtengo wogula uzikhala wotsika. "Nthawi zambiri, zomwe 'filler', kutanthauza mtundu wazomwe owonera sangafunefune, zimamasulidwa," adatero Sharma. "Kupereka zaulere sikusiyana kwambiri ndi njira zotsatsira zamagulu ena aliwonse ogula. Komabe, munthu atha kuchita bwino kwambiri kudzera muzopereka za "thumba" lazofunika kwambiri," adawonjezera.
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SOURCE: Ndemanga za News
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