🍿 2022-07-26 05:15:00 - Paris/France.
Pamene Netflix idalengeza mu Epulo watha kuti kwa nthawi yoyamba kuyambira pomwe idasinthiratu kupanga zoyambira, idataya olembetsa - 200 padziko lonse lapansi - ndipo chiyembekezo chake chinali kutaya zochulukirapo kotala lotsatira - amayembekezera kutsika kwa mamiliyoni awiri, koma sabata yatha. iwo anatsimikizira izo seul iwo anataya 970 - chinachake chasintha pa Internet TV. Zomwe mpaka nthawiyo zinali msika wokulirapo komanso wamphamvu kwambiri, wolimbikitsidwa ndi mliriwu, ndikupeza kuti denga lake silingakhale lalitali monga momwe amaganizira kale komanso kuti chidwi chake chimayenera kuchepetsedwa. M'miyezi yaposachedwa, onse a Netflix ndi omwe akupikisana nawo adakhazikitsanso kukonzanso kwamkati ndi njira zatsopano poyesa kuwongolera ndalama ndikubweza ndalama zawo. Nkhondo ya mayendedwe alowa gawo latsopano.
Mu 2015, pulezidenti wa njira yaku America FX, John Landgraf, m'modzi mwa apapa akuluakulu a kanema wawayilesi wapano, adatcha nthawi ya kanema wawayilesi atangotsala pang'ono zaka zachitatu: Peak TV, ngati nthawi ya TV yapamwamba kwambiri. "Pali wailesi yakanema yochuluka," adatero panthawiyo. Chaka chimenecho, nkhani zopeka 422 zidapangidwa ku United States, malinga ndi kafukufuku wa FX womwewo. Mu 2021, panali 559. Iwo ndi 200 kuposa 2013, chaka chomwe Netflix inalengedwa. Nyumba yamakhadi, kubetcha kwake koyamba pa zopeka zoyambirira. Kuwonjezeka kwa chiwerengero chazopanga, makamaka choyendetsedwa ndi kukula kwa nsanja, kwatsagana ndi kuwonjezeka kwa ndalama, ndi kuvomerezedwa kwa mapulojekiti amitundu yonse, mgwirizano wa madola mamiliyoni ambiri kwa olemba nyenyezi ndi ochita zisudzo omwe ali ndi malipiro ochuluka. Zonse zikuoneka kuti zatha.
Zambiri
M'mwezi wa June, Netflix idalengeza za kuchotsedwa kwa antchito 300 ku United States pantchito yomwe imaposa anthu 11 padziko lonse lapansi. M'miyezi yapitayi, idalengezanso kuchepetsa antchito, ndikuchotsanso anthu 000 m'madipatimenti osiyanasiyana, kuyambira pazamalonda ndi kulumikizana kapena gawo la ana, kuphatikiza oyang'anira ena. Iwo alengeza kale kuti pakhalanso anthu ochotsedwa ntchito m'miyezi ikubwerayi. Panthawi imodzimodziyo, adasiya ntchito zambiri zowonetsera makanema, kuphatikizapo imodzi yopangidwa ndi wopanga mafilimu Ava DuVernay. Kusintha kwa filosofi kudzakhudzanso mafilimu omwe amawonekera: lingaliro ndilopanga mafilimu ochepa koma mafilimu akuluakulu kuti ayese kutsanzira zazikuluzikulu monga. Red alert, projekiti ya Adamu kaya osayang'ana.
Leonardo DiCaprio ndi Jennifer Lawrence mu kanema wa Netflix "Osayang'ana Mmwamba".
Warner Bros. Discovery ndi gulu lina lomwe likusintha nsanja zake. Kuphatikizana kwamakampani kwadzetsa kale zisankho zomwe zimafunanso kudziyika pawokha poyang'anizana ndi mawonekedwe atsopano a kanema wawayilesi. Kumbali imodzi, kugula kwa HBO ndi TNT ndi TBS njira, kunyumba kwa mndandanda monga Ochita Zozizwitsa, zinyama, madontho a chipale chofewa inde Abambo anapangidwa ku USAadzasiya kupanga zopeka.
Kuphatikiza apo, kampaniyo yaganiza zosiya kupanga koyambirira ku Europe kwa HBO Max. Zina mwazinthu zomwe zidatsala pang'ono kuyamba kujambula zidathetsedwa ndipo zina zitha kugulitsidwa kumakampani akunja. Dziko la Spain lokha (lomwe kupanga kwake kunayenderanso Latin America) ndi France zomwe zidachotsedwa pamlingo wokulirapowu. Malinga zosiyanasiyana, kusinthaku kwa njira zamapulogalamu kumatha kupulumutsa gulu pafupifupi ma euro 3 miliyoni. Kuphatikiza apo, zina mwazoyambirira za HBO Max zidachotsedwa papulatifomu ndipo tsogolo la gulu loyambirira lapanga lili mlengalenga. Malingana ndi magwero a kampani, kayendetsedwe kameneka ndi chifukwa cha kukonzanso ndondomekoyi pambuyo pophatikizana komanso isanayambe kukhazikitsidwa kwa nsanja yomwe idzabweretse pamodzi mitundu iwiri, Warner ndi Discovery. Ku Spain, maudindo ngati chikondi chadyera (yotsogoleredwa ndi Isabel Coixet), comedy palibe nkhani (yoyamba mu Disembala 2021) ndi Wolemba H kapena B, omwe nyengo yawo yachiwiri ikupitilira, sakupezekanso m'mabuku a HBO Max ndipo sadzakhalanso, akutsimikizira papulatifomu. Nyengo yachiwiri ya Wolemba H kapena Bkomanso zinthu zina za ku Ulaya zomwe zinali m'magawo osiyanasiyana opangidwa, zidakali mkati koma sizinaganizidwe kuti zidzawululidwe.
Chithunzi chochokera ku mndandanda wa HBO Max 'Wolemba H kapena wa B'.HBO
Chizindikiro china chosonyeza kuti china chake chikusintha pawailesi yakanema ndikuletsa ntchito zina zotsika mtengo. Iyi ndi nkhani ya demimondesewero lolakalaka la sci-fi lopangidwa ndi JJ Abrams (anataya) omwe adalandira kuwala kobiriwira kuchokera ku HBO zaka zinayi zapitazo kuti akhale mndandanda komanso zomwe maukonde adalengeza mu June wapitawo kuti sizingapite patsogolo chifukwa cha nkhawa za bajeti: pamene Warner Bros. Televizioni ndi HBO anali kufunsa kuti achepetse mtengo wake, Bad Robot, kampani yopanga Abrams, sanafune kuchepetsa ndalama zokwana madola 200 miliyoni, malinga ndi zomwe zasindikizidwa. tsiku lomalizira. Peacock, nsanja ya NBCUniversal, sapita patsogolo ndi kupanga mndandanda womwe umayenera kusintha filimu ya zaka makumi asanu ndi atatu. maloto, zomwe anali atapereka kale kuwala kobiriwira kwa chaka chapitacho ndipo adatumidwa ndi wina wa owonetsa nyenyezi panthawiyo, Michael Schur (Malo Abwino, Brooklyn Nine-Nine).
Ndipo panthawiyi, mapulaneti ayamba kale ntchito kuyesa kupeza phindu pofufuza njira zatsopano ndi zolinga ziwiri: kukulitsa mafani awo ndikupeza machitidwe abwino kuchokera kwa omwe ali nawo kale. Netflix ikuyang'ana zoyesayesa zake pa nkhwangwa ziwiri: mtundu womwe walengezedwa kale wotchipa ndi kutsatsa, womwe ukukonzekera koyambirira kwa 2023, ndikuletsa kugawana mapasiwedi pakati pa abwenzi. Choyamba, adalengeza kale mgwirizano wake ndi Microsoft. Zachiwiri, posachedwa idzayesa m'mayiko ena aku Latin America mtengo womwe ungafunike kulipira $ 2,99 yowonjezera kuti muwonjezere wogwiritsa ntchito osati banja lalikulu. Zosankha zina zomwe kampaniyo ikuganiza ndikugulitsa zina zakale kumayendedwe apawailesi yakanema kapena kubetcha zambiri pamakanema ake omwe amawonekera m'malo owonetsera, malinga ndi akatswiri aku US. Kwa mbali yake, Disney + ikuyembekezeka kukhazikitsa mtundu wake wotsika mtengo ndi zotsatsa ku United States kugwa, zomwe zizikhala ndi mphindi zinayi zotsatsa paola. Zikuwoneka kuti ngati msika wa audiovisual ukupitilizabe kudziletsa, cholinga chake ndikungopulumuka.
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