🍿 2022-07-21 03:30:17 - Paris/France.
Kuti Netflix adataya olembetsa pafupifupi miliyoni miliyoni mu kotala imodzi ndi nkhani yabwino kwa kampaniyo, zomwe sizingachitike kale kwambiri. Kumbali ina, izi kuchokera kumaakaunti a kotala yachiwiri ya 2022 zinali mpumulo pa nsanja ya mayendedwegalimoto imaposa ziyembekezo za misika ndi kampani yomwe.
Izi zidapangitsa kuti magawo a Netflix abwererenso mwamphamvu pa Wall Street. Kuwonjezeka komwe kumaganiziranso kuti a kuthandizira njira zomwe zalengezedwa kuyesa kuletsa kukha mwazi kwa olembetsamonga kuyambitsa ntchito zotsika mtengo zotsatiridwa ndi zotsatsa kapena kumenyana ndi maakaunti ogawana nawo. Ndipo, pa izi, ndikuwonjezedwa lingaliro la kampani kuti liwononge ndalama zake pazomwe zili mkati.
Zachindunji, maudindo nsanja mayendedwe wasintha mpaka +7,36% sabata atapereka zotsatira zake zachuma pagawo lachiwiri, pa 216,46 euro. Chitukuko chosiyana kwambiri ndi zomwe adakumana nazo pa Epulo 20, pomwe adagwa kuposa 35% atapereka lipoti lotaya makasitomala awo oyamba mzaka khumi.
Stranger Zinthu zotsatira
"Zikuwoneka ngati zovuta, mwanjira ina, kutaya miliyoni - olembetsa - ndikuyitcha kuti ndi yopambana," adavomereza. Reed Hastings, Co-CEO wa Netflix, pamsonkhano ndi akatswiri. Komabe, sanabise chisangalalo chake potha kupereka zotsatira "zoipa" kuposa momwe amayembekezera.
Netflix adataya olembetsa pafupifupi 970,00 pakati pa Epulo ndi Juni, poyerekeza ndi mamiliyoni aŵiri amene anakonza poyamba. Iyi ndi kotala yachiwiri motsatizana yomwe idalembapo kusamvana kwamakasitomala. Koma mwina ikhala yomaliza, chifukwa akuyembekeza kupeza olembetsa miliyoni imodzi mwachitatu.
[Netflix ipeza ndalama zokwana miliyoni miliyoni mu el segundo quarter del año, la mitad de lo esperado]
Hastings adati izi zachitika chifukwa chakusintha kwazinthu zambiri monga ntchito yomwe imapereka, zotsatsa zake kapena malonda, amene akubala kale zipatso. Komabe, iye anavomereza zimenezo Ndikadati ndinene kuti chitukuko chabwinochi chingakhale chinthu chimodzi, chingakhale 'Zinthu Zachilendo'.
Tim Nollen, katswiri pa Macquarie, akuvomereza kuti zotsatirazi ndi "mpumulo wochepa" kwa kampaniyo. Komabe, mu ndemanga yotengedwa ndi Kuyang'ana AlphaNollen akufotokoza zimenezo Netflix akadali ndi "njira yayitali yoti asinthe manambala ake" ndipo pakadali pano sizikudziwikiratu kuti mavuto azachuma omwe angakhalepo angakhale otani.
Chithunzi cha nyengo 4 ya mndandanda wa Netflix "Zinthu Zachilendo".
Pachifukwa ichi, Ted Sarandos, Co-CEO wa Netflix komanso wamkulu wazinthu, adateteza kwa akatswiri kuti. Munthawi zovuta zachuma, ogula amawona 'mtengo wapatali' mu Netflix.
Spencer Wang, wachiwiri kwa purezidenti wa kampaniyo, adawonjezera kuti m'mavuto am'mbuyomu ntchito zosangalatsa kunyumba adawonetsa "khalidwe lokhazikika". pamene nzika zimasiya nyumba zawo zochepa. Komabe, adavomereza kuti amayang'anitsitsa zomwe zikuchitika pazachuma chifukwa "kutsika kwachuma kulikonse ndi kosiyana".
Njira yatsopano
Ngati zaka zingapo zapitazo kampaniyo idatembenuza zinthu ndikudzipereka pakupanga koyambirira, tsopano Netflix ikuyamba maphunziro atsopano odziwika ndi kuwononga ndalama zocheperako ndi njira zingapo zomwe cholinga chake ndi kupeza njira zabwino zopezera ndalama pa ntchito yake.
Makamaka, imawunikira yambitsani mtengo ndi mtengo wotsika posinthanitsa ndi wogwiritsa ntchito kuvomera kuwona zotsatsa. Kampaniyo yasankha Microsoft ngati mnzake wa polojekitiyi ndipo idati idzayamba koyambirira kwa 2023 m'maiko omwe ali ndi msika wotsatsa okhwima komanso komwe ali ndi chidaliro chokhoza kupanga ndalama zomwe amapereka.
[Netflix ipeza Microsoft kuti ipangitse kuti igwiritse ntchito bwino kwambiri kuti iwonetsedwe pagulu]
Kupereka komwe, kuonjezera apo, atsimikizira kuti sikudzakhala kofanana ndi ndondomeko zamakono zamakono. Ndipo ndi zimenezo inde zonse zoyambira za netflix zidzakhala, koma osati zonse zomwe kampaniyo ikupereka pano situdiyo zina, chifukwa zimatengera mapangano omwe asainidwa nawo.
Chimodzimodzinso akukonzekera kukhazikitsa ndondomeko yake yatsopano yolipiritsa mabanja omwe amagawana maakaunti awo chaka chamawa. Kampaniyo, yomwe ikuyerekeza kuti pafupifupi mabanja 100 miliyoni amagwiritsa ntchito ntchito zake kwaulere pogwiritsa ntchito makiyi anyumba ina, ali kale ndi mapulojekiti awiri oyeserera omwe akuchitika kuti athane ndi vutoli ku Latin America.
kukayikira kwakanthawi kochepa
Katswiri wa Deutsche Bank, Bryan Kraft, adanenanso kuti panthawi yomwe olembetsa a Netflix akadali pachiwopsezo chambiri, mapulani operekedwa kuti awonjezere ndalama (monga kulipira pogawana akaunti ndi ntchito zotsatsa) mwina palibe zotsatira zazifupi.
"Tikhala tikuyang'ana zizindikiro zosonyeza kuti ndondomeko ya Netflix yofulumizitsa olembetsa ndi kukula kwa ndalama zikugwira ntchito pamene kampaniyo ikuyamba kugwiritsa ntchito zotsatsa ndi kugawana nawo akaunti," adatero Kraft.
Chizindikiro cha Netflix panyumba yamakampani.
Pachifukwa ichi, Douglas Mitchelson, katswiri wa Credit Suisse, adanenanso kuti ngakhale kampaniyo ikuyamba kuwona kuwala kumapeto kwa msewu, kusatsimikizika kumakhalabe kwakukulu. Chifukwa chake, adavomereza kuti miyeso monga kulipiritsa kugawana mawu achinsinsi ndikutumizira zotsatsa ndi "zolonjeza", koma zotsatira zake siziwoneka mpaka chaka chamawa kapena 2024.
Kumbali inayi, Kraft amawona ngati zabwino Lingaliro la kampani "lochepetsera" ndalama zomwe zimagwiritsidwa ntchito, zomwe zikhalabe zokhazikika chaka chino pafupifupi madola 17 miliyoni (pafupifupi 000 miliyoni euros). Chiwerengero chomwechi chomwe chidalembedwa mu 16 komanso chidzasungidwa mu 700.
ndalama zolipirira
"Wathu ndalama zokhutira zidzapitirira kukula, koma zidzakhala zochepa pomwe tikukonzekera kukula kwa ndalama zathu, "atero Chief Financial Officer wa Netflix Spence Neumann, ponena kuti cholinga cha kampaniyo ndikubwereranso pakukula kwachuma mu 2023 ndi 2024.
Kuphatikiza apo, Neumann adawonjezera izi zomwe mwakumana nazo zaka khumi zapitazi pakupanga zolemba zoyambirira adawapangitsa kukhala "anzeru" posankha komwe mungasungire ndalama kuti mukhale ndi chikoka chachikulu ndikupeza kukhutitsidwa kwakukulu kuchokera kwa olembetsa anu.
M'malo mwake, akatswiri a Wells Fargo akukhulupirira kuti kuchuluka kwachangu komanso kosiyanasiyana kwa Netflix pakugwiritsa ntchito ndalama kumatha kuvulaza mtundu wazinthu zake. “O n'zovuta kuti musagwirizane ndi kukula kwa olembetsa pang'onopang'ono ndi kuchepetsedwa kwina kwa khalidwe za zomwe zili mkati mwake,” iwo akuwonjezera motero.
Tsatirani mitu yomwe imakusangalatsani
SOURCE: Ndemanga za News
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