🍿 2022-05-23 17:26:51 - Paris/France.
Mumbai: The akukhamukira padziko lonse lapansi idakula 10% padziko lonse lapansi, kuphatikiza kupitiliza kukula kwamisika yokhwima ngati North America (5%) ndi Europe (9%), mgawo loyamba la 2022 poyerekeza ndi 2021, malinga ndi Conviva State of akukhamukira, nsanja yowunikira yopitilira muyeso ya akukhamukira multimedia.
"Ngakhale nkhani zaposachedwa za kuchepa kwa olembetsa Netflix, Le akukhamukira ikukula padziko lonse lapansi, kuphatikiza nsanja zomwe zikuchulukirachulukira zomwe zimapereka zinthu zapadera komanso zoyambirira. M'misika yokhwima ngati United States ndi Europe, owonera akusintha kuchoka ku zida zazing'ono kupita ku ma TV anzeru, ndikuyika maziko a akukhamukira kuti tidumphe TV pamzere waukulu, "atero Purezidenti wa Conviva ndi CEO Keith Zubchevich.
Lipoti la Conviva la Q2022 77 lidapeza kuti zowonera zazikulu (zomwe zimaphatikizapo ma TV olumikizidwa, ma TV anzeru ndi zida zamasewera) zikupitilizabe kukhala chida chosankha, chomwe chimayang'anira 2022% ya mphindi zonse zowulutsidwa padziko lonse lapansi kotala loyamba la 34. Pazenera lalikulu gulu, nthawi yowonera TV yanzeru idakwera ndi 15% pomwe zida zapakompyuta ndi masewera zidatsika ndi 2021% kuchokera kugawo loyamba la 1. Kuwonera zida zolumikizidwa zapa TV kunatsikanso pang'ono kotala lino, kutsika ndi 31% pachaka. M'gulu lolumikizidwa la TV, Roku adasunga gawo lalikulu kwambiri la nthawi yowonera (16%) pomwe Amazon Fire idakhala yachiwiri pa XNUMX%.
Zikafika pamphindi zenizeni zoseweredwa, Android TV inali mtsogoleri wamkulu wakukula pazithunzi zonse zazikulu, mpaka 78%. Pakupambana kwina kwa ma TV anzeru, LG TV, Samsung TV ndi Vizio TV idawonanso kukula kwa manambala awiri, kukwera pafupifupi 20%.
Ubwino umayenda bwino kupatulapo chimodzi: padziko lonse lapansi, mawonekedwe a bitrate/chithunzi (mpaka 17,3%), kusungitsa (pafupifupi 1%) ndi kulephera kwa boot ya makanema (kutsika ndi 17,6%) zonse zidayenda bwino kwambiri. Nthawi zoyambira mavidiyo ndizomwe zidapangitsa kuti pakhale vuto lokhalokha, chifukwa kudikirira kuti makanema ayambe kuchuluka m'magawo onse, kukwera ndi 30% padziko lonse lapansi. Owonera ku Africa adadikirira motalika kwambiri (8 masekondi) pomwe Europe idayamba mwachangu kwambiri, ndikudikirira masekondi anayi okha.
Mu gawo lachinayi la 2021, makampani akukhamukira adakumana ndi kuchedwa kwa zotsatsa komanso kuchulukitsidwa, koma kutsatsa akukhamukira zidachulukanso bwino mu Q2022 18. Zotsatsa zidakwera 14% ndipo zoyesa zotsatsa zidakwera XNUMX%, motsogozedwa ndi zina mwazochitika zazikulu zamasewera monga Super Bowl, March Madness ndi Winter Olympics.
TikTok malamulo amasewera amasewera: Le akukhamukira pamasamba ochezera akupitilizabe njira yofunikira kuti osewera amasewera azitha kuchita nawo mafani, ndipo malinga ndi Conviva, TikTok inali nsanja yokhayo yowonjezerera kugawana kwa omvera ndi akukhamukira pa ligi iliyonse yamasewera yoyezedwa. Bundesliga, Serie A ndi Premier League adachulukitsa omvera awo kugawana kwambiri akukhamukira mavidiyo pa TikTok pa 6% iliyonse, ndi NFL ikubwera pafupi ndi 4% kukula pa TikTok YOY. M'malo mwake, magulu awiri a Superbowl - Rams ndi Bengals - adapeza otsatira 100 a TikTok tsiku limodzi (February 000-13).
Njira: Zambiri za Conviva zimasonkhanitsidwa pogwiritsa ntchito ukadaulo wa sensa yomwe ili ndi mawonekedwe apadziko lonse lapansi opitilira 500 miliyoni omwe amawonera mitsinje mabiliyoni 200 pachaka pamapulogalamu pafupifupi mabiliyoni anayi omwe akukhamukira pazida. Integrated mwachindunji ntchito za akukhamukira Kanema, sensa imayesa zomwe zili ndi zotsatsa kuti zifufuze zochitika zenizeni zenizeni pafupifupi thililiyoni zitatu patsiku kwa makasitomala ake. Mu lipoti la boma la akukhamukira, zidziwitso zapachaka za Q2022 2021 motsutsana ndi Q2800 1,8 zasinthidwa kukhala kasitomala wa Conviva. Deta yapa media media imakhala ndi data yochokera kumaakaunti opitilira 10, ma post 2022 miliyoni ndi zochitika zopitilira mabiliyoni 262 pa Facebook, Instagram, Twitter ndi YouTube mu Q2022 XNUMX. Osewera odziwa zambiri zamasewera adasonkhanitsidwa kuchokera pamndandanda wamasewera aliwonse. League yomwe inali ndi maakaunti XNUMX a timu ndipo anali ndi zochitika zopitilira mabiliyoni asanu kuyambira pa QXNUMX XNUMX.
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 🍿
