✔️ 2022-04-05 13:02:00 - Paris/France.
Pamene Malaysia Airlines Flight 17 idawomberedwa ndi mzinga wapamtunda ku Ukraine mu 2014, kanema wamantha wa zomwe zidachitika, zomwe zidapha miyoyo ya anthu 298, zidawonekera mwachangu pa YouTube ndipo, zitatsimikiziridwa, zidanyamulidwa ndi wailesi yakanema yayikulu. zofalitsa nkhani.
Kwa Micah Grimes, yemwe panthawiyo anali mkonzi wapa media wa ABC News, adawona chochitikacho ngati "kusintha kwakukulu" pakuwonjezeka kwa gulu. akukhamukira kanema.
"Kuthamanga kokha komwe zidachitika - kanemayo analipo, inali yochititsa chidwi, ndiyeno inali nkhani ya lipoti lapadera la ABC News kwa mamiliyoni a anthu - chinali chinthu chodabwitsa. posachedwa TVNewsCheck webinar, "The akukhamukira pawailesi yakanema komanso kuphulika kwatsopano kwa nkhani zapawayilesi".
Grimes, yemwe tsopano ndi wachiwiri kwa purezidenti wamasewera ndi nkhani pa Atmosphere TV, adalumikizana ndi oyang'anira ena atatu otsatsira nkhani kuti alankhule za momwe sing'anga yawo yatsopano idayambitsira chidwi chofotokozera nkhani komanso kufotokozera.
Atmosphere, msonkhano watsopano wa kanema wawayilesi mu akukhamukira zopangidwira mabizinesi, monga malo odyera, mahotela ndi othandizira azaumoyo, zimakhala ndi "zolemba zambiri zapakompyuta, zambiri za UGC," adatero Grimes, ndipo nthawi zina amamva ngati akudutsa TikTok, yomwe imayika patsogolo kupanga masekondi atatu oyamba. nkhani iliyonse yokakamiza momwe mungathere, ngakhale gawolo liribe mawu.
"Tinkafunadi kuyang'ana zamtsogolo pano, zomwe ndi akukhamukira, ndi ukadaulo wonse womwe umabweretsa, "adatero Grimes. "Komanso ndi kuphatikiza kwa TV yachikhalidwe ndi ukwati wa zochitika ziwirizo. »
Kugwira ntchito mwanjira yotere - kupanga "diary yowonera," monga adatchulira, panjira yake yankhani - sikufuna kuwongolera zipinda zowongolera kapena luso lapamlengalenga. Kafukufuku wina wa ogula wopangidwa ndi kampaniyo akuwonetsa kuti anthu omwe amawonera Atmosphere
Televizioni mu ofesi ya dokotala wawo imapangitsa kuwoneka ngati amathera nthawi yochepa m'chipinda chodikirira.
"Zimakusangalatsani," adatero Grimes za ntchitoyo.
Palibe zosefera, palibe mandala
Fox's LiveNOW, njira ina yankhani zonse, idapangidwa kuti ikwaniritse zofuna ziwiri za ogula: kulondola komanso kufulumira.
Shareef Abul-Ela, Wachiwiri kwa Purezidenti ndi Mutu wa LiveNOW, adati lingaliroli lidabadwa chifukwa chofunikira. Mliriwu utafika pachimake, owonera anali ndi njala yofuna kudziwa momwe angayankhire mliri wa COVID-19. Chofunika kwambiri, chifukwa nkhaniyi inali yamadzimadzi komanso yofunikira pachitetezo, ogula amafuna zosintha zenizeni.
"Kutengera zomwe zilipo kale ndi chisankho cholakwika," adatero Abul-Ela. "Tinkafuna kuti tisinthe lingaliro la nkhani zomwe anthu amafunikira pakali pano. »
LiveNOW imakwaniritsa izi pothandizira magulu ochezera akampani, kujambula njira zamapulogalamu kuchokera pamawayilesi adziko lonse. Chifukwa imaseweredwa ndikupangidwa munthawi yeniyeni, makasitomala amayembekeza ndikuyamikira zomwe Abul-Ela adatcha ulaliki wa LiveNOW "yaiwisi". (Nthawi zambiri, misonkhano ya atolankhani yanthawi yake idzaulutsidwa kwathunthu, mwachitsanzo.)
"Palibe fyuluta, palibe maganizo, palibe cholinga," adatero. “Ife…timapereka zambiri momwe zilili, kutsogolo kupita kumbuyo. Timakonda kunena kuti, 'Sitikhulupirira kulumidwa ndi mawu.' »
Zambiri zanyengo ndi nkhani
Sarah Katt, wamkulu wa AccuWeather Network, adati ngati pali chinthu chimodzi chomwe bungwe lake limadalira kwambiri, ndi deta.
"Zidziwitso ndizachidziwikire kuti ndi msuzi wachinsinsi wa AccuWeather," adatero Katt. “[Msana wathu] umakhala ndi chithunzithunzi cha zanyengo, umafotokoza za nyengo, umapereka chidziwitso chanyengo m’njira yochititsa chidwi kwambiri. Timachita izi m'njira zingapo. Ndi gawo la mapulogalamu athu apakanema amoyo, zithunzi zathu ndi zokutira, nthano zathu. Mumaziwonadi muzinthu zonse zomwe timachita.
Kafukufuku waposachedwa wa ogula adapeza kuti 19% amakonda kuwonera nkhani pa TV yolumikizidwa.
Pakati pa matekinoloje omwe gulu limadalira lero: zithunzi za mtambo ndi HTML5, makamera othamanga ndi deta ya API. Katt adanenanso kuti chimodzi mwazinthu zatsopano zomwe gulu lake lidakondwera nazo ndikupeza kampani yomwe imayesa mpweya wabwino. Kukonzekera kudzaphatikizanso zambiri zamtundu wa mpweya m'dera lanu mtsogolomu.
"Zidziwitso [ndi] momwe tingasinthire makonda athu ndikuyika zomwe tikuwonetsa ndikupatsa owonerera china chake chomwe chili chapadera kwa iwo ndikuwonetsa chidziwitso chofunikira kwambiri," adatero Katt.
Chifukwa nyengo imakhudza wogula aliyense, AccuWeather Network idawonanso kuti ndiyoyenera kukhazikitsa njira yake yotsatsira 24/24, AccuWeather TSOPANO, yomwe imapezeka pamapulatifomu osiyanasiyana a digito. Katt adati mapulogalamu ake ambiri amadalira zoyankhulana ndi akatswiri, komanso amakhudza "nkhani yanyengo" chifukwa imakhudza mbali zosiyanasiyana za moyo watsiku ndi tsiku.
"Chilichonse kuyambira m'munda mpaka kusodza mpaka Mwezi wa Mbiri ya Akazi, nyengo imabwera pafupifupi chilichonse chomwe timachita," adatero Katt. "Izi ndizomwe zimasangalatsa kwambiri pakuyima kwathu komanso chifukwa chake zimakhala zozama kwambiri. »
Nkhani mu akukhamukira kupeza kutchuka ndi ogula
Malinga ndi kafukufuku waposachedwa ndi woyang'anira webinar Brian Ring, TV yolumikizidwa yakhala gwero lalikulu la chidziwitso kwa 29% ya ogula. Izi ndi 16 peresenti kuposa chiwerengero cha anthu omwe amawonera nkhani za chingwe kapena satellite, ndi XNUMX peresenti kuposa gulu lomwe limayang'ana pa-mlengalenga / pamlengalenga. ndi akukhamukira mafoni ndi kompyuta ndi kwawo kwa 9% yokha ya ogula nkhani, adatero Ring, yemwe ndi mkulu wotsogolera zamalonda, nkhani, kwa Amagi wopereka mtambo.
Matthew Dominguez, wamkulu wamkulu wotsatsira ndi mgwirizano ku Cox Media Group, adati kampani yake ikuwona kuwonera kwa CTV ngati "chowonjezera."
"Titha kufikira owonera omwe mwina sadakhale nafe kwina," adatero pa webinar. “Mwinanso si munthu amene amangoonerera nkhani zathu zonse. Mwina ndi achichepere. Chifukwa chake timangowona ngati mwayi wabwino wofikira owonera kulikonse komwe ali.
Abul-Ela adatchulapo kafukufuku wa Nielsen kuyambira chaka chatha omwe adapeza kuti 81% ya nyumba zaku US zili ndi TV imodzi yanzeru. Ananenanso kuti chiwerengero cha "odula zingwe" chikukulirakulirabe.
"LiveNOW inali mwayi chabe wodumphira mumlengalenga ndi mapazi onse," adawonjezera. "Ndizokhudza kugawa kwakukulu kumeneku. Tiyenera kukhala kumeneko. Tiyenera kukafika kumeneko. »
Kusakatula ku Channel kumakumana ndi Smart TV
Chimodzi mwa zosankha za akukhamukira otchuka omwe akubwera ndi wailesi yakanema yaulere yothandizidwa ndi malonda kapena FAST. Pluto TV, Samsung TV Plus ndi The Roku Channel ali pakati pa mayina akuluakulu mu FAST, omwe amaphatikizapo ntchito zomwe zimapereka mapulogalamu amtundu uliwonse komanso omwe amafunidwa, ndipo ali m'magulu ena osindikiza omwe amadziwika kwambiri chifukwa chokhala "opanda ntchito" kapena "Zosankha za CTV. mu galasi".
Dominguez adati ogula amakonda akukhamukira khalani pamzere pazifukwa zotsutsa.
Ogwiritsa ntchito nthawi zambiri amagwiritsa ntchito nkhani zowulutsa pompopompo ngati maziko kapena bwenzi akamachita zinthu zina
"Zinabweretsanso lingaliro la kusefa panjira, kusintha mayendedwe, kuyang'ana pa kalozera," adatero Dominguez. Ngakhale phindu lonse la mapulogalamu omwe amafunidwa, ogula m'zaka zaposachedwa akhala akulemedwa ndi zosankha zomwe zili m'manja mwawo. "Izi zimachepetsa zosankha pang'ono," adatero. "Mutha kupeza china chomwe chaulutsidwa kale, ndipo mukakhala komweko, mutha kumangoyang'ana zomwe zikubwera. Monga wopanga mapulogalamu, ndizosangalatsa kuwona kuti sikuti anthu akubwera, koma ndizosangalatsa kuwona kukakamira komwe kumachitika anthu akayamba kudumphira munjira za FAST.
Kuwonekera kwa FAST kumapanga chokumana nacho chosiyana kwa owonera kusiyana ndi ad-supported video-on-demand (AVOD), njira ina yopangira mapulogalamu, yomwe nthawi zambiri imawonedwa pa otsitsa m'maphukusi awo osalembetsa. Koma otsogolera akuganiza kuti kuphatikizika kwa ziwirizi, ndi zotheka zina, mwina ndi njira yabwino kwambiri yoti ofalitsa afikire mapulogalamu a digito.
"Ndizopatsa owonera mwayi wosankha," adatero Katt. "Tikufuna kuti omvera athu azitha kusankha zomwe akufuna ... chilengedwe cha AVOD chopanga zinthu zomwe zikuyenda bwino ndiye njira yabwino kwambiri yobweretsera zinthu pamodzi. »
Zachidziwikire, ngati FAST kapena AVOD sizikumveka ngati zokopa kwa ofalitsa, nthawi zonse pamakhala ntchito zolembetsa, monga CNN + yatsopano, yomwe imayamba masika, ndi mtengo wa $ 5,99 pamwezi kapena 59,99 $ .XNUMX pachaka. Mawayilesi azipereka ma pulogalamu amoyo, omwe afunidwa komanso olumikizana.
Chiwonetsero chatsopano
Ogwiritsa ntchito akupitilizabe kugwiritsa ntchito TV yawo ngati anzawo, malinga ndi kafukufuku wina wa mphete, yemwe adapeza kuti 74% ya owonera adasunga TV yawo "kumbuyo" sabata yatha pomwe akuchita zinthu zina. Katt adati netiweki ya AccuWeather imaphatikiza zomvera ndi zowonera kuti ikope chidwi cha owonera, koma kwa owonera osachita chilichonse, ntchitoyo imadzifotokoza ngati "mnzake" wowulutsa.
"Anthu ena ali okondana kwambiri ndi woyendetsa nyengo, ndipo akufunadi kuwona umunthuwo ndikumva ngati akuchita nawo," adatero Katt. "Ena amafunadi kanema wotheka, wochititsa chidwi, wapamwamba kwambiri. »
Zomwe akugwiritsa ntchito ndizofunikanso kwambiri. "Timagwiritsa ntchito zoyambitsa tisanayambe kuphunzira kuti tiwonetsetse kuti nthawi yotsatsa ikhala yolondola," adatero Dominguez ponena za zoyesayesa za pulogalamuyo. akukhamukira ku Cox. "Munjira iyi imapangitsa kuti ogwiritsa ntchito azikhala bwino - simudzaphonya chilichonse, simudzabweranso mochedwa, simudzafika msanga. »
Njirayi imachepetsanso slate, yomwe ilinso chinsinsi chachikulu chopangira ndalama chifukwa imalola olemba mapulogalamu kuti azitsatsa malonda ambiri momwe angathere, Dominguez adatero.
(Iye adawona kuti ngakhale slate ndi yabwino kuposa chophimba chakuda, chomwe nthawi zambiri chimathamangitsa ogwiritsa ntchito.)
Ndipo zitatha?
Pomaliza, Grimes ndi Katt ananena malire otsatirawa kwa ofalitsa mu danga la akukhamukira ndi kumasulira kwazinthu ndikusintha makonda. Abul-Ela adaneneratu za kukula kwa UGC, pomwe owonera amathandizira mwachindunji kufalitsa nkhani, pomwe Dominguez adati akuyembekeza kupitilira patsogolo pazowonera zonse.
Pamapeto pake, monga Grimes adanenera, "Ndizongomvetsetsa ukadaulo. Ndizo zonse zomwe ziri.
Popeza ukadaulo wakula m'zaka zaposachedwa, sizitenga nthawi kuti muwone zotsatira zake, mafunde akulu akukweza mabwato kwa owonera komanso opanga zinthu.
"Ndizosangalatsa kwambiri," adatero Grimes za nthawi yomwe nkhaniyo inkachitika akukhamukira. "Zinthu zomwe tikumanga pano zikhala 'duh' m'zaka 10. »
Kuti mudziwe zambiri zankhani mu akukhamukira, tsitsani eBook yatsopano ya Amagi ya 'Winning in News', yomwe ili ndi mfundo khumi zapadera za data ndi maphunziro atatu omwe amafotokoza nkhani ya kuphulika kwatsopano mu nkhani za pa TV. akukhamukira.
SOURCE: Ndemanga za News
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