😍 2022-03-24 16:16:46 - Paris/France.
Spotify ikupitilizabe kuyesetsa kuti awonetsetse kwa oimba omwe sakusangalala ndi mitengo yake. akukhamukira. Kampaniyo yasintha tsamba lake la 'Loud & Clear' lero, ndikupereka chidule cha ma metrics a 2021 momwe akatswiri ojambula, osindikiza ndi omwe ali ndi ufulu amapangira ndalama kuchokera ku Spotify mitsinje. .
Mwachidziwikire, Spotify asankha kuyitanitsa kusintha kwabwino kuposa 2020 pano. Spotify adapereka ndalama zoposa $7 biliyoni kwa ojambula, zolemba ndi magawo ena osuntha amakampani oimba chaka chatha. , kuchokera pa $ 5 biliyoni chaka chatha. Makasitomala opitilira 16 adapeza ndalama zosachepera $500 mu 50, kuchokera pa 000 mu 2021, ndipo akatswiri opitilira 13 adapeza $400 miliyoni kuchokera ku akukhamukira Spotify kwa nthawi yoyamba (vs. 870 ojambula kufika pamwamba kwambiri chaka chatha). Pakadali pano, akatswiri opitilira 52 adapeza ndalama zosachepera $ 600 kuchokera pamitsinje ya Spotify chaka chatha, kuchokera pa 10 mu 000.
Ndipo monga chaka chatha, pakadali chowerengera pomwe ojambula (ndi mafani) amatha kuwerengera omvera awo pamwezi kapena nyimbo zawo kuti awone momwe ziwerengero zawo zimakhalira motsutsana ndi Spotify yonse.
Zachidziwikire, Spotify akuwoneka kuti amasankha makamaka manambala omwe amawonetsa zopereka zake kumakampani opanga nyimbo mwanjira yabwino kwambiri - palibe chilichonse patsamba la Loud & Clear chomwe chimalongosola mitengo yachifumu ya Spotify ngati china chilichonse kupatula phindu lamakampani, zomwe oimba sachita bwino. t kuchita. sagwirizana (monga chiwonetsero chaposachedwa ku Los Angeles chikuwonetsa). Ndipo ngakhale manambala a Spotify ndi abwino kwambiri powunikira kuchuluka kwa akatswiri ojambula omwe sont Kupambana papulatifomu, kampaniyo imakhala chete ikafika pakuyika zipambano zazikuluzi molingana ndi (mwina) kuchuluka kwa akatswiri ojambula omwe. NE sont kwa pas kukoka madola masauzande chaka chilichonse kuchokera pa streamer.
Kukula kwakukulu ndi kolimbikitsa - koma pamene Spotify akukhala wotchuka kwambiri, chiwerengero cha "kugunda" chikusintha. Ndipo popeza Spotify amagawaniza ndalama potengera momwe nyimbo kapena wojambula amayendera bwino papulatifomu, zilibe kanthu kuti kabukhu kawojambula kamakhala kotchuka bwanji, ndi kutchuka kwawo pachibale ndi nsanja zonse. china chilichonse pa Spotify. Kampaniyo ikupereka chitsanzo kuti nyimbo zopitilira 230 zidathyola mitsinje 000 miliyoni mu 1, zomwe zikadakhala zopambana zosawerengeka pomwe ntchitoyo inali ndi omvera ochepa.
Kuchulukirachulukira kwa Spotify ndichinthu chabwino, makamaka pomwe makampani opanga nyimbo akupitilizabe kuyika nyimbo papulatifomu akukhamukira kuunika mochulukira momwe amalipira akatswiri ojambula. Koma mwachiwonekere pali ntchito yochuluka yoti ichitidwe kumasulira kupambana kwa nyimbo akukhamukira mu kupambana kwandalama kwa ojambula ambiri papulatifomu.
SOURCE: Ndemanga za News
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