🍿 2022-09-09 04:30:00 - Paris/France.
Netflix ikugwira ntchito yolembetsa ndi zotsatsa zotsatsa kuti zidziwitse owonera za mtengo wosungira zinthu ndikukopa makasitomala atsopano. Kampaniyo ili ndi njala. Utumiki woyamba wa akukhamukira padziko lapansi akukhala mwaukali pazamalonda pambuyo pokumana ndi kutsika motsatana-tsatana kwa manambala olembetsa. Chifukwa chake, akuganiza kuti njira yotsika mtengo ingakhazikitse madziwo.
Komabe, funso limodzi lomwe palibe amene angayankhe mpaka Netflix ayambitsa njirayi ndiye kuti pamapeto pake zidzathandiza kapena kuvulaza phindu la kampani. Ndipo zikuwoneka kuti akatswiri a Wall Street amagawidwa, titadziwa kuti kampani yamakono yakonzekera kale zonse, malinga ndi bungwe la 'Bloomberg'.
Izi zikuwonetsa kuti nsanjayi idzakhala ndi zotsatsa za mphindi zinayi pa ola lililonse lazinthu, omwe angakhale pansi pa opikisana nawo omwe amadalira njira yotsatsa malonda. Kulembetsa kwatsopano kumeneku kungayambitsidwenso m'misika kumapeto kwa chaka chino, ndi ntchito yoyeserera.
Zatsopano kwambiri, mkati mwa zosinthazi, zitha kukhala mu mtengo. Middle sets kulembetsa njira Pansi pa mtundu watsopano, zingatenge pakati pa 7 ndi 9 madola pamwezi, pafupifupi theka la dongosolo lamakono lodziwika bwino, lomwe limawononga ogwiritsa ntchito $ 15,49 pamwezi.
lengezani za kutsitsa mtengowo ndi theka kumathandizira kuchepetsa kusokoneza kwa nsanja, kwa akatswiri ena. Koma palibe mgwirizano. Kodi izi zidzawononga ndalama zingati kukampani? Kusungirako kudzakhala bwino pamitengo yosiyanasiyana, koma anthu ambiri omwe anali okonzeka kulipira $ 15,49 pamwezi nawonso adzatayidwa m'bwato chifukwa chowonera zotsatsa. Ichi ndichifukwa chake Wall Street idagawika.
Macquarie Research Analyst, Tim Nollen, amawona ubwino womwe ungakhalepo wa njira yopanda malonda. M'mawu owunikira, adayerekeza kuti Netflix ikhoza kupanga mpaka $ 3,6 biliyoni pakugulitsa zotsatsa ku United States ndi Canada pofika 2025.
"Pulogalamu ya nsonga ya Netflix ipeza owonera okwanira kuti asinthe papulatifomu ndi kutsatsa kudzera pamtengo watsopano kuti apangitse otsatsa ambiri omwe akufuna, ndikuwonetsetsa kuti ndalama zomwe amatsatsa zimapeza zambiri kuposa ndalama zomwe olembetsa amapeza, "adalemba Nollen.
"Tikukhulupirira kuti, ngati Netflix ikuchita bwinokampaniyo ikhoza kupindula [ingresos medios por usuario] polembetsa ndi zotsatsa, zomwe zingapangitse ndalama zambiri mwachisawawa", akuwonjezera katswiriyu.
Komabe, katswiri Bank of America, Nat Schindler, iye sali wokondwa chotero. Mu lipoti laposachedwa, adanena kuti "phindu lililonse lomwe lingapezeke kuchokera kuzinthu zotsatsira malonda za kampaniyo limakhalabe locheperapo, osachepera." Malinga ndi iye, sizingakhale kanthu koma zozimitsa moto kuchokera ku kampaniyo kuyesa kuletsa kuwerengera kwake m'misika kukhetsa magazi, popeza magawo ake ataya oposa 61% mpaka pano chaka chino.
"Netflix ndi a premium service yomwe ipereka mulingo womwewo ndi dongosolo kuphatikiza zotsatsa, koma pamtengo wotsika kwa ogula, zomwe zikutanthauza kuti kutayika kwa ndalama zolembetsa kuyenera kulipidwa musanalandire ndalama zowonjezera kuchokera ku malonda ", akusanthula. "Bizinesi ikayamba ndi malonda ochepa, izi zimapangitsa kuti anthu asinthe, zomwe zimachepetsanso ndalama zachiwiri," akutero.
Netflix anali kwa nthawi yayitali adatsutsa nyimbo ya siren ya zophonya zamalonda zomwe zinachedwetsa mapulogalamu awo. Tsopano ikungotsatira mapazi a ambiri opikisana nawo ku United States. Funso ndiloti izi zidzakhala zokwanira kuti apitirize kulamulira danga la akukhamukira.
Kukula sikunangoyima panjira: kwasintha. Netflix ikufuna injini yatsopano, ndipo kutsatsa ndi njira yowonjezera yopezera ndalama yomwe imakupatsaninso mwayi wochepetsera mitengo yamtengo wapatali olembetsa popanda kutsika mtengo kwenikweni. Chitsogozo chachikulu chomwe Netflix anali nacho pazambiri zonse zotsatsira zapita, koma osunga ndalama ayenera kudziwa kuti kutsatira mapazi a aliyense sikungawapindulenso. Msika nthawi zonse umalamula chilango.
SOURCE: Ndemanga za News
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