✔️ 2022-07-17 09:51:30 - Paris/France.
Netflix idataya 26% ya azimayi a Gen Z mu pulogalamu yake yam'manja pakati pa 2019 ndi 2022.
Izi si nthawi zabwino za Netflixzomwe pamapeto pake zidzayenera kugwadira zotsatsa (zomwezo zomwe zidadedwapo kale) kuti ziletse kukhetsa magazi kwa ogwiritsa ntchito zomwe zavutika kwa nthawi yayitali.
Kumbuyo kwa Netflix kutsika atha kukhala azimayi omwe amadziwika kuti Gen Z. Izi ndi zomwe kafukufuku waposachedwa wachitika ku United States ndi Global Wireless Solutions (GWS) akuwonetsa, zomwe zikuwonetsa kuti nsanja yotchuka yamavidiyo pa intaneti. akukhamukira adataya 26% ya azimayi a Gen Z mu pulogalamu yake yam'manja pakati pa 2019 ndi 2022. Uku ndiye kuchulukira kodziwika kwambiri kwa gulu lililonse lazaka zomwe zafufuzidwa mu lipoti lake la GWS.
Kafukufuku wopangidwa ndi GWS akuwunikiranso mfundo ina yokhumudwitsa: kuchuluka kwa mphindi zomwe zimagwiritsidwa ntchito pa pulogalamu yam'manja ya Netflix yatsika pazaka zitatu zapitazi pakati pa ogwiritsa ntchito azaka zonse.
Pamsika wopikisana kwambiri wamavidiyo akukhamukira, ogwiritsa ntchito samazengereza kuletsa nsanja zomwe zili sizikugwirizana
Ndipo ngakhale ogwiritsa ntchito samaletsa kulembetsa kwawo kwa Netflix, mphindi zomwe azimayi azaka 18-34 amathera pa Netflix atsika 39% kuyambira 2019. Pang'ono ndi pang'ono kuchuluka kwa amuna azaka zapakati pa 25 ndi 34 (33%).
Komabe, Netflix si nsanja yokhayo yamavidiyo akukhamukira omwe manambala awo amawonera akuchepa. Discovery + posachedwapa yalemba chiwerengero chake chotsika kwambiri pazida zam'manja (mphindi 3,2 biliyoni). Chiwerengerochi ndi kutali ndi ziwerengero zomwe zasonkhanitsidwa ndi kampani mu gawo lachitatu la 2021 (mphindi 4,8 biliyoni).
Ngakhale kukulirakulira kwa gulu la azimayi a Gen Z Netflix, nsanja imatha kudzitamandira kuti ikupitiliza kukhala pulogalamu yotchuka kwambiri m'gulu la "premium content".
Komabe, Netflix akadali kumbuyo kwambiri malinga ndi manambala a YouTubezomwe zimapanga magawo owonera pafupifupi 6 miliyoni (amawonetsa pakati pa mphindi 30 ndi ola limodzi) kuposa kampani ya Los Gatos.
Tiyeneranso kudziwa kuti Ana azaka 18-34 amathera mphindi 80% zambiri pa YouTube tsiku lililonse kuposa makanema apa intaneti akukhamukira kulipira.
Osaphonya chilichonse kuchokera ku MarketingDirecto.com ndikujowina Telegraph t.me/MarketingDirecto
SOURCE: Ndemanga za News
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