🍿 2022-07-14 18:12:50 - Paris/France.
Kafukufuku wambiri akuwonetsa kuti kutayika kwa ziphaso zamaudindo otchuka kumakhala kowopsa kwa Netflix
Netflix kutayika pa Ndine Betty wonyansa yatha Julayi 10. Chiyambireni kukhathamiritsa mu Okutobala 2019, chodabwitsa chomwe chidapangidwa ndi Anna Maria Orozco sasiya kukhala pakati pawo Maina 10 omwe amawonedwa kwambiri sabata ndi sabata ndikukanda maola mamiliyoni owonera mpaka kalekale. Munali m’masiku ake otsiriza, pakati pa July 4 ndi July 10, pamene mndandanda unawonedwa mochuluka kuposa maola 12 miliyoni, kukhala wachisanu ndi chimodzi pakati pa mndandanda wotchuka womwe si wachingerezi.
Kuphatikiza pa zachisoni izi zitha kuyambitsa mafani, chowonadi ndichakuti Netflix ikuluza ambiri okondedwa mndandanda ndi amene mosakayikira anatumikira chiphona cha akukhamukira kupanga zowonera, monga anyamata kaya Ofesi. Koma chimodzi mwa zomwe zidapangitsa kuti nsanjayi ikhale yanzeru kwambiri ndikutha kukhala nayo chachikulu chosiyanasiyana ndikukhala ndi maudindo otchuka omwe sanapezeke kwina kulikonse kapena ntchito ya chingwe yofunikira, pamodzi ndi awo zopanga zoyambirira zabwino kwambiri.
Choncho kutaya motsutsana Ndine wonyansa Betty, ndichizindikiro chavuto lalikulu kwambiri lomwe Netflix akukumana nalo. Chabwino, kafukufuku adapeza kuti kutaya laisensi yamtunduwu kungathe yambitsa vuto la zinthu pa pulatifomu, kukulitsa mikangano yawo yomwe ikukulirakulira komanso mwina kuyambitsa kutaya olembetsa ochulukirapo.
Chifukwa chiyani Betty, La Fea akuchoka?
Netflix kutsazikana kwa Betty Pinzon pamene chilolezo chogawa chomwe anali nacho ndi makampani opanga zinthu chinatha RCN ndi Caracol Televizioni, mwina chifukwa akukonzekera kufalitsa buku lodziwika bwino papulatifomu ina yomwe ili yopindulitsa kwambiri kwa iwo. Izi ndi zomwe zinachitika Anzanga ndi ofesi, omwe asiya kuonjezera contract yawo kuti alowe nawo pamapulatifomu a HBO Max ndi Peacock. Chodabwitsa chomwe chidawonekanso mu 2019, pomwe nsanja idatayika mndandanda wonse wa Arrowverse.
Komabe, Netflix mwachiwonekere anali wokonzeka kuwataya, kotero idayamba kuyika ndalama. mu kuchuluka kosaneneka kwa zinthu zoyambira. Malinga ndi deta kuchokera nielson, pakati pa 2017 ndi 2022, Netflix adachokera 300 zopangidwa mbadwa kukhala ndi zambiri kuposa 2 100. Tsoka ilo, izi sizikutanthauza kuti maudindo awa kukopa omvera atsopano kapena kusunga makasitomala omwe adalembetsa kale.
Inde, phunziro linachitidwa pa 2 owonerera opangidwa ndi Avereji Chikwapu Juni watha, adazindikira kuti, ngakhale anthu amalingalira izi Netflix ili ndi imodzi mwamakatalogu osiyanasiyana osiyanasiyana, a 20 zopanga zomwe zidapanga olembetsa ambiri pakampaniyi pakati pa 2021 ndi 2022 ndizomwe zili ndi chilolezo, pakati pawo mndandanda wa Zachilendo mutu wa mndandanda.
Kupeza uku kumawonjezeredwa kopangidwa ndi HubResearch mu April, kumene, chifukwa cha kafukufuku wofunsidwa maudindo anali ndi chidwi mokwanira kuti azilembetsa ku nsanja ya akukhamukira. Akuyenda akufa unali mutu womwe udawonetsedwa kuti ndiwokongola kwambiri kulembetsa ku Netflix, ngakhale Wochita zamatsenga Anapanganso top 10.
Ndipo izi zimakhudza bwanji Netflix?
Ndikoyenera kudziwa kuti malingaliro onsewa akhoza kukondera chifukwa chakuti deta yonse yokha imapezeka kuchokera ku mtundu wa mowa ku United States, koma kutchuka kwa zilolezo zomwe Netflix amasangalala nazo zitha kuwonetsa kuti anthu amachita chimodzimodzi padziko lapansi.
Choncho, n'zosadabwitsa kupeza kuti zenizeni, maudindo a zilolezo ali pafupi kwambiri ndi momwe amaonera zinthu zoyamba zodziwika bwino.. Mwachitsanzo, malinga ndi Nielsen, ofesi anasonkhana pa Netflix kuposa maola 957 miliyoni adawonera, inde Maganizo aupandu Iye anali oposa 550 miliyoni, ziwerengero pafupi kwambiri Maola 1,2 biliyoni kuti mafani akhala akuwonera mitu ngati nyengo yachinayi ya Stranger Things kapena Bridgerton. Ndipo ndithudi ku Latin America, betty wonyansa adzakhala ndi manambala ofanana.
Mitundu yonse iwiri yachoka kale pamndandanda wa Netflix ndipo ikupitilizabe kutsika. Inde, lipoti la Ingoyang'anani anapeza kuti chiwerengero cha maudindo mkati mwa pulatifomu chinachepetsedwa ndi 30% ku USA chaka chino, kuchokera Maudindo 5 pa 3. Izi zili choncho ngakhale kalozera woyambirira wa Netflix ukukula ndi 10%.
Komanso, malinga ndi Zosiyanasiyana, Ngakhale kupambana kosaneneka kwa zinthu zachilendo, maola okwana omwe amawonedwa powonjezera maudindo onse omwe amalowa pamwamba pa 10, onse a Chingerezi ndi mayiko, akupitiriza kuchepa. Akuti, kotala lililonse la 2022, malingaliro ake adawonetsa kuchepa kwa 4%, ndipo pakati pa kotala yomaliza ya 2021 ndi yachiwiri ya 2022, malingaliro adachepetsedwa ndi khumi ndi asanu%.
Vutoli silinathe
Kusanthula komweku kwa Avereji Chikwapu kuonetsetsa kuti mlingo Kukhutira kwathunthu pakati pa olembetsa a Netflix zatsika ndi 10 peresenti ndipo anadza pa malo achinayi, kumbuyo HBO Max, Disney + ndi Hulu. Kuyang'ana deta iyi, titha kunena kuti kutayika kwazinthu zodziwika bwino kumakhudza kukhutitsidwa kwa ogula ndi ntchito. Ndipo salinso osangalala.
Izi ziyenera kuwonjezeredwa kuchuluka kwakukulu kwa kuchepa kwa bajeti ndi kuchotsedwa ntchito zomwe kampaniyo idayenera kuchita kuti ichepetse zotayika zomwe zidawonongeka miyezi ingapo yapitayo. Koma strategy yake yokha onjezerani malire azinthu zoyambirira, adzakweza mitengo ndi mapulani oletsa anthu kugawana akaunti yanu. Zochita zokangana kwambiri zomwe zidasiya anthu osakhutira.
SOURCE: Ndemanga za News
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