😍 2022-08-17 16:07:00 - Paris/France.
Kalekale, ntchito za akukhamukira zinali zosavuta - ndi njira imodzi yokha pamwezi, makamaka. Koma zinali pamenepo. Zosintha zambiri zikubwera, ndi zosankha zopanda zotsatsa, zosankha zotsatiridwa ndi zotsatsa, zosankha zamagulu, ndi zina zambiri.
Walt Disney (DIS -0,55%) ndi chitsanzo chabwino. M'masabata apitawa, chimphona cha zosangalatsa chalengeza mndandanda wa mphotho zatsopano, zomwe cholinga chake ndi kukulitsa kubweza kwake. Tiyeni tione njira imeneyi ndi kuona ngati n'zomveka.
Disney imapereka ntchito zingapo za akukhamukira, ndipo zatsala pang'ono kuwononga ndalama zambiri. Poyambira, chimphona cha media chikukweza mtengo wa ntchito yake yotsatsira. akukhamukira flagship Disney+ kuchokera ku $ 3 ku US kuti apangire malo gawo lake lotsatira lotsatsa (likubwera Disembala 8) pamtengo wapano wa $ 7,99 pamwezi. .
Kuphatikiza apo, Disney ikuwonjezera mtengo wa ntchito yake ya Hulu ndi $ 1 kapena $ 2 pamwezi kutengera dongosolo, ndipo ntchito ya Hulu Live TV iwonanso kukwera kwamitengo. Pomaliza, Disney adalengezanso kuti mtengo wapamwezi wa ESPN + ukuwonjezeka.
Kupereka kokhako sichoncho kusintha kwamitengo ndi mtolo wa Disney woyamba, womwe umaphatikiza Hulu, Disney + ndi ESPN + wopanda zotsatsa zotsatsa $ 19,99 pamwezi. Ndipo pali chifukwa chochititsa chidwi.
Zonse zokhudza paketi
Disney yatulutsa ntchito zake kuchokera akukhamukira kuposa ntchito iliyonse payekha. Ngati mungalembetse ku Disney +, mupeza mwayi woti mulembetse phukusili musanapeze komwe mungalembetse ntchitoyo.
Ndipo Disney akufuna kuti mugule mtolo pazifukwa zomveka. Choyamba, mtolo umawonjezera kuchuluka kwa olembetsa. M'malo mowerengera olembetsa akukhamukira kuchokera pamndandanda wa Disney +, patha kukhala atatu - imodzi pautumiki uliwonse. Izi zimawonjezera ziwerengero zomwe zimafotokoza ku Wall Street kotala lililonse.
Gome ili m'munsimu limafotokoza za kusintha kwamitengo kwa mautumiki omwe alipo komanso atsopano ndi mapulani.
| Services) | Mtengo wakale pamwezi | Mtengo watsopano pamwezi |
|---|---|---|
| Hulu (yothandizidwa ndi kutsatsa) | 6,99 $ | 7,99 $ |
| Hulu (yopanda malonda) | 12,99 $ | 14,99 $ |
| Disney + (yothandizidwa ndi kutsatsa) | N / A | 7,99 $ |
| Disney + (popanda kutsatsa) | 7,99 $ | 10,99 $ |
| ESPN + | 6,99 $ | 9,99 $ |
| Disney + (popanda zotsatsa), Hulu (yokhala ndi zotsatsa), ESPN + | 13,99 $ | 14,99 $ |
| Disney + (yothandizidwa ndi zotsatsa), Hulu (yothandizidwa ndi zotsatsa), ESPN + | N / A | 12,99 $ |
| Disney+ (yopanda malonda), Hulu (yopanda malonda), ESPN+ | 19,99 $ | 19,99 $ |
| Hulu (ndi zotsatsa), Disney + (popanda zotsatsa) | 9,98 $ | Palibe zambiri |
| Hulu (yothandizidwa ndi malonda), Disney + (yothandizidwa ndi malonda) | N / A | 9,99 $ |
| Hulu + Live TV (yokhala ndi zotsatsa), Disney + (popanda zotsatsa), ESPN + | 69,99 $ | 74,99 $ |
| Hulu + Live TV (yothandizidwa ndi zotsatsa), Disney + (yothandizidwa ndi zotsatsa), ESPN + | N / A | 69,99 $ |
| Hulu + Live TV (yopanda malonda), Disney+ (yopanda malonda), ESPN+ | 75,99 $ | 82,99 $ |
Gwero la tebulo: Wolemba. Gwero la deta: Walt Disney.
Ndithudi, palibe amene amapusitsidwa kuganiza kuti wolembetsa aliyense amalipira katundu yense pa kulembetsa kulikonse. Ndipo Disney yakhala ikuwonekera poyera pofotokoza ndalama zomwe amapeza pa wogwiritsa ntchito aliyense, zomwe zimapereka chidziwitso cha kuchuluka kwamakasitomala omwe amalumikizidwa palimodzi.
Chifukwa chachiwiri chokankhira mtolo ndikuti amachepetsa olembetsa churn. Izi ndizofunikira kwambiri pamsika wamakono wamakono, makamaka pamene olembetsa a Disney akukula. Kuwonjezeka pang'ono kwa churn pakati pa olembetsa ambiri kumatha kukhala ndi vuto lalikulu pazowonjezera zolembetsa. Izi ndi zomwe zidatsogolera Netflix (NFLX -1,87%) kuti apange zotayika zazikulu zolembetsa mu theka loyamba la 2022.
Ndi kusintha kwamitengo kwatsopano, Disney ikubetcha kwambiri pamtolo. Sikuti zimangosunga zotsatsa zopanda zotsatsa pamtengo womwewo, $ 19,99 pamwezi, komanso zimapatsanso olembetsa omwe akufuna kuwonera zotsatsa pa Disney + ndi Hulu kuchotsera $ 1 kuchokera pazomwe zaperekedwa. Dongosolo lopanda zotsatsa limapereka kuchotsera kwa $ 15,98 pamwezi poyerekeza ndi kugula ntchito zonse zitatu padera, pomwe dongosolo lopanda zotsatsa limapereka kuchotsera $13,98.
Kuphatikiza apo, Disney ikubweretsa mtolo wothandizidwa ndi malonda a Hulu ndi Disney +. Ogwiritsa ntchito amatha kulembetsa mautumiki onsewa $9,99 pamwezi. Zikufanana ndi zomwe zilipo kwa olembetsa a Hulu kuti awonjezere Disney + $ 2,99 pa mwezi, koma tsopano Disney akufuna kuti ikhale yovomerezeka kwa makasitomala onse.
Osayembekeza kukhudza churn
Ngakhale Disney ikupanga kukwera mtengo kwamitengo, sizimayembekezera kuti ogula azibweza ngongole zazikulu. "Sitikukhulupirira kuti pakhala vuto lalikulu kwa nthawi yayitali," a CEO a Bob Chapek adauza akatswiri pa foni yachitatu ya Disney.
Makamaka, Chapek ikuwonetsa mtengo woperekedwa ndi Disney + ndi ntchito zake zina. akukhamukira. "Tidapitilizabe kuyika ndalama mowolowa manja pazinthu zathu," adatero. "Timakhulupirira, chifukwa [cha] kuwonjezeka kwa ndalama pazaka ziwiri ndi theka zapitazi poyerekeza ndi mtengo wabwino kwambiri, kuti tili ndi malire ambiri pamtengo wamtengo wapatali. »
Izi zikumveka ngati zomveka Netflix pakuwonjezeka kwamitengo - ndipo idagwira ntchito kukampani yautumiki kwa nthawi yayitali. akukhamukira ; idangoyamba kuwona chidwi chamtengo wapatali m'magawo awiri omaliza akukwera kwamitengo. Poganizira kuchuluka kwa ndalama zomwe Disney akugulitsa ku Disney +, makamaka, izi ziyenera kukhala zopindulitsa kwambiri akukhamukira ngakhale mitengo ikukwera. Ndipo Disney Bundle ndi mtengo wachibale wabwinoko.
Ndi lingaliro loti olembetsa omwe ali m'mitolo amachepa komanso kuti mitengo yatsopano ya Disney ikopa anthu ambiri kuti agwiritse ntchito mtolo, ndemanga za Chapek zimakhala zomveka. M'malo mwake, kukankhira anthu ambiri kuti asonkhane kutengera mitengo yake kungayambitse kutsika, kulola Disney kukulitsa ntchito zake zonse kukwaniritsa zolinga zake za 2024.
Oyang'anira adabwerezanso chiyembekezo chake kuti ntchito yayikulu ya Disney + ifikire olembetsa 135 miliyoni mpaka 165 miliyoni (koma adatsitsa chiyembekezo chake ku Disney + Hotstar). Akuyembekezanso kuti Hulu ifikira olembetsa 50-60 miliyoni chaka chimenecho ndipo ESPN + ifikira olembetsa 30 miliyoni.
Ngakhale kuwonjezeka kwa mtengo kungadetse nkhawa ena ogulitsa, makamaka ataona zotsatira za Netflix, mtolo wa Disney wayamba kuwoneka ngati malonda abwinoko. Ndipo izi ziyenera kumukakamiza kuti apitilize kukulitsa zolinga zake pazaka zingapo zikubwerazi.
SOURCE: Ndemanga za News
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