✔️ 2022-04-28 20:35:00 - Paris/France.
Kutsogolo kwa Netflix kwa zaka kukayikira za tsogolo la chophimba chachikulu, koma chimphona cha akukhamukira, yomwe ikulemba kutayika kwapang'onopang'ono kwa olembetsa, ikhoza kupindula ndi kuwonjezeka kwa okonda mafilimu kubwerera ku mabenchi, malinga ndi John Fithian, mtsogoleri wa bungwe lomwe limasonkhanitsa anthu ochita mafilimu m'makanema ku United States.
"Zitseko zamasewera zakhala zotseguka kwa makanema a Netflix kwazaka zambiri," Fithian adauza a AFP pa CinemaCon yapachaka, yomwe imasonkhanitsa mayina akulu pamakampani azowonera ku Las Vegas.
Fithian, wamkulu wa National Association of Theatre Owners ku United States (NATO), adanena kuti anali ndi "zokambirana zingapo" ndi mkulu wa Netflix Ted Sarandos, ndikumulimbikitsa kuti "awone ngati zopangazo zikugwira ntchito m'zipinda".
“Sindimayang’ana mitengo ya zinthu. Ndikungoyang'ana deta. Mutha kupanga ndalama zambiri, ngakhale ngati wowonera, ngati muwonetsa makanema anu abwino kwambiri m'malo owonetsera, "adatero.
Chatsopano mafilimu Choyamba pazenera lalikulu musanawaike pamapulatifomu okhutira amatsutsana ndi bizinesi yopambana ya Netflix, yomwe inachititsa kuti Disney ndi Warner athamangire pakati pa zomwe zimatchedwa "nkhondo ya akukhamukira".
Pulatifomuyi idasinthiratu ku Hollywood komanso momwe owonera amawonongera makanema, kuwononga ndalama zambiri kunyengerera akatswiri kuti achoke ku studio zachikhalidwe ndikusunga okonda mafilimu pamakama awo.
Koma kutayika kwa 200 olembetsa -0,1% ya olembetsa ake onse- mu theka loyamba, adalengeza sabata yatha, adayambitsa mantha pamsika wogulitsa ndipo adatumiza magawo a Netflix akugwa kuposa 30% tsiku limodzi.
Kampaniyo idalengeza njira zingapo zatsopano, kuphatikiza zolembetsa zotsika mtengo ndi zotsatsa.
Zina mwazinthu zazikuluzikulu zimawonetsedwa m'malo owonetserako pang'ono kuti apikisane nawo ma Oscars, koma funso ndilakuti ngati angaganizire kutulutsidwa kwakukulu kwakukulu.
"Ndikuganiza kuti mtundu wa Netflix ukhoza kusuntha komweko. Tikukhulupirira kuti zikhala choncho,” adatero Fithian.
Izi zitha kulola kuti filimu "iwonekere kwambiri", adatero mkuluyo, ndikuwonjezera kuti "mafilimu omwe amapita mwachindunji akukhamukira kagwereni ".
"Wakufa"
Mlengalenga ndi yosangalatsa pamtundu wa CinemaCon wa chaka chino poyerekeza ndi 2021, yomwe idakhudzidwa ndi imodzi mwamitundu yosiyanasiyana mliri ya covid-19, yomwe idapitilirabe kuwopseza owonera ndikukakamiza ma studio kuti asankhe zosangalatsa zapaintaneti osati kuwonera makanema ali pamipando yawo.
Zinalembedwanso m'mawu ofunikira apachaka a Fithian, omwe sabata ino adapanga mitu yankhani polengeza kuti chizolowezi chotulutsa mafilimu nthawi imodzi pamapulatifomu a digito ndi m'malo owonetsera "chinafa."
"Sizinangotulutsidwa kunja kwa buluu, zidatuluka titakambirana ndi angapo omwe timagwira nawo ku studio pazomwe amaganiza za momwe angatulutsire mafilimu awo," adatero.
Ma studio akulu aku Hollywood posachedwapa asangalatsa eni ake a zisudzo pokonzanso zenera lodzipatula kotero kuti makanema aziwonetsedwa pazenera lalikulu lokha. Komabe, zenera lomwe lilipo masiku 45 kapena kucheperako ndilotsika kuposa zenera la masiku 90 la nthawi ya mliri usanachitike.
"Kukambitsirana ndi zambiri za kutalika kwa zenera limenelo, osati ngati ziyenera kukhala njira imodzi kapena ina," adatero Fithian.
nkhawa
Koma pali zifukwa zodetsa nkhawa m'makampani. Zina mwa izo ndi chitsanzo cha bizinesi cha Amazon Prime, chomwe Fithian akuti "sikuyesera kupanga ndalama kuchokera ku mafilimu" koma kuyesa kukopa ogula kuti "agule kapena agwiritse ntchito kutumiza kwawo".
Amazon Prime, ntchito yolembetsa kuchokera ku chimphona chachikulu cha Amazon, idatenga mbiri yakale ya MGM pamgwirizano wa $ 8,5 biliyoni mwezi watha.
"Akagula makampani kuti azikoka mafilimu m'malo owonetserako masewero ndi kuwamasula pamapulatifomu okha, amachepetsa kusankha kwa ogula," adatero mkuluyo.
Fithian adatinso pali nkhawa za Oscars.
Mwezi watha AppleTV + inakhala nsanja yoyamba Kusokonezeka kuti mupambane Chifaniziro Chapamwamba Kwambiri, pomwe ma blockbusters ngati "Spider-Man: No Way Home" anali kulibe m'magulu akulu akulu.
Makampani opanga ma audiovisual amayang'ananso zomwe zikuchitika pamakanema aku Russia a embargo yokhazikitsidwa ndi Hollywood poyankha kuwukira kwankhondo ku Ukraine pa February 24.
“Msikawu sunasiyidwe. Ndikupuma mpaka patakhala mtendere, mpaka nthawi yoti tibwererenso, "adatero Fithian, akutcha chaka chapitacho "chodabwitsa kwambiri".
SOURCE: Ndemanga za News
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