😍 2022-09-27 15:07:30 - Paris/France.
Posachedwa padzakhala zotsatsa mu 'Stranger Things' kapena 'Star Wars'. Uku ndiye kubetcha kwatsopano kwa Netflix ndi Disney + kuti adzilimbikitse potengera ma network achikhalidwe. Atakana kutsatsa kwanthawi yayitali, Netflix ikufulumizitsa kukhazikitsidwa kwa fomula yake yatsopano, yomwe ikukonzekera Novembara 1, atolankhani angapo aku America anena, kuyembekezera Disney +, yomwe ingachite izi pa Disembala 8.
(Werengani: Momwe mungalipire Netflix popanda kugwiritsa ntchito kirediti kadi?).
« Zoyambitsa izi zipanga malo akulu kwambiri otsatsa pazaka zambiri", akutsimikizira Dallas Lawrence, wa kampani ya Samba TV. "Idzakhala nthawi yofunika kwambiri kwa otsatsa."
« Osati kale kwambiri kuti kulembetsa kudzathetsa kutsatsaakukumbukira Kevin Krim, CEO wa EDO. »Lero tikuwona bwino lomwe kuti izi sizowona".
Ndipo phindu ndi lalikulu. Ross Benes wa Insider Intelligence akuyerekeza kuti malonda amapeza kuchokera akukhamukira akhoza kufika 30 mabiliyoni a madola m’zaka ziŵiri mu United States mokha, ndipo mwinamwake kuŵirikiza kaŵiri kuposa pamenepo padziko lonse lapansi.
Msikawu pano ukuphatikizidwa ndi YouTube, yomwe yalandila $28,8 biliyoni pakutsatsa mu 2021.
Opikisana nawo pafupi ndi Netflix ndi Disney, monga Peacock (NBCUniversal), Paramount +, HBO Max kapena Discovery + ayambitsa kale mitundu yotsatsa. Koma palibe nsanja izi zimapikisana ndi ma behemoths awiri omwe ali ndi olembetsa 220 miliyoni pa nkhani ya Netflix ndi 125 miliyoni pa nkhani ya Disney + ndipo akuyembekeza kukopa ogwiritsa ntchito atsopano pochepetsa mitengo.
Malinga ndi chikalata chamkati chomwe chatchulidwa ndi The Wall Street Journal, Netflix ikukonzekera kufikira ogwiritsa ntchito 40 miliyoni pofika gawo lachitatu la 2023 ndi njira yake yotsika mtengo.
(Komanso: Silicon Valley, isanayambike nyengo yatsopano?).
Kuphwanya miyambo yakale
Netflix ndi Microsoft akhazikitsa mtundu wolembetsa wokhala ndi zotsatsa
Nthawi
« Anthu ambiri amene anaonera wailesi yakanema ndipo otsatsa malonda saliponso"Zopezeka kumitundu, chifukwa sakhalanso owonera pa intaneti," akufotokoza Colin Dixon, mkonzi watsamba lawebusayiti. akukhamukira ScreenMedia yapadera.
Le akukhamukira "amalola otsatsa kuti afikire anthu omwe sanawafikire kwakanthawi, panthawi yomwe amayang'ana kwambiri," akutero, chifukwa. wogwiritsa amasankha pulogalamu yake ndi nthawi yakemosiyana ndi zomwe zinkachitika pawailesi yakanema.
Kutsegulaku kungathe kufooketsa wailesi yakanema yemwe ali ndi udindo "omwe sanagwiritse ntchito mokwanira njira yolunjika akukhamukira", akuchenjeza Lawrence, ponena za maunyolo ang'onoang'ono ndi apakatikati, kuyambira masiteshoni akuluakulu anayi aku US apanga kupezeka pa intaneti. Koma ngakhale awa - ABC (omwe ali ndi Disney), CBS, NBC ndi Fox - adzavutika, chifukwa mpaka pano ndi okhawo omwe atha kupereka omvera ambiri kwa otsatsa.
« Netflix ndi Disney akatsegula zitseko za Stranger Things, Star Wars kapena Marvel, tiwona kuthamangira, "anatero katswiri. Kuphatikiza apo, "zambiri zomwe mumapeza kuchokera kutsatsa pa intaneti akukhamukira ndi zozama komanso zolemera kuposa zomwe zilipo lero masana pa TV", mfundo zamphamvu.
(Pitilizani kuwerenga: Samsung yanena za kuchuluka kwa ma foni opindika).
Pazinthu zonse zomwe sizili zamoyo, "zotsatsa zimaperekedwa mwamakonda, zomwe zimalola kulunjika bwino," akuwonjezera Krim. Netflix ndi Disney + akutsegula mutu watsopano momwe angasinthire ndi mitundu yachikhalidwe, kusewera ndi nthawi, malo kapena ngakhale. kukopa othandizana nawo kuti apange mapulogalamu atsopano. Osanenanso kuti nsanja zimapereka mwayi wofikira mayiko ambiri nthawi imodzi.
« Ngati ndinu amitundu yambiri, mutha kukhala ndi malo amodzi olumikizirana ndikugula malo otsatsa padziko lonse lapansi", akutero Dixon. “Ndi mphatso yamphamvu kwambiri. Ponena za kuthekera kwa Disney ndi Netflix kutenga nawo gawo pamsika kuchokera ku Facebook, Google kapena Amazon, Benes akuwonetsa kuti ichi ndi chinthu akukhamukira sichinafike mpaka pano.
AFP
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 🤓
