✔️ 2022-09-25 16:22:24 - Paris/France.
Posachedwapa pakhala zotsatsa zinthu zachilendo kaya nyenyezi nkhondo. Ndi osachepera kudzipereka kwatsopano kwa Netflix ndi Disney + kulimbikitsa mopanda ma network achikhalidwe. Atakana kwa nthawi yayitali, Netflix ikufulumizitsa kukhazikitsidwa kwa fomula yake yatsopano, yomwe idakonzedwa pa Novembara 1, kuyembekezera Disney +, yomwe ingachite izi pa Disembala 8.
"Maulendo awa adzapanga malo otsatsa kwambiri yaikulu kuposa m'badwo", akutsimikizira Dallas Lawrence, wa kampani ya Samba TV. “Ikhala nthawi yabwino kwambiri kwa otsatsa. »
“Osati kale kwambiri akuti kulembetsa kudzathetsa kusatsa malonda”, akukumbukira Kevin Krim, CEO wa EDO. “Lero tikuwona bwino lomwe kuti izi si zoona. »
Zopindulitsa m'mbiri
Ndipo phindu ndi lalikulu. Ross Benes wa ofesi ya Insider Intelligence amakhulupirira zimenezo Ndalama zotsatsa mu akukhamukira angafikire $30 biliyoni m’zaka ziŵiri mu United States mokhandipo mwina kuwirikiza kawiri padziko lonse lapansi.
Msika tsopano ndi gawo la YouTubeomwe adalandira $ 28,8 biliyoni pakutsatsa mu 2021. Opikisana nawo pafupi kwambiri ndi Netflix ndi Disney, monga Peacock (NBC Universal), Paramount +, HBO Max kapena Discovery + atulutsa kale mitundu yotsatsa.
Koma palibe mwa nsanja izi zomwe zimapikisana ndi zilombo ziwiri zomwe zimawunjika Olembetsa 220 miliyoni a Netflix ndi 125 miliyoni a Disney +ndi omwe akuyembekeza kukopa ogwiritsa ntchito atsopano pochepetsa mitengo.
Chithunzi chochokera ku 'Star Wars: The Last Jedi', wolemba DisneyGTRES
Malinga ndi chikalata chamkati chomwe chatchulidwa ndi Nyuzipepala ya Wall Street, Netflix ikukonzekera kufikira ogwiritsa ntchito 40 miliyoni pofika gawo lachitatu la 2023 ndi njira yake yotsika mtengo.
“Anthu ambiri amene amaonerera wailesi yakanema ndi kuwafikira ndi zotsatsira sakupezekanso kwa malonda chifukwa sakhalanso owonera pa intaneti," akutero Colin Dixon, mkonzi watsamba la akukhamukira ScreenMedia yapadera.
Le akukhamukira "Zimathandiza otsatsa kuti afikire anthu omwe kwa nthawi yayitali sanawapezepamene ali okhazikika kwambiri ", akulongosola, chifukwa wogwiritsa ntchito amasankha pulogalamu yake ndi ola lake, mosiyana ndi zomwe zinkachitika pawailesi yakanema.
"Netflix ndi Disney akatsegula zitseko za Stranger Things, Star Wars kapena Marvel, tiwona kuthamangira"
Kutsegulaku kungathe kufooketsa wailesi yakanema yemwe ali ndi udindo "omwe sanagwiritse ntchito bwino njira akukhamukira« akuchenjeza Lawrence, ponena za maunyolo ang'onoang'ono ndi apakatikati, popeza maunyolo anayi akuluakulu ku United States apanga kukhalapo kwa intaneti.
Koma ngakhale awa (ABC (omwe ali ndi Disney), CBS, NBC ndi Fox) adzavutika, popeza mpaka pano ndi okhawo omwe amatha kupereka omvera ambiri kwa otsatsa. "Netflix ndi Disney akatsegula zitseko zinthu zachilendo, nyenyezi nkhondo kapena Marvel, tiwona mkangano "Akutero katswiriyu.
Komanso, "Zomwe mumasonkhanitsa kuchokera kutsatsa pa intaneti akukhamukira ndi zozama komanso zolemera kuposa zomwe zili pa TV masiku ano”, mfundo zamphamvu. Pazinthu zonse zomwe sizili zamoyo, "zotsatsa zimaperekedwa mwamakonda, zomwe zimaloleza kulunjika," akuwonjezera Krim.
Kupereka kwamphamvu
Netflix ndi Disney + amatsegula chaputala chatsopano momwe angasinthire ndi machitidwe azikhalidwesewera ndi nthawi, malo kapena kukopa abwenzi kuti apange mapulogalamu atsopano, osanenapo kuti nsanja zimapereka mwayi wofikira mayiko ambiri nthawi imodzi.
"Ngati ndinu ochokera m'mayiko osiyanasiyana, mutha kukhala ndi malo amodzi ndikugula malo otsatsa malonda padziko lonse lapansi," akutero Dixon. "Ndi mphatso yamphamvu kwambiri".
Koma kuthekera kwa Disney ndi Netflix kutenga gawo la msika kuchokera ku Facebook, Google kapena AmazonBenes akuwonetsa kuti ichi ndi chinthu china akukhamukira sanazindikire mpaka pano.
SOURCE: Ndemanga za News
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