✔️ 2022-04-08 20:51:17 - Paris/France.
Pali mapulogalamu ambiri a pa TV pakali pano. Makanema ambiri a pa TV, ena anganene. Koma pali ziwonetsero zokwanira kuti owonerera ambiri azikhumudwa ndipo sangakhale okha pankhaniyi. Nielsen wangotulutsa lipoti lake loyamba la State of Play, lomwe limayang'ana mawonekedwe a kanema wawayilesi omwe akusintha nthawi zonse, ntchito zotsatsira komanso zotsatsira. akukhamukira. Ndipo ili ndi zotsatira zodabwitsa. Pomwepo, lipotilo limagawana kuchuluka kwa makanema apawayilesi omwe amawulutsidwa paziwonetsero zama TV ndi akukhamukira.
Zojambula Zosangalatsa
Ndi mapulogalamu angati a pa TV omwe alipo kuti muwone pamapulatifomu a akukhamukira ndi TV yachikhalidwe?
Malinga ndi lipoti la Neilsen's State of Play, pakati pa February 2021 ndi February 2022, mapulogalamu 817 a pa TV omwe adapezeka kuti angasankhe. Inde, zowonera pa TV zopitilira miliyoni miliyoni zitha kuwoneredwa pamasewera a TV achikhalidwe. Ichi ndi chiwerengero chodabwitsa chokha, komanso chiwonjezeko chachikulu kuchokera zaka zingapo zapitazo. Mu Disembala 000, Nielsen adati pali okha 646 makanema apa TV oti musankhe. Nzosadabwitsa kuti tathedwa nzeru. Koma izi sizimalepheretsa owonerera kufunanso zina.
Tsogolo la kanema wawayilesi
Kumayambiriro kwa chaka chino, Nielsen adanena kuti anthu aku America adayang'ana mmbuyo zaka pafupifupi 15 miliyoni - inde, mumawerenga bwino, années- mtengo wazinthu mu akukhamukira. Ndipo kuyambira February 2022, 65% ya anthu omwe amagwiritsa ntchito zaumoyo akukhamukira amalembetsa ku 2 mpaka 4 nsanja zosiyanasiyana. (Ndipo 17% amalembetsa kwambiri.) Koma pamene kukambirana mozungulira nsanja za akukhamukira kukweza mitengo kumakwezabe nsidze, lipoti la Nielsen likuti ambiri olembetsa ku US sangasinthe malo chifukwa cha izi. M'malo mwake, mu kafukufuku waposachedwa, 93% ya omwe adafunsidwa adati adakonzekera kusasintha kapena ngakhale kuwonjezera zosankha zawo zautumiki akukhamukira.
Craig Blankenhorn/Hulu
TV mu akukhamukira vs makanema apa TV pamapulatifomu achikhalidwe
Omwe aife omwe tili ndi ma iPhones timavutitsidwa sabata iliyonse ndi chidziwitso chathu chogwiritsa ntchito Lamlungu lililonse. Izi, zoonadi, ndi nambala yomwe ambiri aife sitikufuna kudziwa. Lipoti la Nielsen's State of Play likutenga patsogolo pa TV. Lipotilo likusonyeza kuti munthu wamkulu wamba amaonera wailesi yakanema osachepera maola asanu tsiku lililonse. (Nambala yeniyeni ndi maola anayi ndi mphindi 49.) Ndipo owona akuyamba kutembenukira ku misonkhano ya akukhamukira pamakina amakanema kuti akonzere TV yawo.
Komabe, pali masewera apamwamba omwe amawonjezera kuchuluka kwa owonera pamzere. Ndipo chodabwitsa, kwa ine osachepera, sichoncho Ngozi! Ndi masewera omwe adabwereranso pambuyo pa kuletsedwa kwa nyengo zokhudzana ndi COVID mu 2020, mapulogalamu amasewera omwe adawonetsedwa kwambiri pa TV pakati pa Januware ndi Seputembala 2021.
zotsatira
Kodi timayendetsa bwanji mapulogalamu ambiri a pa TV awa?
Ndizopenga kuwona manambala akuwonetsedwa momveka bwino. Koma amamveka bwino mukaganizira kuchuluka kwa njira zomwe tsopano tingapezere TV. Ku nerdist, timathera nthawi yochuluka kulimbikitsana wina ndi mzake mapulogalamu a pa TV, ndi chiwerengero cha ntchito zatsopano kuchokera akukhamukira zotsagana ndi malangizowa zikupitilira kukula. Chifukwa chake ndizomveka kuti, kukhumudwa kwambiri posankha pulogalamu yapa TV sikofunikira. Ndipo zochulukirapo, 64% ya omwe adafunsidwa ku kafukufuku wa Nielsen akufuna kuwona zambiri akukhamukira zoperekedwa. Sizopindulitsa pang'ono chabe, komanso zimathandiza pamlingo wa bungwe.
Poganizira kuchuluka kwa zakuthambo m'zaka zingapo zapitazi, ndili ndi chidwi chofuna kuwona momwe izi zikuchitika akukhamukira ndipo manambala amutuwa akupitilira, makamaka pamene makampani akuphatikizana ndikusintha njira.
SOURCE: Ndemanga za News
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