🎵 2022-08-26 20:57:33 - Paris/France.
Pa Ogasiti 22, Capitol Records idalengeza kusaina kwawo kwatsopano, FN Meka, rapper woyamba padziko lonse lapansi wa augmented reality (AR). Patatha masiku awiri, zilembozo "zinadula ubale" ndi rapperyo, kutchula kutsutsa kosalekeza pa intaneti. "Kwa kampani yathu, kuvomereza izi kukuwonetsa kusowa kwakukulu kwa kusiyanasiyana komanso kuchuluka kwa utsogoleri wosamva. Izi ndizosavomerezeka ndipo sizidzaloledwa, "Capitol Records idalemba m'mawu ake.
FN Meka ndiye rapper woyamba wa AR kusainidwa ndikuchotsedwa pagulu lalikulu, koma ndi kampani yaposachedwa kwambiri pagulu lamakampani opanga nyimbo kupita ku AI. FN Meka (komanso kuwonekera kwa anthu ena ngati iyeyo) kumawonjezera nkhawa za komwe makampani oimba akulowera, ndikuwunikira nkhani zazikuluzikulu za ugonthi, kusowa kwaukadaulo, ndi zomangamanga zamakampani.
Kutsamira kwa AI kunali, poyamba, chifukwa cha kufunikira. Pakati pa mliri wa COVID-19, oimba ndi makampani aukadaulo agwirizana kuti achite nawo ma concert kuti athane ndi kutayika kwa ziwonetsero. Mu 2017, CGI wosonkhezera komanso woimba Miquela Sousa adakhala m'modzi mwa akatswiri odziwika bwino a AR. Kuyambira pachiyambi, adatulutsa nyimbo zingapo zopambana bwino komanso adasiya mgwirizano ndi Teyana Taylor ku 2020. Kugwiritsa ntchito AR m'njira zonse zamakampani oimba nyimbo nthawi zonse kumakweza nsidze ndikulandira ndemanga zosasangalatsa kwambiri. Kusakonza bwino kwa FN Meka kwangobweretsa mawonekedwe atsopano komanso kuda nkhawa kwambiri ndiukadaulo wa AR womwe wakhala ukuchulukira kwakanthawi tsopano.
Gunna, wojambula wakuda… pakali pano ali m'ndende chifukwa choimba nyimbo zomwe lobotiyi amatengera.
FN Meka idapangidwa ndi Brandon Le ndi Anthony Martini wa fakitale yatsopano ya Factory New. Kuyambira pomwe adawonekera koyamba mu Epulo 2019, adagulitsidwa ngati hypebeast cyborg yokhala ndi mawonekedwe odabwitsa komanso kupezeka kwa intaneti. Amawoneka ngati chojambula cha pa intaneti cha rapper - machesi pakati pa Tekashi 6ix9ine ndi Lil Pump: khungu lofiira, mohawk wobiriwira wobiriwira, zodzikongoletsera zonyezimira, komanso nkhope yojambulidwa. Ngakhale kuti alibe chiyambi, FN Meka yakopa otsatira ambiri. Mpaka pano, rapperyo ali ndi otsatira 10 miliyoni pa TikTok ndi opitilira 200 pa Instagram, komanso omvera opitilira 000 pa Spotify. Watulutsa kale nyimbo zingapo, kuphatikiza "Speed Demon" ndi "Internet," zomwe zimamveka ngati makope a kaboni a nyimbo zodziwika bwino zotulutsidwa ndi ojambula enieni.
Kenako, pa Ogasiti 12, Meka adatulutsa nyimbo yake yodziwika kwambiri mpaka pano: "Florida Water," mgwirizano ndi Gunna wa YSL. M'mawu ake ku Capitol Records, bungwe lopanda phindu la Industry Blackout lidawonetsa momwe FN Meka amatha kuthawa zolakwa zalamulo ndi zomwe akatswiri ambiri akuda ayenera kupirira chifukwa cha nyimbo zawo. "Gunna, wojambula wakuda yemwe akuimba nyimbo ndi FN Meka, pakali pano ali m'ndende chifukwa choimba nyimbo zofanana ndi zomwe lobotiyi amatengera," adatero. "Kusiyana kwake ndikuti rapper wanu wochita kupanga sangakumane ndi milandu yawo. »
Nthawi zambiri, ngakhale FN Meka adapangidwa mongopanga, chithunzi chake chosavuta komanso umunthu wake zimalankhula za vuto lomwe lafalikira mu rap pakali pano. FN Meka ndi chilengedwe chopusa chopangidwa ndi akuluakulu awiri omwe si akuda omwe amafufuza zomwe zimapweteka ojambula enieni akuda ndi gulu lakuda lonse.
M'makalata omwe tsopano afufutidwa pa Instagram, FN Meka adaseka mwachipongwe nkhanza za apolisi komanso kupanda chilungamo kwa anthu ndi chithunzi cha munthu yemwe akuwoneka kuti akumenyedwa ndi wapolisi m'ndende. “ZINTHU ZA POLISI Nditani?!?! Mlondayu amandimenyabe ndi NDODA yake chifukwa sindipita kukanena. Sindine RAT. Moyo wa kundende ndiwokhumudwitsa kwambiri…. Ndikukhumba ndikadatuluka kuti ndiyambenso kupanga nyimbo," mawuwo adawerengedwa.
Kuphatikiza apo, owonera ambiri adawonetsa FN Meka kugwiritsa ntchito mawu oti "N" mu nyimbo zake. Pa nyimbo yake ya 2019 "Intaneti," adagwiritsa ntchito kasanu kasankho. Ambiri ankaganiza kuti Meka adanenedwa ndi munthu woyera, koma pa August 23, wojambula wakuda dzina lake Kyle The Hooligan adawulula pa Instagram kuti mawu kumbuyo kwa khalidweli anali ake. Mu kanemayo, adagawana kuti adafunsidwa ndi kampani ya FN kuti alankhule rapperyo, koma "adagwidwa ndi mizimu."
"Ndinkaganiza kuti zikhala mgwirizano. Anandilonjeza masheya mukampani, maperesenti, zonsezo,” adatero. "Chotsatira chomwe ndikudziwa, niggas amangondidabwitsa. Ndinagwiritsa ntchito mawu anga, kumveketsa mawu anga, kugwiritsa ntchito chikhalidwe, ndiyeno kundisiya nditakwera. Sindinapange ndalama pa chilichonse ndipo amapeza ma rekodi… Sindinapiteko kumisonkhano iliyonse.
Kanema wa Kyle The Hooligan ndi watsoka, koma osati wodabwitsa. Pali mbiri yodziwika bwino yamakampani a madola mamiliyoni ambiri omwe amapanga ndalama kuchokera pazomwe zabedwa kuchokera kwa opanga akuda - njira yomvetsa chisoni yomwe idakhala yosavuta ndi kukwera kwa TikTok.
Siziyenera kukhala zofunikira kulengeza mu 2022 kuti kuba kwa opanga anthu akuda ndikosayenera, komabe tili pano. FN Meka, ngakhale akuti adanenedwa ndi munthu wakuda, akadali wokonda tsankho komanso wopanda ulemu wofuna kugulitsa zaluso zakuda pomwe akuwononga chikhalidwe chomwe chimalimbikitsidwa. Koma ndizofunikanso kudziwa kuti kupangidwa kwa wojambula wodziwika bwino ndikusokoneza luso lazojambula zenizeni ndipo kumawonetsera tsogolo loyipa la makampani oimba.
Chithunzi kudzera pa YouTube
Kupezeka kwa ojambula ndi nyimbo kuli pachiwopsezo kuposa kale lonse. Poyankhulana ndi 2021 Makampani opanga nyimbo padziko lonse lapansi, Anthony Martini adanena kuti "chitsanzo chakale chosaka talente sichigwira ntchito komanso chosadalirika". Ananenanso kuti: "Zimafunika kuthera nthawi yoyang'ana pa intaneti, kupita kuwonetsero, kupita kumisonkhano, kugwiritsa ntchito chuma kufunafuna kuphatikiza kwamatsenga komwe kungapangitse Super star. Zedi, malo ochezera a pa Intaneti asintha kale momwe ogula amapezera ndikugawana talente yatsopano, koma kungosankha chifukwa nyenyezi yotsatira imachotsanso kufunikira kwa kuyanjana ndi kulankhulana.
Nyimbo zomwe zimapangidwa muzowona zowonjezera zimawononganso mtundu wa nyimbo. Martini adatsimikizira kuti pali liwu laumunthu lomwe likuchita mawu a rapper, ponena kuti "akugwira ntchito kuti kompyuta ipange ndikutanthauzira mawu ake - komanso ngakhale kugwirizana ndi makompyuta ena monga olemba anzawo" .
Izi pamapeto pake zimapweteketsa ojambula ena omwe akumenyera umunthu wambiri komanso kuwongolera pang'ono kuchokera kumakampani oimba.
Ndipo nyimbo za FN Meka sizilinso ngati akatswiri ena opangidwa ngati Auxman kapena gulu la Gorillaz. Martini adagawananso kuti FN Records "yapanga luso laukadaulo la AI lomwe limasanthula nyimbo zina zodziwika zamtundu wina ndikupanga malingaliro pazinthu zosiyanasiyana zopanga nyimbo: nyimbo, nyimbo, nyimbo, tempo, zomveka ndi zina. Kenako timaphatikiza zinthu izi kuti tipange nyimboyi. Kwenikweni, njira yopanda pake yomwe imalimbikitsa luso lobwerezabwereza komanso losaganizira. Zachidziwikire zolembera zili ndi lingaliro loti ngati china chigulitsa simuyenera kuyesa china chatsopano, koma rap sichifunikira. Chotsatira za zomwezo. Zingapindulenso ndi zatsopano komanso kuyesa.
Kuphatikiza pa kulepheretsa kupeza ndi kufotokoza kwa ojambula, kuthamangira kwa Capitol Records kusaina oimba a AR kumadzutsa mafunso okhudza zomwe makampani oimba amalimbikitsa: Kodi kusaina wojambula wa AR kumapereka mphamvu zambiri? Kodi imachotsa kuthekera kwa kusagwirizana pakati pa ojambula ndi zilembo? Ndani amapeza phindu lazachuma ndi zopindulitsa kuchokera munyimbozi: kampani yojambulira yeniyeni kapena cholembera nyimbo?
Kumbali imodzi, izi zitha kuwonedwa ngati zabwino: padzakhala kugwa pang'ono ndi kusagwirizana pakati pa ojambula ndi oyang'anira awo. Kumbali ina (yokayikitsa yofunika kwambiri), zitha kufooketsa anthu ojambula omwe akufunafuna mtundu wina wamabizinesi.
Chithunzi kudzera pa YouTube
M'mwezi wa Meyi, oimba angapo, kuphatikiza FKA Twigs, Halsey ndi Charli XCX, adalankhula za zolemba zawo zomwe zimawalimbikitsa kuti apite ku Tiktok. "Ndakhala mubizinesi iyi kwa zaka zisanu ndi zitatu ndipo ndagulitsa ma rekodi opitilira 165 miliyoni ndipo cholembera changa chimati sindingathe kutulutsa pokhapokha atanama nthawi ya virus pa TikTok," adatero Halsey panthawiyo. Ndi oimba a AR, komabe, iyi siilinso vuto. M'malo mwake, mapangano awo angafunike kuti atsatire pafupifupi zofuna zonse za lebulo. Sizimawapweteka (iwo si enieni), koma potsirizira pake amapweteka ojambula ena omwe akumenyera kuti azikhala payekha komanso kulamulira kochepa kuchokera ku makampani oimba.
Osandilakwitsa: FN Meka akhoza kukhala atapita (pakadali pano), koma siwomaliza. FN Meka anali mayeso omwe adangochotsedwa chifukwa cha kuyankha kolakwika kwa omvera komanso nyimbo zosalankhula zomwe adazipanga. Koma, ngati pali chilichonse chomwe taphunzira kuchokera kwa akatswiri otsutsana ngati 6ix9ine, ndikuti nthawi zina mikangano imangokhala ngati mafuta. Choyipa kwambiri, mikangano ikhoza kukhala zomwe FN Meka ikufunika kuti apambane pawokha.
Ena adzabwera. Woimba wina wa AR yemwe ali ndi umunthu wokoma kwambiri komanso nyimbo zokopa zidzatenga malo ake, ndipo ngati Capitol Records sichidumphira pa iye, chizindikiro china chikhoza, chifukwa ndi bwino kuposa wojambula womvera yemwe angathe kupopera nyimbo pakompyuta yake nthawi khumi mofulumira. kuposa wojambula wamba? Kuchokera pazamalonda ndi bizinesi, makampani opanga nyimbo akukhala pa mgodi wa golide, ndipo zidzangotengera kampani yoyenera ndi munthu woyenera kuti apindule nawo. Koma pamtengo wanji? Pamene tikuviika zala zathu mu AR, makampani opanga nyimbo akusiya kuyang'ana kwambiri zaluso, chiyambi, mtundu, ndi zina zonse zomwe zimapangitsa kuti mitundu ngati rap ikhale yamphamvu kwambiri. Ndi malo oterera omwe siwofunika.
SOURCE: Ndemanga za News
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