🍿NKHANI ZAUNONSO - Paris/France.
Ntchito za akukhamukira ataya olembetsa ambiri mu 2022? Deloitte adapereka chidziwitso chotere. Kuneneratu kowopsa kwa Netflix, pambuyo pake, kukula kwa nsanja kukucheperachepera. Komanso, chimphona akukhamukira chuma ndi chosakhazikika kwambiri kuposa ambiri omwe akupikisana nawo. Kusanthula kwa Anna Schmid.
Wogulitsanso atha kulipira ndalama zamalumikizidwe patsamba lino, mwachitsanzo pamaulalo omwe ali ndi mzere kapena mzere wobiriwira. Zambiri.
Ndi zoneneratu zomvetsa chisoni zomwe kampani yofunsira ya Deloitte idapereka Disembala watha. Ikuti anthu opitilira 150 miliyoni padziko lonse lapansi aletsa zolembetsa zawo zolipirira akukhamukira mu 2022. Mitengo yosamukira ku 30% iyenera kukhala yotheka.
Mbiri yomwe iyenera kukhala yowopsa, makamaka kwa Netflix. Ndipotu, kukula kwa chimphona akukhamukira yaima. Kwa kotala yoyamba ya 2022, gululi likuyembekeza kuwonjezeka kwa olembetsa 2,5 miliyoni okha. Izi siziri 1,5 miliyoni zochepa kuposa gawo loyamba la 2021. Ndilo mtengo wotsika kwambiri kuyambira 2012, malinga ndi kafukufuku wa "Statista" portal.
Kukula kwa Corona kukuwoneka kuti kwatha ndipo kukula kwa Netflix kuthanso posachedwa. Marcus Kleiner, yemwe amagwira ntchito ngati wasayansi wofalitsa nkhani ku SRH University of Applied Sciences ku Berlin, pokambirana ndi CHIP: "Ngakhale mosasamala kanthu za zomwe Deloitte adaneneratu, Netflix ikukumana ndi zovuta zazikulu. Akuganiza kuti zingakhale zovuta kwa gululo m'zaka zikubwerazi.
Zotsika mtengo komanso zabwino kuposa Netflix? Momwe utumiki wa akukhamukira German ndi chuma
Netflix "sakhazikika pazachuma kuposa ambiri omwe amapikisana nawo"
Netflix ili ndi opikisana nawo ambiri.
Zimakhudzana kwambiri ndi momwe Netflix akuwongolera. Mosiyana ndi makampani ngati Amazon kapena Apple, omwe amagwiritsa ntchito maimelo kapena kugulitsa mafoni, ma laputopu ndi ma smartwatches, Netflix imayang'ana kwambiri akukhamukira. "Chotsatira chake, kampaniyo imakhala yosakhazikika pazachuma poyerekeza ndi ambiri omwe akupikisana nawo," akutero Kleiner.
Kuyang'ana pamsika akukhamukira zikuwonetsa kufunika kwa mpikisanowu. Ntchito zochulukirachulukira zakula ngati bowa m'zaka zaposachedwa - Disney Plus, Apple TV Plus, Paramount Plus kapena DAZN ndi zitsanzo zochepa chabe. Mikhalidwe ya chimango ya Netflix ikuipiraipira.
Chimphona cha akukhamukira akudziwanso. Akuluakulu a Netflix ayesa kale kupanga zipilala zatsopano zachuma, mwachitsanzo ndi mawonekedwe ochezera. Mufilimu ya 2018 "Black Mirror: Bandersnatch", mwachitsanzo, ogwiritsa ntchito amatha kusankha okha zomwe zidzachitike. Ndipo palinso mndandanda wa ana angapo omwe amagwira ntchito motsatira mfundo iyi.
Lembetsani ku Netflix kudzera pa Waipu TV pano pamtengo wapadera
Chipilala chatsopano? Netflix yakhazikitsa nsanja yamasewera
Netflix yakhazikitsa nsanja yake yamasewera.
Netflix ndiye analimba mtima kutenga sitepe yaikulu kwambiri mu makampani Masewero chaka chatha. Gululi lakhazikitsa nsanja yake yamasewera, "Masewera a Netflix". Mawonekedwe ngati "Stranger Things" amapezekanso ngati masewera a pa intaneti. Poyamba, panali masewera asanu okha oti tisankhepo ndipo pulogalamuyi sinagwire ntchito pa iPhones.
Chinthu chimodzi ndi chodziwikiratu: gawo lamasewera lili ndi kuthekera. Monga ziwonetsero zochokera ku Association of the Germany Games Industry zikuwonetsa, malonda pamsika wamasewera ku Germany okha adakwera ndi 32% mpaka 8,5 biliyoni mayuro pakati pa 2019 ndi 2020. Lipoti la "Wirtschaftswoche" likuwonetsa kuti kuthekera kwa msika kuli pafupifupi 200 biliyoni US. madola padziko lonse lapansi.
Kleiner amakhulupirira kuti "masewerawa alibe mgwirizano wamalonda ndi akukhamukira chifukwa chake zikhala zovuta kwa Netflix kukhazikitsa ngati chida chatsopano ”. Komabe, akuganizabe kuti ndikofunikira kuti gululi likule kwambiri m'zaka zikubwerazi ndikuyika chidwi chake pamapulojekiti atsopano. Anafotokozanso m'buku lake "Streamland".
Kugawana Maakaunti Osaloledwa: Kodi Ogwiritsa Ntchito a Netflix Atha Kuthawa Nthawi Yaitali Bwanji?
Zoyambira ndi zomwe zimapangitsa Netflix kukhala yosangalatsa kwa ogwiritsa ntchito
Mwina malo ogulitsira pa intaneti omwe Netflix adayambitsa chaka chatha ndi malo abwino oti ayambire limodzi ndi kukankha kwake kwamasewera.Ogwiritsa ntchito amatha kuyitanitsa magalasi adzuwa kuchokera pagulu la Netflix "Emily ku Paris" kwa $260-300 US dollars, koma palinso zinthu zamakanema ena ndi mndandanda. .
Chifukwa ndizomwe zimapangitsa kuti Netflix ikhale yosangalatsa kwa ogwiritsa ntchito ambiri: zoyambira, mwachitsanzo, zomwe zitha kupezeka ndi akukhamukira. Monga malipoti a "Zosiyanasiyana", gululi akuti likukonza bajeti ya US $ 17 biliyoni pazinthu zatsopano mu 2021 yokha. Ngati olembetsa ambiri akuchokadi monga momwe Deloitte akulosera, zingakhale zovuta kusunga ndalama zambiri. chonchonso mu DNA yake. Bwalo loyipa lomwe liyenera kusweka tsopano.
Palibe kanthu kuti Kleiner akubwereza kuti Netflix "iyenera kukula kwambiri" pakapita nthawi. Ngakhale katswiriyo sakuwona gululo muvuto lalikulu panthawiyi. "Mtundu wa Netflix ndi wamphamvu ndipo umakhala wofanana ndi akukhamukira. Koma kampaniyo siyenera kukhazikika pazabwino zake. »
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 🍿
