😍 2022-03-13 09:01:00 - Paris/France.
Disney + wakhala, m'zaka ziwiri zokha, mdani wamkulu wa Netflix mu otchedwa nkhondo zopitirira. Ndipo adachita ndendende pophwanya ziphunzitso zina zomwe chimphona chofiira chimawoneka kuti chidapanga pamaso pa kanema wawayilesi. Netflix, kumbali yake, akukumana ndi chisankho chovuta: kuchepetsa mitengo posinthanitsa kuphatikizapo kutsatsa ndipo motero osataya ogwiritsa ntchito omwe akuyembekezeredwa kwa nthawi yayitali.
Pamene Disney Plus idalengezedwa mu 2018, Kenako Netflix idadutsa chotchinga cha ogwiritsa ntchito 130 miliyoni padziko lonse lapansi. Ntchito yanyumba ya mbewa idakhazikitsidwa koyamba ku United States mu 2019 komanso mu masika 2020 ku Europe, mkati mwa mndende. Kugwa komweko, kukafikira ku Latin America yonse. Ndipo kotero mpaka leroZili bwanji tsopano Disney Plus yomwe ili ndi olembetsa pafupifupi 130 miliyoni padziko lonse lapansi.
Mliriwu wapangitsa kuti bizinesi yamapulatifomu ichuluke. akukhamukira, koma amene akuwoneka kuti apindula kwambiri ndi izo mosakayikira Disney. Mawonekedwe ake achindunji papulatifomu yake kapena ndi malipiro ena owonjezera kubetcha kwawo komwe sikukadatha kudutsa m'maholo iwo anapanga kuti, kotala ndi kotala, chiwerengero chawo cha kukana chikukwera. Funso lidzakhalapobe (makampani a akukhamukira akadali osalankhula zambiri za phindu kusiyana ndi kuwonetseredwa kwachikhalidwe) ngati zimawononga ndalama zambiri ku conglomerate poyerekeza ndi zomwe zikanapanga ku bokosi la bokosi ndi zotulutsa zake zazikulu. Koma, mu nthawi yapakati, ayika kale anthu pa nsanja yawo.
Disney adawonjezera olembetsa 11,8 miliyoni papulatifomu yake mu kotala yapitayi idanenanso zotsatira, kupitilira pafupifupi pafupifupi 7 miliyoni. Ikadali ndi njira yayitali "kuthamangitsa" Netflix, yomwe ikupitiliza kutsogolera ndi 220 padziko lonse lapansi, koma liwiro lomwe limadula kukhalapo kwake likukulirakulira.
Ndipo monga tinanenera, Adachita izi mwakusintha mwanjira ina zinthu zomwe tidazitenga mopepuka munkhaniyi akukhamukira kuti, pamlingo waukulu, Netflix adapanga: kutsazikana ndi kuwonekera koyamba kugulu kuti kubetcherana mlungu uliwonse, kupereka zina zowonjezera (monga mafilimu omwe atulutsidwa posachedwapa) ndi malipiro owonjezera m'malo motseka chirichonse pamtengo wotsika ndipo, tsopano. , ngakhale kulengeza kuti idzapanga chisankho ndi zotsatsa kuti zolembetsazo zikhale zotsika mtengo.
Streaming-con-annuncios »>akukhamukira ndi zotsatsa
Disney, yomwe idalengeza kuti izi zitha kupezeka koyamba ku United States, si mpainiya popereka izi. Ku United States, nsanja monga Peacock zidakweza kuyambira pachiyambi, njira yomwe HBO Max kapena Paramount + adawonjezeredwa. Lingaliro ndi losavuta: momwe mitengo yamapulatifomu ikuchulukirachulukira, perekani njira yotsika mtengo ndikusinthiratu kapena kuchotsera ndalama zotsatsa kuti mugwiritse ntchito. ndi akukhamukira, kwenikweni, sikudzasiya njira zopezera ndalama za pawayilesi wamba.
Mtsogoleri wa Disney Kareem Daniel adalengeza chisankho "chipambano kwa aliyense, ogula ndi otsatsa", m’chikalata chotsatira chilengezocho. Koma izi zikusemphana ndi zomwe kampaniyo idapanga chilimwe chatha.
Mu June 2021, CEO wa Disney a Bob Chapek adasiya lingaliro loyambitsa njira yotsatiridwa ndi zotsatsa. pa Disney Plus. "Tikuwunikanso momwe timagulitsira padziko lonse lapansi, koma pakadali pano tilibe malingaliro oti tichite izi," adatero Chapek. "Ndife okondwa ndi zitsanzo zomwe tili nazo. »
Mawu a Chapek panthawiyo ndi ofanana ndi a Netflix CFO Spencer Neumann nawonso adachoka masiku ano kutsatira chilengezo cha Disney: "Tilibe nkhondo yolimbana ndi malonda. . Pakadali pano sitikulingalira. Koma simunganene konse,” adatero za izo.
Disney vs. Netflix yokhala ndi ngwazi zapamwamba pambali pake
Nthawi yakulengeza kwa Disney ndiyovuta kwambiripopeza idaperekedwa atangodziwa kuti m'masabata angapo mndandanda wa mndandanda wa Marvel (daredevil, luke khola, Jessica Jones, Nkhonya zachitsulo, Otsutsa et Wolanga), omwe m'mbuyomu anali okha ku Netflix, abwera papulatifomu yake.
Netflix idathetsa mndandanda wake wa Marvel kuyambira 2019 pomwe chilolezo chake ndi Disney chinatha, monga momwe nsanja yake idakhazikitsira.
Tsiku la zambiri pa Disney Plus tsopano ndi sungani ndi kulembetsa kwapachakazomwe mungasangalale nazo mndandanda wake wonse wamakanema ndi makanema, kupeza zomasulira zatsopanomu catalog ya Star ndi zolemba zapamwamba za National Geographic.
Kufika kwake kumayimiranso kusintha kwa paradigm pagulu la Disney Plus. Kunena zoona, makampeni awo apano akufuna kuwonetsa kuti papulatifomu pali zambiri kuposa za ana ndi achinyamata. Makamaka, ziwawa komanso zachiwerewere za mndandanda wakale wa Netflix wokhala ndi zilembo za Marvel nthawi zambiri zimakhala zowoneka bwino kuposa makanema a Cinematic Universe.
2025: chaka cha 'sorpasso'?
Posachedwapa, kuwunika kochitidwa ndi kampani yofunsira Digital TV Research yosonkhanitsidwa ndi Mtolankhani wa hollywood adapanga izo chiwerengero cha olembetsa Disney + ifika 284 miliyoni mu 2026poyerekeza ndi pafupifupi 270 ya Netflix.
Kuwunikaku kuyika Amazon Prime pamalo achitatu, omwe afikira ogwiritsa ntchito 243,4 miliyoni, pomwe HBO ikhala ndi 76,3 miliyoni ndipo Apple TV+ ikhala pafupifupi 35.
Ponseponse, zolembetsa zapadziko lonse lapansi pamapulatifomu a SVOD zitha kukwera ndi 491 miliyoni pakati pa 2021 ndi 2026 kufikira 1,64 biliyoni padziko lonse lapansi. Keke, motero, yomwe ingapitirize kukula, koma kusintha yemwe ali ndi chidutswa chachikulu.
SOURCE: Ndemanga za News
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