✔️ 2022-05-19 18:55:00 - Paris/France.
Otsatsa akugawira ndalama zambiri zotsatsa akukhamukira kanema, chinyengo chikupitilirabe kukhala vuto… [+] makamaka pakugula mwadongosolo.
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Pamene ogulitsa akupitiriza kugawa madola ochulukirapo kumapulatifomu akukhamukira mavidiyo, chinyengo cha malonda akadali vuto lofala pamakampani onse, makamaka pogula mwadongosolo. Blockboard, idakhazikitsidwa chaka chatha ndi cholinga chopatsa makampani opanga makanema udindo waukulu wovumbulutsa zachinyengo zotsatsa. Kampaniyo imagwiritsa ntchito teknoloji ya blockchain kuti izindikire kusagwirizana kwa anthu pazithunzi zamavidiyo a digito.
Chifukwa chochulukirachulukira zomwe zimathandizidwa ndi zotsatsa zomwe zikusamukira pa intaneti, otsatsa akugawira ndalama zawo zambiri zotsatsa kumapulatifomu amakanema a digito. Lipoti laposachedwa lochokera ku Interactive Advertising Bureau yokhala ndi Standard Media Index ndi Advertiser Perceptions linapeza kuti 73% ya otsatsa akuyenera kugawa madola otsatsa kutali ndi mzere wa TV ndikupita ku nsanja za CTV ndi OTT. Zotsatira zake, ndalama zotsatsira makanema pa digito zikuyembekezeka kukwera 26% mpaka $49,2 biliyoni mu 2022, poyerekeza ndi 2021.
Atafunsidwa za njira yogulira zotsatsa za CTV, lipotilo lidapeza kuti m'chaka chatha, 63% adagwiritsa ntchito osindikiza mwachindunji pogula kudzera m'malo ogulitsa, 61% adagwiritsa ntchito kugula mwachindunji kuchokera kumsika wapagulu ndipo 38% adatchulapo zopereka zodzipangira okha. . . Ndi pakugula mwadongosolo pamsika waposachedwa pomwe chinyengo cha malonda chafala kwambiri kuposa kugula mwachindunji.
Kuti tidziwe momwe Blockboard imavumbulutsira zachinyengo, tidafunsa oyang'anira za njira yawo yodziwira zachinyengo zotsatsa pamsika wamakanema mu. akukhamukira.
Chinyengo chachuluka bwanji mu OTT, CTV ndi zotsatsa zamavidiyo mu akukhamukira ?
Tsoka ilo, chinyengo chilipo mu OTT space, CTV, akukhamukira kanema popeza matekinoloje awa ndi njira zogawa zidalipo. M'dera lathu, ndi ndalama zambiri zotsatsa malonda, zimakhala zokopa kwambiri kukhala ochita zoipa. Chinyengo ndi nkhani yayikulu kotero kuti palibe makampani ochepera khumi ndi awiri "ozindikira zachinyengo" omwe asanduka zofunikira kuti ziphatikizidwe mu dongosolo lililonse la digito. Tafika pamene makampani amangovomereza mfundo yakuti: chinyengo chimachitika, tifunika kulemba makampani owonjezera kuti atiuze zachinyengo, tiyenera kuwerengera ndalama zosafunikira. Ife timangochikana icho. Tili pa ntchito yothetsa chinyengo pamakampeni athu onse otsatsa malonda ndipo chofunikira chake ndichakuti palibe zowononga.
Kodi ndi zovuta ziti zomwe zakhala zovuta kwambiri pozindikira zachinyengo?
- Kudekha. Tafika pomwe tamva mwachindunji kuchokera ku mabungwe kuti kuchuluka kwa zinyalala/chinyengo ndikovomerezeka bola kampeni yonse ikukwaniritsa zolinga zake komanso pafupipafupi.
- Sinthani. Ma metrics azama media (kufikira ndi pafupipafupi, kuchuluka kwa kumalizidwa kwamavidiyo, mawonekedwe, ndi zina zambiri) ndi ma metrics osalunjika. Palibe wotsatsa amawononga $100 kupanga zotsatsa kuti apeze VCR GRP kapena VCR yapamwamba.
- Black Box Technology Stacks: Izi zidapangidwa kuti zizipanga miyeso yofunikira yapa media, koma kapangidwe kake ndi kovutirapo komanso kowoneka bwino kotero kuti kugawa udindo sikungatheke. Chinyengo chimachitika mumdima.
Ndi magulu ati azinthu ndi mapulatifomu owulutsa omwe ali pachiwopsezo chachinyengo kuposa ena?
Pulogalamu. Long mchira kufufuza.
Ndi njira zabwino ziti zomwe Blockboard amagwiritsa ntchito zomwe zimawasiyanitsa ndi omwe amapikisana nawo pozindikira zachinyengo? Kodi Blockchain Imatsimikizira Bwanji Zomwe Zapeza?
Timagwiritsa ntchito njira yomwe timayitcha kuti Trust Framework yomwe imagwiritsa ntchito mayankho aukadaulo pamagawo osiyanasiyana. Choyamba, timayamba kugwira ntchito ndi osindikiza okhawo - izi zokha zimayika wotsatsa kuti apambane pamalonda pokhala ndi omvera enieni aumunthu motsutsana ndi zomwe zili zabwino. Kenako timatsimikizira zomwe timapanga panthawi yotsatsa malonda kudzera mu mgwirizano wanzeru kudzera mu blockchain. Pomaliza, timasefa zowonera zilizonse zomwe sizikugwirizana ndi ma KPI a kampeni. Ndife mandala plexiglass bokosi mu wakuda bokosi dziko. Ndife owonekera 100% ndipo tidzagawana zambiri zamtundu wa granular pachiwonetsero chilichonse chomwe chidzasungidwa pa blockchain. Ganizilani izi motere: M’kalasi la masamu ku sekondale, sikunali kokwanira kusonyeza kuti muli ndi yankho lolondola—munkayenera kusonyeza ntchito yanu pofotokoza mmene munapezera yankho. Blockboard ikuwonetsa ntchito yake.
Kodi Blockboard imagwiritsa ntchito njira zotani kuti chinyengo zisachitike mtsogolomu?
Pulatifomu ya Blockboard idamangidwa paukadaulo wa blockchain womwe ndi buku lowonekera pakati pathu ndi otsatsa ovomerezeka. Deta yosindikiza ikaperekedwa, imalembedwa mu chipika chomwe sichingasinthidwe ndi gulu lililonse. Kuwonekera kumeneku kwa kaundula wosasinthika wa deta yosindikizira kumathandiza kuwonekera kwa chisindikizo chilichonse choperekedwa.
Kodi makasitomala a Blockboard ndi ndani?
Timagwira ntchito ndi otsatsa malonda m'magulu osiyanasiyana - aliyense amene akuyenera kuwonetsetsa kuti uthenga wake ukufika kwa omwe akufuna komanso kuti ndalama zake ndi zotetezeka amabwera kwa ife. Panopa izi zikuphatikizapo mabungwe ogwira ntchito, mabungwe amtundu wa dziko, otsatsa malonda mwachindunji komanso makampani akuluakulu mwachindunji. Timagwira ntchito ndi makasitomala omwe amafunikira thandizo la hyper mdera lanu pofikira anthu (zandale, ogulitsa magalimoto akumaloko) kumakampani omwe akufunika kukonza magalimoto amtundu uliwonse.
SOURCE: Ndemanga za News
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