📱 2022-03-12 20:16:31 - Paris/France.
Takulandilani ku Sabata Lino mu Mapulogalamu, mndandanda wapamlungu uliwonse wa TechCrunch womwe umafotokoza nkhani zaposachedwa kwambiri zamakina ogwiritsira ntchito mafoni, mapulogalamu a m'manja, komanso chuma chonse cha mapulogalamu.
Makampani opanga mapulogalamu akupitilizabe kukula, ndi kuchuluka kwa zotsitsa ndikugwiritsa ntchito kwa ogula kudutsa m'masitolo a iOS ndi Google Play zophatikizidwa mu 2021, malinga ndi malipoti aposachedwa. Kuwononga ndalama padziko lonse lapansi pa iOS, Google Play ndi malo ogulitsa mapulogalamu a chipani chachitatu ku China kudakula 19% mu 2021 kufika $170 biliyoni. Kutsitsa kwa mapulogalamu kudakulanso 5% mpaka 230 biliyoni mu 2021, ndipo ndalama zotsatsira mafoni zidakula 23% pachaka mpaka $295 biliyoni.
Ogwiritsa ntchito masiku ano akuwononga nthawi yochulukirapo m'mapulogalamu kuposa kale, ngakhale kupitilira nthawi yomwe amawonera TV, nthawi zina. Mwachitsanzo, anthu a ku America amaonera wailesi yakanema kwa maola 3,1 patsiku, koma mu 2021, anathera maola 4,1 ali pa foni yawo. Ndipo sali ngakhale ogwiritsa ntchito mafoni akuluakulu padziko lonse lapansi. M'misika ngati Brazil, Indonesia ndi South Korea, ogwiritsa ntchito adapitilira maola asanu patsiku mu mapulogalamu am'manja mu 2021.
Mapulogalamu si njira yokhayo yodutsira maola opanda pake, mwina. Iwo akhoza kukhala makampani aakulu. Mu 2021, mapulogalamu ndi masewera 233 adapanga ndalama zoposa $100 miliyoni pakugwiritsa ntchito ogula, ndipo 13 zidaposa $20 biliyoni pazopeza. Kumeneku kunali chiwonjezeko cha 2020% kuchokera mu 193, pomwe mapulogalamu ndi masewera 100 zidapitilira $1 miliyoni pakugwiritsa ntchito ogula pachaka, ndipo mapulogalamu asanu ndi atatu okha adapitilira $XNUMX biliyoni.
Sabata ino mu Mapulogalamu imapereka njira yopitirizira kusinthika kwamakampani omwe akusintha mwachangu pamalo amodzi, ndi zaposachedwa kwambiri za mapulogalamu apadziko lonse lapansi, kuphatikiza nkhani, zosintha, ndalama zogulira mbewu, kuphatikiza ndi kugula, ndi zina zambiri. komanso.
Mukufuna M'mapulogalamu M'sabatayi mubokosi lanu Loweruka lililonse? Lowani apa: techcrunch.com/newsletters
Chuma cha mapulogalamu ku Russia chayima
Pamene nkhondo yaku Russia ndi Ukraine ikupitilira sabata ino, pulogalamu yazachilengedwe idakumananso ndi zovuta zina. Mabizinesi akamachoka ku Russia, kuthekera kwa ogula aku Russia kuti agwiritse ntchito m'masitolo ogulitsa mapulogalamu ndi mapulogalamu kumakhudzidwanso. Sabata ino, Google idalengeza kuti ikuyimitsa njira yolipirira ya Google Play kwa ogwiritsa ntchito ku Russia "m'masiku akubwera", zomwe zikutanthauza kuti ogwiritsa ntchito aku Russia sangathe kugula mapulogalamu ndi masewera, kulembetsa zolipira kapena kugula zina mkati mwa pulogalamu yazinthu zamagetsi. kugwiritsa ntchito Google Play ku Russia. Mapulogalamu aulere azipezeka pa Play Store, kampaniyo idatero.
Koma pulogalamuyo payokha siyenera kuyimitsa kulipira kwa ogwiritsa ntchito aku Russia kuti akumane ndi zolipiritsa ndi zochitika, monga momwe ogwiritsa ntchito ena aku Russia App Store akuchitira pano. Zowonadi, sabata ino Visa, Mastercard ndi American Express onse adalengeza kuti ayimitsa ntchito ku Russia kutsutsa kuwukira kwawo ku Ukraine. Ngati App Store kapena ogwiritsa ntchito Google Play anali ndi mamapu awa pafayilo, akadasiya kugwira ntchito.
Makampani ambiri aukadaulo, kuphatikiza Apple, Airbnb, Microsoft, Adobe, PayPal, Netflix, Snap ndi ena, ayimitsanso malonda ndi ntchito ku Russia kutsatira kuukira kwa Russia ku Ukraine. Kuphatikiza pazifukwa zothandizira anthu omwe amachoka, palinso ndalama zina - zilango ndi zovuta ndi malipiro zimapangitsa kuti zikhale zovuta kupitiriza kuthandizira makasitomala aku Russia mosasamala kanthu.
Google imakonza ma imelo a Apple posintha pulogalamu
Pamodzi ndi zosintha zambiri za Android, Google idalengeza zatsopano zomwe zidapangidwa kuti ziletse ganizo la Apple loti apitilize kuthandizira ma SMS m'malo mwa RCS yatsopano, yamakono. Sabata ino, pulogalamu ya Mauthenga ya Google, yomwe imayikidwa kale pama foni ambiri a Android, idasinthidwa kuti ikonze vuto lomwe lakhalapo kwanthawi yayitali pomwe iMessage "Tapbacks" sinaperekedwe ngati momwe emoji imachitikira. , koma idatumizidwa ngati uthenga wosiyana. Izi zakhala zokhumudwitsa zomwe zapangitsa kucheza pakati pa ogwiritsa ntchito a Android ndi iPhone kusokoneza, kusokoneza, komanso mokweza kwambiri.
Pambuyo pakusintha, mayankho ochokera kwa ogwiritsa ntchito a iPhone adzatumizidwa ngati emoji pamameseji pa Android. Monga pa iMessage, zomwe emoji - monga chikondi, kuseka, chisokonezo, kapena chisangalalo - zidzawonekera kumanja kwa uthengawo. (Pa Android, ili pansi kumanja.) Komabe, kutanthauzira kwa Android kwa emoji yoti agwiritse ntchito kumasiyana pang'ono ndi iPhone. Mwachitsanzo, mawonekedwe a "mtima" pa Android amakhala emoji "nkhope ndi maso amtima". Ndipo mawu okweza a iMessage amakhala "nkhope yotseguka" emoji. Zosinthazi zikuyenda pazida za Android zokhazikitsidwa mu Chingerezi poyamba, koma zilankhulo zina zizitsatira.
Chifukwa chosowa chithandizo cha RCS, Google yaphatikizanso Zithunzi za Google mu pulogalamu ya Mauthenga kuti zithandizire kugawana makanema pakati pa ogwiritsa ntchito iOS ndi Android. Ngakhale ogwiritsa ntchito zida za Android amatha kugawana makanema apamwamba kwambiri, makanema omwewo amawoneka osamveka akagawidwa ndi iPhone chifukwa iMessage siyigwirizana ndi RCS. Potumiza ulalo wa kanemayo kudzera pa Google Photos, ogwiritsa ntchito a iPhone azitha kuwona kanemayo mumkhalidwe womwewo. Izi zidzaphatikizansopo chithandizo chazithunzi.
Pakadali pano, Google yakhala ikulankhula kwambiri za chisankho cha Apple chopewa kuthandizira RCS, makamaka chifukwa kutengera RCS kungalole Google kupikisana bwino ndi iMessage ya Apple. Koma Google sikulakwitsa pamene ikunena kuti Apple sakutumikira makasitomala ake bwino pobwezeretsa iMessage ku ma SMS akale, osatetezeka kwambiri. (Chisankho chosamvetseka kwa kampani yoyang'ana zachinsinsi monga zonena za Apple.) Zimatsogoleranso ku chidziwitso chosagwirizana ndi mauthenga, pomwe zinthu monga zizindikiro za keystroke, ma risiti owerengera, ndi kugawana zofalitsa za hi-res sizikugwira ntchito.
Apple, kumlingo wina, ikupindula popangitsa SMS kukhala "yoyipa kwambiri" chifukwa imatha kuthandizira kutseka zachilengedwe. Koma otsutsa akuti zisankho zonga izi zapangitsa kuti iMessage isalephere kukhala ngwazi yapadziko lonse lapansi, kuti ipindule ndi mapulogalamu a chipani chachitatu. Ogwiritsa ntchito padziko lonse lapansi atembenukira ku mapulogalamu ena otumizirana mameseji mbali imodzi chifukwa Apple yasankha kuti asapikisane ndi Android, kapenanso kutsatira zofunikira za mauthenga amakono.
Mapulatifomu: Apple
- Apple idawonetsa zida zatsopano zingapo pamwambo wake wa "Peek Performance" sabata ino, kuphatikiza iPhone SE yatsopano yokhala ndi A15 Bionic chip yemweyo monga iPhone 13; iPad Air yatsopano yokhala ndi purosesa ya M1; Chip chatsopano cha M1 Ultra ndi makina omwe amapatsa mphamvu, Mac Studio; ndi chiwonetsero chatsopano cha Apple chotchedwa Studio Display.
- Monga gawo la nkhaniyi, Apple idazindikira kuti iOS 15.4 ikuyembekezeka kutulutsidwa sabata yamawa. Kusinthaku kumabweretsa zatsopano zingapo, kuphatikiza ID ya nkhope yomwe imagwira ntchito ndi masks amaso, Dinani Kuti Mulipire, zida zatsopano zachitetezo cha AirTag, mawu atsopano a Siri, ndi zina zambiri. iPadOS 15.4, macOS Monterey 12.3, watchOS 8.5 ndi tvOS 15.4 ipezekanso.
- Apple yadziwitsa gulu lake lachitukuko kuti ikuyimitsa ntchito yake ya Apple Search Ads pa App Store ku Russia "mpaka chidziwitso china. »
Mapulatifomu: Google
- Google yakhazikitsa Android 12L, mtundu wa Android wopangidwira pazenera zazikulu ndi zida zopindika. Samsung, Lenovo ndi Microsoft alonjeza kuti atulutsa makina ogwiritsira ntchito kumapeto kwa chaka chino kuti asankhe zida.
- Google yatulutsa zidziwitso zakuukira kwa ndege ku mafoni a Android ku Ukraine, kampaniyo idalengeza Lachinayi. Dongosololi linagwiritsa ntchito njira yochenjeza yapang'onopang'ono yomwe idapangidwira kale masoka ena achilengedwe, monga zidziwitso za zivomezi, ndipo imadalira chidziwitso choperekedwa ndi boma la Ukraine.
- Ogwiritsa ntchito Google Play Store ku Russia sangathenso kugula mapulogalamu, masewera, ma IAP ndi zolembetsa chifukwa cha kusokonekera kwa njira zolipirira zokhudzana ndi zilango zaku Western kumabanki aku Russia, Google idatero.
- Google Assistant ndi Google Pay tsopano atha kuthandiza ogwiritsa ntchito a Android kulipira malo oimika magalimoto, kutsatira zosintha zaposachedwa za Android. Ndi gawoli, ogwiritsa ntchito atha kunena kuti "Hey Google, lipirani malo oimika magalimoto" ndikutsata malangizo a wothandizira mawu kuchokera pafoni yanu. Dongosololi limagwira ntchito ndi ParkMobile wopereka magalimoto. Mbaliyi inali gawo la zosintha zazikulu za Android.
- Google yati ikugwiritsa ntchito chida chatsopano chomwe chingathandize ogwiritsa ntchito kubweza kwakanthawi pafupifupi 60% ya malo osungira mapulogalamu. mwa deleting mbali ya app m'malo deleting izo kwathunthu.
- Mtundu waposachedwa kwambiri wa Google Pixel Drop zabweretsa mbali ya Android ya "Night Sight" ku Snapchat, mawu ofotokoza momwe mungaimbire mafoni, zomata zomwe zimapangidwa ndi mawu anu mu Gboard, njira yomasulira ya Live Translate kuti imamasulire kukambirana pamasom'pamaso, ndi zina.
E-malonda ndi kutumiza chakudya
- Instacart yobweretsera zakudya zamasamba yatulutsa mayendedwe atsopano m'sitolo ndikuthandizira mafoni amoyo kwa ogula. pogwiritsa ntchito nsanja yake. Ogula azitha kuwona mapu olumikizana omwe ali ndi malo azinthu, poyesa koyamba ndi abwenzi 15 ogulitsa m'masitolo opitilira 80 m'maboma 17 a U.S. ndi Canada. Ntchito yothandizira mafoni amoyo idzalumikiza ogula ndi oimira ku US ndi malo oimbira mafoni akunja. A zida zatsopano zachitetezo idzalola ogula kupeza zida monga mafoni adzidzidzi a mkati mwa pulogalamu, malipoti a zochitika, ndi zidziwitso zachitetezo mkati mwa pulogalamu yawo ya Shopper.
- Golosale app Buyk, yokhazikitsidwa ndi anthu awiri aku Russia, yachotsa 98% ya ogwira ntchito pakati pa zilango zaku Russia. Kampaniyo inali ndi ntchito zazikulu ku New York ndi Chicago.
- Ntchito yobweretsera chakudya Uber Eats yakhazikitsanso ntchito yoyitanitsa gulu ndi njira yatsopano yogawaniza ndalama zomwe zidzalola ogwiritsa ntchito ku US kupanga oda yochulukirapo pomwe munthu aliyense amalipira chakudya chake.
- Twitter yakulitsa zoyeserera zake za e-commerce ndikukhazikitsa malo ogulitsira atsopano, otchedwa Twitter Shops. Izi zilola amalonda kuti awonetse mndandanda wazinthu mpaka 50 pa mbiri yawo ya Twitter, zomwe ogwiritsa ntchito amapeza kudzera pa msakatuli wamkati.
Fintech
- Pulogalamu yogulitsa Robinhood idawonedwa ikugwira ntchito pakhadi yatsopano yolipira zomwe sizikulonjeza chindapusa cha mwezi uliwonse, chindapusa cha ATM pa intaneti, chindapusa cha overdraft kapena kuchepera kwa akaunti.
- Lipoti la NYT limafotokoza momwe chinyengo ndi chinyengo zikupitirizira kukhudza pulogalamu yolipira ya P2P yothandizidwa ndi banki Zelle, koma momwe mabanki aku US amati kubwezera ndalama kwa omwe adaberedwa mwachinyengo si udindo wawo.
- Block (kampani yomwe kale inkatchedwa Square) ikuyang'aniridwa ndi Consumer Financial Protection Bureau ndi ma AG angapo aboma pa pulogalamu yake ya Cash. kukonza madandaulo a makasitomala ndi mikangano, pakati pa ena.
- PayPal yayimitsa ntchito zake ku Russia, kuphatikiza ntchito yotumizira ndalama ya Xoom.
Social
- Instagram idapha mapulogalamu ake amtundu wa Boomerang ndi Hyperlapse. Mapulogalamu osintha achotsedwa ku App Store ndi Google Play pomwe Instagram ikupitiliza kuyang'ana pa Reels ndi zina zatsopano. Komabe, mawonekedwe a Boomerang adaphatikizidwa kale mu kamera ya Instagram.
- Otsutsa aku Russia apempha khothi kuti liletse Facebook ndi Instagram ndikusankha Meta ngati "bungwe lochita monyanyira". pambuyo poti Reuters inanena kuti kampaniyo idachepetsera ziletso zake kwakanthawi poyitanitsa ziwawa kwa asitikali aku Russia omwe akuukira Ukraine. WhatsApp sichingakhudzidwe.
- Instagram idayamba kuchenjeza ogwiritsa ntchito pulogalamuyo ngati agawana zofalitsa za boma la Russia ndikuletsa zofalitsa za boma kumadera omwe pulogalamuyi idapeza, kuphatikiza Discovery Tab ndi Reels. Kampaniyo inali itatsitsa kale ma media aboma. Maakaunti achinsinsi ku Russia ndi Ukraine adzakhalanso ndi mindandanda ya otsatira awo achinsinsi komanso mndandanda wa abwenzi obisika.
- Instagram yawonjezera ma tag kuma posts kuti awonetsetse kuti opanga akuda komanso ocheperako alandila ngongole pantchito yawo. Ogwiritsa azitha kuyika olemba ena pazolemba zawo kuti azitha kuwoneka bwino, chifukwa cha…
SOURCE: Ndemanga za News
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