Ndemanga ya Zopeza za Netflix Q4 2022: Bye Reed Hastings + Zochita za Ana
- Ndemanga za News
Chithunzi: Chinjoka cha Atate Anga, Sonic Prime ndi Lachitatu
Uku ndiye kulowa kwaposachedwa kwambiri mu The Kids StreamerSphere, yomwe ikufotokoza mwachidule zotsatira za Netflix Q2022 XNUMX kotala panjira ya Netflix ya ana.
The Kids StreamerSphere ndi nkhani yanthawi zonse yomwe idasindikizidwa koyamba pa LinkedIn, ikukambirana nkhani zaposachedwa, zopatsa komanso momwe amagwirira ntchito pazokhudza ana mu akukhamukira padziko lonse.
Ngati mumagwira ntchito pazofalitsa, muyenera kukhala pansi pamwala chifukwa chophonya mutu wofunikira pakuyimba kwaposachedwa kwa Netflix. Woyambitsa komanso CEO Reed Hastings alengeza kuti asiya ntchito. Mawu a pakamwa pa kavalo wanu ali pano. Panali nthabwala pa intaneti kuti mafotokozedwe atsatanetsatane a ndondomeko yotsatizana imapangitsa mthunzi pa mpikisano waukulu wa Disney, koma ndithudi sindinachite nawo.
Ndodoyo imapita kwa Ted Sarandos, yemwe adakhalapo kale, komanso Greg Peters watsopano. COO wakale adawonekera bwino pakulumikizana kwamakampani m'miyezi yaposachedwa. Ndi chipwirikiti chomwe chatulutsa posachedwa, pakhala zonena zambiri zonyoza ngati Hastings angapambane "mayeso ake owonera". Pamapeto pake, adawona kuti izi ndizovuta kuziganizira komanso zomwe zikuchitika kuyambira pomwe Sarandos adakwezedwa kukhala CEO mu Julayi 2020.
Ndiye mumatsatira bwanji izi ndi mitu ina yofunika?
Ndikuchita zomwe ndingathe.
Maina ofunikira:
Kuchulukirachulukira kwa utsogoleri… Bela Bajaria adatenga mkangano wochepa wa Sarandos ngati CCO, ndipo Scott Stuber adachoka ku "Bwana" kukhala "Purezidenti" wa Kanema wa Netflix.
Olembetsa achulukirachulukira kuposa zolosera zaphompho… Kunenedweratu kwa kotala lomaliza kunali kuwonjezeka kwa 4,6 miliyoni, zomwe zikanakhala zofooka zachinayi za Netflix kuyambira 2014. Zinatha pa + 7,6 miliyoni, ndi zowonjezera m'misika yonse, makamaka EMEA, mpaka 3,2 miliyoni. #ZikomoLachitatu
Kutsatsa malonda kukukokera, koma mwanjira yabwino… Zotsatsa zidatulutsidwa miyezi iwiri yapitayo. Pakadali pano, Netflix akuwona kuyanjana kwabwino kwa ogwiritsa ntchito posankha njirayi, omwe ali okondwa ndi mawonekedwe aukadaulo komanso zomwe zachitika. Kuphatikiza apo, owongolera akuwona olembetsa ochepa kuposa momwe amawopa kutsitsa. Chomaliza cha Netflix pa izi ndikuti amakwawa asanayende, osasiya kuthamanga. Monga chikumbutso, Netflix satsatsa pa mbiri ya ana.
Chidule chabwino kwambiri chomwe ndimaganiza kuti ndiyenera kutchula chinali:
Pambuyo pa magawo atatu mwa magawo atatu akukula koyipa kwa olembetsa, Netflix adauza osunga ndalama kuti "sitidandaulanso za mphukira, tsopano zonse za ARPU BABYYYYYYY".
Trimester yake yoyamba kuyambira pomwe izi zidasintha?
mphukira
USCAN ARPU pansi
...
Amakhala opanda phindu ndi olembetsa AMBIRI. 😵💫- SeanNyberg (@SeanNyberg) Januware 20, 2023
Mitu ya Netflix Kids Q4 2022
Chithunzi: Netflix
Franchising ndi zinthu za ogula zidakambidwa pokhudzana ndi LachitatuZodzoladzola za Mac, koma zikuwoneka kuti ndizothandiza kwambiri kwa Netflix m'malo mwa zomwe adazigwiritsa ntchito okha. Zotsatira za kukula kwa talente zidatchulidwanso; komabe anthu a Disney Channel pakati pathu anganene kuti, "SI NETFLIX YOKHAYO YOMWE ANAPANGA JENNA ORTEGA NDI SOFIA CARSON, TED!" Talente anali pakatikati pa Disney Channel pansi pa Gary Marsh. Funsani Zendaya.
Zolemba za data zomwe zimagwira ntchito zikuwoneka kuti sizikuchulukirachulukira pama foni omwe amalandila masiku ano, mwina chifukwa komwe kunali nsomba, tsopano pali dziwe la nsomba zomwe zili mu mawonekedwe a Hours Top 10 global Netflix amawonera omwe streamer amatumiza sabata iliyonse (yofupikitsidwa ngati NGHV Top 10 pita patsogolo mwachidule: zizolowezi zamakampani ndizovuta kuzifera). Ngati muli omasuka ndi ine kukhala wanu, uh, ndikuganiza, ndodo yowedza, werengani ndipo ndikuwuzani zomwe ndingathe, kugwira.
Netflix Ana Content Performance mu Q2022 XNUMX
Mfundo zazikuluzikulu za Mndandanda wa Ana
Tsatani machitidwe a ziwonetsero za ana pa intaneti akukhamukira, kuli ngati kuzula dzino, kupatulapo dzina lake CoComelon.
Ndicho chifukwa chake sindinadikire kuti ndiwone woyamba sonic khazikitsani mbiri yatsopano poyambitsa mndandanda wamakanema:
Kakalulu kakang'ono kolimba mtima kamakhala ndi chaka chotentha.
sonic the hedgehog 2 anali ndi ofesi yachiwiri yapamwamba kwambiri ya anime mu 2022, kunyumba ndi kunja, kumbuyo Othandizira: Kukwera kwa Gru. Mosasamala za ufulu wapadziko lonse wa Netflix ku Sonic 1, idakhalabe mu NGHV Top 10 kwa milungu isanu ndi itatu nthawi yachilimwe, mwina idalimbikitsidwa ndi kutsatsa komanso chidwi chotsatira. IP ikuwonanso zotsatira zabwino pa Roblox (h/t Jo Redfern).
Mndandanda wina woti mupeze ndi Mngelo wamng'ono. Moonbug Kids adapeza adilesi ya IP iyi kuchokera ku YouTube koyambirira kwa chaka chatha. Idakhazikitsidwa padziko lonse lapansi pa Netflix mu Okutobala ndipo idawonekera mu NGHV Top 10 mkati mwa milungu iwiri. Kuphatikiza apo, idachita bwino kwambiri mu Top 10 Trends kuti idagwedeza mapewa ndi mapulogalamu ena apamwamba kwambiri pa Kids Roundup pachaka, ngakhale idangokhala kotala lomaliza. Ndadzitamandira pang'ono ndi adilesi ya IP iyi apa ndi apa. Pali mpikisano wa abale m'banja la Moonbug!
Makanema a Ana Owonetsedwa
Chithunzi: Cartoon Lounge/Netflix
Kupitilira makanema ojambula, Q4 inali DAMN DAMN I TELL YOU! Makanema anime omwe adapezedwa / opangidwa padziko lonse lapansi adalipidwa powonekera mu GHV Top 10 kuyambira pomwe adatulutsidwa, popanda kufunikira kowonekera kwambiri kapena ndalama zazikulu zamalonda. Sindinathe ndipo sindidzasiya mwayi wolankhula za kupambana kwa Chickenhare ndi Hamster of Darkness, filimu yaying'ono yomwe ingathe. Ndicho chifukwa chake zinali zodabwitsa kuti chiyambi cha kotala chinawona zolephera zazikulu ziwiri mu danga ili. wendell ndi savage inde chinjoka cha abambo angaMakanema awiri enieni a Netflix, ochokera kwa opanga makanema osankhidwa ndi Oscar, adalephera kuswa. wendell ndi savage Ndinakakamira pakati pa thanthwe ndi malo olimba. Kuvotera kwake kwa PG-13 kwapangitsa kuti izi zisakhale pagawo la ana, ndipo chidwi chake kwa akulu ndi chachilendo. Koma chinjoka cha abambo anga… Imani. Mtima wanga unasweka.
Molondola, ine ndikuganiza, izo zinali Scrooge, zomwe pamapeto pake zidatsitsa GHV's Top 10 yochepa pa makanema ojambula. Chikondi cha Netflix ndi chiyambi cha Khrisimasi sichikuwonetsa kuchepa, ndipo kusintha kwa nyimbo za Dickens kumakwaniritsa bwino ndalamazo. Umu ndi momwe zimafananizira ndi maudindo ena anime:
Monga mukuonera pamwambapa, izi zinatsegula njira Pinocchio ndi Guillermo del Toro khalani ndi mphindi yanu padzuwa. Komabe, idagwa pansi kuposa chilombo cha m’nyanja (omwe, mwa njira, posachedwapa adalengeza yotsatira). Ngakhale zili zopanga komanso zowawa, ndikuganiza kuti ndizoyenera kuganiza kuti ana atha kukhala ndi chidwi chochepa pochiwona mobwerezabwereza, ndi mitu yakuda ya filimuyi yokhazikitsidwa motsutsana ndi dziko la Italy lachifasisti. Kupambana kwake kwaposachedwa ku Golden Globes kumamupangitsa kukhala panjira ya Oscars.
M'madera ena a makanema ojambula, Theatrical vs. Kuwulutsa kukupitilira. Nditachita nawo zisudzo mu Marichi watha, anyamata oipa kugunda zenera lanu lolipira ku US pa Netflix. Sanafike kumtunda kapena kutalika kwa moyo nyimbo 2, koma palibe kukayika kuti animated blockbusters amapanga zambiri akukhamukira. Umu ndi momwe masanjidwe okhutira akukhamukira US Nielsen stack, yokhala ndi dongosolo lachiwiri la Chaka chowala lirani momwe mukuwonera:
Kupitilira makanema ochitapo kanthu, zikuwoneka ngati njira ya Netflix apa yasintha. Ikusewera mu malo enieni abanja, atakhala, Loweruka madzulo. Mbewu za owonetsa m'mafilimu ndizotsimikizika kuti zimakopa ana achikulire, achinyamata, ndi okulirapo. Gawo ili lawona Maloto inde Sukulu ya Ubwino ndi Woipa Pitani ku gawo la ana. Onse anali anzeru (werengani $$$) ndipo anali ndi ma distros angapo a A (kuphatikiza $$$).
Kukhala pamwamba pa izo molingana ndi ziwonetsero kunali Enola Holmes 2kuwonetsanso Zinthu zachilendoMillie Bobby Brown. Kuyamba kwa filimuyi kunapititsa patsogolo GHV Top 10; ndiye mphamvu ya multi-quota IP. Monga makanema ena aposachedwa a Netflix, kuphatikiza kupambana kothawa The Adam Project, izi zili ndi chidwi chodziwikiratu kwa ana achikulire/banja, okhala ndi zokometsera zokwanira kukhala kunja kwa gawo la ana (lomwe limawonedwa ngati bonasi ngati muli ndi zaka 11). Onani machitidwe a milungu inayi pansipa, ndi makanema amakanema athunthu akuphatikizidwa:
Malo a ana / achinyamata / achikulire ndi, kwa ine, gawo lochititsa chidwi kwambiri la njira zachinyamata za Netflix. Amamvetsetsa kuti achinyamata safuna kuwonedwa ngati ana komanso kupereka zinthu zomwe zimakwaniritsa kusiyana kumeneku. Izi zili ndi malire, mokwanira m'malingaliro anga, ngakhale ena angatsutse, zomwe zimatifikitsa Lachitatu.
Il Lachitatu Zotsatizanazi zidalengezedwa panthawi yonseyi pomwe kuphulika kumamveka bwino. Ndi zizindikiro zonse, zotsatira zake ndizosakayikira. Chiwonetserochi chimakhazikitsa kamvekedwe kake ndikukopa omvera awa: makonzedwe akusukulu koma munthu wamkulu wokhala ndi vuto lenileni; ma vampires osangalatsa / werewolves / mermaids koma nyimbo yabwino kwambiri. Ndikhoza kumapitirira. Kupyolera mu zomwe zili pompopompo, kanemayo / mndandanda wamasewera amabweretsa omvera achichepere ku chilengedwe chonse cha Netflix cha Zinthu zachilendo, Kupita: winx saga, ambulera academy, mthunzi ndi fupaetc etc etc Wachita bwino!
Mukutsatira?
Chithunzi: Netflix
Tikuyembekezera kuwona momwe dziko la Netflix likuwonekera ndi Ted ndi Greg, pali zinthu zingapo zomwe muyenera kuyembekezera. TV Kids Global yapeza ndemanga yabwino pazomwe zikubwera za ana sabata ino. Chosangalatsa kwambiri kwa ine chimabwera pa Marichi 17 (Tsiku la Mpunga kwa iwo omwe amakondwerera), pomwe gawo loyambira lojambula. Njovu Ya Mfiti Chomwe chili chofunikira pa izi ndikuti ndi koyamba kupanga kuchokera ku studio yamakanema a Animal Logic kuyambira pomwe Netflix adapeza chaka chatha.
Ngakhale ndemanga zokayikitsa kumapeto kwa 2022 zokhudzana ndi makanema ojambula, Netflix tsopano akuwoneka kuti akutsutsa zomwe zikubwera.
Monga tanena kale, njira yotsatira idalengezedwa posachedwa chilombo cha m’nyanja, komanso mgwirizano wamba ndi mlengi wake, Chris Williams. Akhozanso kudikira Mkango, ndi Adam Sandler mu November. Onjezani pamenepo mawindo olipira aku US a 2023 a Othandizira: Kukwera kwa Gru inde Puss in Boots: Chokhumba Chomaliza ndipo muli ndi phwando.
Ndi gulu laling'ono lopindika loyambirira lomwe likuwoneka kuti silikuthetsedwa kwa owonera, kaya pazochitika kapena makanema ojambula. Mwinamwake kutsimikiziridwa kwa IP kovomerezeka ndikokwanira? Simungachitire mwina koma kumva ngati akuphonya mfundo yopuma amasonyeza kuti n'zosavuta ndi zonse kulemba, zovuta ndi zonse kuchita.
SOURCE: Ndemanga za News
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