😍 2022-11-11 08:11:00 - Paris/France.
masabata apitawo Netflix imabweretsa "Basic with Ads", dongosolo lolembetsedwa ndi zotsatsa. Ndi kusuntha komwe kwakopa chidwi cha otsatsa monga Pernod Ricard zomwe, kudzera mumitundu yake Ballantine ndi Beefeater, iwo amafuna kupitiriza kugwirizana ndi omvera awo mu nkhani yatsopano, mu nkhani iyi ya nsanja za akukhamukira.
El nuevo plan, que ha iniciado esta semana su andadura en nuestro país, contará con una media de 4 ó 5 anuncios, de unos 20 segundos de duración, por hora en formatos pre-roll y mid-roll, tal y como dio a conocer utumiki. Munkhaniyi, mitundu iwiriyi yasankha kupanga zolengedwa zinazake zokhala ndi mauthenga amunthu payekha kwa nsanja ya Netflix ndi ogwiritsa ntchito, manja ndi manja ake bungwe lamkati The Mix Madrid.
"Tikufuna kulandira anzathu a Netflix kudziko lazolipira zolipira"
Kuchokera ku Pernod Ricard, amatsutsa kuti, m'dziko la digito, nkhani, osati kungokhutira ndi zomwe ndi mfumu, ndikukondwerera kubwera kwa njira yatsopano yophatikiziramo kampeni. " Tikulandila anzathu ku Netflix kudziko lazolipira zolipira. Ndikofunika kuti otsatsa, mabungwe ofalitsa nkhani ndi onyamula katundu azigwirizana nthawi zonse » ; adayankha Ricardo Zafra, Mtsogoleri wa Digital & Comms of Pernod Ricard Spain, m'mawu atolankhani. " Ichi ndichifukwa chake tapanga mwachikondi uthenga wochokera kumakampani athu a Beefeater ndi Ballantine, mwaluso kuti agwirizane ndi sing'anga, zomwe zikuwonetsa utsogoleri wathu mumakampani azamizimu.".
Zotsatsa zomwe zitha kuwona ogwiritsa ntchito "Basic with Ads" zidzakhala za kuwala kwa zakumwa zonse ziwiri. Kampaniyo imawonetsetsa kuti nthawi za "bedi, bulangeti ndi filimu" zomwe zimagwirizanitsidwa ndi kumwa zomwe zili papulatifomu zili m'gulu lazomwe zimalumikizidwa ndikumwa zakumwa zoledzeretsa, theka-kalori.
Chifukwa chake, malinga ndi kampaniyo, Kuwala kwa Ballantine ndi Beefeater Light, "ali ndi zenera lolankhulana lachilengedwe papulatifomu monga Netflix, yosinthika ndi magawo onse otsatsa komanso njira zowongolera zomwe zimagwirizana ndi gulu ili lazakumwa zoledzeretsa.".
Kutengera pa Kuwala kwa Ballantines, opanga awiri osiyana adzaulutsidwa pitilizani mzere wa kampeni “Half of…”, idakhazikitsidwa mu Meyi chaka chatha ndi bungwe la Crispin Porter+Bogusky ndendende pakukhazikitsa kwake kwa mowa wocheperako. Chifukwa chake, nyimbo yoyamba, yomwe imakhala masekondi 20, imachita nthabwala za kuthekera kodumpha malondawo podina batani "pitilizani kuwonera" ndikukuitanani kuti "mumwe" mukusangalala ndi mutu wina.
Chigawo chachiwiri, kumbali ina, chimaperekedwa ngati kubwereza komwe malemba osiyanasiyana amaperekedwa. Amakuyitaniraninso kuti muphatikize nyimbo zomwe mumakonda kapena kanema ndi chimodzi mwazakumwa zanu.
Kwa mbali yake, Nyali ya Beefeater adasinthira magawo a Kampeni ya digito ya "stereotypes", idagwiritsidwa ntchito poyambilira ndi PS21 pomwe mtunduwo udaseketsa za ndemanga zomwe zidalandilidwa pamasamba ochezera. M'malo mwake, kuti azitha kuyiyika pa Netflix, idapereka njira yatsopano yosinthira kuti igwirizane ndi zochitika zatsiku ndi tsiku zosangalala ndi zomwe zili papulatifomu. Chifukwa chake, protagonist akuwoneka akuwerenga zokambirana zapagulu momwe uthenga "Vanessa Hudgens Christmas movie marathon usikuuno pa Netflix" idatumizidwa.
Tsamba laukadaulo la Ballantine's Light - Netflix
- Bungwe lopanga: The Mix Madrid
- Zida zam'mbuyo: Crispin Porter+Bogusky
- Wotsatsa: Pernod Ricard Spain
- Mankhwala: Kuwala kwa Ballantine
- Kulumikizana ndi Makasitomala: Juan López de Turiso
- Creative Director: Andrea Dopico
- Gulu lopanga: Andrea Dopico ndi Teresa Gayo
- Kasamalidwe ka polojekiti: Lorena Martínez Candil
- Kupanga zithunzi: Teresa Gayo
- Media Agency: Ymedia Wink Iprospect
Tsamba laukadaulo la Beefeater Light - Netflix
- Bungwe lopanga: The Mix Madrid
- Zida zam'mbuyo: PS21
- Wotsatsa: Pernod Ricard Spain
- Mankhwala: Beefeater nyali
- Kulumikizana ndi Makasitomala: Maria Lafuente
- Creative Director: Andrea Dopico
- Gulu lopanga: Andrea Dopico ndi Teresa Gayo
- Kasamalidwe ka polojekiti: Lorena Martínez Candil
- Kupanga zithunzi: Teresa Gayo
- Media Agency: Ymedia Wink Iprospect
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 🤓
