😍 2022-12-07 12:00:25 - Paris/France.
Anthu otchulidwawo amaimba. Kampani yofufuza zamsika komanso upangiri ya Parks Associates yatulutsa kafukufuku yemwe, kutengera kuyerekeza kwa omwe adalembetsa mu Seputembala 2022, Netflix si, kwa nthawi yoyamba kuyambira pomwe adapanga kafukufukuyu, pa nambala 1 pa olembetsa. Izi ndi mfundo zimene zidzakambidwe poyera m’nkhanizo kuyambira pa December 12 mpaka 14, koma panopa, aka ndi poyambira koyamba.
Kusintha kwa mawonekedwe. Takhala tikulankhula kwa nthawi ndithu za kuphulika kongopeka kwa kuwira kwa akukhamukira. Ndizosatsutsika kuti kaya pali kugwa kwapang'onopang'ono kapena pang'ono, kapena tikungowona kusintha kwachiphamaso, akatswiri amazindikira momwe machitidwe akusintha. Jennifer Kent, wachiwiri kwa purezidenti wa Parks Associates, adati ntchitozo "zikubweretsa kusintha komwe kumasintha momwe ogwiritsa ntchito amalumikizirana ndi nsanja."
Sikuti kusintha konse komwe Kent akulozera kuyenera kukhala kokonda ogula: mwachitsanzo, amalankhula za "ndondomeko yokhala ndi zotsatsa za Netflix kuti abweze olembetsa omwe adasiya chifukwa cha mtengo", ndipo akuti Ino ndi nthawi yabwino "kutsata izi. ntchito, zomwe zikukumana ndi zosokoneza komanso zosintha." Mosakayikira, kubwera kwa zotsatsa osati pa Netflix komanso pamapulatifomu ambiri ndi chimodzi mwazosintha zazikulu zomwe tikuwona mu 2023.
The Amazon Enigma. Monga tafotokozera nthawi zina, Prime Video sichikunena za olembetsa papulatifomu, koma za makasitomala a Amazon Prime. Kuwerengera motere, Prime Video yatsala pang'ono kufika pa chiwerengero cha olembetsa a Netflix (ogwiritsa ntchito 220 miliyoni kwa omwe amapanga 'Lachitatu', 200 pa nsanja ya Amazon), koma ziwerengerozo zimagwirizana ndi olembetsa ku Amazon Prime service, yomwe imapereka kutumiza kwaulere pakati pawo. maubwino ena kwa makasitomala pafupifupi sitolo.
Kuyerekeza kwa ogwiritsa ntchito a Prime Video pakadali pano kwakhala kotsika kuposa Disney +'s (152 miliyoni) kapena HBO Max's (76,8 miliyoni), kotero ndizotheka kuwerengera kwa Parks Associates kukugwiritsa ntchito njira yomweyo kuposa Amazon, mwachitsanzo, ogwiritsa ntchito a Amazon Prime. Sitiyenera kuiwala kuti ndi e-commerce yomwe kampaniyo imalemba phindu lake lalikulu (pafupifupi madola 500 miliyoni mu 000, monga momwe kampaniyo idalengezera).
Zimawononga zanu. Komabe, sizovuta kupikisana ndi Netflix. Takhala ndi nthawi yovuta kwambiri kuti titsegule nsanja zathu zokha. Disney + ndi HBO Max ndi ena mwaopikisana nawo odziwika bwino a Netflix omwe angayesere. Komabe, mawu ayamba kale kumveka motsutsana ndi njira iyi: John Malone, m'modzi mwa osunga ndalama ku Warner Bros. Discovery, inanena kuti tiyenera “kukhala owona. Aliyense analumphira pa golide mayendedwe kanema… Kunali kulakwitsa. »
Ndipo pali chifukwa cha cholakwika ichi: ndalama. Malone akupitiriza, "Aliyense yemwe ndimamudziwa akuyang'anitsitsa ndalama zomwe ali nazo zomwe zikupita patsogolo ndikuyesera kunena zachindunji potsata zolinga, osati kuyesa kukhala ndi chirichonse kwa aliyense. Chifukwa chake, titha kuwona ukadaulo wina womwe umabweretsa phindu la magawo kapena magawo posachedwa. Malone amawona izi ngati momwe zimakhalira ku America, mwachitsanzo: "Njira ya Disney ndi (...) kukhala ndi atatu kapena anayi. akukhamukira kuti mutha kuphatikiza ndikuyesera kukhutiritsa mabanja ambiri. Nzeru za Netflix pakali pano ndi zowononga, monga momwe CEO wa Netflix Ted Sarandos amafotokozera mwachidule chifukwa chake nsanja sinayambe kuchita masewera olimbitsa thupi: "Sitikulimbana ndi masewera, ndife opindula. »
Warner, pakati pa omwe akhudzidwa. Chimodzi mwazolinga za Malone ndikukonzanso bizinesi ya Warner motsatira mizere iyi, kuti ikhale yocheperako komanso yoyenera. Chitsanzo kuchokera kumaakaunti awo: HBO idawononga $2,5 biliyoni mu 2019 ndikupanga phindu lofanana. Mu 2021, atachita kale "golide" uyu, adawononga 7 biliyoni ndikutaya zikwi 3. Malinga ndi mkuluyo, sizomveka kuchulukitsa ndalama kuti zifanane ndi kupanga kwakukulu kwa Netflix, ndipo nthawi yomweyo kuchepetsa mtengo wa zolembetsa kuti ukhale wopikisana.
Amazon, mchira. Amazon ikupitiliza kusewera mu ligi ina. Osati ntchito zake zokha ngati nsanja akukhamukira ndi gawo la ndalama zokulirapo, koma sizimawononga ndalama ndikugwiritsa ntchito kuti mupeze Netflix. Bloomberg adawerengera miyezi ingapo yapitayo kuti Netflix adayika $13 miliyoni pazopanga zake, kuposa omwe amapikisana nawo mwachindunji Disney + kapena Warner Bros. Koma Amazon yayika ndalama zambiri, 600 miliyoni. Ndalamazo zimachokera ku mndandanda wamtengo wapatali monga 'The Lord of the Rings: The Rings of Power', komanso kuchokera kuzinthu zotsika mtengo monga 'The Boys', 'Outer Range' kapena 'The Wheel of Time'.
Pakadali pano, ndipo tabwereranso ku situdiyo ya Parks Associates, Amazon yabwereka. Prime Video ngati Service akukhamukira ndi olembetsa ambiri (kuposa owonera) kuposa Netflix ndi mutu wochititsa chidwi, makamaka popeza Netflix wakhala, ngati Nintendo mu 80s, chizindikiro chamtundu. Ngati kumeneko aku Japan anali otonthoza pabalaza, apa Netflix ndi nsanja akukhamukira. Zimatenga ndalama zingati kuti munthu athe kufika pagululi?
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 🤟
