Cdiscount: Kodi chimphona cha e-commerce cha ku France chimagwira ntchito bwanji?

Lero, tikamalankhula nanu za tsamba la e-commerce, mayina ena ndiofunikira. Izi ndizochitika pamsika wa Cdiscount. Kuti afike pamlingo wake wapano, wosewera wangwiro wadutsa m'mayesero ambiri kuyambira pomwe adakhazikitsidwa kumapeto kwa 1990s.

E-commerce yaphulika ku France m'zaka zaposachedwa, makamaka kuyambira mliri wa COVID-19. Malinga ndi ziwerengero zochokera ku Federation of e-commerce and distance selling (FEVAD), ndalama zomwe gawoli lidapeza zidafika ma euro biliyoni 35,7 mgawo lachiwiri la 2022, kuchuluka kwa 10% poyerekeza ndi nthawi yomweyi mu 2021.

Cdiscount ndi m'modzi mwa osewera akulu mu gawo la bizinesi ili. Ngakhale sichinatengerepo mwayi pakukula kwachangu kwa e-commerce, idakwanitsa kukhazikika ziwerengero zake, ngakhale 9,9% idatsika mu bizinesi yake mu theka loyamba la 2022 poyerekeza ndi 2021. Kodi Cdiscount imagwira ntchito bwanji? Kodi muyenera kudziwa chiyani za chimphona cha e-commerce cha ku France? Decryption.

Mbiri ya Cdiscount

Ndi mu December 1998 kampani yaku France idakhazikitsidwa pakuchita kwa abale Christophe ndi Nicolas Charle Hervé. M'masiku ake oyambirira, nsanjayi inkangogulitsa ma CD ndi ma DVD omwe amagwiritsidwa ntchito. Zaka zitatu pambuyo pake, mu 2001, kampaniyo inapitiriza ntchito zake kuti athe kugulitsa zinthu zamakono. 

Mu 2007, idaphatikizapo zida zapakhomo m'mabuku ake, komanso zokongoletsera, mipando (2008), masewera ndi zinthu zaana (2009). Malo ogulitsira oyamba amtunduwu atsegulidwa ku Bordeaux. Kenako idapereka kusankha kwa ogulitsa omwe adagulitsidwa kale patsamba lake.

Achibale: Lingaliro: Kufananiza kwamtengo koyenera kugwiritsa ntchito zochepa

Kulanda kwa Cdiscount ndi Kasino

Kuyambira 2000, gulu la casino adalowa nawo likulu la Cdiscount ngati wogawana nawo. Mu 2008, adagwira 79,6% ya magawo. Mu 2011, Casino idagula abale omwe adayambitsa tsambali. Gulu ndiye amakhala mwini wa 99,6% wa likulu la kampaniyo.

Msika

Mu Seputembala 2011, Kasino ndi Cdiscount zidakhazikitsa msika wa anthu ena. Zili choncho Cdiscount pamsika. Cholinga chake ndikukulitsa mzere wazinthu ndikukweza ndalama zamakampani. Ndipo amalipira: mu 2011, Cdiscount akwaniritsa zolowa mayuro oposa biliyoni imodzi.

Zowonjezera mabizinesi atsopano

Pambuyo pake, mu 2016, Cdiscount inaphatikizapo ntchito zoperekedwa ku telefoni yam'manja, pamodzi ndi magetsi (2017), kuyenda (2018) ndi chithandizo chamankhwala (2019). Magalimoto ogwiritsidwa ntchito adalowa m'gulu lazotsatsa mu Januware 2021, kudzera Magalimoto Ogwiritsidwa Ntchito a Cdiscount. Ntchitoyi idachitika mogwirizana ndi Arva, wothandizidwa ndi gulu la PNB Paribas. Kuti mudziwe zambiri, Magalimoto Ogwiritsidwa Ntchito a Cdiscount imagwira ntchito yobwereketsa magalimoto akampani. Amagulitsanso magalimoto ogwiritsidwa ntchito osakwana zaka 5.

Msika wa Cdiscount: umagwira ntchito bwanji?

Masiku ano, chifukwa cha Msika wake, Cdiscount ndiye tsamba lachiwiri lalikulu kwambiri la e-commerce ku France. Pambuyo pa zaka 10 za kukhalapo, ogulitsa kunja akhoza kugulitsa katundu wawo kumeneko. Ndondomeko yake imachokera pamitengo yotsika komanso malo olipira.

M'malo mwake, kampani yaku France ili m'gulu lamasamba omwe amachezera kwambiri ku France omwe ali ndi alendo 8 mpaka 11 miliyoni pamwezi. Zogulitsa zake zimagawidwa m'magulu opitilira 40.

Zochita pa Cdiscount

Pamsika wake, Cdiscount imagwiritsa ntchito makina a FIA-net ndi 3D Secure. Amagwiritsidwa ntchito kutsimikizira chitetezo chazochitika zonse zopangidwa ndi makasitomala. Omaliza, akakhala mamembala, ali ndi mwayi wopezerapo mwayi pazabwino zingapo, monga kulipira magawo anayi, osakhudza ogulitsa.

Kusungirako

Kwa iwo, ogulitsa amatha kugwiritsa ntchito Kukwaniritsidwa koperekedwa ndi kampaniyo. Zowona, zimawalepheretsa kupwetekedwa mutu kusunga katundu, komanso kulongedza ndi kutumiza.

Zowonjezeranso: kampani yaku France imasamalira kubweza kwamakasitomala. Komanso, wogulitsa amapereka katundu wake ku Cdiscount. Choncho akhoza kuyang'ana pa malonda ake, kukhulupirika kwa makasitomala ake ndi kukhathamiritsa kwa zotuluka zake.

Kutsatsa kolimba komanso kupezeka kwa media

Ogulitsa pa Cdiscount atha kutenga mwayi wotsatsa wa omwe amawalandira. Ndipotu, chizindikirocho chilipo kwambiri pa malo ochezera a pa Intaneti. Imayikanso ndalama pazotsatsa zomwe zimawulutsidwa pawailesi yakanema. 

Pulogalamu ya Cdiscount yopanda malire: ndi chiyani?

Cdiscount pa chifuniro ndi pulogalamu yapadera yoperekedwa ndi kampani pa 29 euro pachaka. M'malo mwake, zimalola makasitomala kuchepetsa nthawi yobweretsera ndikusangalala ndi maubwino ena angapo, monga kukwezedwa kwapadera. Ma code otsatsa amapezekanso kwa mamembala a Cdiscount akafuna, koma sizomwezo.

Kutumiza, zopanda malire komanso kwaulere

Kugula kulikonse kukapangidwa isanakwane 14 koloko masana, mamembala a Cdiscount angafune kulandira zomwe zikufunsidwa tsiku lotsatira, mosasamala kanthu za komwe amakhala ku France.

Zokwezedwa chaka chonse

Ma code otsatsa amasungidwa kwa mamembala a Cdiscount momwe angafune. Amawalola kutengerapo mwayi pazotsatsa zokopa pamsika chaka chonse.

Kuwerenganso: Lachisanu Lachisanu 2022: ziwerengero zazikulu, masiku, malonda ndi ziwerengero (France & World)

Pulogalamu ya Cdiscount Family

Mamembala amathanso kugwiritsa ntchito Cdiscount Family. Utumikiwu umakulolani kuti mupindule ndi kukwezedwa kwapadera pazinthu zapakhomo zomwe zimapezeka mu gawo la "zosagonjetseka". Kuchotseraku kumakhudzanso zoseweretsa, matewera, zida zophunzirira koyambirira, komanso zinthu zina zoyenera zaka zosiyanasiyana.

Thandizo la Makasitomala

Mamembala a Cdiscount e-commerce site pa chifuniro akhoza kupindula ndi chithandizo cha kampani. Adzathandizidwa pakuwongolera maoda awo ndi zinthu zomwe zalandilidwa kale.

Skypod, maloboti awa omwe amasamalira malo osungiramo katundu a Cdiscount

Kupititsa patsogolo kasamalidwe ka malo ake osungiramo katundu mumzinda wa Cestas, Cdiscount adagwirizana ndi Exotc Solutions kuti atumize maloboti 30 a Skypod. Omaliza amatha kunyamula katundu. Amathanso kunyamula ndi kusunga makatoni okhala ndi zinthuzo m'mashelefu okhala ndi kutalika kwa 10 metres.

Kodi Cdiscount imagwiritsa ntchito bwanji AI kukonza ntchito zake?

Artificial intelligence imalola tsamba la Cdiscount e-commerce kupititsa patsogolo ntchito zoperekedwa kwa makasitomala. Poganizira izi, kampani yaku France imagwiritsa ntchito kwambiri Kuphunzira Makina kuwongolera ndikusintha mafotokozedwe azinthu. Artificial intelligence imalolanso kuti isinthe zomwe makasitomala amakumana nazo, makamaka potengera zomwe amakonda.

WERENGANISO: Ndemanga: Chilichonse chomwe muyenera kudziwa za Skrill kutumiza ndalama kunja mu 2022 & Masamba ngati Masewero Apompopompo: Masamba 10 Opambana Ogulira Makiyi a Masewera Akanema Otsika mtengo

pano luntha lochita kupanga limasanthula machitidwe a ogwiritsa ntchito intaneti (kusakatula, magulu omwe achezera kwambiri, ndi zina zambiri) kuti awapatse zinthu zomwe zimagwirizana ndi madera omwe amawakonda. Zowonjezeranso: Maloboti a Cdiscount Marketplace amatha kupatsa makasitomala zotsatsa zosinthidwa ndi mbiri yawo ya ogula.