Ndemanga Akonzi
Ziwerengero za Black Friday 2022 ndi ziwerengero zazikulu 📊: Zodabwitsa Black Friday wakhala akuukira Europe kwa zaka zingapo tsopano. M'kanthawi kochepa, "Lachisanu Lachisanu" ili lakhala tsiku limene zopereka zimatsutsana ndi mpikisano wonse, mofanana ndi nthawi yogulitsa chilimwe ndi yozizira.
Ndi nthawi yogulitsa yomwe imalola amalonda kuti apindule nthawi ya tchuthi isanafike, ndipo ogula amapindula ndi malonda abwino.
Chodabwitsa cha Black Friday chimabwera kwa ife kuchokera ku United States. Itha kumasuliridwa kuti "Lachisanu Lachisanu", ndi nthawi yotsatsa mwapadera, ikuchitika mwezi umodzi Khrisimasi isanachitike. Ngati ku France, tsiku la Black Friday likuwoneka kuti likugwa ngati tsitsi pa supu (chaka chino Black Friday ku France ikukonzekera Lachisanu, November 25), ku United States, imakhazikitsidwa tsiku lotsatira Thanksgiving, holide monga yofunika ngati Khrisimasi (ngati sichoncho) kwa Achimerika, kugwa pa 4 Lachinayi mu Novembala.
Werengani phunziro lathu lakuya kuti mudziwe zambiri Black Friday 2022 ziwerengero zazikulu, les ziwerengero pamwambowu ku France ndi padziko lonse lapansi, komanso machitidwe a ogula ndi zinthu zomwe zafunsidwa.
Zamkatimu
Chiyambi cha Black Friday
Mawu akuti Black Friday adawonekera koyamba m'ma 1960 kuti atchule Lachisanu pambuyo pa Thanksgiving, Lachinayi lachinayi mu Novembala: tsiku lomwe Achimerika amakhamukira m'masitolo kukagula Khrisimasi. Patapita nthawi, mawuwa adatengedwa ndi amalonda ambiri kuti afotokoze "kutuluka kuchokera ku zofiira".
Ku United States, Black Friday ndi yofunika kwambiri moti olemba anzawo ntchito amangopatsa antchito awo tsiku lopuma. Ngati sizili choncho, anthu aku America nthawi zambiri amapuma tsiku lawo kuti asaphonye mwambowu.
Malinga ndi nthano, amalonda omwe adapanga maakaunti awo pamanja adagwiritsa ntchito inki yofiyira panthawi yazovuta komanso zakuda pomwe maakaunti anali ochulukirapo. Akuti chaka chonse maakaunti adasokonekera padziko lonse kupatula Lachisanu lodziwika bwino lomwe, tsiku lomwe mabizinesi adapeza phindu. Ndi chifukwa chake timalankhula za "Black Friday" kapena Black Friday.
Ziwerengero za Black Friday: Madeti omwe adawonetsa mwambowu
Tsiku la Lachisanu Lachisanu limasinthasintha, chaka chilichonse chimachitika tsiku lotsatira Thanksgiving, motero kutsatira Lachinayi lachinayi la Novembala.
Nawa masiku omwe adalemba Black Friday:
- Black Friday ikukonzekera masiku otsatirawa: Lachisanu, November 25, 2022. Lachisanu, November 24, 2023. Lachisanu, November 29, 2024.
- Kukhazikitsidwa kwa Black Friday kumachitika Lachisanu Novembara 25 ndi ikutha Lolemba 28, mwachitsanzo, masiku 4 okwezedwa ndi kuchepetsedwa.
- Lachisanu Lachisanu limatha Lachisanu madzulo, Novembara 25, 2022, pomwe masitolo atseka, i.e. pakati pa 18 p.m. ndi 20 p.m. pa avareji.
- Le Cyber Monday idzachitika Lolemba lotsatira pa Black Friday.
- gule cha m'ma 1800, mawu akuti "Black Friday" adagwiritsidwa ntchito ponena za ngozi za msika.
- Ndi basimu 2001 kuti Black Friday idadziwika mwalamulo monga tsiku lotanganidwa kwambiri pachaka pogula zinthu.
Black Friday 2022 ziwerengero zazikulu padziko lonse lapansi
Mu 2021, a Kugulitsa pa intaneti kwa US Black Friday kugunda $ 8,9 biliyoni, kutsika ndi 1,3% kuchokera ku $ 9 biliyoni yomwe idagwiritsidwa ntchito mu 2020. Mabizinesi akuti adapanga ndalama zokwana $30-40 biliyoni pa Black Friday 2021.
Malinga ndi akatswiri, kuchepa uku akufotokozedwa ndi zotsatira za mliri, kuphatikizira kusokonezeka kwa ma chain chain, komanso zopereka zam'mbuyomu zapaintaneti zomwe zikuchulukirachulukira.
Ogulitsa ena pa intaneti, komabe, alimbikitsidwa. The Otsatsa a Shopify adawona $ 2,9 biliyoni akugulitsa padziko lonse lapansi pa Lachisanu Lachisanu, chiwonjezeko cha 21% poyerekeza ndi 2020.
Zowonadi, Lachisanu Lachisanu mosakayikira ndiye phiri lazamalonda kwa ogulitsa m'sitolo ndi pa intaneti. Onani zowona ndi ziwerengero zaposachedwa za Black Friday zaka zingapo zapitazi padziko lonse lapansi.
- Makampani apanga a 30 mpaka 40 biliyoni madola pa Lachisanu Lachisanu 2021.
- Pafupi 13% yazogulitsa zonse ku United States kumachitika pakati pa Black Friday ndi Khrisimasi.
- Zinali 155 miliyoni ogula ku United States pa Black Friday 2021.
- US $ 100 biliyoni : Kugulitsa kwa e-commerce ku US kwa Novembala 2020
- Kugula pa intaneti ku US mu 2020 kwachitika idakwera ndi 32,2% poyerekeza ndi 2019.
- 37% ya malonda a digito a Cyber Monday zidapangidwa pazida zam'manja.
- Mafoni am'manja akhala akugwiritsidwa ntchito kwambiri pogulitsa pa intaneti, 25,3% mpaka $ 3,6 biliyoni.
- 70% yazogulitsa zopangidwa pa Shopify pa Black Friday zinkachitika kudzera m'mafoni.
- Black Friday 2021 idawona Anthu aku America okwana 88 miliyoni gulani pa intaneti.
- Ndalama zapakati pazapadera za Black Friday zinalipo 24%.
- Pafupi 43% ya malonda a Black Friday zachitika pa mafoni.
- Zakachikwi zakhala ogula / ogulitsa kwambiri.
- Pafupifupi 29% ya akazi ikufuna kugula pa Black Friday 2021.
- Amazon idapanga 17,7% pa malonda onse a Black Friday.
- Wapakati wamkulu adawononga madola 430 pazochitika zamalonda.
- Anthu aku America okwana 66,5 miliyoni adagulidwa m'sitolo nthawi ya Black Friday 2021.
- Ogula aku America ali nawo adawononga $8,9 biliyoni pa intaneti pa Black Friday 2021.
- Mu 2021, malonda ogulitsa pa intaneti a Black Friday ku Brazil adapanga pafupifupi 4,2 biliyoni ku Brazil zenizeni, chiwonjezeko cha pafupifupi asanu peresenti kuyerekeza ndi nyengo imodzimodziyo chaka chatha.
- Mu 2021, gulu lalikulu kwambiri la omwe adafunsidwa ku Italy lidakonzekera khalani pakati pa 251 ndi 500 euros pa Black Friday (30%). Kuphatikiza apo, 22% ya omwe adafunsidwa ku Italy adati akufuna kugwiritsa ntchito ma euro 151 mpaka 250.
- Pakafukufuku wopangidwa ndi malowa mtengo pamayendedwe ogula a ogula aku Dutch pa Black Friday mu 2021, pafupifupi 4,5% ya omwe adafunsidwa adati adzagula pamwambowu chifukwa amakhulupirira kuti ogulitsa amapereka mtengo wabwino wandalama.
- Pafupi 20% ya ogula aku Dutch adati sangagule pa Black Friday chifukwa amaganiza kuti ogulitsa akukweza mtengo wazinthu zisanachitike.
Ziwerengero zazikulu za Black Friday ku France
Ku France, malonda a Black Friday 2021 adakula ndi 40% poyerekeza ndi pafupifupi November 1 mpaka 7, 2020. Mu 2020, chiwerengero cha malonda chinafika + 51%. Poyerekeza ndi 2020, kuwonjezeka kwa malonda pa intaneti kwakhala kwakukulu, kufika pafupifupi 160% poyerekeza ndi chiyambi cha November. Magulu apamwamba akuphatikizapo zamagetsi ogula (+ 185%), zovala (+179%) ndi zodzikongoletsera / zapamwamba / maso (+ 174%).
- Malinga ndi data Criteo, Black Friday 2020 idapanga spike mkati + 127% malonda poyerekeza ndi avareji ya October.
- 3 magawo makamaka kuchita bwino Lachisanu Lachisanu ku France: zaukadaulo, mafashoni, kukongola.
- 46% ya ogula ndikufuna kugula kuchokera kwa amalonda ang'onoang'ono pa intaneti.
- Ku France, Black Friday 2020 idapangitsa kuti malonda achuluke + 127%.
- Pafupi 60% ya French konzekerani kugula chimodzi kapena zingapo pa malo ogulitsa pa intaneti a Amazon.
- 62% ya anthu aku France amagula chaka chilichonse pa Black Friday.
- 30% ya anthu azaka zapakati pa 25 ndi 34 akukonzekera wononga ma euro 201 ndi zina zambiri.
- Malingana ndi chimodzi voti ya October 2019, kuposa 54% ya amuna ndi 52% ya akazi ankaganiza kuti chinali njira ina yotsatsa malonda kuti azigwiritsa ntchito ndalama zambiri.
- 67% ya akazi achi French amati adzagula chinthu pa Black Friday ngati mtengo uli wabwino, poyerekeza ndi 66% ya amuna.
- Anthu omwe ali ndi zaka azaka 35 mpaka 44 zakubadwa ndi omwe amatha kugula chinthu panthawi yogulitsa.
- 33% ya ogula amakhulupirira kuti COVID-19 yasinthiratu machitidwe ogula.
- Mulingo wowonjezera ndi 18,42% pamafoni, ndi 13,31% pakompyuta.
- Ku France, ali mndende, pafupifupi munthu m'modzi mwa atatu aliwonse aku France (3%) adagula zinthu zamafashoni patsamba la e-commerce malinga ndi Maphunziro a Kantar.
Ziwerengero za ogula pa Black Friday
Chosangalatsa ndichakuti Cyber Monday ndi wamphamvu kuposa Lachisanu Lachisanu ku US, ndikugulitsa kwathunthu $ 10,8 biliyoni motsutsana ndi $ 9 biliyoni ya Black Friday malinga ndi ziwerengero za Adobe. Zikuwoneka kuti ogula ambiri akudikirira mpaka tsiku lomaliza kuti agwiritse ntchito mitengo yabwino kwambiri.
- Kusiyidwa kwa ngolo yogulira Black Friday 2021 kunali 76,63%.
- Malo ochezera a anthu anali ndi chiwopsezo chachikulu chosiyidwa (89,3%), kutsatiridwa ndi imelo (80,6%), moyo (78,9%) ndi kusaka (75,3%). kafukufuku (75,3%).
- 62% ya ogula ndikuganiza kuti Black Friday ndi chinyengo.
- 88% ya ogula yerekezerani kuchotsera musanagule chinthu pa Black Friday.
- 36% ya ogula ya Black Friday kusaka kwa malonda pa Google.
- Black Friday 2015, US $ 1.656 miliyoni zidagwiritsidwa ntchito pa intaneti.
Kuwononga kwa ogula ku US
malinga ndi SaleCycle, les Ogula aku US adawononga $ 8,9 biliyoni pa intaneti pa Black Friday 2021, otsika poyerekeza ndi ndalama zomwe zimagwiritsidwa ntchito mu 2020, zomwe zidaposa zolemba zonse zam'mbuyomu, zomwe zidafika $ 9 biliyoni, poyerekeza ndi $ 7,4 biliyoni mu 2019 ndi $ 6,2 biliyoni mu 2018.
Anthu amakonda kugula digito, choncho n’zosadabwitsa kuti amateronso tsiku limene kugula zinthu m’sitolo kuli ngati kukagula kugahena. Nthawi yomweyo, malo ogulitsa e-commerce ndi ma eShops akukonzekeretsa ogulitsa njira za Black Friday kuti apindule kwambiri.
| Chaka | Ndalama pa wogula | Ndalama zonse (mu mabiliyoni a madola) | Kuwonjezeka kwaperesenti |
| 2002 | N / A | $416.40 | 2.1% |
| 2003 | N / A | $437.60 | 5.1% |
| 2004 | N / A | $467.20 | 6.8% |
| 2005 | $734.69 | $496.00 | 6.2% |
| 2006 | $750.70 | $512.10 | 3.2% |
| 2007 | $755.13 | $526.00 | 2.7% |
| 2008 | $694.19 | $501.50 | -4.7% |
| 2009 | $681.83 | $502.67 | 0.2% |
| 2010 | $718.98 | $528.77 | 5.2% |
| 2011 | $740.57 | $553.26 | 4.6% |
| 2012 | $752.24 | $567.65 | 2.6% |
| 2013 | $767.24 | $583.52 | 2.8% |
| 2014 | $802.45 | $611.52 | 4.8% |
| 2015 | $805.65 | $628.17 | 2.7% |
| 2016 | $935.58 | $646.72 | 3.0% |
| 2017 | $967.13 | $679.24 | 5.0% |
| 2018 | $1,007.24 | $691.48 | 1.8% |
| 2019 | $1,047.83 | $718.64 | 3.9% |
| 2020 | $997.79 | $777.35 | 8.2% |
| 2021 | N / A | $886.7 | 14.1% |
Zogulitsa zabwino kwambiri pa Black Friday
Kodi mukudziwa zomwe zidagulitsidwa kwambiri pa Black Friday 2022? Kuti tiyankhe funsoli, tidadalira ziwerengero zochokera kumakampani akuluakulu monga Amazon, Fnac, ndi zina zambiri kuti tipeze mndandanda wazinthu zomwe zagulitsidwa kwambiri pa Black Friday 2021.
Pamaso pa ogula pa intaneti aku France, zinthu zambiri zapamwamba kwambiri. M'malo mwake, a Apple ogulitsa kwambiri kukhala ndi malo anayi mu kusanja.
Ma consoles nawonso akuchita bwino, chifukwa timapeza malo achiwiri ndi achitatu pa podium L 'sichinapezeke PS5 ndi Nintendo Switch yomwe imakonda kwambiri. Ma TV ndi mafoni a m'manja amatenga malo otsalawo. Ndizosadabwitsa kuti zinthu zamtengo wapatalizi zimawonedwa makamaka pazochitika zazikulu zotsatsira pachaka.
- Apple AirPods Pro
- Sony PS5
- Kusintha kwa Nintendo
- Zithunzi za LG OLED55C15LA TV
- Apple iPhone 12
- Apple ya 2 AirPods 2019
- The Roborock S7 loboti vacuum zotsukira
- Apple iPhone 11
- Google Pixel 4a
- Xiaomi Redmi Note 10 Pro
Pa Lachisanu Lachisanu lotsatira, komanso Cyber Monday, chinthu chapadera chomwe ndi foni yamakono ndi chinthu cha nambala 1 chomwe chiyenera kuchepetsedwa panthawiyi.
Masewera apamwamba kwambiri ali pamndandanda wazinthu zamagetsi za Black Friday/Cyber Monday, komanso masewera onse odzipatulira ndi zida.
Makamera owunikira, omwe akhala ofunikira m'nyumba zonse zamkati, nawonso ndi mchitidwe wotsatira.
Magulu Odziwika Kwambiri Lachisanu Lachisanu 2018
- Mafoni am'manja
- Masewera otonthoza
- Makanema a kanema
- Zomvera m'makutu
- Laputopu
- Sneakers & nsapato wamba
- Mapiritsi
- Nsapato zothamanga
- SLR & makamera opanda galasi
- Zojambula
- Makadi ojambula (PCI Express)
- Masewera a PS4
- olankhula kunyamula
- vacuum cleaners
Zogulitsa zomwe zimafunidwa kwambiri ku France
Mu 2021, kusanthula kwa mawu ofunikira kumayang'ana kwambiri zinthu zomwe zidafufuzidwa kwambiri ku Black Friday ku France, zomwe zidachitika pa Novembara 26. Malinga ndi zotsatira, masewera otonthoza anali chinthu chodziwika kwambiri ndi ogula aku France, zopempha pafupifupi 140. Adatsatiridwa ndi mafoni ndi zida zamagetsi, zosaka 000 ndi 100 motsatana.
| kutonthoza | 140 |
| Telefoni | 100 |
| Zipangizo zamakono | 55 |
| Zonunkhira | 32 |
| Makompyuta | 31 |
| Zovala | 29 |
| nsapato | 25 |
| TV | 22 |
| zidole | 21 |
| yamakono | 19 |
The kwambiri ankafuna mankhwala
Zosakasaka kwambiri padziko lonse lapansi za Black Friday November 2021 zinali Nintendo Switch, ndi kusaka 1,22 miliyoni pa nthawi yoyezedwa. Nintendo Switch ndi kanema wamasewera opangidwa ndi Nintendo omwe adatulutsidwa mu 2017. Chotsatira chomwe chidafufuzidwa kwambiri chinali Apple Airpods, yomwe ili pachiwiri ndikusaka kopitilira 550 m'mwezi.
| Nintendo lophimba | 1.220 |
| airpods | 550 |
| pulogalamu ya apulo | 550 |
| dyson | 450 |
| ps5 | 368 |
| iPhone | 368 |
| iPad | 368 |
| ma airpod ovomereza | 368 |
| ps4 | 201 |
| iPhone 12 | 135 |
Zochitika ndi mwayi
Nawa machitidwe apamwamba komanso mwayi wowonera Black Friday 2022. Ino ndi nthawi yabwino yosinthira malingaliro anu amalonda a Black Friday kukhala njira yokwanira.
- Masiku aphwando akukhala ofunika kwambiri padziko lonse lapansi; Black Friday ndiye tchuthi chodziwika kwambiri ku France, Germany ndi UK.
- Pafupifupi gawo limodzi mwa magawo atatu a ogula akuti ayamba kugula Khrisimasi koyambirira kwa chaka chatha.
- 40% ya ogula ayesa mitundu yatsopano panthawi ya mliri wa COVID-19.
- Chidziwitso chapadera cha omnichannel ndichofunikira kuti muchite bwino popeza ogula amafunafuna zokumana nazo zosavuta, kulikonse komwe ali.
- Kugulitsa kwapaintaneti kudakula 93% mu 2020, ndipo e-commerce idakula mwachangu katatu kuposa kugulitsa kwathunthu nthawi yomweyo. Ogulitsa pa intaneti ali ndi mwayi wokulirapo chaka chino.
- Novembala, makamaka Black Friday ndi Cyber Weekend, imatha kuyendetsa mpaka 50% yazogulitsa zamtundu chaka chonse.
- Patatsala milungu ingapo kuti nthawi yeniyeni ifike, mafunso osakira akuwonetsa kuti ogula akuwonetsa chidwi chokhudza nthawi yogula Lachisanu Lachisanu, makamaka ikafika nthawi yomwe zichitika komanso kuchotsera kumayamba.
- Ponseponse, iyi ndi nthawi yosaka-yolemera pamene ogula sanamangidwe kuzinthu zinazake kapena mtundu, ndipo akufunafuna ndemanga.
- Chidwi chofufuza pazambiri zamakina aukadaulo chikuwonjezeka ndi 26%.
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Kodi Black Friday ndiyofunika?
A French siwokonda kwenikweni Black Friday. Malinga ndi kafukufuku wa French Consumer Society UFC-Que Choisir, 11% yokha ikuganiza kuti atha kutenga mwayi wogula. Otsala 89% ali otsimikiza kuti satenga nawo mbali pachiwonetsero. Chifukwa chachikulu ndi chakuti a ku France sakhulupirira kuti mitengo ya malonda ndi yosangalatsa kwambiri. Iwo akulondola: pafupifupi, mitengo ya malonda ogulitsa si otsika kuposa mitengo wamba.
Komabe, mitundu ina imapereka kuchotsera kokongola pa Black Friday. Ngati mukuyang'ana mphatso ya Khrisimasi kapena chovala chapaphwando, ndiye kuti kungakhale koyenera kugula zinthu panthawiyi. Zokongoletsa pamatebulo ndi zolemba zimagulitsidwanso nthawi ya Black Friday.
Dziwani: Zamalonda pa intaneti: Malo Opambana Ogulira Paintaneti ku Tunisia & Cdiscount: Kodi chimphona cha e-commerce cha ku France chimagwira ntchito bwanji?
Ngati mwaganiza kuchita nawo malonda a Black Friday, ndikofunikira kuti mufufuze musanagule. Fananizani mitengo yazinthu m'masitolo osiyanasiyana ndipo musazengereze kugwiritsa ntchito zida zapaintaneti zomwe zimakulolani kufananiza mitengo. Pomaliza, osayiwala kuyang'ana momwe zinthu zimabwerera musanagule: zinthu zina zogulitsa sizingasinthidwe kapena kubwezeredwa.
