{"id":958,"date":"2022-03-11T16:02:40","date_gmt":"2022-03-11T15:02:40","guid":{"rendered":"https:\/\/reviews.tn\/news\/kraft-et-netflix-coexistent-dans-ce-spot-polyvalent-signe-ryan-de-reynolds\/"},"modified":"2022-03-11T17:15:30","modified_gmt":"2022-03-11T16:15:30","slug":"kraft-et-netflix-coexistent-dans-ce-spot-polyvalent-signe-ryan-de-reynolds","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/kraft-et-netflix-coexistent-dans-ce-spot-polyvalent-signe-ryan-de-reynolds\/","title":{"rendered":"Kraft et Netflix coexistent dans ce spot polyvalent sign\u00e9 Ryan de Reynolds"},"content":{"rendered":"<p><strong>\u2714\ufe0f 2022-03-11 16:02:40 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>Le nouveau spot de Ryan Reynolds sert de v\u00e9hicule promotionnel pour le nouveau film de l&rsquo;acteur sur Netflix et les macaronis au fromage de Kraft.<\/p>\n<p>Les publicit\u00e9s sont g\u00e9n\u00e9ralement focalis\u00e9es uniquement et exclusivement sur un seul produit car m\u00e9langer des churras avec des m\u00e9rinos (et que les marques se volent la vedette les unes aux autres) ne semble pas \u00eatre le plus appropri\u00e9 en termes de publicit\u00e9.  Cependant, <strong>Dans un nouveau spot pour Kraft et Netflix, Ryan Reynolds d\u00e9montre qu&rsquo;il est parfaitement possible de vendre les b\u00e9n\u00e9fices de deux marques simultan\u00e9ment.<\/strong><\/p>\n<p><strong>L&rsquo;annonce en question sert de v\u00e9hicule promotionnel \u00e0 la fois pour <em>Le projet Adam<\/em><\/strong>le nouveau film de Ryan Reynolds sur Netflix, <strong>Comme le macaroni au fromage Kraft.<\/strong><\/p>\n<p><strong>Au <em>Le projet Adam<\/em><\/strong>un film attribu\u00e9 au genre de la science-fiction, <strong>Ryan Reynolds partage la vedette avec Jennifer Garner, Mark Ruffalo et Zoe Saldana.<\/strong><\/p>\n<p><strong>Le film suit les aventures d&rsquo;Adam<\/strong>jou\u00e9 par Ryan Reynolds, voyage dans le temps, rencontre son moi de 12 ans (Walker Scobell) et se lance avec lui dans une mission ambitieuse pour sauver le monde.<\/p>\n<p>Pour f\u00eater la sortie prochaine de <em>Le projet Adam<\/em>qui fera ses d\u00e9buts sur Netflix le 11 mars,<strong> Kraft s&rsquo;est associ\u00e9 \u00e0 la plateforme de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> vid\u00e9o et aux stars du film : Reynolds et Scobell.<\/strong><\/p>\n<p>Si vous ne voyez pas correctement la vid\u00e9o int\u00e9gr\u00e9e, cliquez ici<\/p>\n<p><strong>Dans le spot Scobell de 13 ans, il se met dans la peau de Reynolds et imite parfaitement son sarcasme caract\u00e9ristique<\/strong> (chose qui n&rsquo;est cependant pas du go\u00fbt de l&rsquo;\u00e9quipe de production).<\/p>\n<p>Impr\u00e9gn\u00e9 de l&rsquo;esprit de Reynolds, <strong>Scobell pr\u00e9f\u00e8re laisser libre cours \u00e0 son ing\u00e9niosit\u00e9 (charg\u00e9 de mauvaise bave) et ne pas s&rsquo;en tenir au sc\u00e9nario<\/strong> se tirer d&rsquo;affaire avec des phrases comme \u00ab Kraft Mac &#038; Cheese : si tes parents ne l&rsquo;ach\u00e8tent pas, arr\u00eate de les aimer \u00bb (Kraft Mac &#038; Cheese : si tes parents ne l&rsquo;ach\u00e8tent pas, arr\u00eate de les aimer).<\/p>\n<p><strong>Reynold<\/strong>s, qui dans le spot travaille derri\u00e8re la cam\u00e9ra avec l&rsquo;\u00e9quipe de production, <strong>prend le bl\u00e2me pour les explosions de Scobell <\/strong>arguant que l&rsquo;acteur a jou\u00e9 son jeune moi dans <em>Le projet Adam<\/em> et qu&rsquo;il a fini par infecter sa fa\u00e7on d&rsquo;agir.<\/p>\n<p><strong>Le spot a \u00e9t\u00e9 illumin\u00e9 par Maximum Effort<\/strong>l&rsquo;agence Ryan Reynolds, <strong>et par La Lumi\u00e8re.<\/strong><\/p>\n<p><strong>Depuis quelques ann\u00e9es, Ryan Reynolds combine sa carri\u00e8re d&rsquo;acteur avec sa carri\u00e8re florissante de publicitaire.<\/strong>.  A la t\u00eate de Maximum Effort, l&rsquo;interpr\u00e8te canadien a enflamm\u00e9 des campagnes (certaines tr\u00e8s c\u00e9l\u00e8bres) pour des marques comme Aviation American Gin (sa propre marque de gin), Mint et Match.com.<\/p>\n<p><strong>Accroch\u00e9 au bras de Netflix dans sa nouvelle campagne, Kraft vise \u00e0 se connecter avec un public plus large et \u00e0 montrer que son macaroni au fromage est d\u00e9licieux pour tous les \u00e2ges.<\/strong>.  De son c\u00f4t\u00e9, la soci\u00e9t\u00e9 de Los Gatos a \u00e9galement tout \u00e0 gagner \u00e0 s&rsquo;appuyer sur Kraft pour promouvoir son dernier film, dont la visibilit\u00e9 sera ainsi sensiblement amplifi\u00e9e.<\/p>\n<p>Ne manquez rien de MarketingDirecto.com et rejoignez notre Telegram t.me\/MarketingDirecto\n<\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2714\ufe0f 2022-03-11 16:02:40 &#8211; Paris\/France. Le nouveau spot de Ryan Reynolds sert de v\u00e9hicule promotionnel pour le nouveau film de l&rsquo;acteur sur Netflix et les macaronis au fromage de Kraft. Les publicit\u00e9s sont g\u00e9n\u00e9ralement focalis\u00e9es uniquement et exclusivement sur un seul produit car m\u00e9langer des churras avec des m\u00e9rinos (et que les marques se volent [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,126],"class_list":["post-958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kraft et Netflix coexistent dans ce spot polyvalent sign\u00e9 Ryan de Reynolds - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-03-11 16:02:40 - Paris\/France. 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