{"id":87860,"date":"2022-11-26T17:00:53","date_gmt":"2022-11-26T16:00:53","guid":{"rendered":"https:\/\/reviews.tn\/news\/pepsi-ou-est-mon-avion-une-jolie-docu\/"},"modified":"2022-11-26T17:21:35","modified_gmt":"2022-11-26T16:21:35","slug":"pepsi-ou-est-mon-avion-une-jolie-docu","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/pepsi-ou-est-mon-avion-une-jolie-docu\/","title":{"rendered":"‘Pepsi, o\u00f9 est mon avion ?’ : une jolie docu"},"content":{"rendered":"

\ud83d\ude0d 2022-11-26 17:00:53 – Paris\/France. <\/strong>
\n<\/p>\n

De nombreuses publicit\u00e9s t\u00e9l\u00e9vis\u00e9es au fil des d\u00e9cennies offrent la promesse d’un gros prix, suivi de petits caract\u00e8res, nous informant qu’il n’est accessible que dans des conditions \u00e9troites. Il n’y aurait pas de \u00ab\u00a0Pepsi, o\u00f9 est mon avion\u00a0\u00bb, la nouvelle mini-s\u00e9rie documentaire de Netflix, si la soci\u00e9t\u00e9 de boissons n’avait pas oubli\u00e9 de joindre l’avertissement \u00e0 une publicit\u00e9 des ann\u00e9es 1990 proposant un avion de chasse Harrier d’une valeur de plus de 20 millions de dollars.<\/p>\n

Racont\u00e9e dans un style suffisamment l\u00e9ger, la s\u00e9rie documentaire en quatre \u00e9pisodes combine des images d’archives, des reconstitutions, des montages accrocheurs et des interviews pour revisiter l’histoire de l’un des incidents les plus choquants de l’histoire de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e. Le r\u00e9alisateur Andrew Renzi capture l’esprit de la culture pop des ann\u00e9es 1990 et fait des expositions pleines d’esprit et amusantes comme un film d’Adam McKay, aux c\u00f4t\u00e9s d’images saisissantes, de personnages r\u00e9els et de nombreuses recherches bien expos\u00e9es.<\/p>\n

Pepsi a d\u00e9fini une partie de la culture des ann\u00e9es 90 avec ses publicit\u00e9s mettant en vedette David Bowie, Madonna, Michael Jackson et Cindy Crawford, mais \u00e0 un moment donn\u00e9, l’id\u00e9e est venue aux clients d’accumuler des \u00ab\u00a0points Pepsi\u00a0\u00bb et de les utiliser pour acheter des produits qui seraient \u00e9galement utilis\u00e9s pour Marquer davantage la marque, une de ces publicit\u00e9s de 1996 pr\u00e9sentait une imitation de Tom Cruise adolescente vivant son propre \u00ab\u00a0Top Gun\u00a0\u00bb accumulant des points jusqu’\u00e0 ce que vous arriviez \u00e0 l’\u00e9cole sur un jet, avec un titre qui disait \u00ab\u00a0Harrier Fighter, 7 000 000 points\u00a0\u00bb.<\/p>\n

David (avec des investisseurs) contre Goliath<\/h2>\n

John Leonard, un \u00e9tudiant universitaire, a tent\u00e9 de convaincre la marque que, selon lui, elle n’avait pas tenu sa promesse. Pepsi, o\u00f9 est mon avion ? nous raconte cette histoire tr\u00e8s am\u00e9ricaine de Leonard marchant litt\u00e9ralement jusqu’au si\u00e8ge de Pepsi exigeant qu’ils remettent l’avion de chasse, comme promis dans leur publicit\u00e9. Cela se traduit par une bataille juridique facile, mais la s\u00e9rie de docu en quatre parties d’Andrew Renzi occupe son temps avec suffisamment \u00ab\u00a0d’Americana\u00a0\u00bb pour faire une montre joyeuse \u00e0 l’heure du d\u00eener.<\/p>\n

La s\u00e9rie touche \u00e0 la pr\u00e9misse d’un David contre Goliath des m\u00e9ga-corporations ou \u00e0 la m\u00e9ditation sur la notion de \u00ab\u00a0r\u00eave am\u00e9ricain\u00a0\u00bb au milieu d’une soci\u00e9t\u00e9 capitaliste. Renzi, mais entre dans d’autres disquisitions telles que l’analyse de l’essence du march\u00e9 publicitaire, domin\u00e9 par la guerre Pepsi et Coca-Cola. Avec un style agile et color\u00e9, la s\u00e9rie nous emm\u00e8ne sous diff\u00e9rents angles autour de la \u00ab\u00a0promesse\u00a0\u00bb d’un jet, l’interpr\u00e9tation de l’offre comme une parodie et les limites de la l\u00e9gitimit\u00e9 de la publicit\u00e9 de masse.<\/p>\n

Leonard est rejoint dans sa mission par Todd Hoffman, un mentor pr\u00eat \u00e0 faire l’investissement financier suppl\u00e9mentaire pour gagner les points restants. Une recr\u00e9ation fictive des ann\u00e9es 90 est entrecoup\u00e9e d’images actuelles d’eux en train de gravir une montagne en Antarctique, r\u00e9v\u00e9lant leur amiti\u00e9 de plusieurs d\u00e9cennies et leur amour de l’alpinisme, montrant que le c\u0153ur qui bat sous le jeu est l’histoire de deux amis auxquels ils sont confront\u00e9s. un g\u00e9ant.<\/p>\n

Culture capitaliste et grotte de Platon<\/h2>\n

Son histoire est \u00e9tay\u00e9e par des d\u00e9clarations non seulement de proches de Hoffman et Leonard, mais aussi de dirigeants de Pepsi et de leur agence de publicit\u00e9 qui \u00e9taient en charge de cette publicit\u00e9, d’avocats ou de Crawford elle-m\u00eame. Le ton initial du documentaire de ne pas se prendre trop au s\u00e9rieux est entrecoup\u00e9 de parties plus intenses, un drame juridique, une discorde et un grand cam\u00e9e de Michael Avenatti qui colle \u00e0 un ton similaire aux films des ann\u00e9es 80 comme \u00ab\u00a0Le secret de mon succ\u00e8s\u00a0\u00bb.<\/p>\n

Le segment le plus int\u00e9ressant que ‘Pepsi, o\u00f9 est mon avion ?’ R\u00e9serv\u00e9 pour la fin est une br\u00e8ve exploration de l’incident Pepsi aux Philippines, lorsqu’une offre promotionnelle de la marque a fait la promesse d’un grand prix d’un million de pesos qui a provoqu\u00e9 une augmentation des ventes de Pepsi aux Philippines en 1992, mais qui , cependant , plusieurs personnes ont gagn\u00e9, annulant l’offre et se terminant par des \u00e9meutes qui ont entra\u00een\u00e9 la mort d’au moins cinq personnes.<\/p>\n

Quel que soit le r\u00e9sultat final -il vaut mieux \u00eatre peu inform\u00e9 sur le sujet- la docu-s\u00e9rie est un voyage l\u00e9ger, agile et sans cons\u00e9quence qui sert de contrepoint au ton insaisissable et de moins en moins fiable du vrai crime<\/em>et bien que peut-\u00eatre avec deux \u00e9pisodes (ou un film) c’\u00e9tait superflu, cela sert de choc \u00e0 la na\u00efvet\u00e9 face aux m\u00e9thodes des grandes entreprises pour r\u00e9aliser des profits, une exposition claire \u00e0 la dynamique de consommation et comment celles-ci d\u00e9finissent notre ensemble (contre ) et suffisamment int\u00e9gr\u00e9s dans l’appareil administratif et bureaucratique agenc\u00e9 pour que la banque soit toujours gagnante.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-11-26 17:00:53 – Paris\/France. De nombreuses publicit\u00e9s t\u00e9l\u00e9vis\u00e9es au fil des d\u00e9cennies offrent la promesse d’un gros prix, suivi de petits caract\u00e8res, nous informant qu’il n’est accessible que dans des conditions \u00e9troites. Il n’y aurait pas de \u00ab\u00a0Pepsi, o\u00f9 est mon avion\u00a0\u00bb, la nouvelle mini-s\u00e9rie documentaire de Netflix, si la soci\u00e9t\u00e9 de boissons n’avait […]<\/p>\n","protected":false},"author":7,"featured_media":87861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,125,126],"class_list":["post-87860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-series","tag-tv"],"yoast_head":"\n'Pepsi, o\u00f9 est mon avion ?' : une jolie docu - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-11-26 17:00:53 - Paris\/France. 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Une nouvelle semaine a commenc\u00e9 et cela signifie que les plateformes de vid\u00e9o \u00e0 la demande se pr\u00e9parent \u00e0 recevoir de nouveaux contenus. 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