{"id":87434,"date":"2022-11-24T10:59:05","date_gmt":"2022-11-24T09:59:05","guid":{"rendered":"https:\/\/reviews.tn\/news\/danone-lun-des-premiers-annonceurs-sur-netflix-campagnes-controle-de-la-publicite\/"},"modified":"2022-11-24T11:08:37","modified_gmt":"2022-11-24T10:08:37","slug":"danone-lun-des-premiers-annonceurs-sur-netflix-campagnes-controle-de-la-publicite","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/danone-lun-des-premiers-annonceurs-sur-netflix-campagnes-controle-de-la-publicite\/","title":{"rendered":"Danone, l’un des premiers annonceurs sur Netflix, Campagnes | Contr\u00f4le de la publicit\u00e9"},"content":{"rendered":"

\ud83d\ude0d 2022-11-24 10:59:05 – Paris\/France. <\/strong>
\n<\/p>\n

Cabify, la plateforme espagnole de multimobilit\u00e9, a lanc\u00e9 la campagne marketing \u00ab\u00a0C’est tr\u00e8s Cabify\u00a0\u00bb<\/strong> dans le but d’annoncer le retour d’un des \u00e9l\u00e9ments les plus caract\u00e9ristiques de la marque : son bouteilles d’eau<\/strong>. Ainsi, \u00e0 partir de cette semaine, les usagers recevront gratuitement une cartouche d’eau pendant le trajet, qui a d\u00fb \u00eatre retir\u00e9e pendant la pand\u00e9mie pour r\u00e9duire les contacts entre les usagers et les chauffeurs. Les bouteilles seront d’abord disponibles \u00e0 Madrid et \u00e0 partir des prochaines semaines, elles seront introduites dans le reste des villes o\u00f9 l’entreprise op\u00e8re dans notre pays : Alicante, La Corogne, Barcelone, Malaga, Murcie, Santander, S\u00e9ville, Valence et Saragosse. <\/p>\n

UN aper\u00e7u <\/em>qui refl\u00e8te l’identit\u00e9 de la marque Cabify<\/strong><\/p>\n

A travers diff\u00e9rentes activations, la campagne s’articule autour d’un aper\u00e7u <\/em>ce qui soul\u00e8ve la fa\u00e7on dont l’eau aide l’utilisateur \u00e0 choisir le service Cabify pour cet \u00e9l\u00e9ment, mais reste plus tard pour la qualit\u00e9, la personnalisation, la vitesse, la propret\u00e9 et m\u00eame la musique. \u00ab\u00a0Vous \u00eates venu pour l’eau et vous \u00eates rest\u00e9 parce que votre chauffeur vous a donn\u00e9 une th\u00e9rapie gratuite\u00a0\u00bb ou \u00ab\u00a0Vous \u00eates venu pour l’H2O et vous \u00eates rest\u00e9 parce que nous avons compens\u00e9 le CO2\u00a0\u00bb sont quelques-uns des messages qui mat\u00e9rialisent ce concept.<\/p>\n

La campagne, disponible d\u00e8s cette semaine et r\u00e9alis\u00e9e par l’\u00e9quipe marketing de Cabify, est compos\u00e9e d’une s\u00e9rie d’activations telles que mupis, des coins segment\u00e9s par type d’utilisateur sur Spotify et les r\u00e9seaux sociaux. <\/strong><\/p>\n

Un nouveau design ax\u00e9 sur la durabilit\u00e9<\/strong><\/p>\n

L’emballage a \u00e9galement un nouveau design align\u00e9 sur l’\u00e9volution de la marque que l’entreprise a connue en 2021 pour construire une mobilit\u00e9 urbaine plus humaine et durable. Cette conception rend visible certains moments o\u00f9 les bouteilles d’eau Cabify \u00e9taient pr\u00e9sentes et qu’elles le seront d\u00e9sormais \u00e0 nouveau, comme pendant le voyage lui-m\u00eame, lors de r\u00e9unions de travail ou \u00e0 la salle de sport, entre autres. <\/p>\n

Bien qu’ils soient commun\u00e9ment appel\u00e9s \u00ab\u00a0bouteilles\u00a0\u00bb, depuis 2018 Cabify propose eau embouteill\u00e9e en carton, 100% recyclable et issue de for\u00eats g\u00e9r\u00e9es de mani\u00e8re responsable et d’autres sources contr\u00f4l\u00e9es<\/strong>. L’embouteilleur d’eau brik, Ly Company Group, bas\u00e9 \u00e0 Malaga, est responsable \u00e0 la fois du traitement de l’eau et de son conditionnement. <\/p>\n

L’emballage Cabify renouvel\u00e9 est encore plus durable et respectueux de l’environnement que le pr\u00e9c\u00e9dent. Plus de 82% des emballages sont d’origine v\u00e9g\u00e9tale<\/strong>, 29% de plus par rapport \u00e0 ceux qui \u00e9taient livr\u00e9s avant la pand\u00e9mie. Les bouteilles ont un nouveau bouchon en bioplastique qui, associ\u00e9 au carton d’emballage comme mati\u00e8re premi\u00e8re, r\u00e9duit l’impact de l’empreinte carbone.<\/p>\n

L’eau \u00e0 l’int\u00e9rieur passe par un syst\u00e8me de microfiltration et de remin\u00e9ralisation pour un produit de qualit\u00e9. De m\u00eame, le conteneur est orient\u00e9 pour garder l’eau fra\u00eeche \u00e0 l’int\u00e9rieur des v\u00e9hicules et assurer l’excellent \u00e9tat du produit.<\/p>\n<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-11-24 10:59:05 – Paris\/France. Cabify, la plateforme espagnole de multimobilit\u00e9, a lanc\u00e9 la campagne marketing \u00ab\u00a0C’est tr\u00e8s Cabify\u00a0\u00bb dans le but d’annoncer le retour d’un des \u00e9l\u00e9ments les plus caract\u00e9ristiques de la marque : son bouteilles d’eau. Ainsi, \u00e0 partir de cette semaine, les usagers recevront gratuitement une cartouche d’eau pendant le trajet, qui […]<\/p>\n","protected":false},"author":7,"featured_media":87435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[124,125,126],"class_list":["post-87434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"\nDanone, l'un des premiers annonceurs sur Netflix, Campagnes | Contr\u00f4le de la publicit\u00e9 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-11-24 10:59:05 - Paris\/France. 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