{"id":86516,"date":"2022-11-19T10:30:00","date_gmt":"2022-11-19T09:30:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/raconte\/"},"modified":"2022-11-19T10:40:28","modified_gmt":"2022-11-19T09:40:28","slug":"raconte","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/raconte\/","title":{"rendered":"\u00ab\u00a0Raconte"},"content":{"rendered":"

\u2714\ufe0f 2022-11-19 10:30:00 – Paris\/France. <\/strong>
\n<\/p>\n

La cinqui\u00e8me \u00e9dition de l'\u00a0\u00bb\u00c9tude sur l’impact \u00e9conomique de la production publicitaire en Espagne\u00a0\u00bb, le rapport pr\u00e9par\u00e9 par SCOPEN \u00e0 la demande de l’Association des entreprises de production de films publicitaires d’Espagne (APCP) pr\u00e9sent\u00e9 cette semaine, met en \u00e9vidence la bonne sant\u00e9 du secteur .<\/p>\n

Selon les derni\u00e8res donn\u00e9es, le volume de chiffre d’affaires estim\u00e9, en 2021, \u00e9tait d’environ 526 millions d’euros, le chiffre le plus \u00e9lev\u00e9 depuis le d\u00e9but de cette \u00e9tude en 2015, repr\u00e9sentant une augmentation de 36% au cours des deux derni\u00e8res ann\u00e9es. De plus, le chiffre d’affaires moyen par soci\u00e9t\u00e9 de production \u00e9tait l\u00e9g\u00e8rement sup\u00e9rieur \u00e0 4 millions d’euros. Ce montant, assez stable dans le temps, repr\u00e9sente une hausse de 6% par rapport \u00e0 2019.<\/p>\n

Les clients \u00e9trangers, conform\u00e9ment aux donn\u00e9es v\u00e9rifi\u00e9es depuis 2016, repr\u00e9sentent 39 % du chiffre d’affaires, avec 207 millions d’euros en 2021. En revanche, la facturation des clients espagnols (qui repr\u00e9sente 61 % du chiffre d’affaires – 319 millions d’euros) a augment\u00e9 en ces derni\u00e8res ann\u00e9es (en 2017, il ne repr\u00e9sentait que 37 % du chiffre d’affaires).<\/p>\n

Les entreprises europ\u00e9ennes sont le principal \u00ab\u00a0client \u00e9tranger\u00a0\u00bb des productions r\u00e9alis\u00e9es en Espagne et 7\u00a0euros de \u00ab\u00a0clients \u00e9trangers\u00a0\u00bb sur 10 viennent d’Europe (ils seraient suivis par les \u00c9tats-Unis\/Canada, l’Am\u00e9rique latine, l’Asie et enfin l’Afrique \/Oc\u00e9anie). . Le volume de chiffre d’affaires g\u00e9n\u00e9r\u00e9 par les entreprises europ\u00e9ennes s’\u00e9l\u00e8ve d\u00e9sormais \u00e0 144 millions d’euros, un chiffre qui a augment\u00e9 de 13 % au cours des deux derni\u00e8res ann\u00e9es. 96% des personnes interrog\u00e9es consid\u00e8rent qu’avoir des incitations fiscales augmenterait consid\u00e9rablement le nombre de productions \u00e9trang\u00e8res en Espagne.<\/p>\n

Les journ\u00e9es de tournage en Espagne (que ce soit pour des clients espagnols ou \u00e9trangers), en 2021, ont \u00e9t\u00e9 majoritairement r\u00e9alis\u00e9es dans les communaut\u00e9s de Catalogne (43%) et de Madrid (39%). Cependant, en termes d’investissement, la Communaut\u00e9 de Madrid devance l\u00e9g\u00e8rement la Catalogne (42,5% contre 42,2%).<\/p>\n

L’investissement g\u00e9n\u00e9r\u00e9 par la Production Publicitaire en Espagne, en 2021, est de 267 millions d’euros, ce qui repr\u00e9sente une croissance de 59% par rapport \u00e0 2019. De cet investissement, le concept au budget le plus \u00e9lev\u00e9 est celui de Location de mat\u00e9riel <\/em>(26 %) suivi de Droits image et voix\/musique <\/em>(13%) et post-production <\/em>(13 %)<\/p>\n

Le chiffre total des Frais de Personnel repr\u00e9sente 53% du chiffre d’affaires total et s’\u00e9l\u00e8ve \u00e0 un peu plus de 272 millions d’euros, ce qui repr\u00e9sente une augmentation de 61% par rapport \u00e0 l’\u00e9dition pr\u00e9c\u00e9dente. Les salari\u00e9s (en ajoutant les emplois g\u00e9n\u00e9r\u00e9s directement et indirectement) repr\u00e9sentent 75 % de cette d\u00e9pense (un peu plus de 205 millions d’euros). En revanche, les travailleurs ind\u00e9pendants constituent 25 % des d\u00e9penses totales de personnel (67 millions).<\/p>\n

\u00d3scar L\u00f3pez, directeur des \u00e9tudes et de la recherche de SCOPEN souligne que \u00abOutre l’augmentation g\u00e9n\u00e9rale du chiffre d’affaires du secteur, en 2021, on observe \u00e9galement la reprise du nombre de contrats apr\u00e8s la crise de 2020 provoqu\u00e9e par le COVID-19<\/em>\u201d. Le nombre d’emplois cr\u00e9\u00e9s en 2021 est de 103 392, avec une croissance de 29 % au cours des deux derni\u00e8res ann\u00e9es. Les contrats ‘salari\u00e9s’ ont un poids plus important (66%) que les emplois ‘ind\u00e9pendants’ (34% restants).<\/p>\n

Concernant la variation du chiffre d’affaires, les producteurs d\u00e9clarent qu’en 2022, il y a eu une augmentation moyenne de 10% par rapport \u00e0 2020, avec une augmentation de 7% du nombre de productions.<\/p>\n

Enfin, le rapport recueille \u00e9galement des donn\u00e9es relatives aux politiques d’\u00e9galit\u00e9 dans les entreprises de production espagnoles, soulignant qu’en 2022, 51% de la main-d’\u0153uvre (permanente + temporaire) sont des femmes et 49% des hommes, bien que parmi les postes de direction, le pourcentage majoritaire reste des hommes. (64%).<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-11-19 10:30:00 – Paris\/France. La cinqui\u00e8me \u00e9dition de l’\u00a0\u00bb\u00c9tude sur l’impact \u00e9conomique de la production publicitaire en Espagne\u00a0\u00bb, le rapport pr\u00e9par\u00e9 par SCOPEN \u00e0 la demande de l’Association des entreprises de production de films publicitaires d’Espagne (APCP) pr\u00e9sent\u00e9 cette semaine, met en \u00e9vidence la bonne sant\u00e9 du secteur . Selon les derni\u00e8res donn\u00e9es, le […]<\/p>\n","protected":false},"author":7,"featured_media":86517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,124,126],"class_list":["post-86516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-films","tag-tv"],"yoast_head":"\n"Raconte - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-11-19 10:30:00 - Paris\/France. 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L'entreprise a factur\u00e9 31,2 milliards de dollars avec son activit\u00e9 publicitaire au cours de l'ann\u00e9e 2021, un chiffre qui devrait continuer \u00e0 augmenter. Les Revenus publicitaires d'Amazon ils \u00e9taient inconnus du grand public. Jusqu'\u00e0 maintenant. 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Les grandes entreprises ont tendance \u00e0 installer leur si\u00e8ge social dans des pays o\u00f9 la r\u00e9glementation fiscale leur est plus favorable. 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L'engagement de Netflix envers les publicit\u00e9s qu'il a toujours ni\u00e9es pourrait \u00e9ventuellement devenir un \u00e9chec retentissant pour la soci\u00e9t\u00e9 Los Gatos. Le plan tant attendu avec les publicit\u00e9s Netflix d\u00e9barquera en Espagne le 10 novembre. 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