{"id":85350,"date":"2022-11-12T03:38:37","date_gmt":"2022-11-12T02:38:37","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/"},"modified":"2022-11-13T08:05:30","modified_gmt":"2022-11-13T07:05:30","slug":"les-premiers-annonceurs-netflix-santander-et-beefeater","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/","title":{"rendered":"Les premiers annonceurs Netflix : Santander et Beefeater"},"content":{"rendered":"<p><strong>\u2714\ufe0f 2022-11-12 03:38:37 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p><strong>Tel que publi\u00e9 par le portail MarketingNews.es Banco Santander<\/strong> est l&rsquo;un des premiers annonceurs de Netflix, une occasion pour laquelle La Santa (son agence i<em>n-maison<\/em>) a cr\u00e9\u00e9 un spot en jouant avec sa campagne \u00ab Si te da \u00bb et son positionnement \u00ab Pour vous, les premiers \u00bb.  \u00ab\u00a0S&rsquo;il vous arrive de regarder Netflix avec des publicit\u00e9s&#8230; Santander, pour vous les premiers\u00a0\u00bb, indique la cr\u00e9ativit\u00e9, qui selon un communiqu\u00e9 de presse, est une \u00e9tape de plus dans la strat\u00e9gie de personnalisation de l&rsquo;audience que l&rsquo;annonceur d\u00e9veloppe main dans la main de Carat.  En effet, la personnalisation des spots sera commune tout au long de 2023, avec des adaptations personnalis\u00e9es des spots de ses campagnes pour le reste des plateformes et de la TV \u00e0 la demande, \u00ab ce qui lui permettra de combiner des actions tactiques, tr\u00e8s adapt\u00e9es \u00e0 la cha\u00eene et au publics sp\u00e9cifiques, avec les plus g\u00e9n\u00e9raux \u00bb.<\/p>\n<p>Deux des marques appartenant \u00e0 Pernod Ricard Spain, <strong>Beefeater et Ballantine&rsquo;s,<\/strong> Ils voulaient \u00e9galement \u00eatre parmi les premiers \u00e0 faire de la publicit\u00e9 sur Netflix.  Pour ce faire, ils ont choisi de d\u00e9velopper des cr\u00e9ations sp\u00e9cifiques avec des messages personnalis\u00e9s pour la plateforme et les utilisateurs de Netflix.  The Mix Madrid a adapt\u00e9 les cr\u00e9ations de PS21 et Crispin Porter+Bogusky pour les deux marques.  Ymedia Wink Iprospect g\u00e8re les m\u00e9dias.<\/p>\n<\/p>\n<p><strong>La Gourmandise du Nord<\/strong>, une marque du groupe Angulas Aguinaga, ainsi que son agence m\u00e9dia Mindshare, ont \u00e9galement lanc\u00e9 Netflix.  Au cours de ce mois et jusqu&rsquo;\u00e0 la mi-d\u00e9cembre, les abonn\u00e9s de la plateforme peuvent visionner la campagne \u00ab\u00a0WOW, La Gula del Norte\u00a0\u00bb, le travail de VMLY&#038;R.<\/p>\n<\/p>\n<hr>\n<p>Recevez les derni\u00e8res nouvelles de l&rsquo;industrie dans votre bo\u00eete de r\u00e9ception\u00a0: <\/p>\n<p> Abonnez-vous \u2709\n<\/p>\n<hr>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2714\ufe0f 2022-11-12 03:38:37 &#8211; Paris\/France. Tel que publi\u00e9 par le portail MarketingNews.es Banco Santander est l&rsquo;un des premiers annonceurs de Netflix, une occasion pour laquelle La Santa (son agence in-maison) a cr\u00e9\u00e9 un spot en jouant avec sa campagne \u00ab Si te da \u00bb et son positionnement \u00ab Pour vous, les premiers \u00bb. \u00ab\u00a0S&rsquo;il vous [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":76763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[124,125,126],"class_list":["post-85350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les premiers annonceurs Netflix : Santander et Beefeater - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-11-12 03:38:37 - Paris\/France. Tel que publi\u00e9 par le portail MarketingNews.es Banco Santander est l&#039;un des premiers annonceurs de Netflix, une\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les premiers annonceurs Netflix : Santander et Beefeater - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"og:description\" content=\"\u2714\ufe0f 2022-11-12 03:38:37 - Paris\/France. Tel que publi\u00e9 par le portail MarketingNews.es Banco Santander est l&#039;un des premiers annonceurs de Netflix, une\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/\" \/>\n<meta property=\"og:site_name\" content=\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-12T02:38:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-13T07:05:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-va-creer-son-propre-studio-de-jeux-video-a.jpg?fit=900%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pierre A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/\"},\"author\":{\"name\":\"Pierre A.\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342\"},\"headline\":\"Les premiers annonceurs Netflix : Santander et Beefeater\",\"datePublished\":\"2022-11-12T02:38:37+00:00\",\"dateModified\":\"2022-11-13T07:05:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/\"},\"wordCount\":337,\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-va-creer-son-propre-studio-de-jeux-video-a.jpg?fit=900%2C600&ssl=1\",\"keywords\":[\"Streaming Films\",\"Streaming s\u00e9ries\",\"TV\"],\"articleSection\":[\"Netflix\",\"Streaming\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/\",\"url\":\"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/\",\"name\":\"Les premiers annonceurs Netflix : Santander et Beefeater - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/les-premiers-annonceurs-netflix-santander-et-beefeater\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-va-creer-son-propre-studio-de-jeux-video-a.jpg?fit=900%2C600&ssl=1\",\"datePublished\":\"2022-11-12T02:38:37+00:00\",\"dateModified\":\"2022-11-13T07:05:30+00:00\",\"description\":\"\u2714\ufe0f 2022-11-12 03:38:37 - Paris\/France. 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Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.\",\"url\":\"https:\/\/reviews.tn\/news\/author\/pierre-a\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les premiers annonceurs Netflix : Santander et Beefeater - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"\u2714\ufe0f 2022-11-12 03:38:37 - Paris\/France. 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