{"id":84793,"date":"2022-11-10T07:22:53","date_gmt":"2022-11-10T06:22:53","guid":{"rendered":"https:\/\/reviews.tn\/news\/the-crown-et-pluto-tv\/"},"modified":"2022-11-10T08:04:29","modified_gmt":"2022-11-10T07:04:29","slug":"the-crown-et-pluto-tv","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/the-crown-et-pluto-tv\/","title":{"rendered":"‘The Crown’ et Pluto Tv"},"content":{"rendered":"

\ud83d\ude0d 2022-11-10 07:22:53 – Paris\/France. <\/strong>
\n<\/p>\n

Comme s\u00fbrement vous et des millions de personnes, je regarde la cinqui\u00e8me saison de la s\u00e9rie \u00ab\u00a0The Crown\u00a0\u00bb qui a \u00e9t\u00e9 diffus\u00e9e hier sur Netflix.<\/p>\n

Que se passe t-il ici? Quelque chose d’inhabituel pour l’histoire de la t\u00e9l\u00e9vision, du cin\u00e9ma et du Streaming<\/a>. On ne parle plus d’une s\u00e9rie mais d’un ph\u00e9nom\u00e8ne \u00e0 part.<\/p>\n

Je ne sais pas si c’\u00e9tait pr\u00e9vu, une co\u00efncidence ou quelque chose qui se voyait venir, mais avec la mort de la reine Elizabeth II, voir ceci est \u00e0 moiti\u00e9 une nouvelle, \u00e0 moiti\u00e9 une r\u00e9vision de l’histoire (et de notre histoire), \u00e0 \u200b\u200bmoiti\u00e9 un acte d’opportunisme. <\/p>\n

\u00ab\u00a0The Crown\u00a0\u00bb d\u00e9peint avec une justesse scandaleuse ce qu’est devenue la communication aujourd’hui avec la lutte pour l’attention, le manque d’intimit\u00e9, l’intol\u00e9rance collective, le vertige technologique et bien d’autres \u00e9l\u00e9ments.<\/p>\n

Tout ce que je vous dirai sur ce que je vois dans les \u00e9pisodes va \u00eatre banal car ici impossible de faire une analyse ou toute sorte de critique sans tomber dans les pi\u00e8ges des tablo\u00efds ou du sensationnalisme.<\/p>\n

Celui qui fait l’\u00e9loge de \u00ab\u00a0The Crown\u00a0\u00bb ne fait pas l’\u00e9loge d’une s\u00e9rie, il fait l’\u00e9loge d’un show envahissant et cela, m\u00eame s’il est tr\u00e8s bien fait et tr\u00e8s bien jou\u00e9, reste dangereux.<\/p>\n

Si les potins premium existaient, \u00ab\u00a0The Crown\u00a0\u00bb le serait. Et vous savez mieux que quiconque que les comm\u00e9rages sont du poison. <\/p>\n

Maintenant, comprenez-vous quand je vous dis que c’est un ph\u00e9nom\u00e8ne \u00e0 part ? <\/p>\n

Je n’ai pas non plus \u00e0 lui dire de voir le nouveau \u00ab\u00a0The Crown\u00a0\u00bb. La seule chose que je vous demande, c’est que vous ne vous laissiez \u00e9blouir ni par la mise en sc\u00e8ne ni par le casting, et que vous r\u00e9fl\u00e9chissiez \u00e0 ce qui se passe. <\/p>\n

Oui c’est diff\u00e9rent. Si c’est le cas, c’est un peu bizarre. Ou que penses-tu? <\/p>\n

ADWEEK LATAM 2022<\/b><\/p>\n

Mardi dernier, j’\u00e9tais \u00e0 Advertising Week LATAM 2022, l’\u00e9v\u00e9nement marketing, publicitaire et technologique le plus important de notre r\u00e9gion. <\/p>\n

J’ai eu l’honneur d’interviewer Eddy Arias, vice-pr\u00e9sident des partenariats de contenu international pour Pluto TV chez Paramount. <\/p>\n

Eddy est un \u00e9l\u00e9ment fondamental de l’industrie du Streaming<\/a> dans le monde entier, le simple contenu de Pluto TV.<\/p>\n

J’ai \u00e9t\u00e9 tr\u00e8s int\u00e9ress\u00e9 par cette conf\u00e9rence car, comme vous le savez, Pluto TV a \u00e9t\u00e9 un pionnier de l’AVOD (plateformes gratuites qui vivent de la vente de publicit\u00e9, comme la t\u00e9l\u00e9vision traditionnelle).<\/p>\n

C’est quoi la notice ? Que M. Arias et Pluto TV aient fait quelque chose de bien que ce mod\u00e8le soit exactement celui que toutes les plateformes copient.<\/p>\n

Comme si cela ne suffisait pas, Pluto TV est une canonnade d’abonn\u00e9s, de ventes et d’impact.<\/p>\n

J’esp\u00e8re que vous avez le temps de localiser et de regarder cette conversation, car ce qu’Eddy a dit est quelque chose \u00e0 m\u00e9diter.<\/p>\n

J’ai appris beaucoup de choses. Je pense que le plus important est d’aller au-del\u00e0 des algorithmes, de conna\u00eetre et de comprendre les utilisateurs et les marques, d’\u00eatre r\u00e9actif.<\/p>\n

Je vous invite \u00e0 vous connecter \u00e0 Pluto TV, \u00e0 parcourir ses cha\u00eenes et ses options \u00e0 la demande, et \u00e0 ressentir la diff\u00e9rence.<\/p>\n

Aujourd’hui, trouver du contenu peut \u00eatre la chose la plus d\u00e9sesp\u00e9r\u00e9e de l’univers, y arriver, trouver des cha\u00eenes compl\u00e8tes si bien con\u00e7ues et avec des noms aussi clairs et agr\u00e9ables, se d\u00e9tend vraiment et devient une option.<\/p>\n

De plus, ils ne sont pas du contenu de remplissage. \u00catre l\u00e0, c’est \u00eatre parmi les meilleurs au monde. Un grand merci pour cette opportunit\u00e9 et\u2026 F\u00e9licitations !<\/p>\n

\u00c1lvaro Cueva<\/b><\/i><\/p>\n

alvaro.cueva@milenio.com<\/b><\/i><\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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On ne parle plus d’une s\u00e9rie mais […]<\/p>\n","protected":false},"author":7,"featured_media":77455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[7728,804,7729,127,16299,123,124,126],"class_list":["post-84793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-alvaro-cueva","tag-la-couronne","tag-le-puits-a-souhaits","tag-netflix","tag-semaine-de-la-publicite-latam-2022","tag-streaming","tag-streaming-films","tag-tv"],"yoast_head":"\n'The Crown' et Pluto Tv - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-11-10 07:22:53 - Paris\/France. 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