{"id":84461,"date":"2022-11-07T16:09:48","date_gmt":"2022-11-07T15:09:48","guid":{"rendered":"https:\/\/reviews.tn\/news\/atresmedia-lance-une-zasca-aux-plateformes-de-streaming-bienvenue-a-la-tele\/"},"modified":"2022-11-08T15:52:31","modified_gmt":"2022-11-08T14:52:31","slug":"atresmedia-lance-une-zasca-aux-plateformes-de-streaming-bienvenue-a-la-tele","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/atresmedia-lance-une-zasca-aux-plateformes-de-streaming-bienvenue-a-la-tele\/","title":{"rendered":"Atresmedia lance une zasca aux plateformes de streaming : "bienvenue \u00e0 la t\u00e9l\u00e9""},"content":{"rendered":"

\u2714\ufe0f 2022-11-07 16:09:48 – Paris\/France. <\/strong>
\n<\/p>\n

Le paysage de la vid\u00e9o \u00e0 la demande est de nouveau en \u00e9bullition. Depuis que Netflix a annonc\u00e9 la perte de 200 000 abonn\u00e9s dans les premiers mois de l’ann\u00e9e, on a le sentiment que nous abordons une nouvelle \u00e9tape o\u00f9 les plateformes vont chercher \u00e0 traverser la temp\u00eate avec de nouveaux types de contrats<\/b>. Le grand N (avec l’autorisation de Nintendo) lancera son mod\u00e8le avec des publicit\u00e9s en Espagne le 10 novembre, qui sera moins cher mais ne permet pas la lecture en haute d\u00e9finition ni les t\u00e9l\u00e9chargements, et aura des absences importantes dans le catalogue. Disney + introduira \u00e9galement un abonnement financ\u00e9 par la publicit\u00e9 en d\u00e9cembre, mais celui-ci sera jusqu’\u00e0 pr\u00e9sent au prix de l’abonnement r\u00e9gulier. Si nous ne voulons pas de publicit\u00e9s, nous devrons payer plus pour le service de la maison de la souris.<\/p>\n

Tous ces mouvements ont un \u00e9l\u00e9ment en commun : la publicit\u00e9.<\/b>. Ce mod\u00e8le n’est pas nouveau du tout. Aux \u00c9tats-Unis, HBO Max est d\u00e9j\u00e0 n\u00e9 \u00e0 la fois dans une version sans publicit\u00e9 et dans un format moins cher mais avec de la publicit\u00e9. En Espagne, nous avons des cas comme Movistar+, qui introduit toujours une publicit\u00e9 avant la lecture du contenu (et inclut \u00e9galement de la publicit\u00e9 dans le menu de la plateforme). Il y a eu beaucoup de comm\u00e9rages avec \u00ab\u00a0l’arriv\u00e9e de la publicit\u00e9\u00a0\u00bb<\/i> aux plates-formes vendues comme \u00ab\u00a0du contenu o\u00f9 vous voulez et quand vous voulez, et sans interruption\u00a0\u00bb<\/i>. Atresmedia a d\u00e9cid\u00e9 de se lancer dans la blague, et l’a fait de mani\u00e8re consid\u00e9rable.<\/p>\n

L’entreprise a plac\u00e9 dans le centre de Madrid une toile gigantesque avec un message \u00ab\u00a0pour tous ceux qui affirmaient qu’ils ne diffuseraient jamais de publicit\u00e9\u00a0\u00bb<\/i><\/b>. Le message est \u00e9crit avec les polices et les couleurs d’entreprise de Netflix, Amazon Prime Video, HBO Max et Disney+. Atresmedia les accueille donc \u00ab\u00a0\u00e0 la t\u00e9l\u00e9\u00a0\u00bb, en clin d’\u0153il au fait que regarder des s\u00e9ries et des films interrompus par la publicit\u00e9 s’apparente de plus en plus \u00e0 la t\u00e9l\u00e9vision traditionnelle. En plus de se vanter d’\u00eatre des leaders d’audience ces derniers mois, ils leur proposent un compte de messagerie sur lequel les plateformes peuvent \u00e9crire si elles ont des questions sur la fabrication de la t\u00e9l\u00e9vision.<\/p>\n

Netflix d’Atresmedia<\/h4>\n

Atresmedia a sa propre plateforme de Streaming<\/a> payante<\/b>, ATRESplayer Premium, dans lequel nous avons pu voir pour la premi\u00e8re fois des s\u00e9ries telles que ‘Veneno’, ‘La Novia Gitana’ ou ‘L’\u00e2ge de la col\u00e8re’ gr\u00e2ce \u00e0 son abonnement payant, sans publicit\u00e9 (ils ont d\u00e9j\u00e0 assez d’Antena 3 et La Sexta), qui co\u00fbte 4,99 euros par mois ou 49,99 euros par an. Il vous permet \u00e9galement de visualiser le contenu pass\u00e9 des cha\u00eenes de l’entreprise. Sa prochaine grande premi\u00e8re sera \u00ab\u00a0The Age of Wrath\u00a0\u00bb, qui d\u00e9butera sa diffusion sur la plateforme le 13 novembre.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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Le 1er novembre au Mexique, le nouveau r\u00e9gime de base avec annonces de Netflix, une alternative moins ch\u00e8re pour attirer de nouveaux abonn\u00e9s, ceci apr\u00e8s que la plateforme ait subi certaines pertes \u00e9conomiques. 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