{"id":83653,"date":"2022-11-04T07:45:15","date_gmt":"2022-11-04T06:45:15","guid":{"rendered":"https:\/\/reviews.tn\/news\/ce-seront-les-premieres-publicites-diffusees-sur-netflix\/"},"modified":"2022-11-04T08:01:29","modified_gmt":"2022-11-04T07:01:29","slug":"ce-seront-les-premieres-publicites-diffusees-sur-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/ce-seront-les-premieres-publicites-diffusees-sur-netflix\/","title":{"rendered":"Ce seront les premi\u00e8res publicit\u00e9s diffus\u00e9es sur Netflix"},"content":{"rendered":"<p><strong>\ud83d\ude0d 2022-11-04 07:45:15 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>Le plan de Netflix avec des publicit\u00e9s commence aux \u00c9tats-Unis ce jeudi 3 novembre, et ce seront les premi\u00e8res publicit\u00e9s que les utilisateurs pourront voir.<\/p>\n<p>Malgr\u00e9 sa r\u00e9ticence initiale, <strong>Netflix<\/strong> Il a d\u00e9j\u00e0 communiqu\u00e9 il y a quelques semaines que les publicit\u00e9s arriveraient enfin sur sa plateforme.  Comme indiqu\u00e9 le 13 octobre, ce<strong> Forfait \u00ab\u00a0De base avec publicit\u00e9s\u00a0\u00bb<\/strong>, qui inclut un pourcentage de publicit\u00e9 dans son catalogue, est le plus abordable lanc\u00e9 \u00e0 ce jour.  En Espagne, il en co\u00fbte 5,49 euros par mois (6,99 dollars).<\/p>\n<p>Les pi\u00e8ces publicitaires, qui ont un format vid\u00e9o et<strong> durer entre 15 et 30 secondes<\/strong>ne peut pas \u00eatre sup\u00e9rieur \u00e0<strong> 5 minutes par heure<\/strong>.  Au lancement, les publicit\u00e9s durent initialement 20 secondes et sont diffus\u00e9es au d\u00e9but du contenu ainsi que pendant sa lecture (il y aura donc des pauses dans le contenu).<\/p>\n<p>Ce nouveau plan avec des publicit\u00e9s Netflix<strong> Il commence \u00e0 diffuser aujourd&rsquo;hui, le 3 novembre aux \u00c9tats-Unis<\/strong>o\u00f9 le public attend de voir quel annonceur inaugurera cette nouvelle \u00e8re de la plateforme. <\/p>\n<p>comment \u00e7a progresse <em>Semaine publicitaire<\/em>la <strong>Brasserie Anheuser-Busch InBev,<\/strong> l&rsquo;un des plus grands au monde, sera le <strong>premi\u00e8re marque \u00e0 \u00eatre vue sur les \u00e9crans <\/strong>des consommateurs am\u00e9ricains de plus de 21 ans qui ont choisi ce type d&rsquo;abonnement.<\/p>\n<p>Deux publicit\u00e9s de 15 secondes seront diffus\u00e9es en premier.<strong> Michelob Ultra<\/strong> (intitul\u00e9 \u00ab\u00a0HORSE\u00a0\u00bb et \u00ab\u00a0Last 100m\u00a0\u00bb) suivi d&rsquo;une publicit\u00e9 de 30 secondes <strong>Lumi\u00e8re de bourgeon<\/strong>, \u00ab\u00a0Facile \u00e0 appr\u00e9cier\u00a0\u00bb.  Les deux marques sont int\u00e9gr\u00e9es au g\u00e9ant AB InBev.<\/p>\n<p>Si vous ne voyez pas correctement la vid\u00e9o int\u00e9gr\u00e9e, cliquez ici.<\/p>\n<p>Si vous ne voyez pas correctement la vid\u00e9o int\u00e9gr\u00e9e, cliquez ici.<\/p>\n<p>C&rsquo;est tout un exploit car l&rsquo;inventaire de Netflix n&rsquo;est pas un jeu d&rsquo;enfant et <strong>les annonceurs se battent pour la meilleure part du g\u00e2teau depuis un certain temps.<\/strong> D\u00e9j\u00e0 le mois dernier, Jeremi Gorman, pr\u00e9sident de la publicit\u00e9 mondiale de la plateforme, avait d\u00e9clar\u00e9 qu&rsquo;elle \u00e9tait \u00ab\u00a0presque \u00e9puis\u00e9e\u00a0\u00bb.<\/p>\n<h2>Une belle opportunit\u00e9 pour les annonceurs <\/h2>\n<p>La d\u00e9cision de <strong>AB InBev<\/strong> d&rsquo;acheter des m\u00e9dias dans le g\u00e9ant du <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> est d\u00fb \u00e0 son objectif de<strong> toucher plus pr\u00e9cis\u00e9ment les consommateurs<\/strong>en plus d&rsquo;un besoin en tant qu&rsquo;annonceur de s&rsquo;adapter progressivement aux nouveaux formats.<\/p>\n<p>\u00ab\u00a0On sait que<strong> les consommateurs ont de plus en plus d&rsquo;options pour passer leur temps en ligne<\/strong>il est donc essentiel que nous continuions \u00e0 changer nos jeux alors que nous cherchons \u00e0 int\u00e9grer davantage nos marques dans la culture \u00bb, a-t-il d\u00e9clar\u00e9. <strong>Spencer Gordon, <\/strong>vice-pr\u00e9sident du groupe de relations avec les consommateurs d&rsquo;Anheuser-Busch InBev dans un communiqu\u00e9.<\/p>\n<p>La nouvelle arrive juste un jour avant le lancement du plan publicitaire de Netflix aux \u00c9tats-Unis. Au niveau de la publicit\u00e9, cet abonnement<strong> repr\u00e9sente une \u00ab\u00a0magnifique opportunit\u00e9 pour les annonceurs\u00a0\u00bb<\/strong>comme l&rsquo;a soulign\u00e9 la soci\u00e9t\u00e9 apr\u00e8s son lancement, car ils peuvent toucher un public diversifi\u00e9 (y compris les jeunes t\u00e9l\u00e9spectateurs, qui regardent de moins en moins la t\u00e9l\u00e9vision traditionnelle) \u00ab\u00a0dans un environnement optimal pour regarder des publicit\u00e9s en haute d\u00e9finition\u00a0\u00bb. <\/p>\n<p>Dans cette voie, Netflix s&rsquo;est associ\u00e9 \u00e0 <strong>microsoft <\/strong>pour cr\u00e9er ce plan financ\u00e9 par la publicit\u00e9, qui a conduit des \u00e9quipes des deux soci\u00e9t\u00e9s<strong> six mois de travail en commun.<\/strong><\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\ude0d 2022-11-04 07:45:15 &#8211; Paris\/France. Le plan de Netflix avec des publicit\u00e9s commence aux \u00c9tats-Unis ce jeudi 3 novembre, et ce seront les premi\u00e8res publicit\u00e9s que les utilisateurs pourront voir. Malgr\u00e9 sa r\u00e9ticence initiale, Netflix Il a d\u00e9j\u00e0 communiqu\u00e9 il y a quelques semaines que les publicit\u00e9s arriveraient enfin sur sa plateforme. Comme indiqu\u00e9 le [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":83654,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,125,126],"class_list":["post-83653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-series","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce seront les premi\u00e8res publicit\u00e9s diffus\u00e9es sur Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-11-04 07:45:15 - Paris\/France. 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Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.\",\"url\":\"https:\/\/reviews.tn\/news\/author\/pierre-a\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ce seront les premi\u00e8res publicit\u00e9s diffus\u00e9es sur Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"\ud83d\ude0d 2022-11-04 07:45:15 - Paris\/France. 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Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.","url":"https:\/\/reviews.tn\/news\/author\/pierre-a\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Ce-seront-les-premieres-publicites-diffusees-sur-Netflix.jpg?fit=1200%2C675&ssl=1","jetpack-related-posts":[{"id":80143,"url":"https:\/\/reviews.tn\/news\/netflix-quelles-sont-les-restrictions-sur-le-nouveau-forfait-a-699-bon-marche-finance-par-la-publicite\/","url_meta":{"origin":83653,"position":0},"title":"Netflix\u00a0: Quelles sont les restrictions sur le nouveau forfait \u00e0 6,99\u00a0$ bon march\u00e9 financ\u00e9 par la publicit\u00e9\u00a0?","author":"Pierre A.","date":"15 octobre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-10-15 19:33:14 - Paris\/France. Netflix a confirm\u00e9 que son nouveau plan bon march\u00e9 avec des publicit\u00e9s sortira en novembre et qu'il co\u00fbtera 6,99 $. Cependant, malgr\u00e9 le fait que le nom promet seulement qu'il sera moins cher et qu'il contiendra des publicit\u00e9s, cet abonnement aura d'autres restrictions. 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Parmi les \"shows\" qui se sont \u00e9vapor\u00e9s de Netflix avec l'irruption de la publicit\u00e9, des productions telles que Peaky Blinders, House of Cards ou The Sinner se d\u00e9marquent. Le plan tant vant\u00e9 avec les publicit\u00e9s Netflix a atterri le 1er novembre au Mexique et au\u2026","rel":"","context":"Dans &quot;Netflix&quot;","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"La letan\u00eda de frustraciones que el plan con anuncios de Netflix trae bajo el brazo","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/La-litanie-des-frustrations-liees-au-plan-publicitaire-de-Netflix.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/La-litanie-des-frustrations-liees-au-plan-publicitaire-de-Netflix.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/La-litanie-des-frustrations-liees-au-plan-publicitaire-de-Netflix.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/La-litanie-des-frustrations-liees-au-plan-publicitaire-de-Netflix.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/La-litanie-des-frustrations-liees-au-plan-publicitaire-de-Netflix.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60152,"url":"https:\/\/reviews.tn\/news\/les-publicites-netflix-natteindront-pas-les-emissions-pour-enfants\/","url_meta":{"origin":83653,"position":2},"title":"Les publicit\u00e9s Netflix n&rsquo;atteindront pas les \u00e9missions pour enfants","author":"Pierre A.","date":"22 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f 2022-08-22 10:43:21 - Paris\/France. Netflix envisage de lancer un abonnement financ\u00e9 par la publicit\u00e9, mais les \u00e9missions pour enfants et les nouveaux films n'incluront pas de publicit\u00e9s. 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Netflix a d\u00e9clar\u00e9 aux annonceurs que son nouveau service de Streaming financ\u00e9 par la publicit\u00e9 atteindrait quelque 40 millions de t\u00e9l\u00e9spectateurs \u00e0 travers le monde.L'estimation a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9e par le Wall Street Journal apr\u00e8s que le journal a eu connaissance d'un document qui a \u00e9t\u00e9\u2026","rel":"","context":"Dans &quot;Netflix&quot;","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix recherche 40 millions de t\u00e9l\u00e9spectateurs au niveau financ\u00e9 par la publicit\u00e9 - News 24\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-recherche-40-millions-de-telespectateurs-au-niveau-finance-par.jpg?fit=900%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-recherche-40-millions-de-telespectateurs-au-niveau-finance-par.jpg?fit=900%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-recherche-40-millions-de-telespectateurs-au-niveau-finance-par.jpg?fit=900%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-recherche-40-millions-de-telespectateurs-au-niveau-finance-par.jpg?fit=900%2C675&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":68141,"url":"https:\/\/reviews.tn\/news\/netflix-lancera-un-niveau-dabonnement-moins-cher-finance-par-la-publicite-en-novembre\/","url_meta":{"origin":83653,"position":4},"title":"Netflix lancera un niveau d&rsquo;abonnement moins cher financ\u00e9 par la publicit\u00e9 en novembre","author":"Sarah","date":"5 septembre 2022","format":false,"excerpt":"\ud83c\udf7f 2022-09-05 05:31:15 - Paris\/France. 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