{"id":83567,"date":"2022-11-03T20:53:27","date_gmt":"2022-11-03T19:53:27","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-lance-son-plan-basique-avec-publicitesvotre-engagement-commercial-tant-attendu\/"},"modified":"2022-11-03T21:11:29","modified_gmt":"2022-11-03T20:11:29","slug":"netflix-lance-son-plan-basique-avec-publicitesvotre-engagement-commercial-tant-attendu","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-lance-son-plan-basique-avec-publicitesvotre-engagement-commercial-tant-attendu\/","title":{"rendered":"Netflix lance son plan "Basique avec publicit\u00e9s"votre engagement commercial tant attendu"},"content":{"rendered":"

\u2714\ufe0f 2022-11-03 20:53:27 – Paris\/France. <\/strong>
\n<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\tNetflix lancera une nouvelle version moins ch\u00e8re 0:49<\/p>\n

New York (CNN Business) —<\/strong> En 2019, Netflix notait dans une lettre \u00e0 ses actionnaires : \u00ab\u00a0Nous… sommes sans publicit\u00e9\u00a0\u00bb. Il a ajout\u00e9 qu’\u00eatre sans publicit\u00e9 \u00e9tait \u00ab\u00a0une partie importante de notre proposition de marque\u00a0\u00bb.<\/p>\n

Cependant, tout a chang\u00e9 jeudi lorsque la plate-forme a lanc\u00e9 son plan \u00ab\u00a0Basic with Ads\u00a0\u00bb, l’option d’abonnement tant attendue financ\u00e9e par la publicit\u00e9 de Netflix.<\/p>\n

Le nouveau plan co\u00fbtera 6,99 $ par mois aux \u00c9tats-Unis, o\u00f9 il est d\u00e9j\u00e0 disponible. Il sera \u00e9galement lanc\u00e9 au Canada, en Australie, au Br\u00e9sil, en France, en Italie, en Allemagne, au Japon, en Cor\u00e9e, au Mexique, en Espagne et au Royaume-Uni \u00e0 diff\u00e9rents prix.<\/p>\n

La soci\u00e9t\u00e9 a d\u00e9clar\u00e9 que \u00ab\u00a0les plans et les membres existants ne seront pas affect\u00e9s\u00a0\u00bb. Et, en ce sens, il a ajout\u00e9 que \u00ab\u00a0‘Basic with ads’ compl\u00e8te nos plans Basic, Standard et Premium existants sans publicit\u00e9.\u00a0\u00bb<\/p>\n

La nouvelle option offrira la plupart de ce qui est disponible avec le plan de base actuel de 9,99 $ par mois. Cependant, \u00ab\u00a0Basic with Ads\u00a0\u00bb comprendra en moyenne quatre \u00e0 cinq minutes de publicit\u00e9s par heure. Ces publicit\u00e9s dureront 15 ou 30 secondes et seront diffus\u00e9es avant et pendant les \u00e9missions de t\u00e9l\u00e9vision et les films.<\/p>\n

Alors que la plupart des abonn\u00e9s actuels ne verront pas beaucoup de changements, \u00e0 moins qu’ils ne prennent le nouveau plan, bien s\u00fbr, ce lancement financ\u00e9 par la publicit\u00e9 de Netflix marque l’un des moments les plus importants de ses 25 ans d’histoire.<\/p>\n

Le PDG Reed Hastings a fait sensation \u00e0 Hollywood et Madison Avenue en avril lorsqu’il a d\u00e9clar\u00e9 que le g\u00e9ant de l’automobile diffusion<\/em> \u00e9tait ouvert aux publicit\u00e9s commerciales. Pendant des ann\u00e9es, Hastings a insist\u00e9 sur le fait de ne pas diffuser de publicit\u00e9s sur la plate-forme.<\/p>\n

Mais l’entreprise ne peut plus s’en tenir \u00e0 cette strat\u00e9gie. Netflix a eu une ann\u00e9e tr\u00e8s difficile. La plate-forme a perdu des abonn\u00e9s pour la premi\u00e8re fois en plus d’une d\u00e9cennie et ses actions ont chut\u00e9. Netflix a annonc\u00e9 le mois dernier qu’il reprenait de la croissance, mais il doit montrer aux investisseurs qu’il peut g\u00e9n\u00e9rer des revenus m\u00eame si la croissance des abonn\u00e9s est au point mort.<\/p>\n

\u00ab\u00a0Comme nous en avons discut\u00e9 au cours des derniers trimestres, l’am\u00e9lioration de notre strat\u00e9gie de tarification est un objectif important \u00e0 court terme\u00a0\u00bb, a \u00e9crit la soci\u00e9t\u00e9 le mois dernier. Il a \u00e9galement not\u00e9 que \u00ab\u00a0la r\u00e9action des annonceurs jusqu’\u00e0 pr\u00e9sent a \u00e9t\u00e9 extr\u00eamement positive\u00a0\u00bb.<\/p>\n

En juillet, Netflix a annonc\u00e9 qu’il s’associerait \u00e0 Microsoft pour am\u00e9liorer les ventes et la technologie du nouveau plan.<\/p>\n

\u00ab\u00a0Nous pensons qu’une plus grande vari\u00e9t\u00e9, en particulier pour les consommateurs plus soucieux des prix, se traduira par une augmentation significative des revenus et des b\u00e9n\u00e9fices d’exploitation au fil du temps\u00a0\u00bb, a d\u00e9clar\u00e9 la soci\u00e9t\u00e9 le mois dernier. \u00ab\u00a0Cela dit, il est encore tr\u00e8s t\u00f4t, et puisque nous conservons nos plans sans publicit\u00e9 existants, il nous faudra du temps pour d\u00e9velopper notre base de membres et les revenus publicitaires associ\u00e9s.\u00a0\u00bb<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf7f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-11-03 20:53:27 – Paris\/France. Netflix lancera une nouvelle version moins ch\u00e8re 0:49 New York (CNN Business) — En 2019, Netflix notait dans une lettre \u00e0 ses actionnaires : \u00ab\u00a0Nous… sommes sans publicit\u00e9\u00a0\u00bb. Il a ajout\u00e9 qu’\u00eatre sans publicit\u00e9 \u00e9tait \u00ab\u00a0une partie importante de notre proposition de marque\u00a0\u00bb. Cependant, tout a chang\u00e9 jeudi lorsque la […]<\/p>\n","protected":false},"author":7,"featured_media":83568,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,124,125],"class_list":["post-83567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nNetflix lance son plan "Basique avec publicit\u00e9s"votre engagement commercial tant attendu - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-11-03 20:53:27 - Paris\/France. 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Netflix lancera son nouveau plan avec des publicit\u00e9s le 1er novembrerapports Vari\u00e9t\u00e9. Selon le site, Netflix avance le lancement de cette nouvelle modalit\u00e9 afin de battre Disney+, qui lancera \u00e9galement un plan avec publicit\u00e9 \u00e0 la fin de l'ann\u00e9e, exactement le 8 d\u00e9cembre. 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Netflix pr\u00e9voit d'avancer le lancement du nouveau plan bon march\u00e9 avec des publicit\u00e9s pour le 1er novembre. 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Selon Variety, le nouveau plan bon march\u00e9 de Netflix avec publicit\u00e9s sera lanc\u00e9 le 1er novembre. 09\/05\/2022 12:02Il y a quelques mois, Netflix a annonc\u00e9 qu'il allait lancer une nouvelle modalit\u00e9 d'abonnement moins ch\u00e8re avec des publicit\u00e9s \u00e0 inverser la grande perte d'utilisateurs qu'il a\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Le plan avec les publicit\u00e9s Netflix a d\u00e9j\u00e0 une date d'arriv\u00e9e - Difoosion : Andro4all, Alfa Beta Juega, Urban Tecno, iPadizate et plus\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-plan-avec-les-publicites-Netflix-a-deja-une-date.jpg?fit=1200%2C631&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-plan-avec-les-publicites-Netflix-a-deja-une-date.jpg?fit=1200%2C631&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-plan-avec-les-publicites-Netflix-a-deja-une-date.jpg?fit=1200%2C631&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-plan-avec-les-publicites-Netflix-a-deja-une-date.jpg?fit=1200%2C631&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Le-plan-avec-les-publicites-Netflix-a-deja-une-date.jpg?fit=1200%2C631&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":69345,"url":"https:\/\/reviews.tn\/news\/netflix-avancerait-le-lancement-de-son-forfait-low\/","url_meta":{"origin":83567,"position":3},"title":"Netflix avancerait le lancement de son forfait low","author":"Pierre A.","date":"6 septembre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-09-06 15:39:41 - Paris\/France. 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