{"id":83411,"date":"2022-11-03T01:39:00","date_gmt":"2022-11-03T00:39:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-lance-son-service-de-base-finance-par-la-publicite-aux-etats\/"},"modified":"2022-11-03T04:10:28","modified_gmt":"2022-11-03T03:10:28","slug":"netflix-lance-son-service-de-base-finance-par-la-publicite-aux-etats","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-lance-son-service-de-base-finance-par-la-publicite-aux-etats\/","title":{"rendered":"Netflix lance son service de base financ\u00e9 par la publicit\u00e9 aux \u00c9tats"},"content":{"rendered":"

\ud83c\udf7f 2022-11-03 01:39:00 – Paris\/France. <\/strong>
\n<\/p>\n

Netflix a annonc\u00e9 qu’\u00e0 partir de ce jeudi, il lancera son nouveau service de Streaming<\/a> financ\u00e9 par la publicit\u00e9. La soci\u00e9t\u00e9 a r\u00e9v\u00e9l\u00e9 quelques contrats r\u00e9ussis avec des annonceurs de renom pour son lancement et a embauch\u00e9 une \u00e9quipe de professionnels de l’industrie de la publicit\u00e9 pour d\u00e9velopper avec succ\u00e8s cette nouvelle branche de son activit\u00e9.<\/p>\n

Ce lancement, rendu public apr\u00e8s le premier bilan trimestriel de l’ann\u00e9e, intervient un mois avant que Disney+ ne lance un plan similaire. Le service est devenu connu sous le nom de \u00ab\u00a0Basic with Ads\u00a0\u00bb.<\/p>\n

Comme nous l’avons comment\u00e9 \u00e0 plusieurs reprises, cette annonce d\u00e9coule d’une strat\u00e9gie \u00e9mergente visant \u00e0 tenter d’atteindre un plus grand nombre d’abonn\u00e9s apr\u00e8s un recul important des auditoires d\u00e9coulant, entre autres, d’une concurrence accrue.<\/p>\n

Il y a un mois, Netflix a annonc\u00e9 que ce plan financ\u00e9 par la publicit\u00e9 co\u00fbterait 6,99 $ aux \u00c9tats-Unis et comprendrait quatre \u00e0 cinq minutes de publicit\u00e9s par heure de contenu, et j’esp\u00e8re que le public migrant vers ces plans sera compos\u00e9 de familles d’abonn\u00e9s actuels \u00e0 faible revenu ou plus \u00e2g\u00e9s. publics.<\/p>\n

L’un des grands d\u00e9fis de Netflix a \u00e9t\u00e9 de n\u00e9gocier avec les cr\u00e9ateurs de contenu pour ins\u00e9rer de la publicit\u00e9 lors des diffusions. Selon un article du WSJ de Suzanne Vranica, Joe Flint et Sarah Krouse, certains des studios avec lesquels Netflix n’a pas finalis\u00e9 les accords de licence r\u00e9vis\u00e9s incluent Walt Disney Co., CMCSA de Comcast Corp., NBCUniversal, Sony Pictures Television, Warner Bros. Discovery Inc. et Lions Gate Entertainment Corp.<\/p>\n

Selon la m\u00eame source, bien que des studios comme Disney ne cr\u00e9ent pas de contenu original pour Netflix, ils proposent des rediffusions d’\u00e9missions populaires comme \u00ab\u00a0Grey’s Anatomy\u00a0\u00bb et \u00ab\u00a0How to Get Away with Murder\u00a0\u00bb. D’autre part, NBCUniversal est un grand fournisseur de biblioth\u00e8que et de contenu original pour Netflix, y compris le drame \u00ab\u00a0You\u00a0\u00bb.<\/p>\n

Les pourparlers se poursuivent \u00e9galement avec Sony Pictures Television, qui produit \u00ab\u00a0The Crown\u00a0\u00bb et \u00ab\u00a0Cobra Kai\u00a0\u00bb et vend ses films de cin\u00e9ma et les rediffusions de \u00ab\u00a0Breaking Bad\u00a0\u00bb au diffuseur.<\/p>\n

\u00c0 l’origine, et peut-\u00eatre officieusement, Netflix avait annonc\u00e9 des tarifs publicitaires de 65 $ pour un millier de t\u00e9l\u00e9spectateurs, mais il est probable que plusieurs des grands annonceurs qui ont accept\u00e9 d’essayer ce nouveau plan ont n\u00e9goci\u00e9 des tarifs de mani\u00e8re significative, \u00e9tant donn\u00e9 que les annonceurs d’aujourd’hui sont devenus plus exigeants. et efficaces en termes d’investissements publicitaires issus du large \u00e9ventail d’options.<\/p>\n

Il est passionnant de voir comment un g\u00e9ant de cette taille se r\u00e9invente et est pr\u00eat \u00e0 partager les risques avec tous les participants afin de faire traverser \u00e0 l’entreprise une ann\u00e9e chaotique.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-11-03 01:39:00 – Paris\/France. Netflix a annonc\u00e9 qu’\u00e0 partir de ce jeudi, il lancera son nouveau service de Streaming financ\u00e9 par la publicit\u00e9. La soci\u00e9t\u00e9 a r\u00e9v\u00e9l\u00e9 quelques contrats r\u00e9ussis avec des annonceurs de renom pour son lancement et a embauch\u00e9 une \u00e9quipe de professionnels de l’industrie de la publicit\u00e9 pour d\u00e9velopper avec succ\u00e8s […]<\/p>\n","protected":false},"author":7,"featured_media":83412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[375,127,16093,124,125],"class_list":["post-83411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-diffusion","tag-netflix","tag-show-biz","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nNetflix lance son service de base financ\u00e9 par la publicit\u00e9 aux \u00c9tats - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-11-03 01:39:00 - Paris\/France. 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Netflix a d\u00e9clar\u00e9 aux annonceurs que son nouveau service de Streaming financ\u00e9 par la publicit\u00e9 atteindrait quelque 40 millions de t\u00e9l\u00e9spectateurs \u00e0 travers le monde.L'estimation a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9e par le Wall Street Journal apr\u00e8s que le journal a eu connaissance d'un document qui a \u00e9t\u00e9\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix recherche 40 millions de t\u00e9l\u00e9spectateurs au niveau financ\u00e9 par la publicit\u00e9 - News 24\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-recherche-40-millions-de-telespectateurs-au-niveau-finance-par.jpg?fit=900%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-recherche-40-millions-de-telespectateurs-au-niveau-finance-par.jpg?fit=900%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-recherche-40-millions-de-telespectateurs-au-niveau-finance-par.jpg?fit=900%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-recherche-40-millions-de-telespectateurs-au-niveau-finance-par.jpg?fit=900%2C675&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":63495,"url":"https:\/\/reviews.tn\/news\/le-plan-finance-par-la-publicite-de-netflix-pourrait-couter-aussi-peu-que-7\/","url_meta":{"origin":83411,"position":1},"title":"Le plan financ\u00e9 par la publicit\u00e9 de Netflix pourrait co\u00fbter aussi peu que 7 $","author":"Sarah","date":"29 ao\u00fbt 2022","format":false,"excerpt":"\ud83d\ude0d 2022-08-29 09:08:03 - Paris\/France. Le prochain plan financ\u00e9 par la publicit\u00e9 de Netflix pourrait co\u00fbter entre 7 $ et 9 $ par mois selon un rapport de Bloomberg publi\u00e9 ce week-end. \u00c0 titre de comparaison, le service de Streaming propose un forfait de base \u00e0 \u00e9cran unique aux \u00c9tats-Unis\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Le plan financ\u00e9 par la publicit\u00e9 de Netflix pourrait co\u00fbter aussi peu que 7 $ - TechCrunch\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Le-plan-finance-par-la-publicite-de-Netflix-pourrait-couter.jpeg?fit=599%2C399&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Le-plan-finance-par-la-publicite-de-Netflix-pourrait-couter.jpeg?fit=599%2C399&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Le-plan-finance-par-la-publicite-de-Netflix-pourrait-couter.jpeg?fit=599%2C399&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":66172,"url":"https:\/\/reviews.tn\/news\/netflix-avancerait-le-lancement-de-son-forfait-pas-cher-avec-de-la-publicite-pour-le-1er-novembre\/","url_meta":{"origin":83411,"position":2},"title":"Netflix avancerait le lancement de son forfait pas cher avec de la publicit\u00e9 pour le 1er novembre","author":"Pierre A.","date":"2 septembre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-09-02 01:49:19 - Paris\/France. Netflix pr\u00e9voit d'avancer le lancement du nouveau plan bon march\u00e9 avec des publicit\u00e9s pour le 1er novembre. 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Au cours des derni\u00e8res ann\u00e9es, Netflix a eu du mal \u00e0 maintenir sa rentabilit\u00e9 bien qu'il soit le service de Streaming le plus populaire au monde. La menace pos\u00e9e par des services tels que Disney+, Paramount+ ou Amazon Prime n'est pas rest\u00e9e indiff\u00e9rente. 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