{"id":83263,"date":"2022-11-02T11:24:29","date_gmt":"2022-11-02T10:24:29","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-integre-5-nouveaux-membres-a-son-equipe-publicitaire\/"},"modified":"2022-11-02T11:33:28","modified_gmt":"2022-11-02T10:33:28","slug":"netflix-integre-5-nouveaux-membres-a-son-equipe-publicitaire","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-integre-5-nouveaux-membres-a-son-equipe-publicitaire\/","title":{"rendered":"Netflix int\u00e8gre 5 nouveaux membres \u00e0 son \u00e9quipe publicitaire"},"content":{"rendered":"

\u2714\ufe0f 2022-11-02 11:24:29 – Paris\/France. <\/strong>
\n<\/p>\n

Les cinq nouveaux dirigeants sont : Julie De Traglia, Adam Gerber, Julie Green, Chris Smutny et Nicole Sabatini.<\/p>\n

Netflix <\/strong>fait un dernier pas quelques jours avant le lancement de Netflix \u00ab\u00a0De base avec des publicit\u00e9s\u00a0\u00bb<\/strong>son nouveau plan avec des publicit\u00e9s qui en Espagne co\u00fbtera 5,49 euros par mois (6,99 dollars). La soci\u00e9t\u00e9 a cr\u00e9\u00e9 une \u00e9quipe de publicit\u00e9 avec 5 nouveaux cadres<\/strong>. Ils comprennent des dirigeants d’Amazon, de YouTube et de TikTok, ainsi que de Snap. <\/p>\n

La soci\u00e9t\u00e9 de services de Streaming<\/a> nomm\u00e9e Julie De Traglia<\/strong> en tant que nouveau vice-pr\u00e9sident de la strat\u00e9gie de mesure des publicit\u00e9s, \u00e0 compter du 14\u00a0novembre. Elle \u00e9tait auparavant chez Amazon, o\u00f9 elle a travaill\u00e9 comme responsable de la strat\u00e9gie et de la recherche chez Amazon Sports. <\/strong><\/p>\n

Il a \u00e9galement occup\u00e9 des postes dans Hulu et NBC Universal <\/strong>dans leurs d\u00e9partements de recherche. <\/p>\n

\u00ab Je suis ravi de rejoindre Netflix en cette p\u00e9riode charni\u00e8re : le lancement mondial du plan publicitaire<\/strong>. Netflix est depuis longtemps un leader du Streaming<\/a>, innovant constamment et \u00e9tablissant la norme pour l’industrie, et je suis s\u00fbr que son exp\u00e9rience publicitaire ne fera pas exception \u00bb, a d\u00e9clar\u00e9 DeTraglia.<\/p>\n

La nouvelle \u00e9quipe publicitaire de Netflix dirig\u00e9e par Julie De Traglia sera \u00e9galement responsable de\u00a0:<\/h3>\n

Julie De Traglia Il supervisera les strat\u00e9gies mondiales de mesure des publicit\u00e9s de Netflix.<\/strong> Son objectif est d’aider \u00e0 d\u00e9velopper l’activit\u00e9 publicitaire de la plateforme, ainsi que son partenariat de v\u00e9rification avec DoubleVerify et Integral Ad Science, qui v\u00e9rifiera la visibilit\u00e9 et la validit\u00e9 de son trafic publicitaire \u00e0 partir du premier trimestre 2023. <\/p>\n

DeTraglia supervisera \u00e9galement le selon Nielsen<\/strong> pour son outil Digital Ad Ratings aux \u00c9tats-Unis. Selon la soci\u00e9t\u00e9, il sera disponible \u00ab\u00a0dans le courant de 2023\u00a0\u00bb et sera \u00e9ventuellement signal\u00e9 via Nielsen One Ads, selon le point de vente. Semaine publicitaire<\/em>.<\/p>\n

\u00ab\u00a0\u00c0 temps pour le lancement de notre forfait Basic avec des publicit\u00e9s dans 12\u00a0pays, je suis ravi d’accueillir cinq nouveaux membres<\/strong> \u00e0 notre \u00e9quipe publicitaire en pleine croissance, dont Julie DeTraglia en tant que vice-pr\u00e9sidente de la mesure des publicit\u00e9s pour Netflix \u00bb, a d\u00e9clar\u00e9 Jeremi Gorman, pr\u00e9sident de la publicit\u00e9 mondiale de Netflix.<\/p>\n

\u00abL’exp\u00e9rience et les connaissances de Julie en mati\u00e8re de mesure dans les industries de la radiodiffusion et de la t\u00e9l\u00e9vision<\/strong> Cela sera inestimable alors que nous construisons et d\u00e9veloppons une activit\u00e9 publicitaire durable et travaillons pour offrir les meilleures exp\u00e9riences aux membres de Netflix et \u00e0 la communaut\u00e9 publicitaire.\u00a0\u00bb<\/p>\n

Construire une nouvelle \u00e9quipe<\/h3>\n

Les autres ajouts \u00e0 Netflix sont\u00a0: adam gerber<\/strong>qui rejoint GroupM en tant que directeur principal du d\u00e9veloppement client. JulieGreen, <\/strong>qu’elle remplira son r\u00f4le de directrice principale des ventes verticales et quittera TikTok.<\/p>\n

chris smuny<\/strong> sera directeur principal des op\u00e9rations de vente et nicole sabatini<\/strong> (YouTube), sera directeur principal des solutions de partenaires publicitaires. Tous commenceront leurs services le 14 novembre, selon des informations Semaine publicitaire<\/em>. <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-11-02 11:24:29 – Paris\/France. Les cinq nouveaux dirigeants sont : Julie De Traglia, Adam Gerber, Julie Green, Chris Smutny et Nicole Sabatini. Netflix fait un dernier pas quelques jours avant le lancement de Netflix \u00ab\u00a0De base avec des publicit\u00e9s\u00a0\u00bbson nouveau plan avec des publicit\u00e9s qui en Espagne co\u00fbtera 5,49 euros par mois (6,99 dollars). […]<\/p>\n","protected":false},"author":7,"featured_media":83264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,126],"class_list":["post-83263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-tv"],"yoast_head":"\nNetflix int\u00e8gre 5 nouveaux membres \u00e0 son \u00e9quipe publicitaire - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-11-02 11:24:29 - Paris\/France. 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Le plan sous publicit\u00e9 Netflix d\u00e9barque en Espagne le 10 novembre. C'est tout ce que vous devez savoir sur le nouveau plan d'abonnement au g\u00e9ant du Streaming. 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