{"id":82852,"date":"2022-10-31T07:04:01","date_gmt":"2022-10-31T06:04:01","guid":{"rendered":"https:\/\/reviews.tn\/news\/mundo-geek-la-guerre-du-streaming-laisse-netflix-derriere\/"},"modified":"2022-10-31T07:45:27","modified_gmt":"2022-10-31T06:45:27","slug":"mundo-geek-la-guerre-du-streaming-laisse-netflix-derriere","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/mundo-geek-la-guerre-du-streaming-laisse-netflix-derriere\/","title":{"rendered":"[Mundo Geek] La guerre du streaming laisse Netflix derri\u00e8re"},"content":{"rendered":"<p><strong>\ud83c\udf7f 2022-10-31 07:04:01 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>La tendance de <b>perte d&rsquo;abonn\u00e9s que Netflix a subie <\/b>ces derniers mois, il est toujours en cours dans le pays, selon l&rsquo;un des rapports les plus r\u00e9cents de The Competitive Intelligence Unit (The CIU), un cabinet de conseil en strat\u00e9gie qui met en \u00e9vidence une part de march\u00e9 croissante des autres plateformes de vid\u00e9o \u00e0 la demande par abonnement ( SVOD, pour son sigle en anglais), comme Disney+ et HBO Max.<\/p>\n<p>Dans votre rapport<b>e \u00ab SVOD au Mexique : concurrence et nouvelle strat\u00e9gie tarifaire \u00bb,<\/b> Le CIU analyse la participation actuelle des plateformes de SVOD qui op\u00e8rent dans le pays au sein du march\u00e9 national.  Bien que Netflix continue d&rsquo;\u00eatre la plateforme avec la plus grande part, avec 61,1 % au deuxi\u00e8me trimestre 2022, sa part du g\u00e2teau enregistre une baisse par rapport \u00e0 sa part fin 2021, exactement 2,4 points de pourcentage.<\/p>\n<p><i>\u00ab Depuis l&rsquo;incursion d&rsquo;acteurs historiques sur le march\u00e9 des contenus (Disney et Warner Bros. Discovery), le lancement de plus d&rsquo;alternatives d&rsquo;acc\u00e8s gratuit avec publicit\u00e9, ainsi que la possibilit\u00e9 de regarder des \u00e9v\u00e9nements sportifs en direct, les plateformes consolid\u00e9es comme Netflix ont perdu des parts de march\u00e9. march\u00e9 et font face \u00e0 des obstacles structurels \u00e0 l&rsquo;\u00e9largissement de leur pr\u00e9f\u00e9rence \u00bb, <\/i>souligne l&rsquo;analyse.<\/p>\n<p>Contrairement aux pertes de <b>Abonn\u00e9s Netflix, Disney+, HBO Max et Amazon Prime Video <\/b>ils continuent d&rsquo;augmenter, avec une croissance de 0,2, 1,0 et 0,5 point de pourcentage, respectivement.  Au total, ces plateformes repr\u00e9sentent 30,7% de tous les abonn\u00e9s SVOD du pays.<\/p>\n<p><i>\u00ab\u00a0Ces plateformes se sont concentr\u00e9es sur la solidification d&rsquo;une strat\u00e9gie bas\u00e9e sur des contenus attractifs et diff\u00e9renci\u00e9s, des tarifs promotionnels et des prix abordables, le regroupement avec d&rsquo;autres alternatives d&rsquo;acc\u00e8s aux contenus audio et vid\u00e9o, ainsi que la livraison gratuite sur les achats \u00e9lectroniques, pour renforcer leur empreinte de march\u00e9\u00a0\u00bb , <\/i>d\u00e9tails Le CIU.<\/p>\n<p><b>En effet, des services comme Amazon Prime Video ou Paramount+ pr\u00e9sentent des prix plus accessibles \u00e0 leurs utilisateurs,<\/b> tandis que Star+ et Disney+ ont trouv\u00e9 le moyen de g\u00e9n\u00e9rer des packages avec des offres all\u00e9chantes, dans la mesure o\u00f9, au Mexique, Mercado Libre propose les deux services pour un abonnement unique de 99 pesos par mois, incluant d&rsquo;autres avantages de la plateforme de vente.<\/p>\n<h2>2.4<\/h2>\n<p><b>pour <\/b>cent a diminu\u00e9 la participation de Netflix au sein des plateformes de SVOD qui op\u00e8rent au Mexique<\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf7f 2022-10-31 07:04:01 &#8211; Paris\/France. La tendance de perte d&rsquo;abonn\u00e9s que Netflix a subie ces derniers mois, il est toujours en cours dans le pays, selon l&rsquo;un des rapports les plus r\u00e9cents de The Competitive Intelligence Unit (The CIU), un cabinet de conseil en strat\u00e9gie qui met en \u00e9vidence une part de march\u00e9 croissante des [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":82853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[15972,127,123,124,125],"class_list":["post-82852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-monde-geek","tag-netflix","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Mundo Geek] La guerre du streaming laisse Netflix derri\u00e8re - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-10-31 07:04:01 - Paris\/France. 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Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.\",\"url\":\"https:\/\/reviews.tn\/news\/author\/pierre-a\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Mundo Geek] La guerre du streaming laisse Netflix derri\u00e8re - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"\ud83c\udf7f 2022-10-31 07:04:01 - Paris\/France. 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Le secteur de la musique, par exemple, s'est tellement d\u00e9velopp\u00e9 que les meilleures maisons de disques du monde en profitent, en partie \u00e0 cause de la croissance de genres indig\u00e8nes\u2026","rel":"","context":"Dans &quot;Streaming&quot;","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Le dilemme saignement lent vs croissance lente des services de streaming vid\u00e9o en Afrique - Ventures Africa\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Le-dilemme-saignement-lent-vs-croissance-lente-des-services-de.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Le-dilemme-saignement-lent-vs-croissance-lente-des-services-de.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Le-dilemme-saignement-lent-vs-croissance-lente-des-services-de.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Le-dilemme-saignement-lent-vs-croissance-lente-des-services-de.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Le-dilemme-saignement-lent-vs-croissance-lente-des-services-de.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":74621,"url":"https:\/\/reviews.tn\/news\/rapport-netflix-restera-le-leader-mondial-de-la-svod-jusquen-2027\/","url_meta":{"origin":82852,"position":4},"title":"Rapport : Netflix restera le leader mondial de la SVOD jusqu&rsquo;en 2027","author":"Pierre A.","date":"20 septembre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-09-20 17:16:37 - Paris\/France. 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