{"id":81148,"date":"2022-10-22T05:57:15","date_gmt":"2022-10-22T03:57:15","guid":{"rendered":"https:\/\/reviews.tn\/news\/ce-sont-les-partenaires-netflix-pour-certifier-la-visibilite-des-campagnes\/"},"modified":"2022-10-22T06:51:24","modified_gmt":"2022-10-22T04:51:24","slug":"ce-sont-les-partenaires-netflix-pour-certifier-la-visibilite-des-campagnes","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/ce-sont-les-partenaires-netflix-pour-certifier-la-visibilite-des-campagnes\/","title":{"rendered":"Ce sont les partenaires Netflix pour certifier la visibilit\u00e9 des campagnes"},"content":{"rendered":"

\ud83d\ude0d 2022-10-22 05:57:15 – Paris\/France. <\/strong>
\n<\/p>\n

Tel que publi\u00e9 par le portail Dircomfidencial.com Dans quelques semaines, la version financ\u00e9e par la publicit\u00e9 de Netflix commencera \u00e0 fonctionner aux \u00c9tats-Unis et elle aura la collaboration d’Integral Ad Science (IAS) et de DoubleVerify pour certifier la visibilit\u00e9 des campagnes de leurs annonceurs<\/strong>. indique donc Adage<\/em>, qui cite des sources du secteur qui confirment la participation des deux soci\u00e9t\u00e9s dans le cadre du cahier des charges de l’offre de la plateforme. La mesure que les deux fournissent aidera le g\u00e9ant du Streaming<\/a> \u00e0 mieux d\u00e9fendre son intention de facturer des CPM d’environ 65 dollars qu’il souhaiterait \u00e9ventuellement porter \u00e0 80.<\/p>\n

IAS et DoubleVerify fournissent traditionnellement des informations sur le moment et dans quelles circonstances de s\u00e9curit\u00e9 de la marque ou de visibilit\u00e9 une publicit\u00e9 a \u00e9t\u00e9 visionn\u00e9e, tout en garantissant que l’impression n’a pas \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9e frauduleusement. Ces aspects sont essentiels dans l’environnement des t\u00e9l\u00e9visions connect\u00e9es, dans lequel la pr\u00e9valence des probl\u00e8mes pour les annonceurs augmente \u00e0 mesure que la planification \u00e9volue vers le support. Mais ces mesures seront probablement compl\u00e9t\u00e9es par celles d’autres partenaires qui pourront plus efficacement lier les campagnes aux conversions souhait\u00e9es par les entreprises.<\/strong>.<\/p>\n

\u00ab\u00a0La plateforme r\u00e9pond ainsi aux demandes des annonceurs pour une mesure ind\u00e9pendante par des tiers.\u00a0\u00bb<\/p>\n

En th\u00e9orie, l’incorporation des deux servira \u00e0 Netflix pour attirer les annonceurs qui doutaient de planifier dans leur version avec des publicit\u00e9s, compte tenu du co\u00fbt de d\u00e9part relativement \u00e9lev\u00e9 et des capacit\u00e9s de segmentation limit\u00e9es qu’il offre<\/strong>. Des m\u00e9dias sp\u00e9cialis\u00e9s ont indiqu\u00e9 ces derniers temps que l’une des demandes les plus r\u00e9currentes des entreprises et agences que Netflix avait approch\u00e9es pour leur proposer l’achat d’espaces \u00e9tait justement la mise en place d’une mesure ind\u00e9pendante.<\/p>\n

La taille de l’activit\u00e9 publicitaire de la plateforme reste \u00e0 voir, mais MoffettNathanson estime qu’elle pourrait atteindre 2,7 milliards de dollars d’ici 2025, alors que cela ne repr\u00e9senterait que 7% de votre facturation totale<\/strong>. Les estimations internes g\u00e9r\u00e9es par Netflix sugg\u00e8rent qu’il comptera environ 40 millions d’utilisateurs d’ici la fin de 2023.<\/p>\n

De leur c\u00f4t\u00e9, les nouveaux partenaires de l’entreprise connaissent un moment tr\u00e8s porteur<\/strong>dans l’attente des r\u00e9sultats du troisi\u00e8me trimestre qui seront rendus publics dans les prochains jours\u00a0: DoubleVerify a bondi de 43\u00a0% de ses revenus au deuxi\u00e8me trimestre et relev\u00e9 sa pr\u00e9vision de facturation pour l’ensemble de l’ann\u00e9e, tandis que IAS l’a am\u00e9lior\u00e9 de 34\u00a0% gr\u00e2ce \u00e0 la mont\u00e9e en puissance de sa solution de marque pour le programmatique.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-10-22 05:57:15 – Paris\/France. Tel que publi\u00e9 par le portail Dircomfidencial.com Dans quelques semaines, la version financ\u00e9e par la publicit\u00e9 de Netflix commencera \u00e0 fonctionner aux \u00c9tats-Unis et elle aura la collaboration d’Integral Ad Science (IAS) et de DoubleVerify pour certifier la visibilit\u00e9 des campagnes de leurs annonceurs. indique donc Adage, qui cite des […]<\/p>\n","protected":false},"author":7,"featured_media":76763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,126],"class_list":["post-81148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-tv"],"yoast_head":"\nCe sont les partenaires Netflix pour certifier la visibilit\u00e9 des campagnes - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-10-22 05:57:15 - Paris\/France. 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