{"id":81033,"date":"2022-10-21T17:06:00","date_gmt":"2022-10-21T15:06:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/10-surprises-du-rapport-sur-les-benefices-de-netflix-par-benzinga-spain\/"},"modified":"2022-10-21T17:19:23","modified_gmt":"2022-10-21T15:19:23","slug":"10-surprises-du-rapport-sur-les-benefices-de-netflix-par-benzinga-spain","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/10-surprises-du-rapport-sur-les-benefices-de-netflix-par-benzinga-spain\/","title":{"rendered":"10 surprises du rapport sur les b\u00e9n\u00e9fices de Netflix par Benzinga Spain"},"content":{"rendered":"

\ud83c\udf7f 2022-10-21 17:06:00 – Paris\/France. <\/strong>
\n<\/p>\n

\u00a9 Anthony Behar\/Sipa USA via Reuters Connect 10 surprises du rapport sur les r\u00e9sultats de Netflix
\n<\/i><\/p>\n

le g\u00e9ant de diffusion<\/i> Netflix inc.<\/strong> (NASDAQ \ud83d\ude42 a publi\u00e9 des r\u00e9sultats trimestriels cette semaine, qui ont vu la soci\u00e9t\u00e9 battre les estimations de Wall Street. Un analyste a partag\u00e9 10 surprises du rapport sur les r\u00e9sultats.<\/p>\n

L’analyste sur Netflix<\/strong>
\nL’analyste de Needham, Laura Martin, a une note Hold sur Netflix et aucun objectif de prix.<\/p>\n

Les conclusions de l’analyste<\/strong>
\nMartin a partag\u00e9 les 10 surprises suivantes du rapport sur les r\u00e9sultats du troisi\u00e8me trimestre de Netflix\u00a0:<\/p>\n

1. Le plan financ\u00e9 par la publicit\u00e9 de Netflix n’a pas de ciblage au lancement.<\/p>\n

\u00ab\u00a0La ench\u00e8re d’en-t\u00eate<\/i> a \u00e9t\u00e9 invent\u00e9 il y a 7 ans, pourquoi le plan publicitaire de Netflix utilise-t-il des ordres d’insertion avec presque aucun ciblage disponible au lancement\u00a0? questionna Martin.<\/p>\n

2. Netflix cessera de pr\u00e9voir le nombre d’abonn\u00e9s apr\u00e8s le quatri\u00e8me trimestre.<\/p>\n

\u00ab\u00a0Ce qui nous a le plus surpris, c’est que NFLX a annonc\u00e9 qu’il cesserait de fournir de nouvelles estimations d’abonn\u00e9s apr\u00e8s ce trimestre. Nous supposons \u00e9galement que Netflix ne fait pas cela pour se faire du mal, ce qui signifie que son nouveau plan bas\u00e9 sur la publicit\u00e9 et la r\u00e9pression du partage de mots de passe en 2023 ne suffiront toujours pas \u00e0 annuler les fermetures de comptes.<\/p>\n

3. Le plan financ\u00e9 par la publicit\u00e9 de Netflix est un produit qui s’am\u00e9liorera avec le temps, a not\u00e9 Martin.<\/p>\n

\u00ab\u00a0Cela nous surprend parce que cette strat\u00e9gie de la Silicon Valley\u00a0\u00bb bougez vite et exp\u00e9rimentez \u00ab\u00a0est g\u00e9n\u00e9ralement utilis\u00e9e avec des consommateurs peu r\u00e9mun\u00e9r\u00e9s et impuissants.\u00a0\u00bb<\/p>\n

Martin estime un risque de baisse avec cette strat\u00e9gie si quelque chose ne va pas.<\/p>\n

4. Ce que Netflix pense du niveau de tarification de 7 $ par mois, c’est qu’il gagnera de nouveaux abonn\u00e9s et ne verra pas les utilisateurs existants changer.<\/p>\n

\u00ab\u00a0Les enqu\u00eates de tiers ne soutiennent pas ce point de vue. Des \u00e9tudes sugg\u00e8rent une cannibalisation des niveaux de prix plus \u00e9lev\u00e9s, ce qui serait un frein \u00e0 la croissance des revenus de NFLX.\u00a0\u00bb<\/p>\n

5. La publicit\u00e9 augmentera la marge \u00ab\u00a0au fil du temps\u00a0\u00bb, a d\u00e9clar\u00e9 Martin.<\/p>\n

\u00ab\u00a0Cela nous surprend, car les publicit\u00e9s ont g\u00e9n\u00e9ralement des marges suppl\u00e9mentaires de 70 \u00e0 80\u00a0% et Microsoft (NASDAQ \ud83d\ude42 est la pile technologique de Netflix. Cela implique que Netflix ajoute des co\u00fbts associ\u00e9s au plan publicitaire et que les hypoth\u00e8ses de retour sur capital investi pour ce plan sont trop \u00e9lev\u00e9es \u00e0 court terme.<\/p>\n

6. La demande publicitaire est forte pour Netflix au d\u00e9part.<\/p>\n

\u00ab\u00a0Netflix a d\u00e9clar\u00e9 qu’il refusait des annonceurs et qu’il avait presque atteint le quota. Cela implique qu’il y a beaucoup moins de blocs d’annonces \u00ab\u00a0disponibles\u00a0\u00bb que nous ne l’avions suppos\u00e9, ce qui implique une moindre augmentation des revenus publicitaires \u00e0 court terme.\u00a0\u00bb<\/p>\n

7. Netflix recherche une prime tarifaire par rapport \u00e0 la concurrence en raison d’un meilleur contenu. Martin s’est dite surprise par cette strat\u00e9gie.<\/p>\n

8. Vendez d\u00e9j\u00e0 des offres group\u00e9es avec des partenaires tels que des op\u00e9rateurs de t\u00e9l\u00e9phonie mobile.<\/p>\n

9. Netflix vise 3 $ par mois et par utilisateur en revenus publicitaires sur le plan financ\u00e9 par la publicit\u00e9. L’analyste a d\u00e9clar\u00e9 que cela fonctionne par rapport au plan actuel de 10 $\/mois, mais cela ne fonctionnera pas si les personnes avec des plans premium passent au plan de 7 $\/mois.<\/p>\n

10. Netflix sortira la suite de \u00ab\u00a0Daggers in the Back\u00a0\u00bb dans les salles, y compris AMC Entertainment (NYSE \ud83d\ude42 Holdings <\/strong>(NYSE\u00a0:AMC) et Cin\u00e9mark Holdings<\/strong> (NYSE:CNK) \u00e0 l’avance. Le film sera pr\u00e9sent\u00e9 en avant-premi\u00e8re sur la plateforme diffusion<\/i> de Netflix une semaine plus tard.<\/p>\n

\u00ab\u00a0Il s’agit d’un changement radical pour Netflix, qui a toujours pr\u00e9f\u00e9r\u00e9 cr\u00e9er des contenus qui sont d’abord diffus\u00e9s exclusivement sur sa plate-forme. Encore une autre d\u00e9cision strat\u00e9gique qui sugg\u00e8re que Netflix ne sait pas comment am\u00e9liorer son mod\u00e8le commercial.\u00a0\u00bb<\/p>\n

Mouvement des stocks NFLX<\/strong>
\nLes actions de Netflix ont chut\u00e9 de 2 % \u00e0 267,09 $ jeudi.<\/p>\n

faisVous souhaitez trader comme un professionnel ? Test <\/i>LIBRE<\/i><\/b> la <\/i>Bulletin Premium<\/i><\/b> <\/i><\/b>4 en 1 de Benzinga Espagne avec des actions, des cassures, des crypto-monnaies et des options.<\/i><\/p>\n

Lire l’article aussi dans Benzinga Espagne<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-10-21 17:06:00 – Paris\/France. \u00a9 Anthony Behar\/Sipa USA via Reuters Connect 10 surprises du rapport sur les r\u00e9sultats de Netflix le g\u00e9ant de diffusion Netflix inc. (NASDAQ \ud83d\ude42 a publi\u00e9 des r\u00e9sultats trimestriels cette semaine, qui ont vu la soci\u00e9t\u00e9 battre les estimations de Wall Street. Un analyste a partag\u00e9 10 surprises du rapport […]<\/p>\n","protected":false},"author":7,"featured_media":81034,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[123,125,126],"class_list":["post-81033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming","tag-streaming-series","tag-tv"],"yoast_head":"\n10 surprises du rapport sur les b\u00e9n\u00e9fices de Netflix par Benzinga Spain - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-10-21 17:06:00 - Paris\/France. \u00a9 Anthony Behar\/Sipa USA via Reuters Connect 10 surprises du rapport sur les r\u00e9sultats de Netflix le g\u00e9ant de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/10-surprises-du-rapport-sur-les-benefices-de-netflix-par-benzinga-spain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 surprises du rapport sur les b\u00e9n\u00e9fices de Netflix par Benzinga Spain - 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