{"id":80167,"date":"2022-10-17T11:25:06","date_gmt":"2022-10-17T09:25:06","guid":{"rendered":"https:\/\/reviews.tn\/news\/ias-va-apporter-de-la-transparence-aux-campagnes-de-la-version-publicitaire-de-netflix\/"},"modified":"2022-10-17T11:25:06","modified_gmt":"2022-10-17T09:25:06","slug":"ias-va-apporter-de-la-transparence-aux-campagnes-de-la-version-publicitaire-de-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/ias-va-apporter-de-la-transparence-aux-campagnes-de-la-version-publicitaire-de-netflix\/","title":{"rendered":"IAS va apporter de la transparence aux campagnes de la version publicitaire de Netflix"},"content":{"rendered":"

\u2714\ufe0f 2022-10-17 11:25:06 – Paris\/France. <\/strong>
\n<\/p>\n

<\/h2>\n

Netflix a commenc\u00e9 \u00e0 compter sur les services d’IAS (Integral Ad Science), une entreprise qui \u00ab\u00a0assurera la transparence\u00a0\u00bb des campagnes que les diff\u00e9rentes entreprises d\u00e9cident d’entreprendre sur la plateforme de vid\u00e9o \u00e0 la demande.<\/h2>\n

L’accord \u00e9tablit le mise en place de mesures de visibilit\u00e9 de campagne<\/strong> (visibilit\u00e9) et trafic invalide<\/strong> (IVT) d’IAS, de telle sorte que les marques et les agences obtiendront des informations sur la port\u00e9e et l’engagement<\/strong> de leurs campagnes sur Netflix, ce qui leur permettra am\u00e9liorer vos r\u00e9sultats et d\u00e9finir vos strat\u00e9gies marketing<\/strong>.<\/p>\n

En particulier, le Technologie de v\u00e9rification IAS<\/strong> sur la plateforme Netflix, qui sera disponible au premier trimestre 2023, comprend le pr\u00e9paration et soumission de rapports de tiers ind\u00e9pendants<\/strong> visibilit\u00e9 de la campagne et trafic incorrect pour l’inventaire Netflix. De m\u00eame, l’IAS identifiera les les tendances<\/strong> qui aident \u00e0 comprendre les performances des campagnes et les optimiser<\/strong> pour obtenir un engagement maximal et, d’autre part, cela facilitera la mesure coh\u00e9rente de tous les achats m\u00e9dias pour comprendre leur performance. En cons\u00e9quence de tout cela, les annonceurs seront autoris\u00e9s d\u00e9veloppez votre engagement avec les utilisateurs<\/strong> en utilisant toutes les informations qu’ils re\u00e7oivent et en faisant en sorte que chaque impression compte.<\/p>\n

Utzschneider, PDG d’IAS, se f\u00e9licite de la confiance que Netflix a accord\u00e9e \u00e0 l’entreprise\u00a0: \u00ab\u00a0Nous sommes ravis de nous associer \u00e0 Netflix alors qu’il pr\u00e9sente son niveau tant attendu de support pour la publicit\u00e9 num\u00e9rique. Un fait qui augmentera consid\u00e9rablement l’offre mondiale d’inventaire publicitaire sur CTV. IAS fournit aux annonceurs les outils n\u00e9cessaires pour surveiller la qualit\u00e9 de leurs achats de m\u00e9dias \u00e0 mesure qu’ils d\u00e9veloppent leur inventaire CTV. Nous sommes impatients de fournir aux marques une couverture substantielle et la possibilit\u00e9 pour elles d’acheter en toute confiance des publicit\u00e9s sur Netflix.\u00a0\u00bb D’autre part, Jeremi Gorman, pr\u00e9sident mondial de la publicit\u00e9 pour Netflix, souligne que \u00ab\u00a0nous sommes tr\u00e8s heureux d’apporter l’ensemble d’outils de v\u00e9rification du leader de l’industrie IAS, qui donnera aux annonceurs confiance dans la performance et l’insertion de leurs publicit\u00e9s\u00a0\u00bb.<\/p>\n

Netflix a confirm\u00e9 il y a quelques jours qu’il sera lanc\u00e9 pour 5,49 euros dans certains pays comme l’Espagne une version de base qui comprendra entre 4 et 5 minutes d’annonces par heure<\/strong>. La nouvelle modalit\u00e9, d\u00e9velopp\u00e9e en collaboration avec Microsoft, sera disponible dans une douzaine de pays : l’Allemagne, l’Australie, le Br\u00e9sil, le Canada, la Cor\u00e9e du Sud, les \u00c9tats-Unis, la France, l’Italie, le Japon, le Mexique et le Royaume-Uni, ainsi que l’Espagne.<\/p>\n

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D’autres articles Ad Science int\u00e9grale, Netflix<\/strong>\t\t\t<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-10-17 11:25:06 – Paris\/France. Netflix a commenc\u00e9 \u00e0 compter sur les services d’IAS (Integral Ad Science), une entreprise qui \u00ab\u00a0assurera la transparence\u00a0\u00bb des campagnes que les diff\u00e9rentes entreprises d\u00e9cident d’entreprendre sur la plateforme de vid\u00e9o \u00e0 la demande. L’accord \u00e9tablit le mise en place de mesures de visibilit\u00e9 de campagne (visibilit\u00e9) et trafic invalide […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,124],"class_list":["post-80167","post","type-post","status-publish","format-standard","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-streaming-films"],"yoast_head":"\nIAS va apporter de la transparence aux campagnes de la version publicitaire de Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-10-17 11:25:06 - Paris\/France. 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Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.","url":"https:\/\/reviews.tn\/news\/author\/pierre-a\/"}]}},"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":79600,"url":"https:\/\/reviews.tn\/news\/technologie-de-verification-ias-sur-la-plateforme-netflix\/","url_meta":{"origin":80167,"position":0},"title":"Technologie de v\u00e9rification IAS sur la plateforme Netflix","author":"Pierre A.","date":"14 octobre 2022","format":false,"excerpt":"\ud83c\udf7f 2022-10-14 11:01:06 - Paris\/France. La technologie de v\u00e9rification IAS sera disponible sur la plateforme Netflix au premier trimestre 2023 Science publicitaire compl\u00e8te (IAS)le leader mondial de la qualit\u00e9 des m\u00e9dias num\u00e9riques, a annonc\u00e9 aujourd'hui que a \u00e9t\u00e9 s\u00e9lectionn\u00e9 par Netflix en tant que partenaire pour assurer la transparence des\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix escoge a IAS para dotar de transparencia las campa\u00f1as digitales de anuncios en su plataforma","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Technologie-de-verification-IAS-sur-la-plateforme-Netflix.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Technologie-de-verification-IAS-sur-la-plateforme-Netflix.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Technologie-de-verification-IAS-sur-la-plateforme-Netflix.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Technologie-de-verification-IAS-sur-la-plateforme-Netflix.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Technologie-de-verification-IAS-sur-la-plateforme-Netflix.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":79606,"url":"https:\/\/reviews.tn\/news\/technologie-de-verification-ias-sur-la-plateforme-netflix-2\/","url_meta":{"origin":80167,"position":1},"title":"Technologie de v\u00e9rification IAS sur la plateforme Netflix","author":"Pierre A.","date":"14 octobre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-10-14 11:01:06 - Paris\/France. 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