{"id":79555,"date":"2022-10-14T05:10:02","date_gmt":"2022-10-14T03:10:02","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-affichera-publiquement-les-donnees-daudience-de-ses-programmes-au-royaume\/"},"modified":"2022-10-14T05:22:26","modified_gmt":"2022-10-14T03:22:26","slug":"netflix-affichera-publiquement-les-donnees-daudience-de-ses-programmes-au-royaume","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-affichera-publiquement-les-donnees-daudience-de-ses-programmes-au-royaume\/","title":{"rendered":"Netflix affichera publiquement les donn\u00e9es d’audience de ses programmes au Royaume"},"content":{"rendered":"

\ud83c\udf7f 2022-10-14 05:10:02 – Paris\/France. <\/strong>
\n<\/p>\n

Tel que publi\u00e9 par le portail IPMARK En pensant peut-\u00eatre au prochain lancement de son service d’abonnement financ\u00e9 par la publicit\u00e9 (AVOD), Netflix annonce l’incorporation de la soci\u00e9t\u00e9 \u00e0 la British Rating Association (Barb), s’obligeant ainsi \u00e0 transmettre p\u00e9riodiquement les donn\u00e9es d’audience de ses programmes audit\u00e9 par un tiers. <\/strong><\/p>\n

Le Royaume-Uni sera le premier march\u00e9 o\u00f9 Netflix montrera publiquement ses donn\u00e9es d’audience, l’un des points pour lesquels la soci\u00e9t\u00e9 am\u00e9ricaine a \u00e9t\u00e9 la plus critiqu\u00e9e dans l’industrie t\u00e9l\u00e9visuelle.<\/p>\n

La plateforme n’a pas communiqu\u00e9 les raisons de cette d\u00e9cision, bien que la date toujours plus proche du lancement de son service d’abonnement – au premier trimestre 2023 – et l’incitation \u00e0 attirer les annonceurs aient pu motiver cette d\u00e9marche.<\/p>\n

Ce mouvement s’ajoute aux derni\u00e8res annonces faites par l’entreprise concernant son service AVOD. Cette semaine, les accords conclus avec DoubleVerify et IAS pour la v\u00e9rification des campagnes publicitaires sur leur plateforme ont \u00e9t\u00e9 annonc\u00e9s<\/strong> \u2013 c’est-\u00e0-dire que les annonces sont affich\u00e9es dans les bons espaces et qu’elles respectent les normes de l’industrie.<\/p>\n

Une collaboration qui offrirait des garanties aux annonceurs qui d\u00e9cideraient de lancer des campagnes publicitaires sur sa plateforme, compte tenu du prix \u00e9lev\u00e9 qu’elle demande pour son inventaire. Sp\u00e9cifique, un CPM compris entre 60 et 65 dollars pour un volume d’abonn\u00e9s attendu de 500 000 utilisateurs.<\/strong><\/p>\n

\n

Recevez les derni\u00e8res nouvelles de l’industrie dans votre bo\u00eete de r\u00e9ception\u00a0: <\/p>\n

Abonnez-vous \u2709\n<\/p>\n

\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-10-14 05:10:02 – Paris\/France. Tel que publi\u00e9 par le portail IPMARK En pensant peut-\u00eatre au prochain lancement de son service d’abonnement financ\u00e9 par la publicit\u00e9 (AVOD), Netflix annonce l’incorporation de la soci\u00e9t\u00e9 \u00e0 la British Rating Association (Barb), s’obligeant ainsi \u00e0 transmettre p\u00e9riodiquement les donn\u00e9es d’audience de ses programmes audit\u00e9 par un tiers. Le […]<\/p>\n","protected":false},"author":7,"featured_media":76763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,125],"class_list":["post-79555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-streaming-series"],"yoast_head":"\nNetflix affichera publiquement les donn\u00e9es d'audience de ses programmes au Royaume - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-10-14 05:10:02 - Paris\/France. 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Depuis quelques ann\u00e9es, les plateformes de Streaming adoptent un certain secret quant \u00e0 leur Donn\u00e9es de spectateurs partager, au compte-gouttes et de mani\u00e8re plus ou moins ponctuelle, les chiffres de leurs visionnages \u00e0 partir de leurs propres donn\u00e9es. Une situation qui a g\u00e9n\u00e9r\u00e9 un terrain\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":79376,"url":"https:\/\/reviews.tn\/news\/netflix-partagera-les-donnees-daudience-au-royaume\/","url_meta":{"origin":79555,"position":1},"title":"Netflix partagera les donn\u00e9es d’audience au Royaume","author":"Pierre A.","date":"13 octobre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-10-13 10:17:27 - Paris\/France. Netflix s'associe au UK Broadcasters' Audience Research Board (BARB) et fournira des cotes d'audience \u00e0 partir de novembre. Le g\u00e9ant du Streaming Netflix partagera les notes d'audience de ses programmes au Royaume-Uni. Ainsi, d\u00e8s le mois prochain, des donn\u00e9es plus pr\u00e9cises seront disponibles sur le\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix compartir\u00e1 por fin los datos de audiencia, aunque de momento solo de Reino Unido","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":79387,"url":"https:\/\/reviews.tn\/news\/netflix-partagera-les-donnees-daudience-au-royaume-2\/","url_meta":{"origin":79555,"position":2},"title":"Netflix partagera les donn\u00e9es d’audience au Royaume","author":"Pierre A.","date":"13 octobre 2022","format":false,"excerpt":"\ud83c\udf7f 2022-10-13 10:17:27 - Paris\/France. Netflix s'associe au UK Broadcasters' Audience Research Board (BARB) et fournira des cotes d'audience \u00e0 partir de novembre. Le g\u00e9ant du Streaming Netflix partagera les notes d'audience de ses programmes au Royaume-Uni. Ainsi, d\u00e8s le mois prochain, des donn\u00e9es plus pr\u00e9cises seront disponibles sur le\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix compartir\u00e1 por fin los datos de audiencia, aunque de momento solo de Reino Unido","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/1665655101_Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/1665655101_Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/1665655101_Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/1665655101_Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/1665655101_Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":79550,"url":"https:\/\/reviews.tn\/news\/netflix-fait-lobjet-dune-mesure-daudience-independante-pour-la-premiere-fois-au-royaume\/","url_meta":{"origin":79555,"position":3},"title":"Netflix fait l’objet d’une mesure d’audience ind\u00e9pendante pour la premi\u00e8re fois au Royaume","author":"Pierre A.","date":"14 octobre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-10-14 04:16:49 - Paris\/France. Le tournant dans la strat\u00e9gie de Netflix enregistre un nouveau jalon co\u00efncidant avec la proximit\u00e9 du lancement de sa version avec publicit\u00e9s. La plateforme verra ses chiffres de consommation au Royaume-Uni audit\u00e9s \u00e0 partir de novembre par l'agence de mesure d'audience Broadcaster's Audience Research Board\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix fait l'objet d'une mesure d'audience ind\u00e9pendante pour la premi\u00e8re fois au Royaume-Uni\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-fait-lobjet-dune-mesure-daudience-independante-pour-la-premiere.jpg?fit=650%2C365&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-fait-lobjet-dune-mesure-daudience-independante-pour-la-premiere.jpg?fit=650%2C365&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-fait-lobjet-dune-mesure-daudience-independante-pour-la-premiere.jpg?fit=650%2C365&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":18829,"url":"https:\/\/reviews.tn\/news\/think-data-est-ne-loutil-qui-cherche-a-faire-la-lumiere-sur-les-donnees-daudience-de-netflix-et-damazon\/","url_meta":{"origin":79555,"position":4},"title":"Think Data est n\u00e9, l’outil qui cherche \u00e0 faire la lumi\u00e8re sur les donn\u00e9es d’audience de Netflix et d’Amazon","author":"Pierre A.","date":"6 avril 2022","format":false,"excerpt":"\ud83d\ude0d 2022-04-06 05:15:00 - Paris\/France. Une nouvelle fa\u00e7on de mesurer l'audience des contenus de divertissement \u00e0 la demande est n\u00e9e. L'Agence du film lancera l'outil Think Data en 2022, qui vise \u00e0 faire la lumi\u00e8re dans plusieurs pays europ\u00e9ens sur les donn\u00e9es de surveillance de Netflix et d'Amazon Prime Video,\u2026","rel":"","context":"Dans "Amazon Prime"","block_context":{"text":"Amazon Prime","link":"https:\/\/reviews.tn\/news\/category\/streaming\/amazon-prime\/"},"img":{"alt_text":"Think Data est n\u00e9, l'outil qui cherche \u00e0 faire la lumi\u00e8re sur les donn\u00e9es d'audience de Netflix et d'Amazon\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Think-Data-est-ne-loutil-qui-cherche-a-faire-la.webp.webp?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Think-Data-est-ne-loutil-qui-cherche-a-faire-la.webp.webp?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Think-Data-est-ne-loutil-qui-cherche-a-faire-la.webp.webp?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Think-Data-est-ne-loutil-qui-cherche-a-faire-la.webp.webp?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Think-Data-est-ne-loutil-qui-cherche-a-faire-la.webp.webp?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":79191,"url":"https:\/\/reviews.tn\/news\/netflix-rejoint-lagence-de-notation-barb-qui-va-mesurer-son-audience\/","url_meta":{"origin":79555,"position":5},"title":"Netflix rejoint l’agence de notation Barb qui va mesurer son audience","author":"Pierre A.","date":"12 octobre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-10-12 11:51:07 - Paris\/France. 10\/12\/2022 \u00e0 11:51 CEST Netflix brise son secret concernant les audiences de ses s\u00e9ries et films La plateforme de flux d'abonnement fournira des donn\u00e9es sur son audience \u00e0 des entreprises externes Netflix a sign\u00e9 avec l'agence de notation t\u00e9l\u00e9vis\u00e9e Barb, rapporte la BBC. 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