{"id":79488,"date":"2022-10-13T20:17:41","date_gmt":"2022-10-13T18:17:41","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-lancera-son-plan-finance-par-la-publicite-en-novembre\/"},"modified":"2022-10-13T20:52:24","modified_gmt":"2022-10-13T18:52:24","slug":"netflix-lancera-son-plan-finance-par-la-publicite-en-novembre","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-lancera-son-plan-finance-par-la-publicite-en-novembre\/","title":{"rendered":"Netflix lancera son plan financ\u00e9 par la publicit\u00e9 en novembre"},"content":{"rendered":"

\ud83c\udf7f 2022-10-13 20:17:41 – Paris\/France. <\/strong>
\n<\/p>\n

Netflix a chang\u00e9 \u00e0 jamais la fa\u00e7on dont le public consomme les films et la t\u00e9l\u00e9vision. Pendant des ann\u00e9es, le service a d\u00fb lutter contre les pr\u00e9jug\u00e9s des autres cha\u00eenes de t\u00e9l\u00e9vision et des cr\u00e9ateurs qui ne le consid\u00e9raient pas comme un v\u00e9ritable espace artistique. Bien s\u00fbr, des titres comme House of Cards – 85%, Orange is the New Black – 93% et Beasts of No Nation – 92% ont montr\u00e9 que l’entreprise pouvait se donner certains privil\u00e8ges pour pr\u00e9senter des histoires fra\u00eeches et diff\u00e9rentes. Il n’a pas fallu longtemps pour que d’autres soci\u00e9t\u00e9s de production tentent d’accaparer le public payant et nous sommes donc entr\u00e9s dans la guerre des plateformes de Streaming<\/a>. D\u00e9sormais, tout va prendre une nouvelle tournure avec la confirmation que Netflix lancera sa version avec publicit\u00e9 dans un mois.<\/p>\n

Continue de lire<\/strong>: Une \u00e9tude r\u00e9v\u00e8le que Netflix occupe la derni\u00e8re place de satisfaction parmi les services de Streaming<\/a><\/p>\n

L’id\u00e9e de ces services \u00e9tait d’\u00e9viter la publicit\u00e9 et de consommer les produits au tarif souhait\u00e9. Netflix a publi\u00e9 des saisons enti\u00e8res \u00e0 la fois et c’\u00e9tait la d\u00e9cision du spectateur s’il voulait le voir en un week-end ou prendre son temps. Mais cela a commenc\u00e9 \u00e0 \u00eatre un probl\u00e8me lorsque l’entreprise a grandi et ses besoins aussi. Les demandes du public ont chang\u00e9 car d\u00e8s qu’ils ont termin\u00e9 le dernier chapitre, ils ont demand\u00e9 plus de mat\u00e9riel, affirmant qu’attendre un an \u00e9tait trop long. D’un autre c\u00f4t\u00e9, la soci\u00e9t\u00e9 a investi beaucoup d’argent pour se faire respecter dans le circuit cin\u00e9matographique et cela a \u00e9galement eu des cons\u00e9quences sur ses budgets, comme on l’a vu avec The Grey Man – 37% et Blonde – 59%.<\/p>\n

Si la marque a conquis le public, elle a \u00e9galement commenc\u00e9 \u00e0 perdre du mat\u00e9riel de son catalogue car d’autres producteurs voulaient conserver l’int\u00e9gralit\u00e9 des b\u00e9n\u00e9fices. Sans surprise, Fox, Disney et Warner Bros. ont conclu leurs propres accords, divisant les syst\u00e8mes de Streaming<\/a> et, ce faisant, les publics eux-m\u00eames. La pand\u00e9mie a cr\u00e9\u00e9 le contexte parfait pour faire avancer ce combat entre titans et nous avons d\u00e9j\u00e0 eu quelques pertes mineures, avec des plateformes qui se m\u00ealent \u00e0 des plus grosses ou qui ont compl\u00e8tement disparu.<\/p>\n

Les services c\u00e2bl\u00e9s eux-m\u00eames ont d\u00fb y r\u00e9pondre et ont conclu des alliances avec certaines plateformes, permettant ainsi une coexistence fragile dans laquelle le client paie le c\u00e2ble et re\u00e7oit certains de ces services de Streaming<\/a> en suppl\u00e9ment. Mais l’offre excessive n’est pas exempte de complications et maintenant que les prix ont augment\u00e9 et que le public s’est plaint, ils ont essay\u00e9 de revenir en arri\u00e8re et d’utiliser l’alternative d’acheter une version moins ch\u00e8re, mais avec de la publicit\u00e9.<\/p>\n

Tu pourrais aussi aimer<\/strong>: Blonde \u00e9choue sur Netflix en ne r\u00e9pondant pas aux attentes de lancement<\/p>\n

Le journaliste hollywoodien<\/em> confirme que Netflix fera le premier pas en novembre prochain. Une version moins ch\u00e8re sera propos\u00e9e avec une publicit\u00e9 d’environ 4 ou 5 minutes toutes les heures. Les informations pr\u00e9cisent que le co\u00fbt sera de 6,99\u00a0USD par mois, soit moins de la moiti\u00e9 de son plan standard, et qu’il sera lanc\u00e9 \u00e0 titre d’essai dans 12\u00a0pays. Le plan sera dit \u00ab\u00a0de base avec publicit\u00e9\u00a0\u00bb et pour l’instant il ne modifiera pas les prix des autres options. Greg Peters<\/strong>directeur de l’exploitation de Netflix, a d\u00e9clar\u00e9\u00a0:<\/p>\n

Nous pensons qu’avec ce lancement, nous serons en mesure d’offrir un plan et un prix pour chaque fan de Netflix. La chose la plus importante pour nous est que nous voulons donner le choix aux consommateurs et d\u00e9terminer quelle est la meilleure offre pour eux, et cela pourrait signifier que certains de nos membres existants se retirent. [de los planes sin publicidad].<\/p><\/blockquote>\n

Peters dit \u00e9galement que Netflix tirera d’\u00e9normes avantages financiers de ce nouveau plan :<\/p>\n

Du point de vue des revenus, nous sommes relativement neutres ou agnostiques \u00e0 ce sujet. Dans l’ensemble, nous avons cibl\u00e9 les revenus, les abonnements et la mon\u00e9tisation des publicit\u00e9s de mani\u00e8re \u00e0 ce qu’ils soient neutres \u00e0 positifs pour les abonnements sans publicit\u00e9.<\/p><\/blockquote>\n

Le plan comprendra des coupures de 4 \u00e0 5 minutes toutes les heures, avec des spots de 15 ou 30 secondes qui interrompront les s\u00e9ries et les films. De m\u00eame, les titres du catalogue Netflix ne peuvent pas \u00eatre t\u00e9l\u00e9charg\u00e9s dans ce plan, et d’autres ne seront pas disponibles en raison de probl\u00e8mes de licence de distribution. <\/p>\n<\/p>\n

Peters dit \u00e9galement qu’ils esp\u00e8rent maintenir l’exp\u00e9rience cin\u00e9matographique, donc les nouvelles versions auront des publicit\u00e9s avant de commencer, et les films plus anciens auront des pauses publicitaires. Bien s\u00fbr, Netflix re\u00e7oit de grosses offres pour sa publicit\u00e9, vous trouverez donc un bon profit ici. Ce mod\u00e8le arrivera le premier novembre au Mexique et au Canada, tandis que le reste des pays devra attendre le 3 du m\u00eame mois, \u00e0 l’exception de l’Espagne, o\u00f9 il sera disponible \u00e0 partir du 10. Si tout se passe bien et les dirigeants voient le nombre d’abonn\u00e9s, le format sera lanc\u00e9 dans le reste des pays o\u00f9 Netflix est disponible.<\/p>\n

ne partez pas sans lire<\/strong>: Netflix a offert \u00e0 Tolkien Estate une \u00ab\u00a0approche Marvel\u00a0\u00bb pour faire des s\u00e9ries Gandalf et Aragorn<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-10-13 20:17:41 – Paris\/France. Netflix a chang\u00e9 \u00e0 jamais la fa\u00e7on dont le public consomme les films et la t\u00e9l\u00e9vision. Pendant des ann\u00e9es, le service a d\u00fb lutter contre les pr\u00e9jug\u00e9s des autres cha\u00eenes de t\u00e9l\u00e9vision et des cr\u00e9ateurs qui ne le consid\u00e9raient pas comme un v\u00e9ritable espace artistique. Bien s\u00fbr, des titres comme […]<\/p>\n","protected":false},"author":7,"featured_media":79489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,2401,123,126],"class_list":["post-79488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-nouvelles-exceptionnelles","tag-streaming","tag-tv"],"yoast_head":"\nNetflix lancera son plan financ\u00e9 par la publicit\u00e9 en novembre - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-10-13 20:17:41 - Paris\/France. Netflix a chang\u00e9 \u00e0 jamais la fa\u00e7on dont le public consomme les films et la t\u00e9l\u00e9vision. 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