{"id":79376,"date":"2022-10-13T10:17:27","date_gmt":"2022-10-13T08:17:27","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-partagera-les-donnees-daudience-au-royaume\/"},"modified":"2022-10-13T10:26:23","modified_gmt":"2022-10-13T08:26:23","slug":"netflix-partagera-les-donnees-daudience-au-royaume","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-partagera-les-donnees-daudience-au-royaume\/","title":{"rendered":"Netflix partagera les donn\u00e9es d’audience au Royaume"},"content":{"rendered":"

\u2714\ufe0f 2022-10-13 10:17:27 – Paris\/France. <\/strong>
\n<\/p>\n

Netflix s’associe au UK Broadcasters’ Audience Research Board (BARB) et fournira des cotes d’audience \u00e0 partir de novembre.<\/p>\n

Le g\u00e9ant du Streaming<\/a> Netflix partagera les notes d’audience <\/strong>de ses programmes au Royaume-Uni. <\/strong>Ainsi, d\u00e8s le mois prochain, des donn\u00e9es plus pr\u00e9cises seront disponibles sur le temps de visionnage que les utilisateurs britanniques passent sur les contenus Netflix, par rapport aux plateformes lin\u00e9aires, ou encore sur les changements d’habitudes de consommation d’un mois sur l’autre.<\/p>\n

La plateforme a rejoint le Broadcasters’ Audience Research Board (BARB) du Royaume-Uni.<\/strong> Ainsi, \u00e0 partir de novembre, ses programmes seront inclus dans les rapports quotidiens et hebdomadaires de l’entreprise. Ceux-ci estiment le nombre de t\u00e9l\u00e9spectateurs qui se connectent aux r\u00e9seaux ou aux plateformes et au contenu individuel.<\/p>\n

Des plateformes comme Prime Video d’Amazon et Disney+ travaillent d\u00e9j\u00e0 avec le BARB. <\/strong>Cette organisation a rapport\u00e9 le mois dernier que Thor\u00a0: Amour et tonnerre<\/em> a \u00e9t\u00e9 vue par 2,2 millions de personnes lors de sa semaine d’ouverture sur Disney+. En 2021, BARB a r\u00e9v\u00e9l\u00e9 que Squid Game de Netflix \u00e9tait la 10e \u00e9mission la plus regard\u00e9e au Royaume-Uni. D\u00e9sormais, il sera possible de conna\u00eetre les performances quotidiennes du contenu Netflix aupr\u00e8s du public britannique<\/strong> au cours des 24 heures pr\u00e9c\u00e9dentes, de la m\u00eame mani\u00e8re que l’audience de 300 autres cha\u00eenes et plateformes membres de BARB est mesur\u00e9e. <\/p>\n

Roseau Hastings<\/strong>, le co-PDG de Netflix a not\u00e9 dans la d\u00e9claration officielle de l’accord qu’en 2019, il avait accueilli favorablement l’id\u00e9e que les audiences de la plateforme de Streaming<\/a> soient mesur\u00e9es de mani\u00e8re ind\u00e9pendante. \u00ab Depuis, nous sommes rest\u00e9s en contact avec BARB. Nous sommes ravis de nous engager dans sa mesure fiable de la fa\u00e7on dont les gens regardent la t\u00e9l\u00e9vision au Royaume-Uni.\u00a0\u00bb<\/p>\n

Netflix franchit une nouvelle \u00e9tape sur la voie de la transparence<\/h2>\n

Justin Samson<\/strong>, directeur g\u00e9n\u00e9ral de BARB, a pour sa part d\u00e9clar\u00e9 que \u00ab\u00a0notre mesure d’audience s’adapte en permanence pour s’adapter aux nouvelles plateformes et appareils que les gens utilisent pour regarder leurs \u00e9missions de t\u00e9l\u00e9vision pr\u00e9f\u00e9r\u00e9es. Nous avons fait un grand pas en avant l’ann\u00e9e derni\u00e8re lorsque nous avons commenc\u00e9 \u00e0 signaler l’audience aux services de Streaming<\/a>.\u00a0\u00bb Le professionnel ajoute que \u00ab\u00a0l’engagement de Netflix envers BARB envoie un signal clair que ce que nous faisons est pr\u00e9cieux <\/strong>pour les acteurs nouveaux et \u00e9tablis sur le march\u00e9. <\/p>\n

vautour<\/em> souligne que cette d\u00e9cision \u00ab\u00a0semble un tournant potentiel.<\/strong> Cela pourrait conduire \u00e0 une bien plus grande transparence des donn\u00e9es de Streaming<\/a> sur d’autres grands march\u00e9s du monde, y compris aux \u00c9tats-Unis.<\/p>\n

Aux Etats-Unis, Nielsen propose des informations sur les performances des programmes aupr\u00e8s de certains publics<\/strong>, affichant une liste hebdomadaire des 10 meilleurs films et s\u00e9ries sur Netflix, \u00e0 travers les millions de minutes consomm\u00e9es chaque semaine dans les foyers. Mais son exactitude est discutable,<\/strong> car les vues sur les appareils mobiles ou les ordinateurs ne sont pas incluses dans le compte. <\/p>\n

Bien que ces donn\u00e9es soient utiles, ce ne sont pas des mesures facilement comparables. <\/strong>Par exemple, Nielsen ne rapporte pas publiquement l’audience moyenne des programmes ou le pourcentage de l’audience quotidienne disponible qui regarde un contenu. De plus, la compilation des donn\u00e9es de Streaming<\/a> de Nielsen prend un mois. D\u00e8s lors, lorsque la performance d’un contenu est observ\u00e9e, elle n’est plus aussi pertinente. Pour cette raison, la d\u00e9cision de Netflix de r\u00e9v\u00e9ler ses cotes d’audience gr\u00e2ce \u00e0 la mesure BARB est remarquable. <\/strong><\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-10-13 10:17:27 – Paris\/France. Netflix s’associe au UK Broadcasters’ Audience Research Board (BARB) et fournira des cotes d’audience \u00e0 partir de novembre. Le g\u00e9ant du Streaming Netflix partagera les notes d’audience de ses programmes au Royaume-Uni. Ainsi, d\u00e8s le mois prochain, des donn\u00e9es plus pr\u00e9cises seront disponibles sur le temps de visionnage que les […]<\/p>\n","protected":false},"author":7,"featured_media":79377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[123,124,125],"class_list":["post-79376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nNetflix partagera les donn\u00e9es d'audience au Royaume - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-10-13 10:17:27 - Paris\/France. 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Netflix s'associe au UK Broadcasters' Audience Research Board (BARB) et fournira des cotes d'audience \u00e0 partir de novembre. Le g\u00e9ant du Streaming Netflix partagera les notes d'audience de ses programmes au Royaume-Uni. Ainsi, d\u00e8s le mois prochain, des donn\u00e9es plus pr\u00e9cises seront disponibles sur le\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix compartir\u00e1 por fin los datos de audiencia, aunque de momento solo de Reino Unido","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/1665655101_Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/1665655101_Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/1665655101_Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/1665655101_Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/1665655101_Netflix-partagera-les-donnees-daudience-au-Royaume.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":79369,"url":"https:\/\/reviews.tn\/news\/les-audiences-de-netflix-seront-enfin-publiques-du-moins-au-royaume\/","url_meta":{"origin":79376,"position":1},"title":"Les audiences de Netflix seront enfin publiques, du moins au Royaume","author":"Pierre A.","date":"13 octobre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-10-13 09:11:00 - Paris\/France. Depuis quelques ann\u00e9es, les plateformes de Streaming adoptent un certain secret quant \u00e0 leur Donn\u00e9es de spectateurs partager, au compte-gouttes et de mani\u00e8re plus ou moins ponctuelle, les chiffres de leurs visionnages \u00e0 partir de leurs propres donn\u00e9es. Une situation qui a g\u00e9n\u00e9r\u00e9 un terrain\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":79315,"url":"https:\/\/reviews.tn\/news\/netflix-va-reveler-combien-de-personnes-regardent-ses-emissions-du-moins-au-royaume\/","url_meta":{"origin":79376,"position":2},"title":"Netflix va r\u00e9v\u00e9ler combien de personnes regardent ses \u00e9missions, du moins au Royaume","author":"Pierre A.","date":"13 octobre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-10-13 00:08:18 - Paris\/France. Netflix commencera \u00e0 partager les chiffres d'audience du Royaume-Uni, en l'opposant \u00e0 la BBC.Les chiffres d'audience seront publi\u00e9s par l'agence de notation britannique BARB \u00e0 partir du 1er novembre.Cette d\u00e9cision s'accompagne du lancement d'un niveau financ\u00e9 par la publicit\u00e9 et d'un contr\u00f4le r\u00e9glementaire accru.Connaissez-vous d\u00e9j\u00e0\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix va r\u00e9v\u00e9ler combien de personnes regardent ses \u00e9missions, du moins au Royaume-Uni\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-va-reveler-combien-de-personnes-regardent-ses-emissions-du.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-va-reveler-combien-de-personnes-regardent-ses-emissions-du.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-va-reveler-combien-de-personnes-regardent-ses-emissions-du.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-va-reveler-combien-de-personnes-regardent-ses-emissions-du.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-va-reveler-combien-de-personnes-regardent-ses-emissions-du.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":79550,"url":"https:\/\/reviews.tn\/news\/netflix-fait-lobjet-dune-mesure-daudience-independante-pour-la-premiere-fois-au-royaume\/","url_meta":{"origin":79376,"position":3},"title":"Netflix fait l’objet d’une mesure d’audience ind\u00e9pendante pour la premi\u00e8re fois au Royaume","author":"Pierre A.","date":"14 octobre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-10-14 04:16:49 - Paris\/France. Le tournant dans la strat\u00e9gie de Netflix enregistre un nouveau jalon co\u00efncidant avec la proximit\u00e9 du lancement de sa version avec publicit\u00e9s. La plateforme verra ses chiffres de consommation au Royaume-Uni audit\u00e9s \u00e0 partir de novembre par l'agence de mesure d'audience Broadcaster's Audience Research Board\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix fait l'objet d'une mesure d'audience ind\u00e9pendante pour la premi\u00e8re fois au Royaume-Uni\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-fait-lobjet-dune-mesure-daudience-independante-pour-la-premiere.jpg?fit=650%2C365&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-fait-lobjet-dune-mesure-daudience-independante-pour-la-premiere.jpg?fit=650%2C365&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-fait-lobjet-dune-mesure-daudience-independante-pour-la-premiere.jpg?fit=650%2C365&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":85327,"url":"https:\/\/reviews.tn\/news\/the-crown-a-deja-battu-des-records-daudience-au-royaume\/","url_meta":{"origin":79376,"position":4},"title":"\u00ab\u00a0The Crown\u00a0\u00bb a d\u00e9j\u00e0 battu des records d’audience au Royaume","author":"Pierre A.","date":"12 novembre 2022","format":false,"excerpt":"\ud83c\udf7f 2022-11-12 13:02:23 - Paris\/France. Un coulisses avec le casting de \"The Crown\", qui \u00e9voque l'importance de la cinqui\u00e8me saison de la s\u00e9rieL'arriv\u00e9e de la s\u00e9rie cr\u00e9\u00e9e par Peter Morgan a \u00e9t\u00e9 tout un \u00e9v\u00e9nement. 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