{"id":79363,"date":"2022-10-13T05:00:00","date_gmt":"2022-10-13T03:00:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-analystes-ne-sont-pas-optimistes-quant-aux-nouveaux-plans-finances-par-la-publicite-de-netflix\/"},"modified":"2022-10-13T08:31:23","modified_gmt":"2022-10-13T06:31:23","slug":"les-analystes-ne-sont-pas-optimistes-quant-aux-nouveaux-plans-finances-par-la-publicite-de-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-analystes-ne-sont-pas-optimistes-quant-aux-nouveaux-plans-finances-par-la-publicite-de-netflix\/","title":{"rendered":"Les analystes ne sont pas optimistes quant aux nouveaux plans financ\u00e9s par la publicit\u00e9 de Netflix"},"content":{"rendered":"

\u2714\ufe0f 2022-10-13 05:00:00 – Paris\/France. <\/strong>
\n<\/p>\n

Apr\u00e8s avoir rejet\u00e9 toute id\u00e9e de proposer un service financ\u00e9 par la publicit\u00e9, Netflix a finalement c\u00e9d\u00e9. Il aura quand m\u00eame fallu deux trimestres cons\u00e9cutifs de pertes d’abonn\u00e9s pour convaincre la direction de changer de strat\u00e9gie, comme l’a r\u00e9cemment d\u00e9cid\u00e9 son grand rival Disney+.<\/p>\n

Ce nouveau forfait moins cher, qui co\u00fbterait entre 7 et 9 dollars par mois, pourrait \u00eatre lanc\u00e9 \u00e0 la fin de l’ann\u00e9e. Netflix s’est \u00e9galement associ\u00e9 \u00e0 Microsoft pour g\u00e9rer son nouvel espace publicitaire. Le g\u00e9ant du Streaming<\/a> a \u00e9galement embauch\u00e9 deux anciens cadres sup\u00e9rieurs de Snap pour aider \u00e0 d\u00e9velopper cette activit\u00e9.<\/p>\n

Cette initiative Netflix r\u00e9ussira-t-elle ? Les analystes de Wall Street sont relativement sceptiques \u00e0 ce stade. Certains experts estiment qu’il n’apportera pas n\u00e9cessairement de nouveaux abonn\u00e9s. Et ce qui est pire, les clients qui paient jusqu’\u00e0 18 euros par mois pour l’offre la plus ch\u00e8re, pourraient opter pour cette nouvelle option, qui \u00e0 terme pourrait faire perdre de l’argent \u00e0 la plateforme.<\/p>\n

Cit\u00e9 par Business Insider, l’analyste de Jefferies Andrew Uerkitz a r\u00e9cemment expliqu\u00e9 dans une note :<\/p>\n

\n

\u00ab\u00a0Nous ne sommes pas convaincus qu’un service financ\u00e9 par la publicit\u00e9 qui co\u00fbte quelques dollars de moins soit ce que veulent ces m\u00e9nages.\u00a0\u00bb<\/p>\n<\/blockquote>\n

L’expert de Macquarie, Tim Nollen, est plus optimiste :<\/p>\n

\n

\u00ab\u00a0Nous pensons que ces facteurs \u00e9conomiques, associ\u00e9s \u00e0 une concurrence accrue dans l’espace de Streaming<\/a>, cr\u00e9eront les bonnes conditions de march\u00e9 pour le service moins cher et financ\u00e9 par la publicit\u00e9 de Netflix.\u00a0\u00bb<\/p>\n<\/blockquote>\n

Enfin, les analystes de la banque Morgan Stanley demandent de la patience. Et ils ajoutent :<\/p>\n

\n

\u00ab\u00a0Selon la fa\u00e7on dont Netflix tarifie et commercialise la composante publicitaire, il peut prendre plus de temps que pr\u00e9vu pour cr\u00e9er un sous-groupe publicitaire suffisamment important pour g\u00e9n\u00e9rer des revenus publicitaires importants.\u00a0\u00bb<\/p>\n<\/blockquote>\n

D’autant que, si l’offre publicitaire devrait \u00eatre attractive aux Etats-Unis, il n’est pas clair si elle fonctionnera dans le reste du monde, selon les experts.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-10-13 05:00:00 – Paris\/France. Apr\u00e8s avoir rejet\u00e9 toute id\u00e9e de proposer un service financ\u00e9 par la publicit\u00e9, Netflix a finalement c\u00e9d\u00e9. Il aura quand m\u00eame fallu deux trimestres cons\u00e9cutifs de pertes d’abonn\u00e9s pour convaincre la direction de changer de strat\u00e9gie, comme l’a r\u00e9cemment d\u00e9cid\u00e9 son grand rival Disney+. Ce nouveau forfait moins cher, qui […]<\/p>\n","protected":false},"author":7,"featured_media":79364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[123,125,126],"class_list":["post-79363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming","tag-streaming-series","tag-tv"],"yoast_head":"\nLes analystes ne sont pas optimistes quant aux nouveaux plans financ\u00e9s par la publicit\u00e9 de Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-10-13 05:00:00 - Paris\/France. 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Apr\u00e8s avoir rejet\u00e9 toute id\u00e9e de proposer un service financ\u00e9 par la publicit\u00e9, Netflix a finalement c\u00e9d\u00e9. 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L'arriv\u00e9e de la publicit\u00e9 et des publicit\u00e9s sur Netflix a \u00e9t\u00e9 un sujet qui a sans aucun doute suscit\u00e9 un d\u00e9bat important. 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La soci\u00e9t\u00e9s de Streaming fait face \u00e0 un gros nid-de-poule avec le utilisateurs partag\u00e9s. C'est pourquoi de nombreuses entreprises sont d\u00e9j\u00e0 en voie de lancez vos abonnements avec de la publicit\u00e9 tout comme Netflix bient\u00f4t. 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L'entr\u00e9e des grands acteurs du Streaming sur le march\u00e9 publicitaire est loin d'\u00eatre une nouveaut\u00e9. Au contraire, les nouvelles sont ce qu'ils vont faire et, surtout, combien d'argent de l'investissement publicitaire finira dans les comptes du gros contenu \u00e0 la demande. Pour l'instant, les prochains\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":" Combien d'argent Disney et Netflix vont-ils gagner gr\u00e2ce \u00e0 leurs publicit\u00e9s\u00a0? 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