{"id":78992,"date":"2022-10-11T12:46:01","date_gmt":"2022-10-11T10:46:01","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-choisit-doubleverify-et-ias-pour-la-verification-des-campagnes-avod\/"},"modified":"2022-10-11T13:12:22","modified_gmt":"2022-10-11T11:12:22","slug":"netflix-choisit-doubleverify-et-ias-pour-la-verification-des-campagnes-avod","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-choisit-doubleverify-et-ias-pour-la-verification-des-campagnes-avod\/","title":{"rendered":"Netflix choisit DoubleVerify et IAS pour la v\u00e9rification des campagnes AVOD"},"content":{"rendered":"

\ud83c\udf7f 2022-10-11 12:46:01 – Paris\/France. <\/strong>
\n<\/p>\n

Conscient de la n\u00e9cessit\u00e9 d’offrir des garanties aux annonceurs s’il veut attirer des investissements publicitaires pour son service AVOD, Netflix a choisi DoubleVerify et Integral Ad Science (IAS) comme compteurs tiers qui permettent aux agences m\u00e9dias et aux annonceurs de s’assurer que les publicit\u00e9s sont diffus\u00e9es dans les bons espaces et qui sont visualis\u00e9s selon les normes de l’industrie. <\/strong><\/p>\n

Cela a \u00e9t\u00e9 confirm\u00e9 \u00e0 AdAge par une personne proche des accords, qui a ajout\u00e9 que cette collaboration commencera \u00e0 fonctionner en janvier 2023, date \u00e0 partir de laquelle les deux soci\u00e9t\u00e9s commenceront \u00e0 g\u00e9rer l’inventaire OTT. <\/p>\n

DoubleVerify et IAS rejoindraient ainsi l’\u00e9quipe de partenaires publicitaires avec laquelle travaille Netflix, men\u00e9e par Microsoft, ce dernier charg\u00e9 de lancer sa plateforme publicitaire. <\/p>\n

Cet accord intervient peu de temps apr\u00e8s que la soci\u00e9t\u00e9 de contenu en Streaming<\/a> a entam\u00e9 en septembre dernier une s\u00e9rie de discussions avec les principales agences m\u00e9dias outre-Atlantique sur le type de publicit\u00e9 que l’OTT proposera \u00e0 partir de 2023. Au cours de ces discussions est apparu un CPM compris entre 60 et 65 dollars, sup\u00e9rieur \u00e0 celui g\u00e9r\u00e9 par les marques au Super Bowl<\/strong> \u2013 en 2021, il a atteint 56 dollars-, et l’obligation pour les agences m\u00e9dias de r\u00e9aliser sur la plateforme un investissement minimum de 20 millions de dollars. <\/strong><\/p>\n

Un effort \u00e9conomique fait pour une faible audience – les pr\u00e9visions de Netflix pour son AVOD sont de 500 000 abonn\u00e9s dans ses premiers mois de vie -, le manque de m\u00e9triques de campagne et l’absence d’un tiers pour v\u00e9rifier les r\u00e9sultats. Pr\u00e9cis\u00e9ment, l’accord avec DoubleVerify et IAS servirait \u00e0 la plateforme OTT pour garantir aux annonceurs ladite v\u00e9rification, informent-ils le journal am\u00e9ricain. <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-10-11 12:46:01 – Paris\/France. Conscient de la n\u00e9cessit\u00e9 d’offrir des garanties aux annonceurs s’il veut attirer des investissements publicitaires pour son service AVOD, Netflix a choisi DoubleVerify et Integral Ad Science (IAS) comme compteurs tiers qui permettent aux agences m\u00e9dias et aux annonceurs de s’assurer que les publicit\u00e9s sont diffus\u00e9es dans les bons espaces […]<\/p>\n","protected":false},"author":7,"featured_media":78993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[123,124,126],"class_list":["post-78992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming","tag-streaming-films","tag-tv"],"yoast_head":"\nNetflix choisit DoubleVerify et IAS pour la v\u00e9rification des campagnes AVOD - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-10-11 12:46:01 - Paris\/France. 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