{"id":78914,"date":"2022-10-10T17:18:47","date_gmt":"2022-10-10T15:18:47","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-analystes-sont-clairs-la-publicite-et-les-publicites-sur-netflix-deviendront-une-entreprise-de-plusieurs-millions-de-dollars\/"},"modified":"2022-10-11T01:12:21","modified_gmt":"2022-10-10T23:12:21","slug":"les-analystes-sont-clairs-la-publicite-et-les-publicites-sur-netflix-deviendront-une-entreprise-de-plusieurs-millions-de-dollars","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-analystes-sont-clairs-la-publicite-et-les-publicites-sur-netflix-deviendront-une-entreprise-de-plusieurs-millions-de-dollars\/","title":{"rendered":"Les analystes sont clairs : la publicit\u00e9 et les publicit\u00e9s sur Netflix deviendront une entreprise de plusieurs millions de dollars"},"content":{"rendered":"

\ud83d\ude0d 2022-10-10 17:18:47 – Paris\/France. <\/strong>
\n<\/p>\n

L’arriv\u00e9e de la publicit\u00e9 et des publicit\u00e9s sur Netflix a \u00e9t\u00e9 un sujet qui a sans aucun doute suscit\u00e9 un d\u00e9bat important. Pourtant, de ses dirigeants \u00e0 l’avis des plus experts, l’arriv\u00e9e de la publicit\u00e9 pourrait devenir un nouveau business model \u00e0 plusieurs millions de dollars.\n <\/p>\n

Selon une nouvelle estimation de JPMorgan, Netflix gagnera beaucoup d’argent dans un avenir proche en \u00e9largissant son service financ\u00e9 par la publicit\u00e9. Le g\u00e9ant du Streaming<\/a> gagnera 7,5 millions de nouveaux clients pour son offre financ\u00e9e par la publicit\u00e9 aux \u00c9tats-Unis et au Canada d’ici 2023, selon l’analyste de JPMorgan Doug Anmuth.\n <\/p>\n

Selon Anmuth, les revenus publicitaires de Netflix augmenteront \u00e0 mesure que la soci\u00e9t\u00e9 am\u00e9liorera son ex\u00e9cution. D’ici 2026, il y aura 22 millions d’abonn\u00e9s, g\u00e9n\u00e9rant 2,65 milliards de dollars de ventes publicitaires. Anmuth pr\u00e9voit que ces chiffres augmenteront en 2026 \u00e0 mesure que son ex\u00e9cution des revenus publicitaires s’am\u00e9liorera. En cons\u00e9quence, les actions du g\u00e9ant du Streaming<\/a> ont augment\u00e9 de 19 % au cours des trois derniers mois, d\u00e9passant la baisse de 4 % du S&P 500.\n <\/p>\n

Anmuth a d\u00e9clar\u00e9 que la publicit\u00e9 est essentielle pour relancer les revenus, d\u00e9velopper les activit\u00e9s d’abonnement de l’entreprise et accro\u00eetre la rentabilit\u00e9, en raison de la croissance r\u00e9cente des sous-produits de Netflix. Par cons\u00e9quent, l’activit\u00e9 publicitaire et l’activit\u00e9 d’abonnement devraient cro\u00eetre \u00e0 partir de 2023.\n <\/p>\n

Selon Anmuth, le premier semestre 2022 ne s’est pas d\u00e9roul\u00e9 comme pr\u00e9vu par Netflix, \u00e9tant donn\u00e9 que les actions de la soci\u00e9t\u00e9 ont connu une forte baisse de 63 % jusqu’\u00e0 pr\u00e9sent cette ann\u00e9e. Au cours des deux premiers trimestres de l’ann\u00e9e, Netflix a perdu plus d’un million d’abonn\u00e9s en raison du ralentissement de l’\u00e9conomie qui a influenc\u00e9 les habitudes d’achat et de d\u00e9pense des consommateurs. Post-COVID-19, l’\u00e9volution des abonn\u00e9s Netflix a \u00e9galement \u00e9t\u00e9 affect\u00e9e par la mont\u00e9e en puissance des plateformes de Streaming<\/a> concurrentes, notamment Disney.\n <\/p>\n

Cependant, avec l’arriv\u00e9e de la publicit\u00e9, les pr\u00e9visions et les attentes des entreprises semblent peindre autrement et aux yeux des experts, Netflix pourrait obtenir des avantages significatifs s’il combine \u00e9galement ses publicit\u00e9s pour \u00e9largir la gamme de prix et de tarifs de ses services, en proposant des abonnements avec publicit\u00e9. \u00e0 des prix plus bas et plus comp\u00e9titifs. De toute \u00e9vidence, ces pr\u00e9visions aident la valeur de ses actions \u00e0 reprendre de l’\u00e9lan et \u00e0 se redresser avec la projection de continuer \u00e0 cro\u00eetre dans un avenir imm\u00e9diat.\n <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-10-10 17:18:47 – Paris\/France. L’arriv\u00e9e de la publicit\u00e9 et des publicit\u00e9s sur Netflix a \u00e9t\u00e9 un sujet qui a sans aucun doute suscit\u00e9 un d\u00e9bat important. Pourtant, de ses dirigeants \u00e0 l’avis des plus experts, l’arriv\u00e9e de la publicit\u00e9 pourrait devenir un nouveau business model \u00e0 plusieurs millions de dollars. Selon une nouvelle estimation […]<\/p>\n","protected":false},"author":7,"featured_media":78915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,126],"class_list":["post-78914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-tv"],"yoast_head":"\nLes analystes sont clairs : la publicit\u00e9 et les publicit\u00e9s sur Netflix deviendront une entreprise de plusieurs millions de dollars - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-10-10 17:18:47 - Paris\/France. 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