{"id":77467,"date":"2022-10-03T10:07:49","date_gmt":"2022-10-03T08:07:49","guid":{"rendered":"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/"},"modified":"2022-10-03T10:11:22","modified_gmt":"2022-10-03T08:11:22","slug":"youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/","title":{"rendered":"YouTube, Google et Netflix en t\u00eate du classement des marques pr\u00e9f\u00e9r\u00e9es de la G\u00e9n\u00e9ration Z"},"content":{"rendered":"<p><strong>\u2714\ufe0f 2022-10-03 10:07:49 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>                            Nouvelle g\u00e9n\u00e9ration de mode, nouveau casse-t\u00eate.  Maintenant que la g\u00e9n\u00e9ration Z s&rsquo;impose comme la jeunesse \u00e9mergente et que la g\u00e9n\u00e9ration Y se dirige vers l&rsquo;\u00e2ge m\u00fbr, les entreprises doivent savoir ce qui les int\u00e9resse, les motive et les pousse \u00e0 acheter.  Comprendre quelles sont vos marques pr\u00e9f\u00e9r\u00e9es vous permet de mieux affiner votre compr\u00e9hension de ce march\u00e9.\n                        <\/p>\n<p>                            C&rsquo;est ce que demande la derni\u00e8re \u00e9tude Morning Consult Brand Intelligence sur la question.  Les marques qui composent le top 10 sont un m\u00e9lange de nouveaut\u00e9s, mais aussi d&rsquo;anciennes.\n                        <\/p>\n<p>                            L&rsquo;\u00e9tude Morning Consult a \u00e9t\u00e9 pr\u00e9par\u00e9e \u00e0 partir d&rsquo;une base am\u00e9ricaine &#8211; ce qui explique la pr\u00e9sence de certaines marques sp\u00e9cifiques -, mais elle sert toujours \u00e0 comprendre l&rsquo;\u00e9tat des choses au-del\u00e0 de ce march\u00e9, car elle permet de profiler les pr\u00e9f\u00e9rences et les int\u00e9r\u00eats.  La marque pr\u00e9f\u00e9r\u00e9e des Z est<br \/>\n                            <strong>Youtube<\/strong>.  Le r\u00e9seau vid\u00e9o de Google est class\u00e9 num\u00e9ro un, avec une favorabilit\u00e9 de 86,23 %.  Elle est suivie par sa propre soci\u00e9t\u00e9 m\u00e8re : <strong>Google<\/strong>.  C&rsquo;est la marque num\u00e9ro 2 gr\u00e2ce \u00e0 un indice de favorabilit\u00e9 de 83,87%.  Avec 82,18%, <strong>Netflix<\/strong> est la troisi\u00e8me marque du classement, montrant que la g\u00e9n\u00e9ration Z aime les produits qui leur facilitent la vie.\n                        <\/p>\n<p>                            Le top 10 est compl\u00e9t\u00e9 par <strong>amazone<\/strong> (80,28%), <strong>M&#038;M&rsquo;s<\/strong> (79,81%), <strong>Walmart<\/strong> (79,76%),<br \/>\n                            <strong>cible<\/strong> (79,66%), <strong>Doritos<\/strong> (79,32%), <strong>Kit-Kat<\/strong> (78,96%) et <strong>A\u00e9ration<\/strong> (78,57%).  Dans cet ordre,<br \/>\n                            <strong>Gatorade<\/strong>, <strong>Nike<\/strong>, <strong>Cheetos<\/strong>, <strong>Arbre \u00e0 dollar<\/strong>, <strong>Lutin<\/strong>,<br \/>\n                            <strong>pringles<\/strong>, <strong>soleil capri<\/strong>, <strong>Pixar<\/strong>, <strong>Jeu de quilles<\/strong> Oui <strong>Manzana<\/strong> arrondir la liste jusqu&rsquo;\u00e0 20 marques pr\u00e9f\u00e9r\u00e9es.\n                        <\/p>\n<h2>\n<p>                            Les marques que la g\u00e9n\u00e9ration Z aime plus que la moyenne<br \/>\n                        <\/h2>\n<p>                            Mais parall\u00e8lement \u00e0 ce classement, Morning Consult a extrait une liste avec d&rsquo;autres marques pr\u00e9f\u00e9r\u00e9es du Z, celles qui sont bien plus pr\u00e9f\u00e9r\u00e9es de cette g\u00e9n\u00e9ration que la moyenne de la population.  Autrement dit, le pourcentage de membres de la g\u00e9n\u00e9ration Z qui aiment ces marques est sup\u00e9rieur au nombre moyen de personnes qui les aiment.  Ce classement permet de mieux d\u00e9couvrir les changements de tendances et d&rsquo;int\u00e9r\u00eats, car il montre ce qui est pertinent pour les plus jeunes.  Aussi o\u00f9 ils passent plus de temps que les autres g\u00e9n\u00e9rations et ce qui marquera, par cons\u00e9quent, l&rsquo;avenir.\n                        <\/p>\n<p>                            Sans quelques surprises, ce classement est men\u00e9 par TikTok.  La diff\u00e9rence de pr\u00e9f\u00e9rence entre le Z et la moyenne de la population est de 30,08\u00a0points de pourcentage.  Ils sont suivis par Discord (+28,66), Snapchat (+28,47), Instagram (+24,85), Cash App (+24,52), Spotify (+23,08), Shein (+22,2), Trolli (+21,57), Twitch (+ 21.05) et Apple Pay (+20.07).\n                        <\/p>\n<h2>\n<p>                            Ce que les marques doivent garder \u00e0 l&rsquo;esprit<br \/>\n                        <\/h2>\n<p>                            Pour lire ces donn\u00e9es et en tirer des conclusions, les entreprises doivent garder quelques \u00e9l\u00e9ments \u00e0 l&rsquo;esprit.\n                        <\/p>\n<p>                            Premi\u00e8rement, les marques doivent commencer \u00e0 tenir compte du fait que la g\u00e9n\u00e9ration Z elle-m\u00eame grandit.  En d&rsquo;autres termes, il ne peut pas \u00eatre simplifi\u00e9 simplement avec les \u00ab\u00a0adolescents\u00a0\u00bb, car la partie la plus \u00e2g\u00e9e entre d\u00e9j\u00e0 dans la deuxi\u00e8me partie de la vingtaine &#8211; ou s&rsquo;y dirige &#8211; donc leurs pr\u00e9f\u00e9rences touchent \u00e9galement le march\u00e9 du travail et les produits li\u00e9s \u00e0 la vie adulte .\n                        <\/p>\n<p>                            Deuxi\u00e8mement, ce que ces listes montrent, c&rsquo;est que les X aiment la technologie et sont attach\u00e9s \u00e0 la nouveaut\u00e9, mais aussi que les marques traditionnelles peuvent avoir une place si elles savent rester pertinentes.\n                        <\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2714\ufe0f 2022-10-03 10:07:49 &#8211; Paris\/France. Nouvelle g\u00e9n\u00e9ration de mode, nouveau casse-t\u00eate. Maintenant que la g\u00e9n\u00e9ration Z s&rsquo;impose comme la jeunesse \u00e9mergente et que la g\u00e9n\u00e9ration Y se dirige vers l&rsquo;\u00e2ge m\u00fbr, les entreprises doivent savoir ce qui les int\u00e9resse, les motive et les pousse \u00e0 acheter. Comprendre quelles sont vos marques pr\u00e9f\u00e9r\u00e9es vous permet de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":77468,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,124,125],"class_list":["post-77467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-films","tag-streaming-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube, Google et Netflix en t\u00eate du classement des marques pr\u00e9f\u00e9r\u00e9es de la G\u00e9n\u00e9ration Z - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-10-03 10:07:49 - Paris\/France. Nouvelle g\u00e9n\u00e9ration de mode, nouveau casse-t\u00eate. Maintenant que la g\u00e9n\u00e9ration Z s&#039;impose comme la jeunesse\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube, Google et Netflix en t\u00eate du classement des marques pr\u00e9f\u00e9r\u00e9es de la G\u00e9n\u00e9ration Z - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"og:description\" content=\"\u2714\ufe0f 2022-10-03 10:07:49 - Paris\/France. Nouvelle g\u00e9n\u00e9ration de mode, nouveau casse-t\u00eate. Maintenant que la g\u00e9n\u00e9ration Z s&#039;impose comme la jeunesse\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-03T08:07:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T08:11:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/YouTube-Google-et-Netflix-en-tete-du-classement-des-marques.jpg?fit=900%2C604&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pierre A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/\"},\"author\":{\"name\":\"Pierre A.\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342\"},\"headline\":\"YouTube, Google et Netflix en t\u00eate du classement des marques pr\u00e9f\u00e9r\u00e9es de la G\u00e9n\u00e9ration Z\",\"datePublished\":\"2022-10-03T08:07:49+00:00\",\"dateModified\":\"2022-10-03T08:11:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/\"},\"wordCount\":642,\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/YouTube-Google-et-Netflix-en-tete-du-classement-des-marques.jpg?fit=900%2C604&ssl=1\",\"keywords\":[\"Netflix\",\"Streaming Films\",\"Streaming s\u00e9ries\"],\"articleSection\":[\"Netflix\",\"Streaming\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/\",\"url\":\"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/\",\"name\":\"YouTube, Google et Netflix en t\u00eate du classement des marques pr\u00e9f\u00e9r\u00e9es de la G\u00e9n\u00e9ration Z - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/youtube-google-et-netflix-en-tete-du-classement-des-marques-preferees-de-la-generation-z\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/YouTube-Google-et-Netflix-en-tete-du-classement-des-marques.jpg?fit=900%2C604&ssl=1\",\"datePublished\":\"2022-10-03T08:07:49+00:00\",\"dateModified\":\"2022-10-03T08:11:22+00:00\",\"description\":\"\u2714\ufe0f 2022-10-03 10:07:49 - Paris\/France. 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Ce ne sont certainement pas de bons moments pour Netflixqui devra enfin se plier \u00e0 la publicit\u00e9 (la m\u00eame qui \u00e9tait jadis honnie) pour arr\u00eater l'h\u00e9morragie\u2026","rel":"","context":"Dans &quot;Netflix&quot;","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Le d\u00e9clin de Netflix est impuls\u00e9 par les femmes de la g\u00e9n\u00e9ration Z - Direct Marketing\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Le-declin-de-Netflix-est-impulse-par-les-femmes-de.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Le-declin-de-Netflix-est-impulse-par-les-femmes-de.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Le-declin-de-Netflix-est-impulse-par-les-femmes-de.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Le-declin-de-Netflix-est-impulse-par-les-femmes-de.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Le-declin-de-Netflix-est-impulse-par-les-femmes-de.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":59985,"url":"https:\/\/reviews.tn\/news\/une-etude-en-streaming-populaire-parmi-la-generation-z-chinoise_french-news-cn\/","url_meta":{"origin":77467,"position":5},"title":"Une \u00e9tude en streaming populaire parmi la g\u00e9n\u00e9ration Z chinoise_French.news.cn","author":"Sarah","date":"22 ao\u00fbt 2022","format":false,"excerpt":"\ud83d\ude0d 2022-08-22 09:00:38 - Paris\/France. Au cours des deux derni\u00e8res ann\u00e9es, les salles de diffusion en direct d'\u00e9tudes en ligne ont explos\u00e9 en Chine. Au cours de la derni\u00e8re ann\u00e9e, une salle de Streaming en ligne appel\u00e9e Cozy Study Room a \u00e9t\u00e9 favoris\u00e9e par les utilisateurs de la g\u00e9n\u00e9ration Z.\u2026","rel":"","context":"Dans &quot;Streaming&quot;","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Une \u00e9tude en streaming populaire parmi la g\u00e9n\u00e9ration Z chinoise_French.news.cn\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Une-etude-en-streaming-populaire-parmi-la-generation-Z-chinoise_Frenchnewscn.jpeg?fit=605%2C403&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Une-etude-en-streaming-populaire-parmi-la-generation-Z-chinoise_Frenchnewscn.jpeg?fit=605%2C403&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Une-etude-en-streaming-populaire-parmi-la-generation-Z-chinoise_Frenchnewscn.jpeg?fit=605%2C403&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/77467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=77467"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/77467\/revisions"}],"predecessor-version":[{"id":77469,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/77467\/revisions\/77469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/77468"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=77467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=77467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=77467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}