{"id":76695,"date":"2022-09-29T08:03:04","date_gmt":"2022-09-29T06:03:04","guid":{"rendered":"https:\/\/reviews.tn\/news\/a-quand-la-fin-de-la-television-lineaire-netflix-a-une-theorie\/"},"modified":"2022-09-29T09:06:22","modified_gmt":"2022-09-29T07:06:22","slug":"a-quand-la-fin-de-la-television-lineaire-netflix-a-une-theorie","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/a-quand-la-fin-de-la-television-lineaire-netflix-a-une-theorie\/","title":{"rendered":"A quand la fin de la t\u00e9l\u00e9vision lin\u00e9aire ? Netflix a une th\u00e9orie"},"content":{"rendered":"

\ud83d\ude0d 2022-09-29 08:03:04 – Paris\/France. <\/strong>
\n<\/p>\n

La t\u00e9l\u00e9vision lin\u00e9aire ne vit pas son meilleur moment : pour Reed Hastings, co-PDG de Netflix, le Streaming<\/a> a d\u00e9vor\u00e9 tout le terrain, mais d’autres experts pensent le contraire.<\/p>\n

Ce t\u00e9l\u00e9vision lin\u00e9aire<\/strong> n’est pas \u00e0 son meilleur n’a rien de nouveau. Avec l’av\u00e8nement des plateformes vid\u00e9o en diffusion<\/em>les modes de consommation des contenus audiovisuels ont radicalement chang\u00e9. Netflix, HBO, Amazon Prime Vid\u00e9o<\/strong> et d’autres entreprises ont supplant\u00e9 ce m\u00e9dia, qui se bat pour se r\u00e9inventer <\/strong>pour r\u00e9sister \u00e0 la temp\u00eate.<\/p>\n

Selon le rapport mensuel de nielson<\/strong> La jauge, <\/em>en juillet, le le Streaming<\/a> a d\u00e9pass\u00e9 toutes les autres cat\u00e9gories d’utilisation de la t\u00e9l\u00e9vision aux \u00c9tats-Unis<\/strong> pour la premi\u00e8re fois dans l’histoire<\/strong>. Au cours de ce mois, le 34,8% du total <\/strong>de la t\u00e9l\u00e9vision a \u00e9t\u00e9 vue en Streaming<\/a>, 34,4 % par le c\u00e2ble et 21,6 % par la t\u00e9l\u00e9vision. En ao\u00fbt, le Streaming<\/a> a encore grimp\u00e9 pour atteindre 35\u00a0% de l’utilisation totale <\/strong>de la t\u00e9l\u00e9vision, \u00e0 mesure qu’elle progresse Semaine publicitaire<\/em>.<\/p>\n

Une \u00e9tude de MoffettNathanson <\/strong>fait remarquer que le les abonn\u00e9s \u00e0 la t\u00e9l\u00e9vision lin\u00e9aire diminueront<\/strong> de 27 millions en 2024, atteignant moins de la moiti\u00e9 des m\u00e9nages am\u00e9ricains employ\u00e9s.<\/p>\n

Ces chiffres ne surprennent pas l’industrie. La semaine derni\u00e8re, au salon international de la technologie DMEXCO<\/strong> 2022<\/strong>des experts du secteur audiovisuel ont \u00e9galement discut\u00e9 du nouveau paradigme venu de la main des plateformes de Streaming<\/a>.<\/p>\n

Malte Hildebrand, directeur g\u00e9n\u00e9ral de Screenforce<\/strong>, une soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans le marketing num\u00e9rique \u00e0 la t\u00e9l\u00e9vision, a \u00e9t\u00e9 franc \u00e0 cet \u00e9gard. \u00abLe temps o\u00f9 nous avions la t\u00e9l\u00e9vision classique est r\u00e9volu<\/strong>. La t\u00e9l\u00e9vision traditionnelle s’effondrera si elle ne s’adapte pas aux nouvelles technologies num\u00e9riques \u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n

Les d\u00e9clarations controvers\u00e9es de Reed Hastings <\/h2>\n

Compte tenu de ce sc\u00e9nario, le co-fondateur et co-PDG de Netflix <\/strong>avec Ted Sarandos, Roseau Hastings<\/strong>a os\u00e9 il y a quelques mois faire une pr\u00e9diction audacieuse qui en a fait dresser les cheveux sur la t\u00eate \u00e0 plus d’un. \u00ab La fin d\u00e9finitive de la t\u00e9l\u00e9vision lin\u00e9aire arrivera dans les cinq ou dix prochaines ann\u00e9es \u00bb<\/strong>a dit.<\/p>\n

Cependant, r\u00e9dacteurs et r\u00e9alisateurs des principaux r\u00e9seaux nord-am\u00e9ricains<\/strong> ont \u00e9t\u00e9 (et continuent d’\u00eatre) prononc\u00e9s pour contester les paroles de Hastings. <\/p>\n

Se r\u00e9f\u00e9rant aux \u00e9v\u00e9nements de ces derni\u00e8res ann\u00e9es, Kelly Kahl, pr\u00e9sidente de CBS Entertainment<\/strong>soulignait : \u00ab La t\u00e9l\u00e9vision lin\u00e9aire, gratuite, a surv\u00e9cu \u00e0 tout ce que la technologie lui a lanc\u00e9 <\/strong>Pendant tr\u00e8s longtemps. Il a surv\u00e9cu au fil. Il a surv\u00e9cu aux DVR et aux magn\u00e9toscopes. Presque tout.\u00a0\u00bb<\/p>\n

Mais au-del\u00e0 de cette r\u00e9sistance, Kahl a not\u00e9 que la valeur de la t\u00e9l\u00e9vision traditionnelle est que \u00ab\u00a0vous pouvez toujours l’obtenir gratuitement\u00a0\u00bb <\/strong>et a soulign\u00e9 la valeur des stations locales, quelque chose qui ne peut pas \u00eatre int\u00e9gr\u00e9 dans les services de Streaming<\/a>. <\/p>\n

\u00ab\u00a0Notre stations locales<\/strong> ils demeurent un \u00e9l\u00e9ment incroyablement important et vital pour les communaut\u00e9s qu’ils desservent. Tant que les stations locales auront de la valeur, et que nous serons partenaires de ces stations, nous aurons aussi beaucoup de valeur pour les t\u00e9l\u00e9spectateurs \u00bb, a-t-il conclu.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-09-29 08:03:04 – Paris\/France. La t\u00e9l\u00e9vision lin\u00e9aire ne vit pas son meilleur moment : pour Reed Hastings, co-PDG de Netflix, le Streaming a d\u00e9vor\u00e9 tout le terrain, mais d’autres experts pensent le contraire. Ce t\u00e9l\u00e9vision lin\u00e9aire n’est pas \u00e0 son meilleur n’a rien de nouveau. Avec l’av\u00e8nement des plateformes vid\u00e9o en diffusionles modes de […]<\/p>\n","protected":false},"author":7,"featured_media":76696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,125],"class_list":["post-76695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-streaming-series"],"yoast_head":"\nA quand la fin de la t\u00e9l\u00e9vision lin\u00e9aire ? Netflix a une th\u00e9orie - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-09-29 08:03:04 - Paris\/France. 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Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.","url":"https:\/\/reviews.tn\/news\/author\/pierre-a\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/A-quand-la-fin-de-la-television-lineaire-Netflix.jpg?fit=1200%2C675&ssl=1","jetpack-related-posts":[{"id":15010,"url":"https:\/\/reviews.tn\/news\/les-jump-ads-de-vizio-visent-a-combler-le-fosse-entre-la-television-lineaire-et-la-television-en-streaming\/","url_meta":{"origin":76695,"position":0},"title":"Les Jump Ads de Vizio visent \u00e0 combler le foss\u00e9 entre la t\u00e9l\u00e9vision lin\u00e9aire et la t\u00e9l\u00e9vision en streaming","author":"Sarah","date":"31 mars 2022","format":false,"excerpt":"\u2714\ufe0f 2022-03-31 15:01:00 - Paris\/France. Des donn\u00e9es r\u00e9centes d'Accenture indiquent que 60\u00a0% des consommateurs ayant plusieurs abonnements \u00e0 des services de Streaming sont frustr\u00e9s par l'exp\u00e9rience de visionnage et la navigabilit\u00e9 du contenu. 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La t\u00e9l\u00e9vision traditionnelle finira-t-elle un jour ? Quand sera sa fin ? Le PDG de Netflix (NFLX) a la r\u00e9ponse \u00e0 cette question. Reed Hastings pense que dans cinq ou dix ans, il n'y aura plus de t\u00e9l\u00e9vision lin\u00e9aire. C'est une pr\u00e9diction audacieuse, mais l'entreprise\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"La date \u00e0 laquelle la t\u00e9l\u00e9vision traditionnelle mourra, selon le PDG de Netflix - Yahoo Finance\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/La-date-a-laquelle-la-television-traditionnelle-mourra-selon-le.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/La-date-a-laquelle-la-television-traditionnelle-mourra-selon-le.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/La-date-a-laquelle-la-television-traditionnelle-mourra-selon-le.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/La-date-a-laquelle-la-television-traditionnelle-mourra-selon-le.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/La-date-a-laquelle-la-television-traditionnelle-mourra-selon-le.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":37395,"url":"https:\/\/reviews.tn\/news\/au-milieu-du-boom-du-streaming-certaines-entreprises-adorent-la-television-lineaire\/","url_meta":{"origin":76695,"position":2},"title":"Au milieu du boom du streaming, certaines entreprises adorent la t\u00e9l\u00e9vision lin\u00e9aire","author":"Sarah","date":"29 avril 2022","format":false,"excerpt":"\ud83d\ude0d 2022-04-29 09:00:00 - Paris\/France. Lorsque les fronts reviendront \u00e0 New York \u00e0 la mi-mai apr\u00e8s une interruption de deux ans en cas de pand\u00e9mie, la t\u00e9l\u00e9vision devrait jouer le second r\u00f4le. 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