{"id":76648,"date":"2022-09-28T23:46:41","date_gmt":"2022-09-28T21:46:41","guid":{"rendered":"https:\/\/reviews.tn\/news\/comment-netflix-et-disney-vont-changer-le-secteur-de-la-publicite\/"},"modified":"2022-09-29T02:55:23","modified_gmt":"2022-09-29T00:55:23","slug":"comment-netflix-et-disney-vont-changer-le-secteur-de-la-publicite","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/comment-netflix-et-disney-vont-changer-le-secteur-de-la-publicite\/","title":{"rendered":"Comment Netflix et Disney vont changer le secteur de la publicit\u00e9"},"content":{"rendered":"

\ud83d\ude0d 2022-09-28 23:46:41 – Paris\/France. <\/strong>
\n<\/p>\n

Apr\u00e8s avoir longtemps refus\u00e9 la publicit\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formule<\/strong>d\u00e9sormais pr\u00e9vu pour le 1er novembre, ont indiqu\u00e9 plusieurs m\u00e9dias am\u00e9ricains, pour anticiper Disney+, qui le ferait en th\u00e9orie le 8 d\u00e9cembre.<\/p>\n

Ces lancements cr\u00e9eront le plus grand espace publicitaire premium depuis plus d’une g\u00e9n\u00e9ration<\/p>\n

dit Dallas Lawrence, du cabinet Samba TV. <\/p>\n

\u00ab\u00a0Il n’y a pas si longtemps, on disait que l’abonnement allait tuer la publicit\u00e9\u00a0\u00bb, se souvient Kevin Krim, PDG du cabinet EDO. \u00ab\u00a0Aujourd’hui, nous voyons clairement que ce n’est pas vrai.\u00a0\u00bb<\/p>\n

Ross Benes, Cabinet Renseignements d’initi\u00e9s,<\/em> estime que le Les revenus publicitaires en Streaming<\/a> pourraient atteindre 30 milliards de dollars<\/strong> en deux ans aux \u00c9tats-Unis seulement, et probablement au moins le double dans le monde.<\/p>\n

La le march\u00e9 est pour l’instant coopt\u00e9 par YouTube<\/strong>qui a re\u00e7u 28,8 milliards de dollars de publicit\u00e9 en 2021.<\/p>\n

lire plus: Deux grands se r\u00e9unissent : Netflix et Microsoft<\/em><\/strong><\/p>\n

Casser les formats traditionnels<\/h2>\n

Beaucoup de personnes qui regardaient la t\u00e9l\u00e9vision et pouvaient \u00eatre touch\u00e9es par des publicit\u00e9s ne sont plus accessibles aux marques, car elles ne sont plus des t\u00e9l\u00e9spectateurs traditionnels du r\u00e9seau, explique Colin Dixon, r\u00e9dacteur en chef du site de Streaming<\/a> sp\u00e9cialis\u00e9 ScreenMedia.<\/p>\n

Le Streaming<\/a> \u00ab\u00a0permet aux annonceurs d’atteindre des personnes qui \u00e9taient hors de leur port\u00e9e depuis un certain temps, \u00e0 un moment o\u00f9 ils sont le plus concentr\u00e9s\u00a0\u00bb, dit-il, car l’utilisateur choisit son programme et son heure, contrairement \u00e0 ce qui se passait dans la t\u00e9l\u00e9vision traditionnelle<\/strong>.<\/p>\n<\/p>\n

Mais m\u00eame ceux-ci – ABC (appartenant \u00e0 Disney), CBS, NBC et Fox – vont souffrir, car ils \u00e9taient les seuls \u00e0 ce jour pouvant offrir des audiences massives aux annonceurs<\/strong>.<\/p>\n

Une fois que Netflix et Disney auront ouvert les portes de Stranger Things, Star Wars ou Marvel, nous assisterons \u00e0 une ru\u00e9e<\/p>\n

dit l’analyste.<\/p>\n

Netflix et Disney+ ouvrent un nouveau chapitre<\/strong> o\u00f9 ils peuvent rompre avec les formats traditionnels, jouer avec les dur\u00e9es, les lieux ou encore attirer des partenaires pour cr\u00e9er de nouveaux programmes.<\/p>\n

Sans oublier que les plateformes offrent un acc\u00e8s \u00e0 des dizaines de pays en m\u00eame temps.<\/p>\n

Si vous \u00eates une multinationale, vous pourrez avoir un interlocuteur unique et acheter des espaces publicitaires dans le monde entier<\/p>\n

fait remarquer Dixon. <\/p>\n

Avec des informations de l’AFP et CNBC<\/em><\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-09-28 23:46:41 – Paris\/France. Apr\u00e8s avoir longtemps refus\u00e9 la publicit\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formuled\u00e9sormais pr\u00e9vu pour le 1er novembre, ont indiqu\u00e9 plusieurs m\u00e9dias am\u00e9ricains, pour anticiper Disney+, qui le ferait en th\u00e9orie le 8 d\u00e9cembre. Ces lancements cr\u00e9eront le plus grand espace publicitaire premium depuis plus d’une g\u00e9n\u00e9ration dit Dallas […]<\/p>\n","protected":false},"author":7,"featured_media":76649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,124],"class_list":["post-76648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-streaming-films"],"yoast_head":"\nComment Netflix et Disney vont changer le secteur de la publicit\u00e9 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-09-28 23:46:41 - Paris\/France. 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Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. 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Bient\u00f4t il y aura de la publicit\u00e9 dans 'Stranger Things' ou 'Star Wars'. C'est, du moins, le nouveau pari de Netflix et Disney+ de se renforcer au d\u00e9triment des r\u00e9seaux traditionnels. Apr\u00e8s avoir longtemps refus\u00e9 la publicit\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formule,\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":" La publicit\u00e9 arrive sur Netflix et Disney+, seront-elles \"couvertes\" d'argent ? - Mallette\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":75948,"url":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/","url_meta":{"origin":76648,"position":2},"title":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels","author":"Pierre A.","date":"25 septembre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-09-25 16:22:24 - Paris\/France. Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. C'est au moins le nouvel engagement de Netflix et Disney+ de se renforcer au d\u00e9triment des r\u00e9seaux traditionnels. Apr\u00e8s avoir longtemps refus\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formule, pr\u00e9vu\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":75951,"url":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels-2\/","url_meta":{"origin":76648,"position":3},"title":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels","author":"Pierre A.","date":"25 septembre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-09-25 16:22:24 - Paris\/France. Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. C'est au moins le nouvel engagement de Netflix et Disney+ de se renforcer au d\u00e9triment des r\u00e9seaux traditionnels. Apr\u00e8s avoir longtemps refus\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formule, pr\u00e9vu\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":75922,"url":"https:\/\/reviews.tn\/news\/comment-netflix-et-disney-vont-changer-le-secteur-de-la-publicite-televisee\/","url_meta":{"origin":76648,"position":4},"title":"Comment Netflix et Disney vont changer le secteur de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e","author":"Pierre A.","date":"25 septembre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-09-25 15:10:52 - Paris\/France. Le logo Disney+ afp_tickers Ce contenu a \u00e9t\u00e9 publi\u00e9 le 25 septembre 2022 - 12:54 25 septembre 2022 - 12:54 (AFP) Bient\u00f4t, il y aura de la publicit\u00e9 dans \"Stranger Things\" ou \"Star Wars\". C'est, du moins, le nouveau pari de Netflix et Disney+ de\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Comment Netflix et Disney vont changer le secteur de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e - SWI swissinfo.ch en fran\u00e7ais\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Comment-Netflix-et-Disney-vont-changer-le-secteur-de-la.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":75943,"url":"https:\/\/reviews.tn\/news\/comment-netflix-et-disney-vont-changer-le-business-de-la-publicite-televisee\/","url_meta":{"origin":76648,"position":5},"title":"Comment Netflix et Disney vont changer le business de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e","author":"Pierre A.","date":"25 septembre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-09-25 14:56:14 - Paris\/France. Premi\u00e8re modification : 25\/09\/2022 - 14:56 Derni\u00e8re modification : 25\/09\/2022 - 14:54 New York (AFP) - Bient\u00f4t, il y aura de la publicit\u00e9 dans \"Stranger Things\" ou \"Star Wars\". 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