{"id":76474,"date":"2022-09-27T15:07:30","date_gmt":"2022-09-27T13:07:30","guid":{"rendered":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/"},"modified":"2022-09-28T07:10:31","modified_gmt":"2022-09-28T05:10:31","slug":"la-publicite-arrive-sur-netflix-et-disney-seront","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/","title":{"rendered":"La publicit\u00e9 arrive sur Netflix et Disney+, seront"},"content":{"rendered":"

\ud83d\ude0d 2022-09-27 15:07:30 – Paris\/France. <\/strong>
\n<\/p>\n

Bient\u00f4t il y aura de la publicit\u00e9 dans ‘Stranger Things’ ou ‘Star Wars’.<\/b> C’est, du moins, le nouveau pari de Netflix et Disney+ de se renforcer au d\u00e9triment des r\u00e9seaux traditionnels. Apr\u00e8s avoir longtemps refus\u00e9 la publicit\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formule, d\u00e9sormais pr\u00e9vu le 1er novembre, ont indiqu\u00e9 plusieurs m\u00e9dias am\u00e9ricains, pour anticiper Disney+, qui en th\u00e9orie le ferait le 8 d\u00e9cembre.<\/p>\n

(Lire\u00a0: Comment payer Netflix sans utiliser de carte de cr\u00e9dit\u00a0?). <\/p>\n

\u00ab\u00a0Ces lancements cr\u00e9eront le plus grand espace publicitaire premium depuis plus d’une g\u00e9n\u00e9ration<\/i>\u00bb, assure Dallas Lawrence, du cabinet Samba TV. \u00ab Ce sera un moment important pour les annonceurs \u00bb. <\/p>\n

\u00ab\u00a0Il n’y a pas si longtemps, on disait que l’abonnement allait mettre fin \u00e0 la publicit\u00e9<\/i>\u00bb se souvient Kevin Krim, PDG du cabinet EDO. \u00bbAujourd’hui, nous voyons clairement que ce n’est pas vrai<\/i>\u00ab\u00a0. <\/p>\n

Et le gain est consid\u00e9rable. Ross Benes, d’Insider Intelligence, estime que les revenus publicitaires du Streaming<\/a> pourraient atteindre 30 milliards de dollars <\/b>en deux ans aux \u00c9tats-Unis seulement, et probablement au moins le double dans le monde.<\/p>\n

Le march\u00e9 est pour l’instant coopt\u00e9 par YouTube, qui a re\u00e7u 28,8 milliards de dollars de publicit\u00e9 en 2021.<\/b> <\/p>\n

Des concurrents plus ou moins proches de Netflix et Disney, comme Peacock (NBCUniversal), Paramount+, HBO Max ou Discovery+ ont d\u00e9j\u00e0 lanc\u00e9 des versions avec publicit\u00e9. Mais aucune de ces plateformes ne concurrence les deux mastodontes qui cumulent 220 millions d’abonn\u00e9s dans le cas de Netflix et 125 millions dans le cas de Disney+ et qui esp\u00e8rent attirer de nouveaux utilisateurs en baissant les prix. <\/p>\n

Selon un document interne cit\u00e9 par Le journal de Wall Street,<\/i> Netflix pr\u00e9voit d’atteindre les 40 millions d’utilisateurs d’ici le troisi\u00e8me trimestre 2023 avec sa formule low-cost. <\/p>\n

(Aussi : Silicon Valley, avant le d\u00e9but d’une nouvelle \u00e8re ?). <\/p>\n

Casser les formats traditionnels<\/p>\n

Netflix et Microsoft lanceront un mod\u00e8le d’abonnement avec des publicit\u00e9s<\/p>\n

Le temps<\/p>\n

\u00ab\u00a0De nombreuses personnes qui regardaient la t\u00e9l\u00e9vision et pouvaient \u00eatre atteintes par des publicit\u00e9s ne sont plus<\/i>\u00ab Accessible aux marques, car elles ne sont plus les t\u00e9l\u00e9spectateurs traditionnels du r\u00e9seau, explique Colin Dixon, r\u00e9dacteur en chef du site de Streaming<\/a> sp\u00e9cialis\u00e9 ScreenMedia. <\/p>\n

Le Streaming<\/a> \u00ab\u00a0permet aux annonceurs d’atteindre des personnes qui \u00e9taient hors de leur port\u00e9e depuis un certain temps, \u00e0 un moment o\u00f9 ils sont le plus concentr\u00e9s\u00a0\u00bb, dit-il, car l’utilisateur choisit son programme et son heure<\/b>contrairement \u00e0 ce qui s’est pass\u00e9 \u00e0 la t\u00e9l\u00e9vision traditionnelle. <\/p>\n

Cette ouverture pourrait fragiliser la t\u00e9l\u00e9vision historique \u00ab\u00a0qui n’a pas totalement d\u00e9ploy\u00e9 une strat\u00e9gie orient\u00e9e vers le Streaming<\/a>\u00ab\u00a0, pr\u00e9vient Lawrence, \u00e9voquant avant tout les petites et moyennes cha\u00eenes, puisque quatre grandes stations am\u00e9ricaines ont d\u00e9velopp\u00e9 une pr\u00e9sence en ligne<\/b>. Mais m\u00eame ceux-ci – ABC (appartenant \u00e0 Disney), CBS, NBC et Fox – vont souffrir, car ils \u00e9taient jusqu’\u00e0 pr\u00e9sent les seuls \u00e0 pouvoir offrir des audiences massives aux annonceurs. <\/p>\n

\u00ab\u00a0Une fois que Netflix et Disney auront ouvert les portes de Stranger Things, Star Wars ou Marvel, nous assisterons \u00e0 une ru\u00e9e \u00bb, explique l’analyste. De plus, \u00ab les donn\u00e9es que vous collectez \u00e0 partir de la publicit\u00e9 en Streaming<\/a> sont beaucoup plus profondes et plus riches que ce qui est disponible aujourd’hui en journ\u00e9e sur la t\u00e9l\u00e9<\/i>\u00ab\u00a0, points forts. <\/p>\n

(Continuez \u00e0 lire\u00a0: Samsung a signal\u00e9 une augmentation des commandes de t\u00e9l\u00e9phones pliables). <\/p>\n

Pour tous les contenus non live, \u00ab\u00a0les publicit\u00e9s sont diffus\u00e9es de mani\u00e8re personnalis\u00e9e, ce qui permet un meilleur ciblage\u00a0\u00bb, ajoute Krim. Netflix et Disney+ ouvrent un nouveau chapitre dans lequel ils peuvent rompre avec les formats traditionnels, jouer avec les dur\u00e9es, le lieu ou encore attirer des partenaires pour la cr\u00e9ation de nouveaux programmes.<\/b> Sans oublier que les plateformes offrent un acc\u00e8s \u00e0 des dizaines de pays en m\u00eame temps. <\/p>\n

\u00ab\u00a0Si vous \u00eates une multinationale, vous pourrez avoir un interlocuteur unique et acheter des espaces publicitaires dans le monde entier<\/i>\u00ab\u00a0, dit Dixon. \u00ab\u00a0C’est une offre assez puissante.\u00a0\u00bb Quant \u00e0 la capacit\u00e9 de Disney et Netflix \u00e0 prendre des parts de march\u00e9 \u00e0 Facebook, Google ou Amazon, Benes souligne que c’est quelque chose que le Streaming<\/a> n’a pas atteint jusqu’\u00e0 pr\u00e9sent. <\/p>\n

AFP<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-09-27 15:07:30 – Paris\/France. Bient\u00f4t il y aura de la publicit\u00e9 dans ‘Stranger Things’ ou ‘Star Wars’. C’est, du moins, le nouveau pari de Netflix et Disney+ de se renforcer au d\u00e9triment des r\u00e9seaux traditionnels. Apr\u00e8s avoir longtemps refus\u00e9 la publicit\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formule, d\u00e9sormais pr\u00e9vu le 1er novembre, […]<\/p>\n","protected":false},"author":7,"featured_media":76475,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[15162,361,2723,127,6061,124,125,126],"class_list":["post-76474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-decider","tag-disney","tag-la-publicite","tag-netflix","tag-pour","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"\nLa publicit\u00e9 arrive sur Netflix et Disney+, seront - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-09-27 15:07:30 - Paris\/France. Bient\u00f4t il y aura de la publicit\u00e9 dans 'Stranger Things' ou 'Star Wars'. C'est, du moins, le nouveau pari de Netflix\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicit\u00e9 arrive sur Netflix et Disney+, seront - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"og:description\" content=\"\ud83d\ude0d 2022-09-27 15:07:30 - Paris\/France. Bient\u00f4t il y aura de la publicit\u00e9 dans 'Stranger Things' ou 'Star Wars'. C'est, du moins, le nouveau pari de Netflix\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/\" \/>\n<meta property=\"og:site_name\" content=\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T13:07:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-28T05:10:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pierre A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/\"},\"author\":{\"name\":\"Pierre A.\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342\"},\"headline\":\"La publicit\u00e9 arrive sur Netflix et Disney+, seront\",\"datePublished\":\"2022-09-27T13:07:30+00:00\",\"dateModified\":\"2022-09-28T05:10:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/\"},\"wordCount\":771,\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1\",\"keywords\":[\"d\u00e9cider\",\"Disney+\",\"La publicit\u00e9\",\"Netflix\",\"pour\",\"Streaming Films\",\"Streaming s\u00e9ries\",\"TV\"],\"articleSection\":[\"Netflix\",\"Streaming\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/\",\"url\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/\",\"name\":\"La publicit\u00e9 arrive sur Netflix et Disney+, seront - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1\",\"datePublished\":\"2022-09-27T13:07:30+00:00\",\"dateModified\":\"2022-09-28T05:10:31+00:00\",\"description\":\"\ud83d\ude0d 2022-09-27 15:07:30 - Paris\/France. Bient\u00f4t il y aura de la publicit\u00e9 dans 'Stranger Things' ou 'Star Wars'. C'est, du moins, le nouveau pari de Netflix\",\"breadcrumb\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1\",\"width\":600,\"height\":450,\"caption\":\"La publicit\u00e9 arrive sur Netflix et Disney+, seront-elles \\\"couvertes\\\" d'argent ? - Mallette\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/reviews.tn\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Netflix\",\"item\":\"https:\/\/reviews.tn\/news\/category\/netflix\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La publicit\u00e9 arrive sur Netflix et Disney+, seront\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/reviews.tn\/news\/#website\",\"url\":\"https:\/\/reviews.tn\/news\/\",\"name\":\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"description\":\"Reviews Votre magazine #1 d'actualit\u00e9s num\u00e9riques Tech & Divertissement : High-tech, hardware, consoles, OS, Gaming, Films, s\u00e9ries, animes et plus encore\",\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/reviews.tn\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/reviews.tn\/news\/#organization\",\"name\":\"Reviews News\",\"url\":\"https:\/\/reviews.tn\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1\",\"width\":222,\"height\":63,\"caption\":\"Reviews News\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342\",\"name\":\"Pierre A.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1\",\"caption\":\"Pierre A.\"},\"description\":\"Quand ses parents lui ont refus\u00e9 une Super NES, il s'est \u00e9nerv\u00e9. Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.\",\"url\":\"https:\/\/reviews.tn\/news\/author\/pierre-a\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La publicit\u00e9 arrive sur Netflix et Disney+, seront - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"\ud83d\ude0d 2022-09-27 15:07:30 - Paris\/France. Bient\u00f4t il y aura de la publicit\u00e9 dans 'Stranger Things' ou 'Star Wars'. C'est, du moins, le nouveau pari de Netflix","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/","og_locale":"fr_FR","og_type":"article","og_title":"La publicit\u00e9 arrive sur Netflix et Disney+, seront - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","og_description":"\ud83d\ude0d 2022-09-27 15:07:30 - Paris\/France. Bient\u00f4t il y aura de la publicit\u00e9 dans 'Stranger Things' ou 'Star Wars'. C'est, du moins, le nouveau pari de Netflix","og_url":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/","og_site_name":"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","article_published_time":"2022-09-27T13:07:30+00:00","article_modified_time":"2022-09-28T05:10:31+00:00","og_image":[{"width":600,"height":450,"url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1","type":"image\/jpeg"}],"author":"Pierre A.","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pierre A.","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#article","isPartOf":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/"},"author":{"name":"Pierre A.","@id":"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342"},"headline":"La publicit\u00e9 arrive sur Netflix et Disney+, seront","datePublished":"2022-09-27T13:07:30+00:00","dateModified":"2022-09-28T05:10:31+00:00","mainEntityOfPage":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/"},"wordCount":771,"publisher":{"@id":"https:\/\/reviews.tn\/news\/#organization"},"image":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1","keywords":["d\u00e9cider","Disney+","La publicit\u00e9","Netflix","pour","Streaming Films","Streaming s\u00e9ries","TV"],"articleSection":["Netflix","Streaming"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/","url":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/","name":"La publicit\u00e9 arrive sur Netflix et Disney+, seront - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","isPartOf":{"@id":"https:\/\/reviews.tn\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#primaryimage"},"image":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1","datePublished":"2022-09-27T13:07:30+00:00","dateModified":"2022-09-28T05:10:31+00:00","description":"\ud83d\ude0d 2022-09-27 15:07:30 - Paris\/France. Bient\u00f4t il y aura de la publicit\u00e9 dans 'Stranger Things' ou 'Star Wars'. C'est, du moins, le nouveau pari de Netflix","breadcrumb":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#primaryimage","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1","width":600,"height":450,"caption":"La publicit\u00e9 arrive sur Netflix et Disney+, seront-elles \"couvertes\" d'argent ? - Mallette"},{"@type":"BreadcrumbList","@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-sur-netflix-et-disney-seront\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/reviews.tn\/news\/"},{"@type":"ListItem","position":2,"name":"Netflix","item":"https:\/\/reviews.tn\/news\/category\/netflix\/"},{"@type":"ListItem","position":3,"name":"La publicit\u00e9 arrive sur Netflix et Disney+, seront"}]},{"@type":"WebSite","@id":"https:\/\/reviews.tn\/news\/#website","url":"https:\/\/reviews.tn\/news\/","name":"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"Reviews Votre magazine #1 d'actualit\u00e9s num\u00e9riques Tech & Divertissement : High-tech, hardware, consoles, OS, Gaming, Films, s\u00e9ries, animes et plus encore","publisher":{"@id":"https:\/\/reviews.tn\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reviews.tn\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/reviews.tn\/news\/#organization","name":"Reviews News","url":"https:\/\/reviews.tn\/news\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1","width":222,"height":63,"caption":"Reviews News"},"image":{"@id":"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342","name":"Pierre A.","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1","caption":"Pierre A."},"description":"Quand ses parents lui ont refus\u00e9 une Super NES, il s'est \u00e9nerv\u00e9. Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.","url":"https:\/\/reviews.tn\/news\/author\/pierre-a\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-sur-Netflix-et-Disney-seront.jpeg?fit=600%2C450&ssl=1","jetpack-related-posts":[{"id":28603,"url":"https:\/\/reviews.tn\/news\/alors-quamazon-pousse-la-television-en-streaming-gratuite-et-basee-sur-la-publicite-netflix-et-disney-changent-de-ton-sur-la-publicite\/","url_meta":{"origin":76474,"position":0},"title":"Alors qu’Amazon pousse la t\u00e9l\u00e9vision en streaming gratuite et bas\u00e9e sur la publicit\u00e9, Netflix et Disney changent de ton sur la publicit\u00e9","author":"Sarah","date":"20 avril 2022","format":false,"excerpt":"\u2714\ufe0f 2022-04-20 01:30:00 - Paris\/France. Alors qu'Amazon pousse la t\u00e9l\u00e9vision en Streaming gratuite et bas\u00e9e sur la publicit\u00e9, Netflix et Disney changent de ton sur la publicit\u00e9 Le temps de SeattleNetflix explore des plans \u00e0 bas prix et financ\u00e9s par la publicit\u00e9 apr\u00e8s des ann\u00e9es de r\u00e9sistance CNBCNetflix explore une\u2026","rel":"","context":"Dans "Amazon Prime"","block_context":{"text":"Amazon Prime","link":"https:\/\/reviews.tn\/news\/category\/streaming\/amazon-prime\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":60862,"url":"https:\/\/reviews.tn\/news\/plate\/","url_meta":{"origin":76474,"position":1},"title":"Plate","author":"Sarah","date":"23 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f 2022-08-23 19:41:42 - Paris\/France. Une pr\u00e9sentation divulgu\u00e9e montre comment Disney lance ses streamers financ\u00e9s par la publicit\u00e9 contre HBO Max et d'autres. Il essaie de susciter l'int\u00e9r\u00eat des annonceurs avant le lancement d'un niveau Disney + financ\u00e9 par la publicit\u00e9. La pr\u00e9sentation indique que Hulu et Disney + sont\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Plate-forme de vente\u00a0: comment Disney vend la t\u00e9l\u00e9vision en continu aux annonceurs\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Plate.jpeg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Plate.jpeg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Plate.jpeg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Plate.jpeg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Plate.jpeg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":59512,"url":"https:\/\/reviews.tn\/news\/disney-emprunte-la-route-netflix\/","url_meta":{"origin":76474,"position":2},"title":"Disney + emprunte la route Netflix","author":"Margaux B.","date":"21 ao\u00fbt 2022","format":false,"excerpt":"\ud83c\udf7f REVIEWS News - Paris\/France. Disney + augmentera les prix aux \u00c9tats-Unis. Les clients allemands ne sont pas concern\u00e9s - pas encore. Mais bient\u00f4t l'offre allemande devrait aussi devenir plus ch\u00e8re. Dans le m\u00eame temps, la publicit\u00e9 devrait alors \u00eatre diffus\u00e9e sur le service de Streaming. Mais Disney commet une\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Disney + emprunte la route Netflix - si cela ne se retourne pas - Giga\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Disney-emprunte-la-route-Netflix.jpg?fit=1200%2C627&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Disney-emprunte-la-route-Netflix.jpg?fit=1200%2C627&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Disney-emprunte-la-route-Netflix.jpg?fit=1200%2C627&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Disney-emprunte-la-route-Netflix.jpg?fit=1200%2C627&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Disney-emprunte-la-route-Netflix.jpg?fit=1200%2C627&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4129,"url":"https:\/\/reviews.tn\/news\/un-nouveau-modele-dabonnement-ruine-lexperience-de-streaming-je-peux-me-passer-de-netflix-avec-de-la-publicite\/","url_meta":{"origin":76474,"position":3},"title":"Un nouveau mod\u00e8le d’abonnement ruine l’exp\u00e9rience de streaming\u00a0: je peux me passer de Netflix avec de la publicit\u00e9","author":"Margaux B.","date":"15 mars 2022","format":false,"excerpt":"\ud83c\udf7f REVIEWS News - Paris\/France. Disney Plus proposera bient\u00f4t \u00e0 ses clients un mod\u00e8le d'abonnement moins cher et financ\u00e9 par la publicit\u00e9. M\u00eame Netflix n'exclut plus un tel concept. C'est dommage justement parce que cela contredit ce que devrait \u00eatre le Streaming : une exp\u00e9rience et non une campagne publicitaire.\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":" Netflix avec des pubs ? Je peux me passer du nouveau mod\u00e8le d'abonnement en toute s\u00e9curit\u00e9 - CHIP Online Allemagne\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-avec-des-pubs-Je-peux-me-passer-du.jpeg?fit=640%2C360&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-avec-des-pubs-Je-peux-me-passer-du.jpeg?fit=640%2C360&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-avec-des-pubs-Je-peux-me-passer-du.jpeg?fit=640%2C360&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":17500,"url":"https:\/\/reviews.tn\/news\/non-merci-je-peux-me-passer-en-toute-securite-du-modele-netflix-avec-de-la-publicite-4\/","url_meta":{"origin":76474,"position":4},"title":"Non merci: je peux me passer en toute s\u00e9curit\u00e9 du mod\u00e8le Netflix avec de la publicit\u00e9","author":"Margaux B.","date":"4 avril 2022","format":false,"excerpt":"\ud83d\ude0d REVIEWS News - Paris\/France. Disney Plus pr\u00e9voit de proposer \u00e0 ses clients un mod\u00e8le d'abonnement peu co\u00fbteux et financ\u00e9 par la publicit\u00e9. Netflix n'exclut pas non plus un tel concept. C'est dommage car cela va \u00e0 l'encontre de l'id\u00e9e m\u00eame du Streaming : \u00eatre une exp\u00e9rience et non une\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":" Netflix avec des pubs ? Je peux me passer du nouveau mod\u00e8le d'abonnement en toute s\u00e9curit\u00e9 - CHIP Online Allemagne\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-avec-des-pubs-Je-peux-me-passer-du.jpeg?fit=640%2C360&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-avec-des-pubs-Je-peux-me-passer-du.jpeg?fit=640%2C360&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-avec-des-pubs-Je-peux-me-passer-du.jpeg?fit=640%2C360&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":19522,"url":"https:\/\/reviews.tn\/news\/non-merci-je-peux-me-passer-en-toute-securite-du-modele-netflix-avec-de-la-publicite-6\/","url_meta":{"origin":76474,"position":5},"title":"Non merci: je peux me passer en toute s\u00e9curit\u00e9 du mod\u00e8le Netflix avec de la publicit\u00e9","author":"Margaux B.","date":"7 avril 2022","format":false,"excerpt":"\ud83c\udf7f REVIEWS News - Paris\/France. Disney Plus pr\u00e9voit de proposer \u00e0 ses clients un mod\u00e8le d'abonnement peu co\u00fbteux et financ\u00e9 par la publicit\u00e9. Netflix n'exclut pas non plus un tel concept. C'est dommage car cela va \u00e0 l'encontre de l'id\u00e9e m\u00eame du Streaming : \u00eatre une exp\u00e9rience et non une\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":" Netflix avec des pubs ? Je peux me passer du nouveau mod\u00e8le d'abonnement en toute s\u00e9curit\u00e9 - CHIP Online Allemagne\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-avec-des-pubs-Je-peux-me-passer-du.jpeg?fit=640%2C360&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-avec-des-pubs-Je-peux-me-passer-du.jpeg?fit=640%2C360&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Netflix-avec-des-pubs-Je-peux-me-passer-du.jpeg?fit=640%2C360&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/76474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=76474"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/76474\/revisions"}],"predecessor-version":[{"id":76476,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/76474\/revisions\/76476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/76475"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=76474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=76474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=76474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}