{"id":75948,"date":"2022-09-25T16:22:24","date_gmt":"2022-09-25T14:22:24","guid":{"rendered":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/"},"modified":"2022-09-25T18:34:22","modified_gmt":"2022-09-25T16:34:22","slug":"la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/","title":{"rendered":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels"},"content":{"rendered":"

\ud83d\ude0d 2022-09-25 16:22:24 – Paris\/France. <\/strong>
\n<\/p>\n

Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges<\/i> Soit guerres des \u00e9toiles<\/i>. C’est au moins le nouvel engagement de Netflix et Disney+ de se renforcer au d\u00e9triment des r\u00e9seaux traditionnels<\/b>. Apr\u00e8s avoir longtemps refus\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formule, pr\u00e9vu le 1er novembre, pour anticiper Disney+, qui en th\u00e9orie le ferait le 8 d\u00e9cembre.<\/p>\n

\u00ab\u00a0Ces sorties ils cr\u00e9eront le plus d’espace publicitaire prime<\/i> depuis plus d’une g\u00e9n\u00e9ration<\/b>\u00bb, assure Dallas Lawrence, du cabinet Samba TV. \u00ab\u00a0\u00c7a va \u00eatre un grand moment pour les annonceurs.\u00a0\u00bb<\/p>\n

\u00ab\u00a0Il n’y a pas si longtemps, on disait que l’abonnement allait mettre fin \u00e0 la publicit\u00e9\u00a0\u00bb<\/b>, se souvient Kevin Krim, PDG du cabinet EDO. \u00ab\u00a0Aujourd’hui, nous voyons clairement que ce n’est pas vrai.\u00a0\u00bb<\/p>\n

B\u00e9n\u00e9fices historiques<\/h2>\n

Et le gain est consid\u00e9rable. Ross Benes, du bureau Insider Intelligence, estime que Les revenus publicitaires en Streaming<\/a> pourraient atteindre 30 milliards de dollars en deux ans rien qu’aux \u00c9tats-Unis<\/b>et probablement au moins le double \u00e0 l’\u00e9chelle mondiale.<\/p>\n

Le march\u00e9 est pour l’instant le territoire de YouTube<\/b>qui a touch\u00e9 28,8 milliards de dollars de publicit\u00e9 en 2021. Des concurrents plus ou moins proches de Netflix et Disney, comme Peacock (NBC Universal), Paramount+, HBO Max ou Discovery+ ont d\u00e9j\u00e0 sorti des versions avec publicit\u00e9.<\/p>\n

Mais aucune de ces plateformes ne rivalise avec les deux monstres qui s’accumulent 220 millions d’abonn\u00e9s pour Netflix et 125 millions pour Disney+<\/b>et qui esp\u00e8rent attirer de nouveaux utilisateurs en baissant les prix.<\/p>\n

\n

Sc\u00e8ne de ‘Star Wars : Les Derniers Jedi’, par DisneyGTRES<\/p>\n

Selon un document interne cit\u00e9 par Le journal de Wall Street<\/i>, Netflix pr\u00e9voit d’atteindre les 40 millions d’utilisateurs d’ici le troisi\u00e8me trimestre 2023 avec sa formule low-cost<\/b>.<\/p>\n

\u00ab\u00a0Beaucoup de personnes qui regardaient la t\u00e9l\u00e9vision et pouvaient \u00eatre atteintes par des publicit\u00e9s ne sont plus disponibles<\/b> pour les marques car ils ne sont plus des t\u00e9l\u00e9spectateurs traditionnels du r\u00e9seau \u00bb, explique Colin Dixon, r\u00e9dacteur en chef du site de Streaming<\/a> sp\u00e9cialis\u00e9 ScreenMedia.<\/p>\n

Le Streaming<\/a> \u00ab\u00a0permet aux annonceurs d’atteindre des personnes qui ont \u00e9t\u00e9 hors de port\u00e9e pendant un certain temps<\/b>au moment o\u00f9 ils sont le plus concentr\u00e9s \u00bb, pr\u00e9cise-t-il, car l’utilisateur choisit son programme et son heure, contrairement \u00e0 ce qui se passait sur la t\u00e9l\u00e9vision traditionnelle.<\/p>\n

\n

\u00ab\u00a0Une fois que Netflix et Disney auront ouvert les portes de Stranger Things, Star Wars ou Marvel, nous assisterons \u00e0 une ru\u00e9e\u00a0\u00bb<\/p>\n<\/blockquote>\n

Cette ouverture pourrait fragiliser la t\u00e9l\u00e9vision historique \u00ab\u00a0qui n’a pas totalement d\u00e9ploy\u00e9 une strat\u00e9gie orient\u00e9e Streaming<\/a>\u00ab\u00a0<\/b>pr\u00e9vient Lawrence, \u00e9voquant principalement les petites et moyennes cha\u00eenes, puisque les quatre grandes cha\u00eenes aux \u00c9tats-Unis ont d\u00e9velopp\u00e9 une certaine pr\u00e9sence en ligne.<\/p>\n

Mais m\u00eame ceux-ci (ABC (appartenant \u00e0 Disney), CBS, NBC et Fox) vont souffrir, car ils \u00e9taient jusqu’\u00e0 pr\u00e9sent les seuls \u00e0 pouvoir offrir des audiences massives aux annonceurs. \u00ab\u00a0Une fois que Netflix et Disney auront ouvert les portes de choses \u00e9tranges<\/i>, guerres des \u00e9toiles <\/i>ou Marvel, nous verrons une bousculade \u00bb<\/b>dit l’analyste.<\/p>\n

En outre, \u00ab\u00a0Les donn\u00e9es que vous collectez \u00e0 partir de la publicit\u00e9 en Streaming<\/a> sont beaucoup plus profondes et plus riches que ce qui est disponible \u00e0 la t\u00e9l\u00e9vision aujourd’hui\u00a0\u00bb<\/b>, points forts. Pour tous les contenus non en direct, \u00ab\u00a0les publicit\u00e9s sont diffus\u00e9es de mani\u00e8re personnalis\u00e9e, ce qui permet un ciblage plus pouss\u00e9\u00a0\u00bb, ajoute Krim.<\/p>\n

Une offre puissante<\/h2>\n

Netflix et Disney+ ouvrent un nouveau chapitre dans lequel ils peuvent rompre avec les formats traditionnels<\/b>jouer avec les dur\u00e9es, le lieu ou encore attirer des partenaires pour la cr\u00e9ation de nouveaux programmes, sans compter que les plateformes offrent l’acc\u00e8s \u00e0 des dizaines de pays en m\u00eame temps.<\/p>\n

\u00ab Si vous \u00eates une multinationale, vous pourrez avoir un point de contact unique et acheter des espaces publicitaires partout dans le monde \u00bb, d\u00e9clare Dixon. \u00ab\u00a0C’est une offre assez puissante\u00a0\u00bb<\/b>.<\/p>\n

Quant \u00e0 la capacit\u00e9 de Disney et Netflix \u00e0 prendre des parts de march\u00e9 \u00e0 Facebook, Google ou Amazon<\/b>Benes souligne que c’est quelque chose que le Streaming<\/a> n’a pas r\u00e9alis\u00e9 jusqu’\u00e0 pr\u00e9sent.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-09-25 16:22:24 – Paris\/France. Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. C’est au moins le nouvel engagement de Netflix et Disney+ de se renforcer au d\u00e9triment des r\u00e9seaux traditionnels. Apr\u00e8s avoir longtemps refus\u00e9, Netflix acc\u00e9l\u00e8re le lancement de sa nouvelle formule, pr\u00e9vu le 1er novembre, pour anticiper […]<\/p>\n","protected":false},"author":7,"featured_media":75949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,124,126],"class_list":["post-75948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-films","tag-tv"],"yoast_head":"\nLa publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-09-25 16:22:24 - Paris\/France. Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. C'est au moins le nouvel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"og:description\" content=\"\ud83d\ude0d 2022-09-25 16:22:24 - Paris\/France. Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. C'est au moins le nouvel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/\" \/>\n<meta property=\"og:site_name\" content=\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-25T14:22:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-25T16:34:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pierre A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/\"},\"author\":{\"name\":\"Pierre A.\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342\"},\"headline\":\"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels\",\"datePublished\":\"2022-09-25T14:22:24+00:00\",\"dateModified\":\"2022-09-25T16:34:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/\"},\"wordCount\":750,\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1\",\"keywords\":[\"Netflix\",\"Streaming Films\",\"TV\"],\"articleSection\":[\"Netflix\",\"Streaming\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/\",\"url\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/\",\"name\":\"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1\",\"datePublished\":\"2022-09-25T14:22:24+00:00\",\"dateModified\":\"2022-09-25T16:34:22+00:00\",\"description\":\"\ud83d\ude0d 2022-09-25 16:22:24 - Paris\/France. Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. C'est au moins le nouvel\",\"breadcrumb\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1\",\"width\":1200,\"height\":630,\"caption\":\"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/reviews.tn\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Netflix\",\"item\":\"https:\/\/reviews.tn\/news\/category\/netflix\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/reviews.tn\/news\/#website\",\"url\":\"https:\/\/reviews.tn\/news\/\",\"name\":\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"description\":\"Reviews Votre magazine #1 d'actualit\u00e9s num\u00e9riques Tech & Divertissement : High-tech, hardware, consoles, OS, Gaming, Films, s\u00e9ries, animes et plus encore\",\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/reviews.tn\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/reviews.tn\/news\/#organization\",\"name\":\"Reviews News\",\"url\":\"https:\/\/reviews.tn\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1\",\"width\":222,\"height\":63,\"caption\":\"Reviews News\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342\",\"name\":\"Pierre A.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1\",\"caption\":\"Pierre A.\"},\"description\":\"Quand ses parents lui ont refus\u00e9 une Super NES, il s'est \u00e9nerv\u00e9. Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.\",\"url\":\"https:\/\/reviews.tn\/news\/author\/pierre-a\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"\ud83d\ude0d 2022-09-25 16:22:24 - Paris\/France. Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. C'est au moins le nouvel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/","og_locale":"fr_FR","og_type":"article","og_title":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","og_description":"\ud83d\ude0d 2022-09-25 16:22:24 - Paris\/France. Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. C'est au moins le nouvel","og_url":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/","og_site_name":"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","article_published_time":"2022-09-25T14:22:24+00:00","article_modified_time":"2022-09-25T16:34:22+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1","type":"image\/jpeg"}],"author":"Pierre A.","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pierre A.","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#article","isPartOf":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/"},"author":{"name":"Pierre A.","@id":"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342"},"headline":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels","datePublished":"2022-09-25T14:22:24+00:00","dateModified":"2022-09-25T16:34:22+00:00","mainEntityOfPage":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/"},"wordCount":750,"publisher":{"@id":"https:\/\/reviews.tn\/news\/#organization"},"image":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1","keywords":["Netflix","Streaming Films","TV"],"articleSection":["Netflix","Streaming"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/","url":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/","name":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","isPartOf":{"@id":"https:\/\/reviews.tn\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#primaryimage"},"image":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1","datePublished":"2022-09-25T14:22:24+00:00","dateModified":"2022-09-25T16:34:22+00:00","description":"\ud83d\ude0d 2022-09-25 16:22:24 - Paris\/France. Bient\u00f4t, il y aura de la publicit\u00e9 dans choses \u00e9tranges Soit guerres des \u00e9toiles. C'est au moins le nouvel","breadcrumb":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#primaryimage","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1","width":1200,"height":630,"caption":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels"},{"@type":"BreadcrumbList","@id":"https:\/\/reviews.tn\/news\/la-publicite-arrive-chez-netflix-et-disney-qui-pointent-vers-les-reseaux-traditionnels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/reviews.tn\/news\/"},{"@type":"ListItem","position":2,"name":"Netflix","item":"https:\/\/reviews.tn\/news\/category\/netflix\/"},{"@type":"ListItem","position":3,"name":"La publicit\u00e9 arrive chez Netflix et Disney, qui pointent vers les r\u00e9seaux traditionnels"}]},{"@type":"WebSite","@id":"https:\/\/reviews.tn\/news\/#website","url":"https:\/\/reviews.tn\/news\/","name":"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"Reviews Votre magazine #1 d'actualit\u00e9s num\u00e9riques Tech & Divertissement : High-tech, hardware, consoles, OS, Gaming, Films, s\u00e9ries, animes et plus encore","publisher":{"@id":"https:\/\/reviews.tn\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reviews.tn\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/reviews.tn\/news\/#organization","name":"Reviews News","url":"https:\/\/reviews.tn\/news\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1","width":222,"height":63,"caption":"Reviews News"},"image":{"@id":"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342","name":"Pierre A.","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1","caption":"Pierre A."},"description":"Quand ses parents lui ont refus\u00e9 une Super NES, il s'est \u00e9nerv\u00e9. Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.","url":"https:\/\/reviews.tn\/news\/author\/pierre-a\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/La-publicite-arrive-chez-Netflix-et-Disney-qui-pointent-vers.jpeg?fit=1200%2C630&ssl=1","jetpack-related-posts":[{"id":28603,"url":"https:\/\/reviews.tn\/news\/alors-quamazon-pousse-la-television-en-streaming-gratuite-et-basee-sur-la-publicite-netflix-et-disney-changent-de-ton-sur-la-publicite\/","url_meta":{"origin":75948,"position":0},"title":"Alors qu’Amazon pousse la t\u00e9l\u00e9vision en streaming gratuite et bas\u00e9e sur la publicit\u00e9, Netflix et Disney changent de ton sur la publicit\u00e9","author":"Sarah","date":"20 avril 2022","format":false,"excerpt":"\u2714\ufe0f 2022-04-20 01:30:00 - Paris\/France. Alors qu'Amazon pousse la t\u00e9l\u00e9vision en Streaming gratuite et bas\u00e9e sur la publicit\u00e9, Netflix et Disney changent de ton sur la publicit\u00e9 Le temps de SeattleNetflix explore des plans \u00e0 bas prix et financ\u00e9s par la publicit\u00e9 apr\u00e8s des ann\u00e9es de r\u00e9sistance CNBCNetflix explore une\u2026","rel":"","context":"Dans "Amazon Prime"","block_context":{"text":"Amazon Prime","link":"https:\/\/reviews.tn\/news\/category\/streaming\/amazon-prime\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":20055,"url":"https:\/\/reviews.tn\/news\/semaine-du-7-mars-nielsen-streaming-ratings-turning-red-de-disney-en-tete-des-classements\/","url_meta":{"origin":75948,"position":1},"title":"Semaine du 7 mars Nielsen Streaming Ratings: Turning Red de Disney + en t\u00eate des classements","author":"Sarah","date":"7 avril 2022","format":false,"excerpt":"\ud83d\ude0d 2022-04-07 23:47:56 - Paris\/France. Le long m\u00e9trage d'animation Disney Turning Red a d\u00e9pass\u00e9 les 10 meilleurs programmes de Streaming et les 10 meilleurs classements de films en Streaming avec 1,7 milliard de minutes de visionnage dans les classements Nielsen Streaming Ratings de cette semaine. 263 millions de minutes. C\u00f4t\u00e9\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Semaine du 7 mars Nielsen Streaming Ratings: Turning Red de Disney + en t\u00eate des classements - News 24\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Semaine-du-7-mars-Nielsen-Streaming-Ratings-Turning-Red-de.jpg?fit=840%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Semaine-du-7-mars-Nielsen-Streaming-Ratings-Turning-Red-de.jpg?fit=840%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Semaine-du-7-mars-Nielsen-Streaming-Ratings-Turning-Red-de.jpg?fit=840%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Semaine-du-7-mars-Nielsen-Streaming-Ratings-Turning-Red-de.jpg?fit=840%2C630&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":15279,"url":"https:\/\/reviews.tn\/news\/semaine-du-28-fevrier-nielsen-streaming-ratings-inventing-anna-continue-de-dominer\/","url_meta":{"origin":75948,"position":2},"title":"Semaine du 28 f\u00e9vrier Nielsen Streaming Ratings: Inventing Anna continue de dominer","author":"Sarah","date":"31 mars 2022","format":false,"excerpt":"\ud83d\ude0d 2022-03-31 23:21:43 - Paris\/France. Le top 10 de Nielsen pour la semaine du 28 f\u00e9vrier est arriv\u00e9, et Inventing Anna a conserv\u00e9 la premi\u00e8re place du Streaming pour la troisi\u00e8me semaine cons\u00e9cutive avec plus de 1,16 milliard d'heures de visionnage. Vikings: Valhalla est arriv\u00e9 deuxi\u00e8me avec 1,07 milliard d'heures,\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Semaine du 28 f\u00e9vrier Nielsen Streaming Ratings: Inventing Anna continue de dominer - News 24\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Semaine-du-28-fevrier-Nielsen-Streaming-Ratings-Inventing-Anna-continue.jpg?fit=840%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Semaine-du-28-fevrier-Nielsen-Streaming-Ratings-Inventing-Anna-continue.jpg?fit=840%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Semaine-du-28-fevrier-Nielsen-Streaming-Ratings-Inventing-Anna-continue.jpg?fit=840%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Semaine-du-28-fevrier-Nielsen-Streaming-Ratings-Inventing-Anna-continue.jpg?fit=840%2C630&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":40753,"url":"https:\/\/reviews.tn\/news\/dans-le-but-delargir-sa-gamme-de-jeux-la-plateforme-de-streaming-video-netflix-est\/","url_meta":{"origin":75948,"position":3},"title":"Dans le but d’\u00e9largir sa gamme de jeux, la plateforme de streaming vid\u00e9o #Netflix est …","author":"Sarah","date":"25 mai 2022","format":false,"excerpt":"\ud83d\ude0d 2022-05-25 09:29:02 - Paris\/France. Dans le but d'\u00e9largir sa gamme de jeux, la plateforme de Streaming vid\u00e9o #Netflix (@Netflix) ajoute quatre nouveaux jeux t\u00e9l\u00e9chargeables directement depuis l'application mobile Netflix. pic.twitter.com\/UO3HbgoC2D\u2014 IANS (@ians_india) 25 mai 2022(SocialLY vous apporte toutes les derni\u00e8res nouvelles de derni\u00e8re heure, les tendances virales et les\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Dans le but d'\u00e9largir sa gamme de jeux, la plateforme de streaming vid\u00e9o #Netflix est ... - Dernier Tweet par IANS - LatestLY\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Dans-le-but-delargir-sa-gamme-de-jeux-la-plateforme.png?fit=784%2C441&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Dans-le-but-delargir-sa-gamme-de-jeux-la-plateforme.png?fit=784%2C441&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Dans-le-but-delargir-sa-gamme-de-jeux-la-plateforme.png?fit=784%2C441&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Dans-le-but-delargir-sa-gamme-de-jeux-la-plateforme.png?fit=784%2C441&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":24098,"url":"https:\/\/reviews.tn\/news\/netflix-rase-la-revendication-de-brevet-de-la-combinaison-de-streaming-video-de-broadcom\/","url_meta":{"origin":75948,"position":4},"title":"Netflix rase la revendication de brevet de la combinaison de streaming vid\u00e9o de Broadcom","author":"Sarah","date":"14 avril 2022","format":false,"excerpt":"\ud83d\ude0d 2022-04-14 01:05:44 - Paris\/France. Netflix Inc. n'a pas \u00e0 se d\u00e9fendre contre l'une des r\u00e9clamations d\u00e9pos\u00e9es par Broadcom Corp., qui all\u00e9guait que le service de Streaming avait enfreint des brevets associ\u00e9s \u00e0 la technologie de Streaming, a statu\u00e9 mercredi un juge f\u00e9d\u00e9ral de Californie.Broadcom a poursuivi Netflix en 2020\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Bloomberg Law","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-rase-la-revendication-de-brevet-de-la-combinaison-de.jpg?fit=960%2C369&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-rase-la-revendication-de-brevet-de-la-combinaison-de.jpg?fit=960%2C369&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-rase-la-revendication-de-brevet-de-la-combinaison-de.jpg?fit=960%2C369&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-rase-la-revendication-de-brevet-de-la-combinaison-de.jpg?fit=960%2C369&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":62180,"url":"https:\/\/reviews.tn\/news\/that-70s-show-revient-en-streaming-mais-pas-sur-netflix\/","url_meta":{"origin":75948,"position":5},"title":"\u00ab That 70s Show \u00bb revient en streaming mais pas sur Netflix","author":"Margaux B.","date":"26 ao\u00fbt 2022","format":false,"excerpt":"\u00ab That 70s Show \u00bb revient en Streaming mais pas sur Netflix - Reviews News Streaming-home.jpg\" \/> Ce spectacle des ann\u00e9es 70 - Photo: Carsey Werner Ce spectacle des ann\u00e9es 70 Il a quitt\u00e9 Netflix dans le monde en septembre 2020 et maintenant, deux ans apr\u00e8s sa suppression, il semble\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"\u00ab That 70s Show \u00bb revient en streaming mais pas sur Netflix\n\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/That-70s-Show-revient-en-streaming-mais-pas.jpg?fit=900%2C506&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/That-70s-Show-revient-en-streaming-mais-pas.jpg?fit=900%2C506&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/That-70s-Show-revient-en-streaming-mais-pas.jpg?fit=900%2C506&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/That-70s-Show-revient-en-streaming-mais-pas.jpg?fit=900%2C506&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/75948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=75948"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/75948\/revisions"}],"predecessor-version":[{"id":75950,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/75948\/revisions\/75950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/75949"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=75948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=75948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=75948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}